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Rescooped by Neil Wilkins from Emerging Themes in Marketing
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Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends | Digital Marketing & Social Networking | Scoop.it
Content marketing has taken a strong hold in the UK, as evidenced by the study "Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends." Learn more.

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Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media
Curated by Neil Wilkins
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Google Localisation - The Facts

Google Localisation - The Facts | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

If you've never adapted your website to local visitors, here are some basic steps http://www.vmcg.co.uk/blog/google-localisation-the-facts for Google Localisation

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Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic] | Digital Marketing & Social Networking | Scoop.it
Learn how to use content to grow your business in this data-backed infographic.
Neil Wilkins's insight:

Do you have a content marketing strategy? If not, now could be the time...

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How Women and Men Use Social Media and Mobile

How Women and Men Use Social Media and Mobile | Digital Marketing & Social Networking | Scoop.it

Infographic Showing How Women and Men Use Social Media and Mobile Share:TwitterFacebookLinkedInGoogleEmailPrintMoreDiggRedditTumblrStumbleUpon http://www.grahamjones.co.uk/2014/multimedia/infographics/women-men-use-social-media-mobile.html


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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Digital Marketing & Social Networking | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

Via David Blundell
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Batia Adler Erez's curator insight, April 12, 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 7:18 AM

Nice(::

2getmarketing2go's curator insight, April 24, 11:23 AM

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

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Beacons – the next big thing or a blinking nuisance?

Beacons – the next big thing or a blinking nuisance? | Digital Marketing & Social Networking | Scoop.it
I’ve talked before about the new ways marketers are trying to engage with consumers. This ranges from QR codes to augmented reality and relies on using the one device we always have with us – the smartphone.

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One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge

One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge | Digital Marketing & Social Networking | Scoop.it
The Verge
One million broadcasters strong, Twitch surpasses Facebook in peak traffic
The Verge
Netflix, Google, Apple, Twitch. Which one of these companies doesn't fit with the others?
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How to optimize and properly use images in marketing emails

How to optimize and properly use images in marketing emails | Digital Marketing & Social Networking | Scoop.it
Optimizing images in emails for your intended audience: so seemingly-straightforward, but oftentimes elusive. What gives? How do you get noticed among a sea of unreads in an anyone's ...
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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Digital Marketing & Social Networking | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


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Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Digital Marketing & Social Networking | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?

 

This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.

 

I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.

 

Will you be focusing on visual content in 2014?


Via Jeff Domansky
Neil Wilkins's insight:

Good advice. Everything is pointing towards this...

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Market Immersion's curator insight, December 18, 2013 12:06 AM

Marketing plan ready for 2014?

BrandGeek's curator insight, December 18, 2013 5:05 AM

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

Armani Khoury's curator insight, December 18, 2013 8:56 AM

The year of native apps!!!!

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10 Surprising Social Media Statistics [STATS] - AllTwitter

10 Surprising Social Media Statistics [STATS] - AllTwitter | Digital Marketing & Social Networking | Scoop.it
10 Surprising Social Media Statistics [STATS]
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How to Improve Your Facebook Marketing Using Facebook Insights

How to Improve Your Facebook Marketing Using Facebook Insights | Digital Marketing & Social Networking | Scoop.it
Discover how to improve your Facebook marketing with Facebook Insights statistics. Learn how in six easy steps.

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David Blundell's curator insight, November 11, 2013 11:22 PM

If you use Facebook for social media marketing, this is an absolute must-read. This post tells you how to use Facebook Insights effectively to tweak your performance . . .

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Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm

Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm | Digital Marketing & Social Networking | Scoop.it
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird.
Neil Wilkins's insight:

Another step towards cloud marketing with relevance, meaning, location and intent at the core of Google's biggest search engine algorithm update in a decade

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6 Most Common B2B Marketing Illnesses [Infographic]

6 Most Common B2B Marketing Illnesses [Infographic] | Digital Marketing & Social Networking | Scoop.it
Is one of the 6 most common illnesses associated with B2B marketing affecting the overall health of your business?
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Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice

Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst. Marketing topic(s):Social media governance. Advice by Susanne Colwyn.
Neil Wilkins's insight:

What's YOUR experience with this?

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5 reasons you should develop target audience personas

5 reasons you should develop target audience personas | Digital Marketing & Social Networking | Scoop.it
5 reasons you should develop target audience personas
Neil Wilkins's insight:
Who's your top persona?
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Pin by Stephan Spencer on Killer Infographics | Pinterest

Pin by Stephan Spencer on Killer Infographics | Pinterest | Digital Marketing & Social Networking | Scoop.it
According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that will convince you of how important developing and sharing video is to your overall content marketing efforts online.
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Cambridge Marketing Review Radio Show - YouTube

Cambridge Marketing Review Radio Show - YouTube | Digital Marketing & Social Networking | Scoop.it

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Cambridge Marketing Colleges's curator insight, April 7, 11:18 AM

Dedicated YouTube Channel for the Cambridge Marketing Review Radio Programme. 

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What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice

What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
Understanding the scope, features and processes needed by Marketing Automation Marketing automation is a key focus in 2014 for many marketers it seems judg. Marketing topic(s):Marketing automation. Advice by Susanne Colwyn.
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Why Visual Content Will Rule Digital Marketing in 2014

Why Visual Content Will Rule Digital Marketing in 2014 | Digital Marketing & Social Networking | Scoop.it
People are more interested in seeing information rather than reading about it. Images are likely to dominate the digital marketing scene in 2014.
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5 Twitter Lessons The New York Times Can Teach Your Social Media Team

5 Twitter Lessons The New York Times Can Teach Your Social Media Team | Digital Marketing & Social Networking | Scoop.it
Think you have Twitter nailed? The New York Times's social editors share their insights from 2013.
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Infographic Alert: Detailed Stats Around Shopping's Future | The eTail Blog

Infographic Alert: Detailed Stats Around Shopping's Future | The eTail Blog | Digital Marketing & Social Networking | Scoop.it

No one is arguing with statistics pointing to the fact that ecommerce will one day overtake other forms of shopping. The growth pace is just too staggering to think differently.An infographic put together by Gift-Library.com highlights statistics about how the trend is moving, citing how global ecommerce retail sales will reach $1,321.4 trillion by 2016. This number is a 67% increase from 2011...


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Jeff Domansky's curator insight, December 17, 2013 11:52 AM

How will we shop in the future?

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Amazon testing drones for deliveries

Amazon testing drones for deliveries | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Could this change the shape of consumer marketing and customer service?

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Vanity Metrics - Viper Marketing & Communications Group

Vanity Metrics - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
Vanity Metrics: the menace of true measurement of return on investment in time, money and resources
Neil Wilkins's insight:

It'd be interesting to know if you have evidence of any company (perhaps yourself?) who has no vanity metrics in their mix?

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Twitter Creates Custom Timelines

Twitter Creates Custom Timelines | Digital Marketing & Social Networking | Scoop.it
New feature allows users and brands to create specific timelines around topics of their choosing.

Via Get Clients Online
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Rescooped by Neil Wilkins from Cambridge Marketing Review
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Digital Marketing & Social Networking | Scoop.it
From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.

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Barbara Lohoar's curator insight, October 13, 2013 11:31 AM

Six key messages to remember when developing your strategy - with good visuals too!