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How to Use Hashtags in Your Social Media Marketing | Social Media Examiner

How to Use Hashtags in Your Social Media Marketing | Social Media Examiner | Digital Marketing & Social Networking | Scoop.it
How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.

Via David Blundell
Neil Wilkins's insight:

Less is more and you don't have to use # in every tweet. But when the time and place are right, these are some great tips to make it work well.

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David Blundell's curator insight, February 22, 2013 4:03 AM

You probably know this already but a great reminder anyway . . .

Minna Kilpeläinen's curator insight, February 22, 2013 4:00 PM

Useful advice.

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Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media www.vipermarketing.co.uk
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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Digital Marketing & Social Networking | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
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How self-publishing on LinkedIn can elevate your professional profile - Mashable

How self-publishing on LinkedIn can elevate your professional profile - Mashable | Digital Marketing & Social Networking | Scoop.it
Active and passive job seekers alike should take advantage of LinkedIn's self-publishing tool in their career strategy.
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Selfie-Absorbed Travelers Place Instant Sharing Over Joy of Trip

Selfie-Absorbed Travelers Place Instant Sharing Over Joy of Trip | Digital Marketing & Social Networking | Scoop.it
RT @Mark_Beech: Social media warning for all: Selfie-absorbed travelers place instant sharing over joy of trip http://t.co/fcdNOwjQ98 http:…
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What Really Is Your Social Media ROI?

What Really Is Your Social Media ROI? | Digital Marketing & Social Networking | Scoop.it
“Is social media actually helping your bottom line?”

That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope.

This is the great f
Neil Wilkins's insight:

How do YOU align your social media with your business goals?

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36 Expert Theories About Social Media [Infographic]

36 Expert Theories About Social Media [Infographic] | Digital Marketing & Social Networking | Scoop.it
When Fast Company asked 36 social media experts for their bite-sized philosophies on social media theory, answers ran the gamut, from the snarky and facetious to the downright serious. Take all of th…
Neil Wilkins's insight:

Solid advice which emphasises you should always put the customer first, whatever sparkly new app or technology might be available

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6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic) - Entrepreneur

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic) - Entrepreneur | Digital Marketing & Social Networking | Scoop.it
Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
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26 Social Media Monitoring Tools [Reference Guide] - RazorSocial

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Digital Marketing & Social Networking | Scoop.it

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!

Listening is just as important as sharing on social media.


In this guide, we go through free social media monitoring tools, paid ones suitable for small businesses, and social media monitoring tools suitable for enterprise-level brands....


Via Jeff Domansky
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Marco Favero's curator insight, March 9, 7:14 AM

aggiungi la tua intuizione ...

Sergey Pavlov's curator insight, March 10, 6:26 AM

26 Social Media Monitoring Tools

Christine Day's curator insight, April 20, 10:44 PM

A little basic, but Interesting list of social media tool vendors 

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92% of B2B Marketers Use Social Media to Share Content

92% of B2B Marketers Use Social Media to Share Content | Digital Marketing & Social Networking | Scoop.it
But just one third rely on mobile, reveals a new study.
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5 Pointless Marketing Metrics You Can Stop Tracking Today

5 Pointless Marketing Metrics You Can Stop Tracking Today | Digital Marketing & Social Networking | Scoop.it

But in many areas of marketing, more doesn't always mean better. Take your marketing data, for example. Though having data about your marketing programs is crucial to analyzing your success and making changes to future programs, some individual metrics aren't actually that helpful. And with only so much time in your day, you can't afford to spend your time analyzing data that won't help you make better marketing decisions. 

If you want to get a full run-down on the metrics you should (and shouldn't be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. To register for that webinar, click here.

In the meantime, let's take a look at some of the metrics you might not want to track -- and give you suggestions for different metrics to look at instead....


Via Jeff Domansky
Neil Wilkins's insight:

This is so true. What 'vanity metrics' are you measuring, that could you stop today?

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Jeff Domansky's curator insight, February 26, 2:56 PM

You can toss away these five useless social media metrics.

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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy | Digital Marketing & Social Networking | Scoop.it
Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Digital Marketing & Social Networking | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
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Maslow’s Hierarchy of Needs and Social Networking - Viper Marketing & Communications Group

Maslow’s Hierarchy of Needs and Social Networking - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Why we shouldn't focus solely on social networking and creating followers. There's a bigger issue to consider - our strategy.

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5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog | Digital Marketing & Social Networking | Scoop.it
Social media accounts for 27 percent of all time spent online. It must be part of your marketing. Here are the 5 steps to success in social media marketing
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A Social Media Guide for Startups and Entrepreneurs

A Social Media Guide for Startups and Entrepreneurs | Digital Marketing & Social Networking | Scoop.it
How startups can leverage the power of social media.
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7 Neglected Ways to Promote Your Content on Social Media

7 Neglected Ways to Promote Your Content on Social Media | Digital Marketing & Social Networking | Scoop.it
Social networks provide a wealth of opportunity for content promotion. Here are 7 neglected ways. How many are you using?
Neil Wilkins's insight:
Are you using anything not mentioned? Please share
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Don't get fired: This app will delete your embarrassing posts on social media

Don't get fired: This app will delete your embarrassing posts on social media | Digital Marketing & Social Networking | Scoop.it
Clear connects with your Facebook, Instagram and Twitter accounts and analyzes your past posts, flagging ones with potentially inappropriate content.
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Is Facebook Winning the Video Marketing War?

Is Facebook Winning the Video Marketing War? | Digital Marketing & Social Networking | Scoop.it
Facebook, Twitter and Google+ have been battling for years to win the social network crown. We know who won that. But who is winning the video marketing war?
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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Digital Marketing & Social Networking | Scoop.it
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Neil Wilkins's insight:

Have you experimented? You can do so not by changing your brand but by tuning the images you use in social media and on your website. Consider and test your palette...

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Rescooped by Neil Wilkins from Public Relations & Social Media Insight
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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Digital Marketing & Social Networking | Scoop.it

Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..


Via Jeff Domansky
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Well Connected Mom's curator insight, April 10, 4:11 PM

Infographics makes statistics visually interesting and more palatable.

judyhaar's curator insight, April 20, 1:19 PM

Info graphics are the norm. Get onboard!

Daniel de Lisle's curator insight, April 23, 5:05 PM

New to infographics and want to get a handle on how to make complex data speak to your clients then read on.

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Infographic: Get More Out Of Google - StumbleUpon

Neil Wilkins's insight:

Very good tips for more precise Googling than just typing a phrase or question,

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Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Digital Marketing & Social Networking | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
Neil Wilkins's insight:
This is worrying. If you need help with your measurement, analysis and improvement of your digital marketing activity, let me know.
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The World's Top 10 Most Innovative Companies Of 2015 In Social Media

The World's Top 10 Most Innovative Companies Of 2015 In Social Media | Digital Marketing & Social Networking | Scoop.it
From apps specializing in nostalgia to the TSA really, the companies and organizations effecting change through social media.
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Rescooped by Neil Wilkins from Emerging Themes in Marketing
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Timeline of Emerging Science and Technology - Tech Foresight

Timeline of Emerging Science and Technology - Tech Foresight | Digital Marketing & Social Networking | Scoop.it

Via Cambridge Marketing Colleges
Neil Wilkins's insight:

What tech do you think you'll be using next? 

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How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog

How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog | Digital Marketing & Social Networking | Scoop.it
Virality involves motivating people to share your content on their social networks. Here are 5 tips to get others to do your social media marketing for free
Neil Wilkins's insight:

Who do YOU know who could help you?

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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | Digital Marketing & Social Networking | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
Neil Wilkins's insight:
The art of conversation includes listening as well as speaking so it's no different in social networking online
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