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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Content Marketing is THE focus for 2013. What do you think?

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Mercor's curator insight, February 15, 2013 12:32 PM

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Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

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Blogs, news and features from the world of digital marketing, communications and social media
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The Role of Big Data in the Future of B2B Marketing

The Role of Big Data in the Future of B2B Marketing | Digital Marketing & Social Networking | Scoop.it
There's now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, "brokers use ‘billions’
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Digital Marketing & Social Networking | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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5 Steps to Building a Personal Brand (and Why You Need One)

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.
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Infographic: 10 steps to creating a successful app | MyCustomer

Infographic: 10 steps to creating a successful app | MyCustomer | Digital Marketing & Social Networking | Scoop.it
Make sure your new app reaches it's full potential by following this step-by-step guide.
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Unbelievable Web Statistics

Unbelievable Web Statistics | Digital Marketing & Social Networking | Scoop.it
Some unbelievable web statistics researched today by our Intern from a range of reliable sources.
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My Marketing Mentor Request For Content

My Marketing Mentor Request For Content | Digital Marketing & Social Networking | Scoop.it
Co-Founder Neil Wilkins launched My Marketing Mentor on 10 July 2014 with a request for ideas of the types of content marketers would like to see in the app
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Google Localisation - The Facts

Google Localisation - The Facts | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

If you've never adapted your website to local visitors, here are some basic steps http://www.vmcg.co.uk/blog/google-localisation-the-facts for Google Localisation

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Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic] | Digital Marketing & Social Networking | Scoop.it
Learn how to use content to grow your business in this data-backed infographic.
Neil Wilkins's insight:

Do you have a content marketing strategy? If not, now could be the time...

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Rescooped by Neil Wilkins from Internet Psychology
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How Women and Men Use Social Media and Mobile

How Women and Men Use Social Media and Mobile | Digital Marketing & Social Networking | Scoop.it

Infographic Showing How Women and Men Use Social Media and Mobile Share:TwitterFacebookLinkedInGoogleEmailPrintMoreDiggRedditTumblrStumbleUpon http://www.grahamjones.co.uk/2014/multimedia/infographics/women-men-use-social-media-mobile.html


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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Digital Marketing & Social Networking | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

Via David Blundell
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Batia Adler Erez's curator insight, April 12, 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 7:18 AM

Nice(::

2getmarketing2go's curator insight, April 24, 11:23 AM

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

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Beacons – the next big thing or a blinking nuisance?

Beacons – the next big thing or a blinking nuisance? | Digital Marketing & Social Networking | Scoop.it
I’ve talked before about the new ways marketers are trying to engage with consumers. This ranges from QR codes to augmented reality and relies on using the one device we always have with us – the smartphone.

Via Cambridge Marketing Colleges
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One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge

One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge | Digital Marketing & Social Networking | Scoop.it
The Verge
One million broadcasters strong, Twitch surpasses Facebook in peak traffic
The Verge
Netflix, Google, Apple, Twitch. Which one of these companies doesn't fit with the others?
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How to optimize and properly use images in marketing emails

How to optimize and properly use images in marketing emails | Digital Marketing & Social Networking | Scoop.it
Optimizing images in emails for your intended audience: so seemingly-straightforward, but oftentimes elusive. What gives? How do you get noticed among a sea of unreads in an anyone's ...
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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Digital Marketing & Social Networking | Scoop.it
If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.
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The Powerful Content Curation Tool You're Not Using

The Powerful Content Curation Tool You're Not Using | Digital Marketing & Social Networking | Scoop.it

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...


Via massimo facchinetti, malek
Neil Wilkins's insight:

Great Pinterest tips and approaches

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malek's curator insight, September 3, 8:58 AM

More emphasis on the role of Pinterest in Content Curation, as boards were designed for inspiration, resource, and value.

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Embracing Failure in Marketing Projects - My Business Mentor Limited

Embracing Failure in Marketing Projects - My Business Mentor Limited | Digital Marketing & Social Networking | Scoop.it
1. Accept that failure happens in marketing and that you are more likely on balance to experience more successful projects than failed ones. Take full responsibility for the failed project or campaign and tell yourself “I was the reason that Read More
Neil Wilkins's insight:

7 Tips for Continuous Improvement in Marketing Campaigns and Projects. How do you learn from yours?

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IDOL Meaning Based Information Platform | HP Autonomy

IDOL Meaning Based Information Platform | HP Autonomy | Digital Marketing & Social Networking | Scoop.it
HP IDOL (Intelligent Data Operating Layer) is a scalable, secure platform for understanding all structured and unstructured content to act on its meaning.
Neil Wilkins's insight:

Currently an enterprise solution but just imagine if this was in the public space. Could this be the future of digital marketing?

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Email Is Alive And Well : The Proof - Viper Marketing & Communications Group

Email Is Alive And Well : The Proof - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
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Rescooped by Neil Wilkins from Emerging Themes in Marketing
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Smartphone Penetration now skyrockets over 70% | Online Marketing Trends

Smartphone Penetration now skyrockets over 70% | Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

Via Cambridge Marketing Colleges
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Yves Guillou's curator insight, July 18, 8:30 AM

une belle courbe "innovation adoption lifecycle"

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Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice

Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst. Marketing topic(s):Social media governance. Advice by Susanne Colwyn.
Neil Wilkins's insight:

What's YOUR experience with this?

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5 reasons you should develop target audience personas

5 reasons you should develop target audience personas | Digital Marketing & Social Networking | Scoop.it
5 reasons you should develop target audience personas
Neil Wilkins's insight:
Who's your top persona?
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Pin by Stephan Spencer on Killer Infographics | Pinterest

Pin by Stephan Spencer on Killer Infographics | Pinterest | Digital Marketing & Social Networking | Scoop.it
According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that will convince you of how important developing and sharing video is to your overall content marketing efforts online.
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Cambridge Marketing Review Radio Show - YouTube

Cambridge Marketing Review Radio Show - YouTube | Digital Marketing & Social Networking | Scoop.it

Via Cambridge Marketing Colleges
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Cambridge Marketing Colleges's curator insight, April 7, 11:18 AM

Dedicated YouTube Channel for the Cambridge Marketing Review Radio Programme. 

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What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice

What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
Understanding the scope, features and processes needed by Marketing Automation Marketing automation is a key focus in 2014 for many marketers it seems judg. Marketing topic(s):Marketing automation. Advice by Susanne Colwyn.
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Why Visual Content Will Rule Digital Marketing in 2014

Why Visual Content Will Rule Digital Marketing in 2014 | Digital Marketing & Social Networking | Scoop.it
People are more interested in seeing information rather than reading about it. Images are likely to dominate the digital marketing scene in 2014.
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