Digital Marketing...
Follow
Find
2.4K views | +0 today
Scooped by Neil Wilkins
onto Digital Marketing & Social Networking
Scoop.it!

How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Content Marketing is THE focus for 2013. What do you think?

more...
Mercor's curator insight, February 15, 2013 12:32 PM

Scooped by Megan Turner onto Tocquigny's Digital Marketing Daily

Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media
Curated by Neil Wilkins
Your new post is loading...
Your new post is loading...
Scooped by Neil Wilkins
Scoop.it!

IDOL Meaning Based Information Platform | HP Autonomy

IDOL Meaning Based Information Platform | HP Autonomy | Digital Marketing & Social Networking | Scoop.it
HP IDOL (Intelligent Data Operating Layer) is a scalable, secure platform for understanding all structured and unstructured content to act on its meaning.
Neil Wilkins's insight:

Currently an enterprise solution but just imagine if this was in the public space. Could this be the future of digital marketing?

more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Email Is Alive And Well : The Proof - Viper Marketing & Communications Group

Email Is Alive And Well : The Proof - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
more...
No comment yet.
Rescooped by Neil Wilkins from Emerging Themes in Marketing
Scoop.it!

Smartphone Penetration now skyrockets over 70% | Online Marketing Trends

Smartphone Penetration now skyrockets over 70% | Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

Via Cambridge Marketing Colleges
more...
Yves Guillou's curator insight, July 18, 8:30 AM

une belle courbe "innovation adoption lifecycle"

Scooped by Neil Wilkins
Scoop.it!

Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice

Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst. Marketing topic(s):Social media governance. Advice by Susanne Colwyn.
Neil Wilkins's insight:

What's YOUR experience with this?

more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

5 reasons you should develop target audience personas

5 reasons you should develop target audience personas | Digital Marketing & Social Networking | Scoop.it
5 reasons you should develop target audience personas
Neil Wilkins's insight:
Who's your top persona?
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Pin by Stephan Spencer on Killer Infographics | Pinterest

Pin by Stephan Spencer on Killer Infographics | Pinterest | Digital Marketing & Social Networking | Scoop.it
According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that will convince you of how important developing and sharing video is to your overall content marketing efforts online.
more...
No comment yet.
Rescooped by Neil Wilkins from Cambridge Marketing Review
Scoop.it!

Cambridge Marketing Review Radio Show - YouTube

Cambridge Marketing Review Radio Show - YouTube | Digital Marketing & Social Networking | Scoop.it

Via Cambridge Marketing Colleges
more...
Cambridge Marketing Colleges's curator insight, April 7, 11:18 AM

Dedicated YouTube Channel for the Cambridge Marketing Review Radio Programme. 

Scooped by Neil Wilkins
Scoop.it!

What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice

What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
Understanding the scope, features and processes needed by Marketing Automation Marketing automation is a key focus in 2014 for many marketers it seems judg. Marketing topic(s):Marketing automation. Advice by Susanne Colwyn.
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Why Visual Content Will Rule Digital Marketing in 2014

Why Visual Content Will Rule Digital Marketing in 2014 | Digital Marketing & Social Networking | Scoop.it
People are more interested in seeing information rather than reading about it. Images are likely to dominate the digital marketing scene in 2014.
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

5 Twitter Lessons The New York Times Can Teach Your Social Media Team

5 Twitter Lessons The New York Times Can Teach Your Social Media Team | Digital Marketing & Social Networking | Scoop.it
Think you have Twitter nailed? The New York Times's social editors share their insights from 2013.
more...
No comment yet.
Rescooped by Neil Wilkins from Public Relations & Social Media Insight
Scoop.it!

Infographic Alert: Detailed Stats Around Shopping's Future | The eTail Blog

Infographic Alert: Detailed Stats Around Shopping's Future | The eTail Blog | Digital Marketing & Social Networking | Scoop.it

No one is arguing with statistics pointing to the fact that ecommerce will one day overtake other forms of shopping. The growth pace is just too staggering to think differently.An infographic put together by Gift-Library.com highlights statistics about how the trend is moving, citing how global ecommerce retail sales will reach $1,321.4 trillion by 2016. This number is a 67% increase from 2011...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 17, 2013 11:52 AM

How will we shop in the future?

Scooped by Neil Wilkins
Scoop.it!

Amazon testing drones for deliveries

Amazon testing drones for deliveries | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Could this change the shape of consumer marketing and customer service?

more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Vanity Metrics - Viper Marketing & Communications Group

Vanity Metrics - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
Vanity Metrics: the menace of true measurement of return on investment in time, money and resources
Neil Wilkins's insight:

It'd be interesting to know if you have evidence of any company (perhaps yourself?) who has no vanity metrics in their mix?

more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Unbelievable Web Statistics

Unbelievable Web Statistics | Digital Marketing & Social Networking | Scoop.it
Some unbelievable web statistics researched today by our Intern from a range of reliable sources.
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

My Marketing Mentor Request For Content

My Marketing Mentor Request For Content | Digital Marketing & Social Networking | Scoop.it
Co-Founder Neil Wilkins launched My Marketing Mentor on 10 July 2014 with a request for ideas of the types of content marketers would like to see in the app
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Google Localisation - The Facts

Google Localisation - The Facts | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

If you've never adapted your website to local visitors, here are some basic steps http://www.vmcg.co.uk/blog/google-localisation-the-facts for Google Localisation

more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic] | Digital Marketing & Social Networking | Scoop.it
Learn how to use content to grow your business in this data-backed infographic.
Neil Wilkins's insight:

Do you have a content marketing strategy? If not, now could be the time...

more...
No comment yet.
Rescooped by Neil Wilkins from Internet Psychology
Scoop.it!

How Women and Men Use Social Media and Mobile

How Women and Men Use Social Media and Mobile | Digital Marketing & Social Networking | Scoop.it

Infographic Showing How Women and Men Use Social Media and Mobile Share:TwitterFacebookLinkedInGoogleEmailPrintMoreDiggRedditTumblrStumbleUpon http://www.grahamjones.co.uk/2014/multimedia/infographics/women-men-use-social-media-mobile.html


Via Graham Jones
more...
No comment yet.
Rescooped by Neil Wilkins from Social Media Bites!
Scoop.it!

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Digital Marketing & Social Networking | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

Via David Blundell
more...
Batia Adler Erez's curator insight, April 12, 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 7:18 AM

Nice(::

2getmarketing2go's curator insight, April 24, 11:23 AM

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

Rescooped by Neil Wilkins from Emerging Themes in Marketing
Scoop.it!

Beacons – the next big thing or a blinking nuisance?

Beacons – the next big thing or a blinking nuisance? | Digital Marketing & Social Networking | Scoop.it
I’ve talked before about the new ways marketers are trying to engage with consumers. This ranges from QR codes to augmented reality and relies on using the one device we always have with us – the smartphone.

Via Cambridge Marketing Colleges
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge

One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge | Digital Marketing & Social Networking | Scoop.it
The Verge
One million broadcasters strong, Twitch surpasses Facebook in peak traffic
The Verge
Netflix, Google, Apple, Twitch. Which one of these companies doesn't fit with the others?
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

How to optimize and properly use images in marketing emails

How to optimize and properly use images in marketing emails | Digital Marketing & Social Networking | Scoop.it
Optimizing images in emails for your intended audience: so seemingly-straightforward, but oftentimes elusive. What gives? How do you get noticed among a sea of unreads in an anyone's ...
more...
No comment yet.
Rescooped by Neil Wilkins from Public Relations & Social Media Insight
Scoop.it!

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Digital Marketing & Social Networking | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
more...
Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

Rescooped by Neil Wilkins from Public Relations & Social Media Insight
Scoop.it!

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Digital Marketing & Social Networking | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?

 

This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.

 

I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.

 

Will you be focusing on visual content in 2014?


Via Jeff Domansky
Neil Wilkins's insight:

Good advice. Everything is pointing towards this...

more...
Market Immersion's curator insight, December 18, 2013 12:06 AM

Marketing plan ready for 2014?

BrandGeek's curator insight, December 18, 2013 5:05 AM

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

Armani Khoury's curator insight, December 18, 2013 8:56 AM

The year of native apps!!!!

Scooped by Neil Wilkins
Scoop.it!

10 Surprising Social Media Statistics [STATS] - AllTwitter

10 Surprising Social Media Statistics [STATS] - AllTwitter | Digital Marketing & Social Networking | Scoop.it
10 Surprising Social Media Statistics [STATS]
more...
No comment yet.