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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Content Marketing is THE focus for 2013. What do you think?

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Mercor's curator insight, February 15, 2013 12:32 PM

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Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

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Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media www.vipermarketing.co.uk
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a3d2b103-5628-487c-911f-261c896a8070-original.jpeg 1,920×1,058 pixels

a3d2b103-5628-487c-911f-261c896a8070-original.jpeg 1,920×1,058 pixels | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

We all know the numbers are staggering but it's the growth rates of some of the social networks that are very interesting

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The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make | Digital Marketing & Social Networking | Scoop.it
Social Media - Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this ...
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Where is the best place to blog?

Where is the best place to blog? | Digital Marketing & Social Networking | Scoop.it
Everyone is talking about how you must produce great content to stay ahead of the competition these days. Apparently it’s all about content strategy, giving your target audience exactly what they want to hear. It’s about informing, educating, exciting, entertaining even. Content strategy is all very well and that’s about the words, images and videos, but where to place them, that is the million dollar question.You have a number of options available to you. The most obvious placement of a blog is
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Tools that will make you a social media master - The Economic Times

Tools that will make you a social media master - The Economic Times | Digital Marketing & Social Networking | Scoop.it
It’s hard to stay on top of everything in the social media space because there’s so much happening at any given time.
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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Digital Marketing & Social Networking | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
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How self-publishing on LinkedIn can elevate your professional profile - Mashable

How self-publishing on LinkedIn can elevate your professional profile - Mashable | Digital Marketing & Social Networking | Scoop.it
Active and passive job seekers alike should take advantage of LinkedIn's self-publishing tool in their career strategy.
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Selfie-Absorbed Travelers Place Instant Sharing Over Joy of Trip

Selfie-Absorbed Travelers Place Instant Sharing Over Joy of Trip | Digital Marketing & Social Networking | Scoop.it
RT @Mark_Beech: Social media warning for all: Selfie-absorbed travelers place instant sharing over joy of trip http://t.co/fcdNOwjQ98 http:…
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What Really Is Your Social Media ROI?

What Really Is Your Social Media ROI? | Digital Marketing & Social Networking | Scoop.it
“Is social media actually helping your bottom line?”

That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope.

This is the great f
Neil Wilkins's insight:

How do YOU align your social media with your business goals?

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36 Expert Theories About Social Media [Infographic]

36 Expert Theories About Social Media [Infographic] | Digital Marketing & Social Networking | Scoop.it
When Fast Company asked 36 social media experts for their bite-sized philosophies on social media theory, answers ran the gamut, from the snarky and facetious to the downright serious. Take all of th…
Neil Wilkins's insight:

Solid advice which emphasises you should always put the customer first, whatever sparkly new app or technology might be available

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6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic) - Entrepreneur

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic) - Entrepreneur | Digital Marketing & Social Networking | Scoop.it
Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
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26 Social Media Monitoring Tools [Reference Guide] - RazorSocial

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Digital Marketing & Social Networking | Scoop.it

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!

Listening is just as important as sharing on social media.


In this guide, we go through free social media monitoring tools, paid ones suitable for small businesses, and social media monitoring tools suitable for enterprise-level brands....


Via Jeff Domansky
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Marco Favero's curator insight, March 9, 7:14 AM

aggiungi la tua intuizione ...

Sergey Pavlov's curator insight, March 10, 6:26 AM

26 Social Media Monitoring Tools

Christine Day's curator insight, April 20, 10:44 PM

A little basic, but Interesting list of social media tool vendors 

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92% of B2B Marketers Use Social Media to Share Content

92% of B2B Marketers Use Social Media to Share Content | Digital Marketing & Social Networking | Scoop.it
But just one third rely on mobile, reveals a new study.
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5 Pointless Marketing Metrics You Can Stop Tracking Today

5 Pointless Marketing Metrics You Can Stop Tracking Today | Digital Marketing & Social Networking | Scoop.it

But in many areas of marketing, more doesn't always mean better. Take your marketing data, for example. Though having data about your marketing programs is crucial to analyzing your success and making changes to future programs, some individual metrics aren't actually that helpful. And with only so much time in your day, you can't afford to spend your time analyzing data that won't help you make better marketing decisions. 

If you want to get a full run-down on the metrics you should (and shouldn't be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. To register for that webinar, click here.

In the meantime, let's take a look at some of the metrics you might not want to track -- and give you suggestions for different metrics to look at instead....


Via Jeff Domansky
Neil Wilkins's insight:

This is so true. What 'vanity metrics' are you measuring, that could you stop today?

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Jeff Domansky's curator insight, February 26, 2:56 PM

You can toss away these five useless social media metrics.

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44 Social Media Tools Recommended by the Pros

44 Social Media Tools Recommended by the Pros | Digital Marketing & Social Networking | Scoop.it
Discover the hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.
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The fastest growing smartphone markets by penetration rates ~ Online Marketing Trends

The fastest growing smartphone markets by penetration rates ~ Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
The fastest growing smartphone markets by penetration rates

Via Cambridge Marketing Colleges
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Facebook Begins Testing Direct Publication of News Articles

Facebook Begins Testing Direct Publication of News Articles | Digital Marketing & Social Networking | Scoop.it
The social network will host articles directly on its site instead of linking to them, potentially undermining news sites and apps.
Neil Wilkins's insight:

It will all be about the quality of your content. We have already seen great results using Linkedin Pulse so this is the next big step. If you need help with your Content Strategy, let us know.

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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Digital Marketing & Social Networking | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
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A Social Media Guide for Startups and Entrepreneurs

A Social Media Guide for Startups and Entrepreneurs | Digital Marketing & Social Networking | Scoop.it
How startups can leverage the power of social media.
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7 Neglected Ways to Promote Your Content on Social Media

7 Neglected Ways to Promote Your Content on Social Media | Digital Marketing & Social Networking | Scoop.it
Social networks provide a wealth of opportunity for content promotion. Here are 7 neglected ways. How many are you using?
Neil Wilkins's insight:
Are you using anything not mentioned? Please share
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Don't get fired: This app will delete your embarrassing posts on social media

Don't get fired: This app will delete your embarrassing posts on social media | Digital Marketing & Social Networking | Scoop.it
Clear connects with your Facebook, Instagram and Twitter accounts and analyzes your past posts, flagging ones with potentially inappropriate content.
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Is Facebook Winning the Video Marketing War?

Is Facebook Winning the Video Marketing War? | Digital Marketing & Social Networking | Scoop.it
Facebook, Twitter and Google+ have been battling for years to win the social network crown. We know who won that. But who is winning the video marketing war?
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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Digital Marketing & Social Networking | Scoop.it
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Neil Wilkins's insight:

Have you experimented? You can do so not by changing your brand but by tuning the images you use in social media and on your website. Consider and test your palette...

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Rescooped by Neil Wilkins from Public Relations & Social Media Insight
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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Digital Marketing & Social Networking | Scoop.it

Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..


Via Jeff Domansky
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Well Connected Mom's curator insight, April 10, 4:11 PM

Infographics makes statistics visually interesting and more palatable.

judyhaar's curator insight, April 20, 1:19 PM

Info graphics are the norm. Get onboard!

Daniel de Lisle's curator insight, April 23, 5:05 PM

New to infographics and want to get a handle on how to make complex data speak to your clients then read on.

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Infographic: Get More Out Of Google - StumbleUpon

Neil Wilkins's insight:

Very good tips for more precise Googling than just typing a phrase or question,

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Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Digital Marketing & Social Networking | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
Neil Wilkins's insight:
This is worrying. If you need help with your measurement, analysis and improvement of your digital marketing activity, let me know.
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