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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Content Marketing is THE focus for 2013. What do you think?

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Mercor's curator insight, February 15, 2013 12:32 PM

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Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media
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Cover and Profile Photo Dimensions for Facebook, Twitter, Google+, Instagram, LinkedIn and more!

Cover and Profile Photo Dimensions for Facebook, Twitter, Google+, Instagram, LinkedIn and more! | Digital Marketing & Social Networking | Scoop.it
We understand you're busy. You can't spend all of your time scrounging around the internet for simple information. That's why we decided to create this helpful infographic that has all of your social media dimension facts.
Neil Wilkins's insight:

Really handy for this time of year when you update your social media branding for 2015

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Rescooped by Neil Wilkins from Cambridge Marketing Review
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Digital Marketing & Social Networking | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

Via Dr. Susan Bainbridge, Cambridge Marketing Colleges
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Free report: A Look at ROI: What Is The Place of Curation in SMBs’ Content Marketing Mix

Free report: A Look at ROI: What Is The Place of Curation in SMBs’ Content Marketing Mix | Digital Marketing & Social Networking | Scoop.it
The 2014 analysis of small businesses using content curation as a part of their marketing mix.
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How To Get Started With Instagram For B2B Social Media Marketing

How To Get Started With Instagram For B2B Social Media Marketing | Digital Marketing & Social Networking | Scoop.it
Along with the growing popularity of visual content, Instagram is becoming a more logical platform for B2B social media marketing.
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How Nonprofits Are Investing in Digital Marketing

How Nonprofits Are Investing in Digital Marketing | Digital Marketing & Social Networking | Scoop.it
Where do today’s nonprofits stand when it comes to digital marketing? What areas do they view as priorities? Where are they investing their online dollars?
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The Role of Big Data in the Future of B2B Marketing

The Role of Big Data in the Future of B2B Marketing | Digital Marketing & Social Networking | Scoop.it
There's now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, "brokers use ‘billions’
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Digital Marketing & Social Networking | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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5 Steps to Building a Personal Brand (and Why You Need One)

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.
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Infographic: 10 steps to creating a successful app | MyCustomer

Infographic: 10 steps to creating a successful app | MyCustomer | Digital Marketing & Social Networking | Scoop.it
Make sure your new app reaches it's full potential by following this step-by-step guide.
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Unbelievable Web Statistics

Unbelievable Web Statistics | Digital Marketing & Social Networking | Scoop.it
Some unbelievable web statistics researched today by our Intern from a range of reliable sources.
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My Marketing Mentor Request For Content

My Marketing Mentor Request For Content | Digital Marketing & Social Networking | Scoop.it
Co-Founder Neil Wilkins launched My Marketing Mentor on 10 July 2014 with a request for ideas of the types of content marketers would like to see in the app
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Google Localisation - The Facts

Google Localisation - The Facts | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

If you've never adapted your website to local visitors, here are some basic steps http://www.vmcg.co.uk/blog/google-localisation-the-facts for Google Localisation

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Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic] | Digital Marketing & Social Networking | Scoop.it
Learn how to use content to grow your business in this data-backed infographic.
Neil Wilkins's insight:

Do you have a content marketing strategy? If not, now could be the time...

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Content Promotion Tools: The Ultimate List | Content Marketing Forum

Content Promotion Tools: The Ultimate List | Content Marketing Forum | Digital Marketing & Social Networking | Scoop.it

For many marketers, there is not enough time in the day to sufficiently promote all the content they create. But, as the content marketing tool landscape continues to grow, there are more tools (both free and for a price) that can help a busy content marketer promote content in a variety of ways.

 

To figure out which tools will fit for your needs best, we have put together the following list of content promotion tools.

 

This list includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools. Please note that this list is not comprehensive and there are other ways to promote content (such as emails and newsletters). For a look at the entire ecosystem, see our complete content marketing tools map....


Via Jeff Domansky, Cambridge Marketing Colleges
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Cambridge Marketing Colleges's curator insight, November 11, 5:17 AM

Creating the content is only half the battle getting it out there is thither .A great list of  tools here. 

wanderingsalsero's curator insight, November 12, 12:19 AM

Hmmm... interesting. I can see the makings of a good article by just defining what each of these categories is :-)

Rescooped by Neil Wilkins from Emerging Themes in Marketing
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Online Marketing Trends

Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
The Latest Online Trends,Analysis,News,Research on web advertising, Search Marketing,Mobile and social media .

Via Cambridge Marketing Colleges
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The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC]

The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC] | Digital Marketing & Social Networking | Scoop.it
Do you want to rank higher in Google search results? Are you wondering how to make your website more appealing and Google friendly? Wonder no more! This infographic proposes 11 tips on how to make your blog posts search-engine-friendly.

Via malek
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Keep Your Digital Marketing Strategy Current With These Upward Trends - Search Engine People (blog)

Keep Your Digital Marketing Strategy Current With These Upward Trends - Search Engine People (blog) | Digital Marketing & Social Networking | Scoop.it
Keep Your Digital Marketing Strategy Current With These Upward Trends
Search Engine People (blog)
Which is why marketers need to keep up with the evolving landscape of digital. Our industry is young and ...
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Secrets that Motivate User to “share’’ on Social Media

Secrets that Motivate User to “share’’ on Social Media | Digital Marketing & Social Networking | Scoop.it
  Social media has become an inevitable element in the life of individuals and organizations. It plays an important role in the shaping of users’ opinions including their decisions to buy and ...
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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Digital Marketing & Social Networking | Scoop.it
If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.
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The Powerful Content Curation Tool You're Not Using

The Powerful Content Curation Tool You're Not Using | Digital Marketing & Social Networking | Scoop.it

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...


Via massimo facchinetti, malek
Neil Wilkins's insight:

Great Pinterest tips and approaches

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malek's curator insight, September 3, 8:58 AM

More emphasis on the role of Pinterest in Content Curation, as boards were designed for inspiration, resource, and value.

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Embracing Failure in Marketing Projects - My Business Mentor Limited

Embracing Failure in Marketing Projects - My Business Mentor Limited | Digital Marketing & Social Networking | Scoop.it
1. Accept that failure happens in marketing and that you are more likely on balance to experience more successful projects than failed ones. Take full responsibility for the failed project or campaign and tell yourself “I was the reason that Read More
Neil Wilkins's insight:

7 Tips for Continuous Improvement in Marketing Campaigns and Projects. How do you learn from yours?

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IDOL Meaning Based Information Platform | HP Autonomy

IDOL Meaning Based Information Platform | HP Autonomy | Digital Marketing & Social Networking | Scoop.it
HP IDOL (Intelligent Data Operating Layer) is a scalable, secure platform for understanding all structured and unstructured content to act on its meaning.
Neil Wilkins's insight:

Currently an enterprise solution but just imagine if this was in the public space. Could this be the future of digital marketing?

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Email Is Alive And Well : The Proof - Viper Marketing & Communications Group

Email Is Alive And Well : The Proof - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
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Rescooped by Neil Wilkins from Emerging Themes in Marketing
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Smartphone Penetration now skyrockets over 70% | Online Marketing Trends

Smartphone Penetration now skyrockets over 70% | Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

Via Cambridge Marketing Colleges
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Yves Guillou's curator insight, July 18, 8:30 AM

une belle courbe "innovation adoption lifecycle"

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Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice

Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst. Marketing topic(s):Social media governance. Advice by Susanne Colwyn.
Neil Wilkins's insight:

What's YOUR experience with this?

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