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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Content Marketing is THE focus for 2013. What do you think?

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Mercor's curator insight, February 15, 2013 12:32 PM

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Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media
Curated by Neil Wilkins
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92% of B2B Marketers Use Social Media to Share Content

92% of B2B Marketers Use Social Media to Share Content | Digital Marketing & Social Networking | Scoop.it
But just one third rely on mobile, reveals a new study.
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5 Pointless Marketing Metrics You Can Stop Tracking Today

5 Pointless Marketing Metrics You Can Stop Tracking Today | Digital Marketing & Social Networking | Scoop.it

But in many areas of marketing, more doesn't always mean better. Take your marketing data, for example. Though having data about your marketing programs is crucial to analyzing your success and making changes to future programs, some individual metrics aren't actually that helpful. And with only so much time in your day, you can't afford to spend your time analyzing data that won't help you make better marketing decisions. 

If you want to get a full run-down on the metrics you should (and shouldn't be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. To register for that webinar, click here.

In the meantime, let's take a look at some of the metrics you might not want to track -- and give you suggestions for different metrics to look at instead....


Via Jeff Domansky
Neil Wilkins's insight:

This is so true. What 'vanity metrics' are you measuring, that could you stop today?

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Jeff Domansky's curator insight, February 26, 2:56 PM

You can toss away these five useless social media metrics.

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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy | Digital Marketing & Social Networking | Scoop.it
Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Digital Marketing & Social Networking | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
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Maslow’s Hierarchy of Needs and Social Networking - Viper Marketing & Communications Group

Maslow’s Hierarchy of Needs and Social Networking - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Why we shouldn't focus solely on social networking and creating followers. There's a bigger issue to consider - our strategy.

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5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog | Digital Marketing & Social Networking | Scoop.it
Social media accounts for 27 percent of all time spent online. It must be part of your marketing. Here are the 5 steps to success in social media marketing
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The Top 7 Social Media Marketing Trends That Will Dominate 2015

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | Digital Marketing & Social Networking | Scoop.it
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year.
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Dates for your diary!

Dates for your diary! | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

http://marketingcollegenews.com/JXG-350OW-945N4FCG75/cr.aspx Online Short Courses in Digital Marketing - run by Red & Yellow. Begin today and study at your own pace. Great for topping up skills gaps.

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6 Strategies to Add to Your Social Media Marketing Plan for 2015

6 Strategies to Add to Your Social Media Marketing Plan for 2015 | Digital Marketing & Social Networking | Scoop.it
Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). A…
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Complete Guide to #SocialMedia Image Sizes 2015

Complete Guide to #SocialMedia Image Sizes 2015 | Digital Marketing & Social Networking | Scoop.it

There’s no question of a doubt that social media has become more visual over the past few years with over 63 percent of social media updates now incorporating images. This means that if you don’t have great images for your social updates you will not stand out from the hundreds of status updates streaming past your audience every day.

 

But simply having great images is not enough.Unfortunately your photos and images display differently across the different social media channels so you need to make sure that your photos are optimized for each one. This can often lead to a lot of searching online to find out the correct dimensions for Facebook, Twitter, Instagram etc.

 

Wouldn’t it be useful if all this information was in one place? Thankfully the team at Setupablogtoday have done that in this easy to follow cheat sheet.

 

Whether you are an experienced Social Media Marketer or a novice this handy reference guide lists the dimensions for the images which the major social networks want you to use, as well as a few handy tips for selecting the perfect image for your profiles....


Via Jeff Domansky
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Lori Wilk's curator insight, January 27, 2:16 PM

Great reference on how the size of your #socialmedia #photos matter and vary with each platform. 

Chaman Jaan's comment, January 28, 2:46 AM
http://dramasonline24.com/mausam-drama-28-january-2015/
Fotografie Turismo Italia's curator insight, February 26, 4:00 AM

Guida per conoscere le dimensioni delle immagini dei vari Social Media.

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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Digital Marketing & Social Networking | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.
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2015 worldwide Internet, mobile and social media trends: get into 376 pages of ... - The Next Web

2015 worldwide Internet, mobile and social media trends: get into 376 pages of ... - The Next Web | Digital Marketing & Social Networking | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…
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7 Trends That Will Dominate Social Media Marketing for Events in 2015

7 Trends That Will Dominate Social Media Marketing for Events in 2015 | Digital Marketing & Social Networking | Scoop.it
Julius Solaris revealed in his excellent report that over 83% of all event planners use social media at their events. And more than half of them include soc
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Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Digital Marketing & Social Networking | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
Neil Wilkins's insight:
This is worrying. If you need help with your measurement, analysis and improvement of your digital marketing activity, let me know.
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The World's Top 10 Most Innovative Companies Of 2015 In Social Media

The World's Top 10 Most Innovative Companies Of 2015 In Social Media | Digital Marketing & Social Networking | Scoop.it
From apps specializing in nostalgia to the TSA really, the companies and organizations effecting change through social media.
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Timeline of Emerging Science and Technology - Tech Foresight

Timeline of Emerging Science and Technology - Tech Foresight | Digital Marketing & Social Networking | Scoop.it

Via Cambridge Marketing Colleges
Neil Wilkins's insight:

What tech do you think you'll be using next? 

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How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog

How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog | Digital Marketing & Social Networking | Scoop.it
Virality involves motivating people to share your content on their social networks. Here are 5 tips to get others to do your social media marketing for free
Neil Wilkins's insight:

Who do YOU know who could help you?

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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | Digital Marketing & Social Networking | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
Neil Wilkins's insight:
The art of conversation includes listening as well as speaking so it's no different in social networking online
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Measuring curation: Introducing New Scoop.it Analytics

Measuring curation: Introducing New Scoop.it Analytics | Digital Marketing & Social Networking | Scoop.it
We’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.
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How digital transformation improved Marie Curie’s marketing strategy

Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online.
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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | Digital Marketing & Social Networking | Scoop.it
These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plug-ins, these tools are all free.
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Rescooped by Neil Wilkins from Public Relations & Social Media Insight
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What Top 10 Bloggers Do Differently To Succeed? - Heidi Cohen

What Top 10 Bloggers Do Differently To Succeed? - Heidi Cohen | Digital Marketing & Social Networking | Scoop.it

10 Tricks for success from the Top 10 bloggers Here’s what the Social Media Examiner Top 10 bloggers of 2014 did differently that they believe set their blogs apart from the pack....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 26, 2:54 AM
Want to create a Top 10 Blog? Here's the inside scoop from Social Media Examiner's 10 Top Bloggers to get you on track to succeed.
The-king Gharip's comment, January 26, 6:38 AM
مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

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http://www.mazika4way.com/2015/01/mn-nazra-thanea.html

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

http://www.mazika4way.com/2015/01/mn-nazra-thanea.html

Dan Finley's curator insight, January 26, 11:10 AM

Interesting post on how to connect your story.

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Psychology of Sharing: 20+ Facts about Social Sharing

Psychology of Sharing: 20+ Facts about Social Sharing | Digital Marketing & Social Networking | Scoop.it
Anyone who does a study that can give insight inside the reasons why people do the things they do online has my attention.
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Where Does Search Fit in Digital Marketing in 2015?

Where Does Search Fit in Digital Marketing in 2015? | Digital Marketing & Social Networking | Scoop.it
2015 is the year when integration of search with the overall digital marketing strategy will increasing move from a ‘nice to have’ to an essential.
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The Ultimate Social Network Cheat Sheet [Infographic]

The Ultimate Social Network Cheat Sheet [Infographic] | Digital Marketing & Social Networking | Scoop.it
Social Media - So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of ...
Neil Wilkins's insight:

Really helpful if you are currently refreshing your social media accounts or running your first marketing campaign of 2015

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