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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Content Marketing is THE focus for 2013. What do you think?

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Mercor's curator insight, February 15, 2013 12:32 PM

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Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media
Curated by Neil Wilkins
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Psychology of Sharing: 20+ Facts about Social Sharing

Psychology of Sharing: 20+ Facts about Social Sharing | Digital Marketing & Social Networking | Scoop.it
Anyone who does a study that can give insight inside the reasons why people do the things they do online has my attention.
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Where Does Search Fit in Digital Marketing in 2015?

Where Does Search Fit in Digital Marketing in 2015? | Digital Marketing & Social Networking | Scoop.it
2015 is the year when integration of search with the overall digital marketing strategy will increasing move from a ‘nice to have’ to an essential.
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The Ultimate Social Network Cheat Sheet [Infographic]

The Ultimate Social Network Cheat Sheet [Infographic] | Digital Marketing & Social Networking | Scoop.it
Social Media - So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of ...
Neil Wilkins's insight:

Really helpful if you are currently refreshing your social media accounts or running your first marketing campaign of 2015

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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Digital Marketing & Social Networking | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content.
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75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective

75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective | Digital Marketing & Social Networking | Scoop.it
Columnist Myles Anderson shares key stats from BrightLocal's most recent annual SMB Internet Marketing Survey.
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12 Reasons Why Your Business Needs Pinterest Marketing

12 Reasons Why Your Business Needs Pinterest Marketing | Digital Marketing & Social Networking | Scoop.it
Research shows that visual marketing drives a big increase in customer engagement. As a very visual platform, Pinterest marketing cannot be ignored
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Content Promotion Tools: The Ultimate List | Content Marketing Forum

Content Promotion Tools: The Ultimate List | Content Marketing Forum | Digital Marketing & Social Networking | Scoop.it

For many marketers, there is not enough time in the day to sufficiently promote all the content they create. But, as the content marketing tool landscape continues to grow, there are more tools (both free and for a price) that can help a busy content marketer promote content in a variety of ways.

 

To figure out which tools will fit for your needs best, we have put together the following list of content promotion tools.

 

This list includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools. Please note that this list is not comprehensive and there are other ways to promote content (such as emails and newsletters). For a look at the entire ecosystem, see our complete content marketing tools map....


Via Jeff Domansky, Cambridge Marketing Colleges
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Cambridge Marketing Colleges's curator insight, November 11, 2014 5:17 AM

Creating the content is only half the battle getting it out there is thither .A great list of  tools here. 

wanderingsalsero's curator insight, November 12, 2014 12:19 AM

Hmmm... interesting. I can see the makings of a good article by just defining what each of these categories is :-)

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Online Marketing Trends

Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
The Latest Online Trends,Analysis,News,Research on web advertising, Search Marketing,Mobile and social media .

Via Cambridge Marketing Colleges
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The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC]

The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC] | Digital Marketing & Social Networking | Scoop.it
Do you want to rank higher in Google search results? Are you wondering how to make your website more appealing and Google friendly? Wonder no more! This infographic proposes 11 tips on how to make your blog posts search-engine-friendly.

Via malek
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Keep Your Digital Marketing Strategy Current With These Upward Trends - Search Engine People (blog)

Keep Your Digital Marketing Strategy Current With These Upward Trends - Search Engine People (blog) | Digital Marketing & Social Networking | Scoop.it
Keep Your Digital Marketing Strategy Current With These Upward Trends
Search Engine People (blog)
Which is why marketers need to keep up with the evolving landscape of digital. Our industry is young and ...
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Secrets that Motivate User to “share’’ on Social Media

Secrets that Motivate User to “share’’ on Social Media | Digital Marketing & Social Networking | Scoop.it
  Social media has become an inevitable element in the life of individuals and organizations. It plays an important role in the shaping of users’ opinions including their decisions to buy and ...
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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Digital Marketing & Social Networking | Scoop.it
If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.
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The Powerful Content Curation Tool You're Not Using

The Powerful Content Curation Tool You're Not Using | Digital Marketing & Social Networking | Scoop.it

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...


Via massimo facchinetti, malek
Neil Wilkins's insight:

Great Pinterest tips and approaches

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malek's curator insight, September 3, 2014 8:58 AM

More emphasis on the role of Pinterest in Content Curation, as boards were designed for inspiration, resource, and value.

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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Digital Marketing & Social Networking | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.
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2015 worldwide Internet, mobile and social media trends: get into 376 pages of ... - The Next Web

2015 worldwide Internet, mobile and social media trends: get into 376 pages of ... - The Next Web | Digital Marketing & Social Networking | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…
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7 Trends That Will Dominate Social Media Marketing for Events in 2015

7 Trends That Will Dominate Social Media Marketing for Events in 2015 | Digital Marketing & Social Networking | Scoop.it
Julius Solaris revealed in his excellent report that over 83% of all event planners use social media at their events. And more than half of them include soc
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7 Skills All New Digital Marketers Need to Succeed | Digital Marketing *Reminders*

7 Skills All New Digital Marketers Need to Succeed | Digital Marketing *Reminders* | Digital Marketing & Social Networking | Scoop.it
7 Skills All New Digital #Marketers Need http://t.co/fn0JZ9KHmv #marketing #socialmedia #smallbiz #contentmarketing #startup #smm #SEO #mktg
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The Best (And Worst) Times To Post On Social Media (Infographic)

The Best (And Worst) Times To Post On Social Media (Infographic) | Digital Marketing & Social Networking | Scoop.it
Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.
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Cover and Profile Photo Dimensions for Facebook, Twitter, Google+, Instagram, LinkedIn and more!

Cover and Profile Photo Dimensions for Facebook, Twitter, Google+, Instagram, LinkedIn and more! | Digital Marketing & Social Networking | Scoop.it
We understand you're busy. You can't spend all of your time scrounging around the internet for simple information. That's why we decided to create this helpful infographic that has all of your social media dimension facts.
Neil Wilkins's insight:

Really handy for this time of year when you update your social media branding for 2015

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Rescooped by Neil Wilkins from Cambridge Marketing Review
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Digital Marketing & Social Networking | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

Via Dr. Susan Bainbridge, Cambridge Marketing Colleges
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Free report: A Look at ROI: What Is The Place of Curation in SMBs’ Content Marketing Mix

Free report: A Look at ROI: What Is The Place of Curation in SMBs’ Content Marketing Mix | Digital Marketing & Social Networking | Scoop.it
The 2014 analysis of small businesses using content curation as a part of their marketing mix.
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How To Get Started With Instagram For B2B Social Media Marketing

How To Get Started With Instagram For B2B Social Media Marketing | Digital Marketing & Social Networking | Scoop.it
Along with the growing popularity of visual content, Instagram is becoming a more logical platform for B2B social media marketing.
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How Nonprofits Are Investing in Digital Marketing

How Nonprofits Are Investing in Digital Marketing | Digital Marketing & Social Networking | Scoop.it
Where do today’s nonprofits stand when it comes to digital marketing? What areas do they view as priorities? Where are they investing their online dollars?
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The Role of Big Data in the Future of B2B Marketing

The Role of Big Data in the Future of B2B Marketing | Digital Marketing & Social Networking | Scoop.it
There's now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, "brokers use ‘billions’
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Digital Marketing & Social Networking | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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