Digital Marketing & Social Networking
3.3K views | +3 today
Follow
 
Scooped by Neil Wilkins
onto Digital Marketing & Social Networking
Scoop.it!

How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

Content Marketing is THE focus for 2013. What do you think?

more...
Mercor's curator insight, February 15, 2013 12:32 PM

Scooped by Megan Turner onto Tocquigny's Digital Marketing Daily

Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media www.vipermarketing.co.uk
Curated by Neil Wilkins
Your new post is loading...
Your new post is loading...
Rescooped by Neil Wilkins from Curation, Social Business and Beyond
Scoop.it!

How Adaptive Content Works For Your Audience

How Adaptive Content Works For Your Audience | Digital Marketing & Social Networking | Scoop.it
The concept of Adaptive Content is simple. It doesn’t matter what form of content you have in mind; you can make it adaptive by making it more personal.

Via janlgordon
more...
janlgordon's comment, August 23, 10:40 AM
Thank you @Neil Wilkins :-)
janlgordon's comment, August 24, 10:42 AM
Thank you @malek :-)
janlgordon's comment, August 25, 10:38 AM
Thank you @Sakulsri Srisaracam :-)
Scooped by Neil Wilkins
Scoop.it!

Social Advocacy Strategy - Viper Marketing & Communications Group

Social Advocacy Strategy - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:
Make it easy for your friendly customers, associates and partners to support you in your marketing
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Eight steps to prove marketing’s contribution to business growth | B2B Marketing

Eight steps to prove marketing’s contribution to business growth | B2B Marketing | Digital Marketing & Social Networking | Scoop.it
Eight steps marketers can take in order to prove their contribution to business growth
Neil Wilkins's insight:
It's all about evidence of the value you are adding
more...
No comment yet.
Rescooped by Neil Wilkins from digital marketing strategy
Scoop.it!

100+ Fascinating Social Media Facts and Stats [Infographic] 

100+ Fascinating Social Media Facts and Stats [Infographic]  | Digital Marketing & Social Networking | Scoop.it
See the infographic below for an in-depth look at the growth of social media…

Via malek
Neil Wilkins's insight:
Keeping up with the social media stats.
more...
malek's curator insight, April 25, 7:06 AM

a snapshot of active social media users on Facebook, YouTube, Twitter, Instagram, GooglePlus, Snapchat, Tumblr, Pinterest and LinkedIn. 

Rym Guerbi's curator insight, April 25, 1:20 PM
Share your insight
Scooped by Neil Wilkins
Scoop.it!

Thought Leadership: Read Write Share

Thought Leadership: Read Write Share | Digital Marketing & Social Networking | Scoop.it
The concept of thought leadership, especially in B2B marketing and communication, is well founded and a reliable part of the marketers' portfolio. For an individual, forging their career, to a niche market player in a competitive industry, the idea of positioning oneself as a thought leader has many merits.Thought leadership inspires, engages and provides a level of gravitas for the publisher as people take great value from what is written and said, even if the audience don't hang on every word.To the lay person the whole idea of thought leadership may feel a little too egocentric, arrogant a
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Email marketing statistics 2015 compilation

Email marketing statistics 2015 compilation | Digital Marketing & Social Networking | Scoop.it
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia. Marketing topic(s):Email communications strategy.
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

The Most Effective Social Networks for Marketing a Business in 2015

The Most Effective Social Networks for Marketing a Business in 2015 | Digital Marketing & Social Networking | Scoop.it
Social Media - More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media ...
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Want to Succeed in Marketing on Pinterest? Learn from these Real Life Examples

Want to Succeed in Marketing on Pinterest? Learn from these Real Life Examples | Digital Marketing & Social Networking | Scoop.it
Pinterest is one of the fastest growing social media platforms and if you follow the success people are having with social media, you have no doubt heard some great
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

44 Social Media Tools Recommended by the Pros

44 Social Media Tools Recommended by the Pros | Digital Marketing & Social Networking | Scoop.it
Discover the hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.
more...
No comment yet.
Rescooped by Neil Wilkins from Emerging Themes in Marketing
Scoop.it!

The fastest growing smartphone markets by penetration rates ~ Online Marketing Trends

The fastest growing smartphone markets by penetration rates ~ Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
The fastest growing smartphone markets by penetration rates

Via Marketing Colleges
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Facebook Begins Testing Direct Publication of News Articles

Facebook Begins Testing Direct Publication of News Articles | Digital Marketing & Social Networking | Scoop.it
The social network will host articles directly on its site instead of linking to them, potentially undermining news sites and apps.
Neil Wilkins's insight:

It will all be about the quality of your content. We have already seen great results using Linkedin Pulse so this is the next big step. If you need help with your Content Strategy, let us know.

more...
No comment yet.
Rescooped by Neil Wilkins from Digital Marketing & Social Networking
Scoop.it!

The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Digital Marketing & Social Networking | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

A Social Media Guide for Startups and Entrepreneurs

A Social Media Guide for Startups and Entrepreneurs | Digital Marketing & Social Networking | Scoop.it
How startups can leverage the power of social media.
more...
No comment yet.
Rescooped by Neil Wilkins from digital marketing strategy
Scoop.it!

The 12 Best Competitive Intelligence and Benchmarking Tools

The 12 Best Competitive Intelligence and Benchmarking Tools | Digital Marketing & Social Networking | Scoop.it

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Top compeititve research, intelligence and benchmarking toolsThere are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.


Via Bonnie Hohhof, Dejan Nikolic, malek
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

How to: Improve online conversions using client feedback | B2B Marketing

How to: Improve online conversions using client feedback | B2B Marketing | Digital Marketing & Social Networking | Scoop.it
Research shows that 69 per cent of online visitors are leaving your sales/ordering funnels without completing the order. However, increasing conversions by just one per cent can mean huge increases in new leads, revenue and profit. Unfortunately, many digital marketers fail to leverage the power of customer feedback to increase online sales, despite 38 per cent of customers being willing to give feedback after a negative experience (Temkin, 2013). When it comes to measuring feedback from your website and converting interest into sales, it can appear to be a very complicated process. However, the basic principles are remarkably simple and straightforward. 
Neil Wilkins's insight:
Avoid the vanity metric of 'Number of Website Visitors'. It's all about what your visitors do when they arrive at your site. Better to have 10 visitors who engage and become customers than 10,000 who arrive but then do nothing.
more...
No comment yet.
Rescooped by Neil Wilkins from Business Improvement
Scoop.it!

6 Simple Tools to Create Images for Social Media Platforms

6 Simple Tools to Create Images for Social Media Platforms | Digital Marketing & Social Networking | Scoop.it

Visuals are an important element of your social media presence and ensuring you stand out and gain traction in our busy social feeds. Here are six tools that you can use to create great, original visual content.


Via Daniel Watson
more...
Daniel Watson's curator insight, June 8, 3:41 AM

 

Images are now far more important than ever when it comes to attracting eyeballs to your social media posts. If you want your posts to stand out and to be shared, having good quality and right sized images, is almost mandatory. Fortunately, a range of free and simple tools such as those outlined in this article, are now available to help you to create the images you need, for the various platforms you may be using to socially market your business.

Rui Miadaira's curator insight, June 8, 9:20 AM
teste
Jesus Alvarez desde www.sercompetitivos.com 's curator insight, June 9, 3:23 AM
6 Simple Tools to Create Images for Social Media Platforms
Rescooped by Neil Wilkins from digital marketing strategy
Scoop.it!

The Definitive Guide to Accelerated Mobile Pages (AMP)

The Definitive Guide to Accelerated Mobile Pages (AMP) | Digital Marketing & Social Networking | Scoop.it

Via Pedro Da Silva, malek
Neil Wilkins's insight:
Mobile keeps getting more significant
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Digital Marketing & Social Networking | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need t…
more...
No comment yet.
Rescooped by Neil Wilkins from Public Relations & Social Media Insight
Scoop.it!

Top Emerging Trends in Digital Marketing - Smarter With Gartner

Top Emerging Trends in Digital Marketing - Smarter With Gartner | Digital Marketing & Social Networking | Scoop.it
Gartner highlights top emerging trends in digital marketing.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 21, 2015 1:57 AM
Gartner highlights top emerging trends in digital marketing. Marketers must-read. 10 / 10
Marco Favero's curator insight, May 21, 2015 4:53 AM

aggiungi la tua intuizione ...

Scooped by Neil Wilkins
Scoop.it!

Top Emerging Trends in Digital Marketing - Smarter With Gartner

Top Emerging Trends in Digital Marketing - Smarter With Gartner | Digital Marketing & Social Networking | Scoop.it
Gartner highlights top emerging trends in digital marketing.
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

a3d2b103-5628-487c-911f-261c896a8070-original.jpeg 1,920×1,058 pixels

a3d2b103-5628-487c-911f-261c896a8070-original.jpeg 1,920×1,058 pixels | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

We all know the numbers are staggering but it's the growth rates of some of the social networks that are very interesting

more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make | Digital Marketing & Social Networking | Scoop.it
Social Media - Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this ...
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Where is the best place to blog?

Where is the best place to blog? | Digital Marketing & Social Networking | Scoop.it
Everyone is talking about how you must produce great content to stay ahead of the competition these days. Apparently it’s all about content strategy, giving your target audience exactly what they want to hear. It’s about informing, educating, exciting, entertaining even. Content strategy is all very well and that’s about the words, images and videos, but where to place them, that is the million dollar question.You have a number of options available to you. The most obvious placement of a blog is
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

Tools that will make you a social media master - The Economic Times

Tools that will make you a social media master - The Economic Times | Digital Marketing & Social Networking | Scoop.it
It’s hard to stay on top of everything in the social media space because there’s so much happening at any given time.
more...
No comment yet.
Scooped by Neil Wilkins
Scoop.it!

The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Digital Marketing & Social Networking | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
more...
No comment yet.