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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | Digital Marketing & Social Networking | Scoop.it

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects.

Nearly 1 billion potential customers are using it, so why participate on any other social network?


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Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media www.vipermarketing.co.uk
Curated by Neil Wilkins
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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Digital Marketing & Social Networking | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need t…
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Top Emerging Trends in Digital Marketing - Smarter With Gartner

Top Emerging Trends in Digital Marketing - Smarter With Gartner | Digital Marketing & Social Networking | Scoop.it
Gartner highlights top emerging trends in digital marketing.

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Jeff Domansky's curator insight, May 21, 1:57 AM
Gartner highlights top emerging trends in digital marketing. Marketers must-read. 10 / 10
Marco Favero's curator insight, May 21, 4:53 AM

aggiungi la tua intuizione ...

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Top Emerging Trends in Digital Marketing - Smarter With Gartner

Top Emerging Trends in Digital Marketing - Smarter With Gartner | Digital Marketing & Social Networking | Scoop.it
Gartner highlights top emerging trends in digital marketing.
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a3d2b103-5628-487c-911f-261c896a8070-original.jpeg 1,920×1,058 pixels

a3d2b103-5628-487c-911f-261c896a8070-original.jpeg 1,920×1,058 pixels | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

We all know the numbers are staggering but it's the growth rates of some of the social networks that are very interesting

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The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make | Digital Marketing & Social Networking | Scoop.it
Social Media - Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this ...
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Where is the best place to blog?

Where is the best place to blog? | Digital Marketing & Social Networking | Scoop.it
Everyone is talking about how you must produce great content to stay ahead of the competition these days. Apparently it’s all about content strategy, giving your target audience exactly what they want to hear. It’s about informing, educating, exciting, entertaining even. Content strategy is all very well and that’s about the words, images and videos, but where to place them, that is the million dollar question.You have a number of options available to you. The most obvious placement of a blog is
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Tools that will make you a social media master - The Economic Times

Tools that will make you a social media master - The Economic Times | Digital Marketing & Social Networking | Scoop.it
It’s hard to stay on top of everything in the social media space because there’s so much happening at any given time.
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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Digital Marketing & Social Networking | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
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How self-publishing on LinkedIn can elevate your professional profile - Mashable

How self-publishing on LinkedIn can elevate your professional profile - Mashable | Digital Marketing & Social Networking | Scoop.it
Active and passive job seekers alike should take advantage of LinkedIn's self-publishing tool in their career strategy.
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Selfie-Absorbed Travelers Place Instant Sharing Over Joy of Trip

Selfie-Absorbed Travelers Place Instant Sharing Over Joy of Trip | Digital Marketing & Social Networking | Scoop.it
RT @Mark_Beech: Social media warning for all: Selfie-absorbed travelers place instant sharing over joy of trip http://t.co/fcdNOwjQ98 http:…
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What Really Is Your Social Media ROI?

What Really Is Your Social Media ROI? | Digital Marketing & Social Networking | Scoop.it
“Is social media actually helping your bottom line?”

That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope.

This is the great f
Neil Wilkins's insight:

How do YOU align your social media with your business goals?

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36 Expert Theories About Social Media [Infographic]

36 Expert Theories About Social Media [Infographic] | Digital Marketing & Social Networking | Scoop.it
When Fast Company asked 36 social media experts for their bite-sized philosophies on social media theory, answers ran the gamut, from the snarky and facetious to the downright serious. Take all of th…
Neil Wilkins's insight:

Solid advice which emphasises you should always put the customer first, whatever sparkly new app or technology might be available

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6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic) - Entrepreneur

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic) - Entrepreneur | Digital Marketing & Social Networking | Scoop.it
Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
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Email marketing statistics 2015 compilation

Email marketing statistics 2015 compilation | Digital Marketing & Social Networking | Scoop.it
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia. Marketing topic(s):Email communications strategy.
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The Most Effective Social Networks for Marketing a Business in 2015

The Most Effective Social Networks for Marketing a Business in 2015 | Digital Marketing & Social Networking | Scoop.it
Social Media - More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media ...
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Want to Succeed in Marketing on Pinterest? Learn from these Real Life Examples

Want to Succeed in Marketing on Pinterest? Learn from these Real Life Examples | Digital Marketing & Social Networking | Scoop.it
Pinterest is one of the fastest growing social media platforms and if you follow the success people are having with social media, you have no doubt heard some great
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44 Social Media Tools Recommended by the Pros

44 Social Media Tools Recommended by the Pros | Digital Marketing & Social Networking | Scoop.it
Discover the hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.
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Rescooped by Neil Wilkins from Emerging Themes in Marketing
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The fastest growing smartphone markets by penetration rates ~ Online Marketing Trends

The fastest growing smartphone markets by penetration rates ~ Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
The fastest growing smartphone markets by penetration rates

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Facebook Begins Testing Direct Publication of News Articles

Facebook Begins Testing Direct Publication of News Articles | Digital Marketing & Social Networking | Scoop.it
The social network will host articles directly on its site instead of linking to them, potentially undermining news sites and apps.
Neil Wilkins's insight:

It will all be about the quality of your content. We have already seen great results using Linkedin Pulse so this is the next big step. If you need help with your Content Strategy, let us know.

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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Digital Marketing & Social Networking | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
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A Social Media Guide for Startups and Entrepreneurs

A Social Media Guide for Startups and Entrepreneurs | Digital Marketing & Social Networking | Scoop.it
How startups can leverage the power of social media.
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7 Neglected Ways to Promote Your Content on Social Media

7 Neglected Ways to Promote Your Content on Social Media | Digital Marketing & Social Networking | Scoop.it
Social networks provide a wealth of opportunity for content promotion. Here are 7 neglected ways. How many are you using?
Neil Wilkins's insight:
Are you using anything not mentioned? Please share
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Don't get fired: This app will delete your embarrassing posts on social media

Don't get fired: This app will delete your embarrassing posts on social media | Digital Marketing & Social Networking | Scoop.it
Clear connects with your Facebook, Instagram and Twitter accounts and analyzes your past posts, flagging ones with potentially inappropriate content.
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Is Facebook Winning the Video Marketing War?

Is Facebook Winning the Video Marketing War? | Digital Marketing & Social Networking | Scoop.it
Facebook, Twitter and Google+ have been battling for years to win the social network crown. We know who won that. But who is winning the video marketing war?
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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Digital Marketing & Social Networking | Scoop.it
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Neil Wilkins's insight:

Have you experimented? You can do so not by changing your brand but by tuning the images you use in social media and on your website. Consider and test your palette...

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