Digital Marketing & Social Networking

“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.

 

After building an online identity, we always think of increasing our online influence.

This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io ;

Via maxOz, janlgordon

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

Via janlgordon

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

 

Full article: http://thefutureofads.com/a-shift-to-curation ;

Via Robin Good, janlgordon

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't.

Via Martin Gysler

Maybe you want create your own infographic, here 10 tools to support you to do it.

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.

Read more: http://bit.ly/K0s4LL

Via Martin Gysler

Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.

 

The challenge is to plan and execute campaigns that deliver outstanding results, without spending more money and time on them than they warrant.

That’s much easier said than done. We think it breaks down into five separate challenges. 

Segmenting social media platforms Managing content effectively Making best use of available people and time Measuring campaign performance Letting technology work for you

Via Tocquigny Staff

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

 

Via Martin Gysler

Smartphones get around, but tablets are most likely to come out in the living room or the bedroom.

Via Alex Butler

There was a time when the phonetic alphabet (Cfr. Wikipedia) was used to spell out letters. Remember the “T for Tango” or “C for Charlie”.

Via Susan Bainbridge