You’ve done your homework, listened to customers, provided thought leadership and created great content. You’re offering relevant, valuable information to your audience. Now, if content were king that would be enough. But it’s not.
Isn’t providing information that leads people to know, like and trust you the essence of marketing? What more is there?
For one thing, there’s conversion. Conversion tells you if your content moves people to act. Did all that content drive people’s behavior in some way?.... [read full article http://j.mp/pqZHD8]
Via Giuseppe Mauriello
Conscious listening creates understanding. Better decisions and shared understanding are both enabled by these notions we associate with the social business: Genuine interaction, collaboration, learning, openness, sharing, trust, P2P instead of B2B & B2C, living network instead of stiff hierarchies, listening, intuition, passionate creativity, and embracing serendipity.
While there is still a way to go before we see a scalable, repeatable, crowdsourced recruiting solution, key elements can be incorporated into individual communities being created on Twitter, Facebook, and LinkedIn to increase the participation and ultimate results achieved.
Good curation leads to great discovery! We're really excited to release new features and improved functionality that will provide you with even more control over your content. Your in the curator's seat, so let us know what you think about the new features and how they are working for you. You can learn more about our features here on our forum.... [read full article http://j.mp/ofX9k9]
Via Giuseppe Mauriello
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.