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Worldwide Digital Marketing & Social Media Innovations and Changes
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3 Marketing Lessons From Amazon's Web Strategy

3 Marketing Lessons From Amazon's Web Strategy | Digital marketing & social media | Scoop.it
1. Create tons of content -- They have 248,000,000 pages stored in Google's index. Each page can rank for any number of keywords in search engines.
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When Content Is Not King But Social Media Communication Is...

When Content Is Not King But Social Media Communication Is... | Digital marketing & social media | Scoop.it
You’ve done your homework, listened to customers, provided thought leadership and created great content. You’re offering relevant, valuable information to your audience. Now, if content were king that would be enough. But it’s not.

Isn’t providing information that leads people to know, like and trust you the essence of marketing? What more is there?

For one thing, there’s conversion. Conversion tells you if your content moves people to act. Did all that content drive people’s behavior in some way?....
[read full article http://j.mp/pqZHD8]
Via Giuseppe Mauriello
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The Eight Pillars of Innovation

The Eight Pillars of Innovation | Digital marketing & social media | Scoop.it
We (Google) just need to continue to say ‘yes’ and resist a culture of ‘no’, accept the inevitability of failures, and continue iterating until we get things right.
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How musicians are making money by returning to their roots

How musicians are making money by returning to their roots | Digital marketing & social media | Scoop.it
The A&R mentality of “only the hits” is dead. Now if we could get more entrepreneurs to think the same way...
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How Different Age Groups Are Interacting Online (infographic) - Infographics

How Different Age Groups Are Interacting Online (infographic) - Infographics | Digital marketing & social media | Scoop.it
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Systems Intelligence, Serendipity and Listening for the Better Decisions

Systems Intelligence, Serendipity and Listening for the Better Decisions | Digital marketing & social media | Scoop.it
Conscious listening creates understanding. Better decisions and shared understanding are both enabled by these notions we associate with the social business:
Genuine interaction, collaboration, learning, openness, sharing, trust, P2P instead of B2B & B2C, living network instead of stiff hierarchies, listening, intuition, passionate creativity, and embracing serendipity.
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Crowdsourcing prospective candidates- Impossible?

Crowdsourcing prospective candidates- Impossible? | Digital marketing & social media | Scoop.it

While there is still a way to go before we see a scalable, repeatable, crowdsourced recruiting solution, key elements can be incorporated into individual communities being created on Twitter, Facebook, and LinkedIn to increase the participation and ultimate results achieved.

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New Features: RSS, Blacklists and Improved Filtering on Curation Platform Paper.li

New Features: RSS, Blacklists and Improved Filtering on Curation Platform Paper.li | Digital marketing & social media | Scoop.it
Good curation leads to great discovery! We're really excited to release new features and improved functionality that will provide you with even more control over your content.
Your in the curator's seat, so let us know what you think about the new features and how they are working for you. You can learn more about our features here on our forum....
[read full article http://j.mp/ofX9k9]
Via Giuseppe Mauriello
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Insights with Sir Martin Sorrell | Think Quarterly by Google

Insights with Sir Martin Sorrell | Think Quarterly by Google | Digital marketing & social media | Scoop.it
WPP Chief Executive, Sir Martin Sorrell, talks innovation in a time of anarchy, and why he can’t work in a garage.
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Debunking Popular Myths of Social Media

Debunking Popular Myths of Social Media | Digital marketing & social media | Scoop.it
There are many myths in social media - about influence, cost and more. Here, Danny Brown debunks some of the most popular social media myths.
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The Use of Fake or Fraudulent LinkedIn Profiles

The Use of Fake or Fraudulent LinkedIn Profiles | Digital marketing & social media | Scoop.it
The Use of Fake or Fraudulent LinkedIn Profiles When discussing scams and malicious activities that have utilized the linkedin.com website, I alluded to the use of fake of fraudulent LinkedIn...
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How technological and social change are feeding on each other in an accelerating spiral | Trends in the Living Networks

How technological and social change are feeding on each other in an accelerating spiral | Trends in the Living Networks | Digital marketing & social media | Scoop.it
The author descirbes the virtuous circle which is accelerating social change.
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