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Worldwide Digital Marketing & Social Media Innovations and Changes
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Western ‘voyeurs’ a challenge for social media - FT.com

The vast majority of people who use social media in the US and Europe are passive voyeurs, watching what others post, while users in emerging markets such as China and India are active participants and writers, according to a study from Forrester ...
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What FACEBOOK and GOOGLE are Hiding from world.

Great video on why algorythmic gatekeepers are narrowing our use of the internet.

 

Google + Facebook + other major players should not be the only point of entrance on the web. As we move to an App oriented web, I am afraid this is becoming more and more so.

 

This is I think why we need more human gatekeepers (curators, you name them).

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Social media revolution viewed as opportunity

Social media revolution viewed as opportunity | Digital marketing & social media | Scoop.it
Research shows that family members are spending less in-person time together and doing less together as a group, he said. Thus, our homes are less and less "castles" to which we retreat as a refuge from the world, and more and more "bases for networking with the rest of the world."

 

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Estonian Air drives revenue from Facebook through a reverse auction, by simply posting on the wall | Leaders in airline & airport customer engagement :: SimpliFlying

Estonian Air drives revenue from Facebook through a reverse auction, by simply posting on the wall | Leaders in airline & airport customer engagement :: SimpliFlying | Digital marketing & social media | Scoop.it

This is an interesting initiative from Estonian Air: using Facebook to hold reverse auctions. While this might not bring tons of new revenue to the airline, it is already driving engagement on the company fanpage. The company has been nominated amongst the Best Airlines Driving Revenue through Social Media by Simplyflying.

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How to Use Guest Blogging for Effective Link Building | HubSpot

How to Use Guest Blogging for Effective Link Building | HubSpot | Digital marketing & social media | Scoop.it

Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. This is also the step where many SEO strategies fall apart. Link building is hard work, and it's very different than what many people have done before. However, inbound links are still the most important ranking factor to Google and other search engines, so it is critically important that you do great link building if you intend to rank for competitive keywords.

 

Because one of the best link-building tactics available is guest blogging, let's examine a step-by-step plan for how to get started using guest blogging for link building.

[read full article http://j.mp/qgGLse]


Via Giuseppe Mauriello
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Social media ROI: what if your company doesn't care?

Social media ROI: what if your company doesn't care? | Digital marketing & social media | Scoop.it

If you still don’t get it, maybe social media isn’t for you. If the company you work for doesn’t see the value in engaging employees and customers, developing new sales opportunities, reaching target markets and doing some social good, then perhaps it should stick with traditional media like TV. After all, no none is using their DVR and skipping all of the commercials… Are they?

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Implementing Social Learning: Start Small and Start Now | Mindflash

Implementing Social Learning: Start Small and Start Now | Mindflash | Digital marketing & social media | Scoop.it

Sometimes we get so caught up in the enormity of a new initiative that we get paralyzed at the thought of all the work in planning, gaining support and approval, only to hear “No.” There is a way around that by starting small and taking action on low-risk ideas that can be implemented with small groups that have the potential to show positive results. The key is to start small and start now.

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The Lifespan of a Link and its implication for Social Recruiting

The Lifespan of a Link and its implication for Social Recruiting | Digital marketing & social media | Scoop.it

The NY Times posted an article about the Life Span of a link. Half lives go like this:

Twitter 2.8 hours
Facebook 3.2 hours
YouTube 7.4 hours

Recruiters should keep this in mind when posting jobs on Twitter and Facebook: This one of the reasons why social networks will not replace job boards anytime soon when it comes to pushing ads to the candidates.

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Death To Banner Ads! Social Media Campaigns That Worked Without Them | Fast Company

Death To Banner Ads! Social Media Campaigns That Worked Without Them | Fast Company | Digital marketing & social media | Scoop.it

Word of mouth campaigns are far cheaper than buying TV time, and if done correctly, can be more effective than traditional online advertising.

The question is how do these brands and agencies measure the effectiveness of their word-of-mouth endeavors?

Here are the marketers, and the campaigns they touted...

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For Brands, Being Human Is The New Black | Fast Company

For Brands, Being Human Is The New Black | Fast Company | Digital marketing & social media | Scoop.it

“We are hard-wired to respond to [human] traits”. So, “if you’re doing good, [think about] how do you communicate that to your users, especially in a human way, through traits like honesty, openness, and humor?

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How Marketers Can Get More From Infographics

How Marketers Can Get More From Infographics | Digital marketing & social media | Scoop.it

As consumers’ attention to traditional advertising continues to decrease, it is vital that communication methods continue to evolve. Infographics are an important part of that evolution, and savvy brands and marketers should take note.

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Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places - Harvard Business Review

Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places - Harvard Business Review | Digital marketing & social media | Scoop.it

...every new product release required the company to create more than 160 pieces of content involving more than 20 different parties and reaching 30 different touch points...

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5 Best Practices for Beauty Brands on Facebook

5 Best Practices for Beauty Brands on Facebook | Digital marketing & social media | Scoop.it

These are really good tips for any brands, not just Beauty Brands.

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Time For Company Content Curation To Grow Up: Curating Company News | Shel Holtz Blog

Time For Company Content Curation To Grow Up: Curating Company News | Shel Holtz Blog | Digital marketing & social media | Scoop.it

[curated by Giuseppe Mauriello]

Excerpted from article:

 

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to innovate more targeted, results-focused uses.

 

Business takes many of its lessons from how everyone else makes use of social tools. To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.

 

Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

The process would look something like this:

 

- Identify opportunity:

Any company news is a potential curated collection.

Think about a product launch, or financial events.

 

- Select curators:

Since anybody can curate, the criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.

 

- Monitor conversation:

With the curator in place, it’s time to develop key words and set up a monitoring plan.

 

- Select and comment on the best content:

The heart of curation is, of course, curating. Curators need to cull through the many items peole have posted in order to find the right posts to create an accurate overview of the news.

Moreover, adding context is one more curation chore. When appropriate, adding commentary improves the value of the collection.

 

- Announce and promote the collection:

The time to make the announcement is just after the collection gets rolling, populated with enough content to make it interesting but with still more to come.

Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.

 

[read full interesting article http://qik.im/KTK]


Via Giuseppe Mauriello
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Content Curator Will Be New And Important Role In Organizations | Forbes

Content Curator Will Be New And Important Role In Organizations | Forbes | Digital marketing & social media | Scoop.it

Interesting excerpt from this article:

 

"Content is in the center of it all.

 

Few organizations have an overarching strategy that channels all this branded content into a consolidated planning model. In parallel, we see lack of defined leadership for overall orchestration and accountability for content-driven programs.

 

This will become a business priority as companies seek more discipline in how stories are conveyed – not to mention cost savings that come with more disciplined sourcing, curating and production.

 

Look for new leaders and content functions to emerge to support a range of marketing disciplines and community programs. And as part impart new ways to help teams understand how content plays holistically within plans that reflect the way people now consume and share content...."

[read full article http://j.mp/uGwFo8


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, November 7, 2011 1:23 PM
Hi Robin,
we are curating! :-)
Giuseppe Mauriello's comment, November 7, 2011 1:24 PM
Much appreciated!
Giuseppe Mauriello's comment, November 7, 2011 1:30 PM
You esteem is my fuel!
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How to Create a Google+ Profile For Your Business | PCWorld Business Center

How to Create a Google+ Profile For Your Business | PCWorld Business Center | Digital marketing & social media | Scoop.it

Google+ has finally opened up business profiles to its Google Apps for Business users, presumably in an effort to roll out any kinks before throwing the doors open to the world. Being first at bat can have intangible benefits on the Internet, including a valuable backlink to your company website from your Google+ profile. Here's how to join this limited group of users and make the most of your Google+ profile before everyone else.


Via The New Company
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Tom George's comment, October 29, 2011 9:59 PM
Thanks for all your support and it is much appreciated
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Social media integration presentation

Integrating social media in a company is a big challenge many different departments such as Marketing, Sales or HR are facing.

 

In this presentation, Stephen van Balligham from InSights explains the 4 stages of integration:

 

1. Capability Building

2. Pilot mode

3. Integration mode

4. Leverage mode

 

In my opinion a very coherent approach where smaller projects and targeted adoption allow to demonstrate the value of social media. These projects are then used to leverage the benefits on a wider scale for the company.

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Video on how Pharma are using Social Media

Searching for health information is the third most popular online activity.

 

The film features key players in healthcare and healthcare communication who provide unique insights, discuss challenges and offer solutions to the industry as a whole.

 

Content is king, especially having content that patients can find.

 

Regulations are key.

 

Trust is a huge issue.

 

Lack of knowledge is the main barrier to entry on the side of pharma companies.

 

Fear of criticism is another one.

 

Many are waiting to see what others are doing. Brands who procede that way will be followers of the ones who set trends.

 

The whole value chain of the pharma industry will be impacted by social media, not just marketing and communications.

 

 

 

 

 

 

 

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Social Power and the Coming Corporate Revolution

Social Power and the Coming Corporate Revolution | Digital marketing & social media | Scoop.it

Companies have to adapt to the new social paradigm if they want to remain competitive.

In this new world of business, companies and leaders will have to show authenticity, fairness, transparency and good faith.Companies that have been around more than five years are having a hard time because this is so different from what they know, but overall these changes suggest a bright future for business and society globally. The world is becoming more democratic and reflective of the will of ordinary people.

Companies literally don’t know what’s being said about them,” says millennial maven Hira .“They don’t even Google themselves!” But that’s the first thing somebody will do if they’re thinking about going to work at that company.

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Nielsen: Social Media Report

Nielsen: Social Media Report | Digital marketing & social media | Scoop.it

Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.

Key findings:

- in Switzerland blogs & social networks reach 60 percent of internet users

- Nearly 40 percent of social media users access social media content from their mobile phone

- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet

- Across a sample of 10 global markets, social networks and blogs are the top online destination in each country

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Infographic: The ROI of Social Media

Infographic: The ROI of Social Media | Digital marketing & social media | Scoop.it

Finally an interesting infographic about the ROI of social media. In my opinion THE central question to convince managers to embrace change and adopt full social media strategies that will involve all concerned departments of a company. The question still hasn't been solved as tangibles and intangibles cannot all be measured.

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Logic+Emotion: Is Your Social Business Prepared?

Logic+Emotion: Is Your Social Business Prepared? | Digital marketing & social media | Scoop.it

For further proof that "social business" is coming of age, Altimeter recently conducted some research (both quantitative and qualitative) of enterprise grade organizations (1000 or more employees). 

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18 Influential US community managers

18 Influential US community managers | Digital marketing & social media | Scoop.it

Hiring a talented social media manager to take your brand from 1 fan to 1 million is a major factor in determining your business’s success and failure. Here is how 18 of the best are working on a daily basis

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How The LA Times is winning with social media

How The LA Times is winning with social media | Digital marketing & social media | Scoop.it

Surprisingly, newspapers are paving the way for using social media effectively. That theory has come true, as a recent case study published by the Nieman Journalism Lab shows how the LA Times is applying a winning social media strategy that has led to an increase in traffic when other newspapers are losing readers online.

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We share too much, and it’s stifling innovation

We share too much, and it’s stifling innovation | Digital marketing & social media | Scoop.it
The founder of 50Kings.com, an invitation-only gathering place for the influential to brainstorm new ideas, argues that our constant urge to share may be dulling our ability to innovate.
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