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Worldwide Digital Marketing & Social Media Innovations and Changes
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Which content works on Facebook? (Infographic)

Which content works on Facebook? (Infographic) | Digital marketing & social media | Scoop.it

Austrian agency vi knallgrau has posted an infographic on what content works best on Facebook since the change in its Edgerank algorythm.

Originally spoted on the french Blog Du Modérateur.

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Creating An Integrated Marketing Campaign

Creating An Integrated Marketing Campaign | Digital marketing & social media | Scoop.it

 

Creating An Integrated Marketing Campaign

When creating  an integrated marketing campaign we use both online and offline elements.

Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?

Use your social platform, your e-marketing, online but also print.

This Infographic for an Integrated Marketing Campaign from SeoCustomer may just give you some ideas.

 

By Henrik Sandberg -- http://bit.ly/Ls6S48

Source: http://bit.ly/O2Xhyg

 


Via maxOz, PatriAnnaD
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maxOz's comment, July 20, 2012 2:55 AM
Alessio thank you for your feedback, hope all is good cheers xxx Michele
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The Future Of Digital Marketing [Infographic]

The Future Of Digital Marketing [Infographic] | Digital marketing & social media | Scoop.it
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Are Social Signals The Key to Google Rankings?

Are Social Signals The Key to Google Rankings? | Digital marketing & social media | Scoop.it

Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?

 

"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".

 

Full article: http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings


Via Antonino Militello, Robin Good
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INSANE Graphic Shows How Ludicrously Complicated...

INSANE Graphic Shows How Ludicrously Complicated... | Digital marketing & social media | Scoop.it
INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now Read more: http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5#ixzz1vEsn9fF1...
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Google's zero moment of truth and the candidate journey

Google's zero moment of truth and the candidate journey | Digital marketing & social media | Scoop.it

Google's Zero Moment of Truth is just a new way to express what we already know about how people get first impressions about products and services. 

 

What if you replace the word " consumer" by "candidate"? Can the concept be applied to recruiting?

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10 Creative Uses of Pinterest for Business

Pinterest isn't just for personal use. It's a great way to promote your business too.

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Twitter, Facebook, LinkedIn And The Anatomy Of Content Marketing [INFOGRAPHIC] - AllTwitter

Twitter, Facebook, LinkedIn And The Anatomy Of Content Marketing [INFOGRAPHIC] - AllTwitter | Digital marketing & social media | Scoop.it
Twitter, Facebook, LinkedIn And The Anatomy Of Content Marketing [INFOGRAPHIC]...

Via Stefanie Aßmann
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What Can a Super Bowl Ad Buy You in Content Marketing?

What Can a Super Bowl Ad Buy You in Content Marketing? | Digital marketing & social media | Scoop.it

Ever wonder what $3.5 million can get you in content marketing? Here's some different ways you could use your super bowl ad money. Amongst them, 16'ooo blogposts!

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Curated Commerce: How Retail Brands Can Cash in on the Latest Craze

Curated Commerce: How Retail Brands Can Cash in on the Latest Craze | Digital marketing & social media | Scoop.it

The trouble for retail brands? Consumers often prefer curated collections, which tend to be absent of overt branding and promotion. They don’t turn to curated communities to learn about the Gap’s winter line or the latest sale on Macys.com. No, what drives both curators and the consumers who enjoy these experiences is discovering and sharing “products on the verge.”

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Dark Social: Where Most Sharing Happens

Dark Social: Where Most Sharing Happens | Digital marketing & social media | Scoop.it
- the web has always been social

- main social networks are loved by marketers because they are measurable

- Twitter and Facebook only represent about 30% of total social sharing

- 56% of sharing is made on what the author calls Dark Social

- Fact is, this article got really popular on social networks!

 

Probably one of the best articles of 2012.

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“Advertising leaves an impression, but digital interaction creates an immediate emotional state through functional creations.”

“Advertising leaves an impression, but digital interaction creates an immediate emotional state through functional creations.” | Digital marketing & social media | Scoop.it

 

 

Johnny Holland on why UX should be on top of the list of marketing...

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Robin Martin's comment, April 16, 2013 2:26 PM
Thanks for sharing Herve. Very true...
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Marketing is dead

Marketing is dead | Digital marketing & social media | Scoop.it

This article from Harvard Business Review reflects the need for a more sophisticated approach to marketing. Marketing is not dying, but Mad Men marketing & advertising is slowly disappearing, giving space to a better, human centered model. Here are some excerpts:

 

“Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

 

CEO’s are getting tired:

 

73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased busines

 

This broken model needs to be replaced. Here are some critical elements:

- Restore community marketing: allow customers to replicate community-oriented buying experience

- Find your customer influencers who can be existing customers or not.

- Help them build social capital: help them build their affiliation networks, increase their reputation and give them access to new knowledge.

- Get your customer advocates involved in the solution you provide”

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Robin Martin's curator insight, April 16, 2013 2:24 PM

Great article! Fitting picture...too cute!

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Map of over 250 content curation tools

Map of over 250 content curation tools | Digital marketing & social media | Scoop.it

The map presently lists over 250 content curation tools. Probably the most exhaustive I have ever seen.

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How Nike is stealing Adidas'shine at the 2012 Olympics

How Nike is stealing Adidas'shine at the 2012 Olympics | Digital marketing & social media | Scoop.it

“Nike’s #MakeItCount guerilla campaign has used social, predominantly Twitter’s hashtag culture, in order to steal Adidas’ shine. It has done this in such a way that, even without headline Olympic sponsorship rights, it has generated extensive conversation, equating to almost 100,000 tweets since 1st February. That is an impressive stat when you consider that all mentions of Adidas’ Olympic campaigns since the same date equates to just 37,000 mentions.”

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How Social Media Is Changing CRM

How Social Media Is Changing CRM | Digital marketing & social media | Scoop.it

For decades CRM has been one-sided, and that has produced a variety of maladies described in the article. Now that social media is enabling company relationship management, the delicate balance of trust between a company and its customers can be better maintained. Call it relationship equilibrium. And call it good for business. Enlightened companies have always understood that by focusing on relationships, customers will manage themselves.

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Nike marketing boss attacks 'old' approach to social-media - Brand Republic News

Nike marketing boss attacks 'old' approach to social-media - Brand Republic News | Digital marketing & social media | Scoop.it

Nike has moved away from investing in advertising to the creation of digital services such as Nike+. According to Olander, "once you have established a direct relationship with a consumer, you don’t need to advertise to them".

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trendwatching.com's (R)ETAIL (R)EVOLUTION

trendwatching.com's May 2012 Trend Briefing features (R)ETAIL (R)EVOLUTION: how e-commerce is transforming ALL shopping behavior. Both on and offline.
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What Is Corporate Curation? IBM Is Making It | Forbes

This is an excerpt from the article by Steven Rosenbaum and published by Forbes.

 

"It used to be that company communication was all top down.

Today, things are changing fast – as the tools and networks for communication are broken wide open.

 

Within the world of corporate communication, there are new school of thought that say there are the thinkers who are looking to turn this big noisy mess into value for their brands and corporate parents.

 

Ben Edwards the VP Digital Strategy and Development for IBM explains: "“I think there are some emerging roles, potential roles for you know, coms professionals to think about. One of them I think a lot about is this notion of curation.”

 

At IBM, the voice of the company is increasingly coming from the intranet, known internally as W3. W3 has been leading a transformation from professional to user-generated content within IBM.

 

The IBM vision is to embrace, rather than ignore the growing voice and knowledge of their community. “One of the measures that we like to talk about is called ‘Professionally Produced Content versus Employee Published Content’.

 

“We think we have a role in bringing the external perspective into the employee base” says Edwards. That makes IBM a curator as much as a communicator.

 

 

Read full article here: http://onforb.es/Igx7tm


Via Giuseppe Mauriello
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Michelle Gilstrap's comment, April 10, 2012 10:57 PM
Great content
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What Wantful can teach us about content curation

What Wantful can teach us about content curation | Digital marketing & social media | Scoop.it

Smart curation, automated. It doesn't just deliver a good user experience, it's a good business. A business can succeed by filtering and curating information.

Plus their website is beautifully designed.

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Content marketing is booming, but social media doesn’t lead just yet

Content marketing is booming, but social media doesn’t lead just yet | Digital marketing & social media | Scoop.it
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McKinsey The consumer decision journey

Customer are changing, buying power is shifting.

 

In today’s decision journey, consumer-driven marketing is increasingly important as customers seize control of the process and actively “pull” information helpful to them.

 

Mc kinsey's research found that two-thirds of the touch points during the active-evaluation phase involve consumer- driven marketing activities, such as Internet reviews and Marketers must move aggres- word-of-mouth recommen-sively beyond purely push-style dations from friends and family, as well as in-store interactionscommunication and learn and recollections of past experi-to influence consumer-driven ences.

 

A third of the touch points involve company-driventouch points marketing (Exhibit 4). Traditional marketing remains important, but the change in the way consumers make decisions means that mar- keters must move aggressively beyond purely push-style commu- nication and learn to influence consumer-driven touch points, such as word-of-mouth and Internet information sites. The experience of US automobile manufacturers shows why marketers must master these new touch points.

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