Searching for health information is the third most popular online activity.
The film features key players in healthcare and healthcare communication who provide unique insights, discuss challenges and offer solutions to the industry as a whole.
Content is king, especially having content that patients can find.
Regulations are key.
Trust is a huge issue.
Lack of knowledge is the main barrier to entry on the side of pharma companies.
Fear of criticism is another one.
Many are waiting to see what others are doing. Brands who procede that way will be followers of the ones who set trends.
The whole value chain of the pharma industry will be impacted by social media, not just marketing and communications.