Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.
- in Switzerland blogs & social networks reach 60 percent of internet users
- Nearly 40 percent of social media users access social media content from their mobile phone
- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
- Across a sample of 10 global markets, social networks and blogs are the top online destination in each country