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Rescooped by Tatiana Guerzoni from Brand Management & Social Media
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What Social Media Works Best For Your Ecommerce?

What Social Media Works Best For Your Ecommerce? | Digital Marketing & Social Media Management | Scoop.it

If you’re hoping to achieve any level of success as an online entrepreneur, then adapting to the ecommerce situation of today’s P2P-driven social market is vital. But, of course, that’s easy to say and harder to do. Which social sites are actually best for your ecommerce efforts?


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Which Social Media Platform Is Right For Your Business? (Infographic)

Which Social Media Platform Is Right For Your Business? (Infographic) | Digital Marketing & Social Media Management | Scoop.it

Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company?

With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+. In turn, this can help guide your social media decision-making.


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Risk Taking, Instagram Tips, And More of This Week’s Social Media News

Risk Taking, Instagram Tips, And More of This Week’s Social Media News | Digital Marketing & Social Media Management | Scoop.it
In case you weren’t able to stay on top of your RSS feeds this week, we’ve got some of this week’s biggest social media news stories right here.
Facebook Page admins got good news earlier this week.
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8 Compelling Reasons Why You Should Be Using Social Media

8 Compelling Reasons Why You Should Be Using Social Media | Digital Marketing & Social Media Management | Scoop.it

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The 3 Biggest Social-Media Trends of 2014 - Inc.com

The 3 Biggest Social-Media Trends of 2014 - Inc.com | Digital Marketing & Social Media Management | Scoop.it
The 3 Biggest Social-Media Trends of 2014
Inc.com
It is that social media is now embedded in our everyday lives--and it doesn't seem to be going away anytime soon.

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Real-Time's Latest: Brand-on-Brand Action

Real-time marketing during the Super Bowl took the form of brands interacting with each other on Twitter. But does this really create audience engagement?

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Brands Are Built On Intensity, Not Volume

Brands Are Built On Intensity, Not Volume | Digital Marketing & Social Media Management | Scoop.it
Speculation remains on what a “fan” is worth to a business. In light of that, it's important for marketers to revisit the difference between volume and intensity when thinking through the value of a 'fan'.
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It's Time to Embrace Your Brand

It's Time to Embrace Your Brand | Digital Marketing & Social Media Management | Scoop.it
As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
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10 case studies prove the ROI of brand advocates

10 case studies prove the ROI of brand advocates | Digital Marketing & Social Media Management | Scoop.it

A brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages to other people.

 

According to Forrester, Zuberance and an infographic from Jay Baer (below), the influence of brand advocates accounts for billions of dollars in purchases for everything from cars to computers, hotel rooms, movies, enterprise software, and more. Brand advocates are:

5X more valuable than average customersSpend at least 2X as much as average customersSpend 3X as much as average customers over their lifetime of their relationship with a company or brandReach 150 people in social media every time they advocate for a product or service92% of consumers trust brand advocates

Do brand advocates generate return on investment for brands? Here are 10 case studies that prove the ROI of brand advocates.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 11, 2013 7:50 PM

Evidence for the #ROI generating potential of #brand advocates.

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Social Now Is the Most Important Search Ranking Factor

Social Now Is the Most Important Search Ranking Factor | Digital Marketing & Social Media Management | Scoop.it
In a recent in-depth study, seven of the top eight factors associated with high search rankings are social. So, is your content optimized for search and social?

Via Neil Ferree, Rob Metras, massimo facchinetti, eff-style✌
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Neil Ferree's curator insight, September 7, 2013 1:46 PM

Is Social Shares the New SEO? Is sure seems so!


http://bit.ly/IsSocialSharesTheNewSEO

Randi Thompson's curator insight, September 8, 2013 10:02 AM

Have you heard?  Your social media posts will now get you higher in the search engine results than almost anything!  

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Building New Brands On A Strong Foundation

Building New Brands On A Strong Foundation | Digital Marketing & Social Media Management | Scoop.it
Building a strong foundation for your brand is the most important attribute in creating value for others.
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Brand Management vs. Brand Leadership

Brand Management vs. Brand Leadership | Digital Marketing & Social Media Management | Scoop.it
Management and leadership in marketing organizations are two separate things.
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A Community Building and Management Reading List | OpenView Blog

A list of seven must-read articles from some of the top community building experts online. Featuring tips and advice from Mackenzie Fogelson, Rachel Happe, and more.
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Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone

Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone | Digital Marketing & Social Media Management | Scoop.it
Facebook's unveiling a brand new Page design for everyone today -- here's what you need to know.

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Social Selling: What Is It and How To Use It?

Social Selling: What Is It and How To Use It? | Digital Marketing & Social Media Management | Scoop.it
Social selling uses social platforms to build a strong brand, allowing potential buyers to get to know and ultimately trust you.
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Rescooped by Tatiana Guerzoni from Brand Management & Social Media
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Instagram Is Shaping Up To Be The World's Most Powerful Selling Tool

Instagram Is Shaping Up To Be The World's Most Powerful Selling Tool | Digital Marketing & Social Media Management | Scoop.it
Amid dire predictions for a mass exodus from Facebook, the social network did make a winning buy with Instagram. The photo app amassed over 150 million users in three short years --twice as fast as Twitter. That quantity has some quality. According to research by L2  Think Tank, Instagram’s community boasts 15 times [...]

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Wendy Flanagan's curator insight, February 18, 2:50 PM

I see. I want. I buy. #instagram  #ecommerce

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Integrating Social Media, Direct, and Email Marketing

Integrating Social Media, Direct, and Email Marketing | Digital Marketing & Social Media Management | Scoop.it
Integrating direct mail, email and social media in today's busy marketing world takes consideration of your unique business.

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5 Reasons Small Businesses Should Embrace Twitter

5 Reasons Small Businesses Should Embrace Twitter | Digital Marketing & Social Media Management | Scoop.it

Despite being the world’s fastest growing social network with more than 170 million active users worldwide, small businesses remain hesitant to put Twitter to use for them.

Twitter is a powerful tool for businesses of all sizes. It’s great for short conversations, customer relations, lead generating and relationship building.


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3 Reasons Why Your Organization Should Consider Jumping On Pinterest

3 Reasons Why Your Organization Should Consider Jumping On Pinterest | Digital Marketing & Social Media Management | Scoop.it

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Rescooped by Tatiana Guerzoni from Public Relations & Social Media Insight
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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Digital Marketing & Social Media Management | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?

 

This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.

 

I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.

 

Will you be focusing on visual content in 2014?


Via Jeff Domansky
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BrandGeek's curator insight, December 18, 2013 5:05 AM

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

Armani Khoury's curator insight, December 18, 2013 8:56 AM

The year of native apps!!!!

Neil Wilkins's curator insight, December 19, 2013 2:58 AM

Good advice. Everything is pointing towards this...

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The Data Behind What Makes an Effective Sales Process - The Infographic

The Data Behind What Makes an Effective Sales Process - The Infographic | Digital Marketing & Social Media Management | Scoop.it
We all know how important a sales team is to any organization. And we also know that fine tuning a sales team for optimal performance does wonders for the health and culture of a business.
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33 Digital Marketing STATS You Didn't Know! #infographic

33 Digital Marketing STATS You Didn't Know! #infographic | Digital Marketing & Social Media Management | Scoop.it
Yoda London have put together stats ranging from, content marketing stats to international social media. These numbers and stats would make sense of the importance of the Digital Marketing elements.
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Brand Advocates Drive Word Of Mouth

Brand Advocates Drive Word Of Mouth | Digital Marketing & Social Media Management | Scoop.it
Brand advocates are vital to social media marketing strategies because of the word of mouth (WoM) they generate. Positive WoM is the most coveted form of marketing because of the inherent credibility that comes with it.
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Facebook Unveils the Most Powerful Social Ads of All Time

Facebook Unveils the Most Powerful Social Ads of All Time | Digital Marketing & Social Media Management | Scoop.it
Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Learn about the implications in this guest post by Chango CEO Chris Sukornyk.
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Search Marketing & Semantic Web

Search Marketing & Semantic Web | Digital Marketing & Social Media Management | Scoop.it
In a semantic web, a social signal, clear, compelling content and lots of website visitor interaction by way of comments, mentions and resharing, create a matrix of connections that is now mined by semantic search.
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