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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Digital Marketing & Social Media in Financial Services | Scoop.it

"Content strategy is what makes content marketing effective." 

 


Via Eva Sanagustin, paulo oliveira, Neil Wilkins
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Digital Marketing & Social Media in Financial Services
News and views to support the delivery of digital and social media, in financial services
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3 Tips for Effective Social Media Contests - Mashable

3 Tips for Effective Social Media Contests - Mashable | Digital Marketing & Social Media in Financial Services | Scoop.it
3 Tips for Effective Social Media ContestsMashableJustin Palmer of Palmer Web Marketing has run dozens of social media contests for his clients, and gaining “likes” and “followers” is something he does with relative ease.
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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Digital Marketing & Social Media in Financial Services | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ;


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2012 Social Media Marketing Industry Report

2012 Social Media Marketing Industry Report | Digital Marketing & Social Media in Financial Services | Scoop.it
Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?

 

Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:

 

Major Findings


Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
  Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
  Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
  Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
  Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
  Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
  Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.

Full report download: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/  ;
Via Martin (Marty) Smith, Robin Good
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How to Use Social Media for Customer Acquisition | Business 2 Community

How to Use Social Media for Customer Acquisition | Business 2 Community | Digital Marketing & Social Media in Financial Services | Scoop.it
Social media has become a significant part of serious marketers lead generation strategy.
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New Google Analytics Social Reports: Measure SMM Value, View Streams

New Google Analytics Social Reports: Measure SMM Value, View Streams | Digital Marketing & Social Media in Financial Services | Scoop.it
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.
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Forget About ROI, Start Thinking About 'ROE' | Social Media Today

Forget About ROI, Start Thinking About 'ROE' | Social Media Today | Digital Marketing & Social Media in Financial Services | Scoop.it
Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished?
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Using social media sites for personal customer service: The holy ...

Using social media sites for personal customer service: The holy ... | Digital Marketing & Social Media in Financial Services | Scoop.it
Research reveals that personal interaction with customers over social media sites is the most effective thing brands using social media can do.
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Social media: Future clients are to be found on the web - Financial Times

Financial TimesSocial media: Future clients are to be found on the webFinancial TimesThe social network take-up rate of the past few years has been urgent, with brands competing for the highest number of fans as a sign of their position in the industry...
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5 Huge Digital Marketing Trends You Can't Afford to Ignore

5 Huge Digital Marketing Trends You Can't Afford to Ignore | Digital Marketing & Social Media in Financial Services | Scoop.it
As we anticipate a connected, increasingly mobile future, here are five big marketing ideas to embrace now to get ahead of the curve.
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7 Reasons Content Drives Success with Social Media

7 Reasons Content Drives Success with Social Media | Digital Marketing & Social Media in Financial Services | Scoop.it

How content will drive leads from social media marketing strategy.

Now back to reality. For the rest of us, who don’t have oodles of money to waste on traditional advertising, how do we drive leads? Here are seven ways to use content and social media to drive leads for your business.


Via Baochi, Tiffany L Litherland
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The ROI of Social Media

The ROI of Social Media | Digital Marketing & Social Media in Financial Services | Scoop.it
Return on investment. It's the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business.
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More Social Media: How to guarantee your social media is regulation compliant ...

How to guarantee your social media is regulation compliant ...

http://bit.ly/wsAulv



Most companies have accepted the fact that by now they ought to be engaging in social media activities in one form or another. Those who are late to the party, however, are often from highly-regulated industries such as financial services or pharmaceuticals. Despite the promise of genuine, real-time communications with customers that could greatly benefit marketing and public relations efforts, social media can present quite the challenge with regard to regulatory compliance. Organizations need to engage in social media in an intelligent way that complies with relevant industry regulations -- without completely stifling the creative, genuine nature of the medium. This can be a difficult balance to strike, but it can definitely be achieved.

 

SOCIAL MEDIA COMPLIANCE CHALLENGES


For years, instead of leveraging social media, companies in heavily-regulated industries have either avoided it altogether or have been extremely conservative with their use of it. Instead of having a sound plan, far too many organizations are simply winging it and handling issues on a case-by-case basis. This doesn't work for even the smallest of businesses, and is therefore especially risky for those trying to maintain organizational compliance.

 

Why can social media be such a headache when it comes to regulatory compliance? First of all, the very nature of social media is real-time, unfiltered conversations -- an online stream of consciousness. Whether it's your employees or your customers, the idea of real-time can be terrifying for anyone concerned with adhering to internal or industry policies. For example, brokerage firms dealing with FINRA regulations need to be concerned about whether any responses their employees provide to customers in social media communities are adhering to rules about suitability and investment product recommendations.

 

Likewise, pharmaceutical companies engaging in social media must ensure that any conversations about a product, whether they are on Facebook or Twitter, feature the FDA required safety information. And, any public company needs to be on top of every tweet to monitor whether it complies with the SEC's public disclosure requirements. With all of this to consider, how can a company enter this world safely? Two words: policy and education.

 

SOCIAL MEDIA POLICY AND TRAINING


Every company, even those without regulations to contend with, must have a well thought-out social media policy in place that deals with both employee and customer use. What should this policy include?

Your internal social media policy should make it clear to your employees what they can and cannot do or say, and how anything they disclose in a social media community has an impact on the company. Be clear and concise to avoid overwhelming them with complex details that could be misconstrued. Your policy -- which should be documented -- should clarify who has the authority to speak on the company's behalf on social networks and the consequences that exist if any of these rules are broken.

 

Beyond the written component for employees, your policy needs to include embedded processes and workflows that ensure compliant social media communications. One necessary process is content moderation. For example, put controls in place that automatically review any outbound content for policy violations. Having a process like this ensures that communication can still be published in a timely manner without exposing the company to unnecessary risk.

Speaking of risk, it is also prudent to make sure your policy leverages a method to limit the number of employees who are granted admin rights to social media accounts. While you want to grant employees access to your communities, you also want a simple way to take this access away if they leave the company. Ensuring that only a select few have admin rights makes this possible. Imagine the potential for regulatory violation (and impact on your company's reputation) if a disgruntled employee accesses your corporate Twitter account.

Any company facing regulatory controls could also face an audit at any moment. Your social media policy should account for this reality by implementing technology that archives all content in a way that could quickly and adequately prepare you for an audit.

 

Another critical component of your policy is how it deals with participation from external stakeholders, such as vendors or customers. You need to let your communities know your company's social media policy and how you will handle responses. You must make them aware of what will and won't be tolerated on your social media pages, especially since you have regulatory requirements to consider with every comment and response. It might, therefore, take more time for your team to respond to inquiries depending on the review process and you should set expectations accordingly.

 


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Rescooped by Helen Harper from Social Media Engagement for Financial Services
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A Day in the Life of an Advisor Using Social Media

A Day in the Life of an Advisor Using Social Media | Digital Marketing & Social Media in Financial Services | Scoop.it
Hi there. I’m Russ Thornton. I want to share with you how I typically spend a day engaged in social media from the perspective of a busy financial advisor.
Getting the Day Started
7:30 AM – This is usually when I start my day.

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Financial services firms embrace social media - FT.com

Financial services firms embrace social media - FT.com | Digital Marketing & Social Media in Financial Services | Scoop.it
Financial services firms have always been at the cutting edge of technology adoption.
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Measure How Much People Like, Share or Comment Any Specific URL on FB: The Facebook Share Counter

Measure How Much People Like, Share or Comment Any Specific URL on FB: The Facebook Share Counter | Digital Marketing & Social Media in Financial Services | Scoop.it

Robin Good: The Facebook Share Counter is a free web-based tool that allows you to check how many Facebook Likes, Shares and Comments any specific URL has received.

 

"Facebook allow you to measure the effectiveness of sharing links, by giving detailed data about how many times a url has been shared, clicked and commented.


With Facebook Share Counter you can now discover these details about any url you want, just input here the url (without any http://), and click get data."


The tool requires no registration or login and si free to use.

 

Try it out now: http://www.emetello.com/facebook-share-counter/ ;


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How to Create a Social Media Campaign [Infographic] | Business 2 Community

How to Create a Social Media Campaign [Infographic] | Business 2 Community | Digital Marketing & Social Media in Financial Services | Scoop.it
Social media is more than just getting your business on Facebook and Twitter.
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SEO Site Tools: A New Chrome Extension To X-Ray Any Website Instantly

SEO Site Tools: A New Chrome Extension To X-Ray Any Website Instantly | Digital Marketing & Social Media in Financial Services | Scoop.it

Robin Good: SEO Site Tools is a professional SEO extension for the Google Chrome browser which acts as website x-ray analyzer by providing tons of useful information about any URL you provide it with. 

 

Besides providing a PageRank value for any page you are on without even needing to click on it, SEO Tools extracts this useful data from any URL:

 

1) External Page Data

- Google Trends;

- Google Indexed Pages & Domain Links;

- SEOmoz Linkscape;

- Quantcast Ranking;

- Alexa Data;

- Majestic SEO Data;

- SEMRush Data;

 

2) Page Elements

SEO Title & Meta Description; 

Anchor Tags; 

Img Tags; 

Formatting Tags; 

Header Tags.

 

3) Social Media

Measures how many

Facebook,

Twitter,

Digg,

StumbleUpon,

Reddit, and

Delicious actions

have been made on a particular page.

 

4) Page Terms / Tools

In this section, you can get some valuable information for keyword research, site speed, and more.

 

5) Server / Domain Info

Go to this section to see any publicly listed information about a domain’s registrant including the site owner’s name and email address.

 

6) Suggestions

This area gives you free SEO advice about what things you should be on the lookout for in your on-site optimization.

 

 

Each element is analyzed and detailed.

 

Get SEO Tools now: https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc ;


Read the full review of SEO Tools by Kristi Hines here: http://j.mp/GOE8dH

 


Via Giuseppe Mauriello, Robin Good
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The Case for Social Media in Financial Services | Wired Advisor eMarketing

The Case for Social Media in Financial Services | Wired Advisor eMarketing | Digital Marketing & Social Media in Financial Services | Scoop.it
Social media is not just about marketing, it's about enhancing the total client experience in addition to attracting new prospects and business advocates into that unique experience. It's about being ...

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5 reasons measuring social media isn't always a good idea

5 reasons measuring social media isn't always a good idea | Digital Marketing & Social Media in Financial Services | Scoop.it
The author believes in the power of data, but not at any cost. Here's why.

Via Susan Bainbridge, Neil Wilkins
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Why you shouldn't be a social media peeping tom - Tony Vidler ...

Why you shouldn't be a social media peeping tom - Tony Vidler ... | Digital Marketing & Social Media in Financial Services | Scoop.it
The articles and opinions provided here are for the benefit and use of financial advisers and other financial services professionals, specifically in New Zealand. Any blog content does not represent the views of any industry ...
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5 Simple Steps to Measure Social Media ROI | Social Media Today

5 Simple Steps to Measure Social Media ROI | Social Media Today | Digital Marketing & Social Media in Financial Services | Scoop.it
The glow of one warm thought is to me worth more than money. ~Thomas JeffersonShow me the money! ~Tom Cruise Two very different Toms. Which one are you with? Jefferson? Or, Cruise?
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2012 Predictions for Social Media in Financial Services

2012 Predictions for Social Media in Financial Services | Digital Marketing & Social Media in Financial Services | Scoop.it
Many financial companies are showing a broad-based commitment to adopting social media to produce real business impact. But what lies ahead for 2012?
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LinkedIn – How to Find the Conversations Your Business Must be Involved In | Business 2 Community

LinkedIn – How to Find the Conversations Your Business Must be Involved In | Business 2 Community | Digital Marketing & Social Media in Financial Services | Scoop.it
This week, we’ve been attending Social Media Week London – a fantastic biannual week of free events and seminars on all things social media and online...
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Why are Brands Shutting Their Facebook Stores?

Why are Brands Shutting Their Facebook Stores? | Digital Marketing & Social Media in Financial Services | Scoop.it
Brands are aborting their early efforts at what became known as F-commerce. But why leave so soon?
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Better social media marketing tied to growing customer satisfaction in financial industry

Better social media marketing tied to growing customer satisfaction in financial industry | Digital Marketing & Social Media in Financial Services | Scoop.it
A report from comScore suggests that financial institutions are improving their web capabilities, especially in terms of social marketing, as consumer demand for online finance information grows.

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