3 Tips for Effective Social Media ContestsMashableJustin Palmer of Palmer Web Marketing has run dozens of social media contests for his clients, and gaining “likes” and “followers” is something he does with relative ease.
Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?
Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:
Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects. Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012. Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities. Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%). Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order. Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly. Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.
Financial TimesSocial media: Future clients are to be found on the webFinancial TimesThe social network take-up rate of the past few years has been urgent, with brands competing for the highest number of fans as a sign of their position in the industry...
How content will drive leads from social media marketing strategy.
Now back to reality. For the rest of us, who don’t have oodles of money to waste on traditional advertising, how do we drive leads? Here are seven ways to use content and social media to drive leads for your business.
Of the various digital marketing tactics available, US digital marketers deem email the most effective for awareness, acquisition, conversion and customer retention, per results from a Gigaom Research study [download page] ...
Social media is not just about marketing, it's about enhancing the total client experience in addition to attracting new prospects and business advocates into that unique experience. It's about being ...
The articles and opinions provided here are for the benefit and use of financial advisers and other financial services professionals, specifically in New Zealand. Any blog content does not represent the views of any industry ...
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