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Digital Marketing & Social Media in Financial Services
News and views to support the delivery of digital and social media, in financial services
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The Pieces of an Integrated Digital Marketing Strategy - Business 2 Community

The Pieces of an Integrated Digital Marketing Strategy - Business 2 Community | Digital Marketing & Social Media in Financial Services | Scoop.it
Business 2 Community
The Pieces of an Integrated Digital Marketing Strategy
Business 2 Community
An integrated Digital marketing strategy is composed of several critical components.
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3 Tips for Effective Social Media Contests - Mashable

3 Tips for Effective Social Media Contests - Mashable | Digital Marketing & Social Media in Financial Services | Scoop.it
3 Tips for Effective Social Media ContestsMashableJustin Palmer of Palmer Web Marketing has run dozens of social media contests for his clients, and gaining “likes” and “followers” is something he does with relative ease.
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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Digital Marketing & Social Media in Financial Services | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ;


Via Robin Good
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2012 Social Media Marketing Industry Report

2012 Social Media Marketing Industry Report | Digital Marketing & Social Media in Financial Services | Scoop.it
Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?

 

Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:

 

Major Findings


Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
  Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
  Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
  Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
  Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
  Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
  Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.

Full report download: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/  ;
Via Martin (Marty) Smith, Robin Good
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How to Use Social Media for Customer Acquisition | Business 2 Community

How to Use Social Media for Customer Acquisition | Business 2 Community | Digital Marketing & Social Media in Financial Services | Scoop.it
Social media has become a significant part of serious marketers lead generation strategy.
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New Google Analytics Social Reports: Measure SMM Value, View Streams

New Google Analytics Social Reports: Measure SMM Value, View Streams | Digital Marketing & Social Media in Financial Services | Scoop.it
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.
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Forget About ROI, Start Thinking About 'ROE' | Social Media Today

Forget About ROI, Start Thinking About 'ROE' | Social Media Today | Digital Marketing & Social Media in Financial Services | Scoop.it
Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished?
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Using social media sites for personal customer service: The holy ...

Using social media sites for personal customer service: The holy ... | Digital Marketing & Social Media in Financial Services | Scoop.it
Research reveals that personal interaction with customers over social media sites is the most effective thing brands using social media can do.
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Social media: Future clients are to be found on the web - Financial Times

Financial TimesSocial media: Future clients are to be found on the webFinancial TimesThe social network take-up rate of the past few years has been urgent, with brands competing for the highest number of fans as a sign of their position in the industry...
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5 Huge Digital Marketing Trends You Can't Afford to Ignore

5 Huge Digital Marketing Trends You Can't Afford to Ignore | Digital Marketing & Social Media in Financial Services | Scoop.it
As we anticipate a connected, increasingly mobile future, here are five big marketing ideas to embrace now to get ahead of the curve.
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7 Reasons Content Drives Success with Social Media

7 Reasons Content Drives Success with Social Media | Digital Marketing & Social Media in Financial Services | Scoop.it

How content will drive leads from social media marketing strategy.

Now back to reality. For the rest of us, who don’t have oodles of money to waste on traditional advertising, how do we drive leads? Here are seven ways to use content and social media to drive leads for your business.


Via Tiffany L Litherland
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The ROI of Social Media

The ROI of Social Media | Digital Marketing & Social Media in Financial Services | Scoop.it
Return on investment. It's the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business.
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Email Rated Most Effective Digital Marketing Tactic - Marketing Charts

Email Rated Most Effective Digital Marketing Tactic - Marketing Charts | Digital Marketing & Social Media in Financial Services | Scoop.it
Of the various digital marketing tactics available, US digital marketers deem email the most effective for awareness, acquisition, conversion and customer retention, per results from a Gigaom Research study [download page] ...
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Rethinking retirement lifestyle « Financial Marketing News

Rethinking retirement lifestyle « Financial Marketing News | Digital Marketing & Social Media in Financial Services | Scoop.it
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Financial services firms embrace social media - FT.com

Financial services firms embrace social media - FT.com | Digital Marketing & Social Media in Financial Services | Scoop.it
Financial services firms have always been at the cutting edge of technology adoption.
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Measure How Much People Like, Share or Comment Any Specific URL on FB: The Facebook Share Counter

Measure How Much People Like, Share or Comment Any Specific URL on FB: The Facebook Share Counter | Digital Marketing & Social Media in Financial Services | Scoop.it

Robin Good: The Facebook Share Counter is a free web-based tool that allows you to check how many Facebook Likes, Shares and Comments any specific URL has received.

 

"Facebook allow you to measure the effectiveness of sharing links, by giving detailed data about how many times a url has been shared, clicked and commented.


With Facebook Share Counter you can now discover these details about any url you want, just input here the url (without any http://), and click get data."


The tool requires no registration or login and si free to use.

 

Try it out now: http://www.emetello.com/facebook-share-counter/ ;


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How to Create a Social Media Campaign [Infographic] | Business 2 Community

How to Create a Social Media Campaign [Infographic] | Business 2 Community | Digital Marketing & Social Media in Financial Services | Scoop.it
Social media is more than just getting your business on Facebook and Twitter.
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SEO Site Tools: A New Chrome Extension To X-Ray Any Website Instantly

SEO Site Tools: A New Chrome Extension To X-Ray Any Website Instantly | Digital Marketing & Social Media in Financial Services | Scoop.it

Robin Good: SEO Site Tools is a professional SEO extension for the Google Chrome browser which acts as website x-ray analyzer by providing tons of useful information about any URL you provide it with. 

 

Besides providing a PageRank value for any page you are on without even needing to click on it, SEO Tools extracts this useful data from any URL:

 

1) External Page Data

- Google Trends;

- Google Indexed Pages & Domain Links;

- SEOmoz Linkscape;

- Quantcast Ranking;

- Alexa Data;

- Majestic SEO Data;

- SEMRush Data;

 

2) Page Elements

SEO Title & Meta Description; 

Anchor Tags; 

Img Tags; 

Formatting Tags; 

Header Tags.

 

3) Social Media

Measures how many

Facebook,

Twitter,

Digg,

StumbleUpon,

Reddit, and

Delicious actions

have been made on a particular page.

 

4) Page Terms / Tools

In this section, you can get some valuable information for keyword research, site speed, and more.

 

5) Server / Domain Info

Go to this section to see any publicly listed information about a domain’s registrant including the site owner’s name and email address.

 

6) Suggestions

This area gives you free SEO advice about what things you should be on the lookout for in your on-site optimization.

 

 

Each element is analyzed and detailed.

 

Get SEO Tools now: https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc ;


Read the full review of SEO Tools by Kristi Hines here: http://j.mp/GOE8dH

 


Via Giuseppe Mauriello, Robin Good
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The Case for Social Media in Financial Services | Wired Advisor eMarketing

The Case for Social Media in Financial Services | Wired Advisor eMarketing | Digital Marketing & Social Media in Financial Services | Scoop.it
Social media is not just about marketing, it's about enhancing the total client experience in addition to attracting new prospects and business advocates into that unique experience. It's about being ...

Via Hayden Richards
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5 reasons measuring social media isn't always a good idea

5 reasons measuring social media isn't always a good idea | Digital Marketing & Social Media in Financial Services | Scoop.it
The author believes in the power of data, but not at any cost. Here's why.

Via Susan Bainbridge, Neil Wilkins
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Why you shouldn't be a social media peeping tom - Tony Vidler ...

Why you shouldn't be a social media peeping tom - Tony Vidler ... | Digital Marketing & Social Media in Financial Services | Scoop.it
The articles and opinions provided here are for the benefit and use of financial advisers and other financial services professionals, specifically in New Zealand. Any blog content does not represent the views of any industry ...
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5 Simple Steps to Measure Social Media ROI | Social Media Today

5 Simple Steps to Measure Social Media ROI | Social Media Today | Digital Marketing & Social Media in Financial Services | Scoop.it
The glow of one warm thought is to me worth more than money. ~Thomas JeffersonShow me the money! ~Tom Cruise Two very different Toms. Which one are you with? Jefferson? Or, Cruise?
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2012 Predictions for Social Media in Financial Services

2012 Predictions for Social Media in Financial Services | Digital Marketing & Social Media in Financial Services | Scoop.it
Many financial companies are showing a broad-based commitment to adopting social media to produce real business impact. But what lies ahead for 2012?
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LinkedIn – How to Find the Conversations Your Business Must be Involved In | Business 2 Community

LinkedIn – How to Find the Conversations Your Business Must be Involved In | Business 2 Community | Digital Marketing & Social Media in Financial Services | Scoop.it
This week, we’ve been attending Social Media Week London – a fantastic biannual week of free events and seminars on all things social media and online...
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