Digital Marketing & Social Media for Fitness, Health Clubs, Spa
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Healthcare Success Strategies Using Social Media

Healthcare Success Strategies Using Social Media | Digital Marketing & Social Media for Fitness, Health Clubs, Spa | Scoop.it

With more than half of the population in the US looking for healthcare information using the internet, it’s more important than ever to make your practice’s name known online. Among the various avenues of internet marketing that is being used to increase website traffic is social media. This platform is increasingly influencing the choices that health consumers are making these days. Developing a social media success strategy for your practice’s website can help gain attention to your healthcare facility, and allows you to engage effectively with potential patients.

Healthcare organization across the globe are already using social media as a means of connecting to customers, as well as to provide information about product development. An effective social media strategy can essentially be used to achieve goals in healthcare marketing, including sharing of information, communications, and clinical outcomes.

USE OF SOCIAL MEDIA IN HEALTHCARE

Social media is literally changing the face of how we communicate with each other, and can even do wonders for businesses that use it as part of their overall marketing strategy. Social media truly is an integral part of marketing and customer relations in every industry, including healthcare. It’s absolutely critical that social media is taken advantage of when developing an online marketing campaign for any type of medical facility.

When developing a social media marketing plan for your medical facility, it’s important to consider the sort of content that will work. The majority of the time, patients will expect to see information about your facility, educational material, special offers, and the exact services that are offered. The more information you give out, the more social media will pay off for your practice. Most of the time, patients will be a little apprehensive when visiting a practice for the first time. By providing an “introduction” to your practice via social media, you can effectively reduce the fear in new patients and mike their first experience at your practice much more comfortable.

 


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How to Enhance Local Internet Marketing with Google Plus - LocalMark

How to Enhance Local Internet Marketing with Google Plus - LocalMark | Digital Marketing & Social Media for Fitness, Health Clubs, Spa | Scoop.it
Attention has centered on Google Plus, the second largest social media. Consider these tips on how to improve local internet marketing with Google Plus.
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Facebook goes beyond 'male' and 'female' with new gender options - CNN

Facebook goes beyond 'male' and 'female' with new gender options - CNN | Digital Marketing & Social Media for Fitness, Health Clubs, Spa | Scoop.it
Guardian Liberty Voice
Facebook goes beyond 'male' and 'female' with new gender options
CNN
(CNN) -- You don't have to be strictly a man or a woman on Facebook anymore.
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Free Guide: How to Plan, Execute and Measure Social Media Contests

Free Guide: How to Plan, Execute and Measure Social Media Contests | Digital Marketing & Social Media for Fitness, Health Clubs, Spa | Scoop.it
"@simplymeasured: [Free Guide] How to Plan, Execute & Measure Social Media Contests: http://t.co/27NaCtrqKB"
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Fayette-Mom: Considering a social media break - WRAL.com

Fayette-Mom: Considering a social media break - WRAL.com | Digital Marketing & Social Media for Fitness, Health Clubs, Spa | Scoop.it
Fayette-Mom: Considering a social media break
WRAL.com
When news surfaced recently that Facebook was experimenting with how news feeds affected readers' moods, I must say, there was a part of me that wasn't surprised.
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How Social Media Killed a Little Part of You - Huffington Post

How Social Media Killed a Little Part of You - Huffington Post | Digital Marketing & Social Media for Fitness, Health Clubs, Spa | Scoop.it
How Social Media Killed a Little Part of You
Huffington Post
1. Social media lends us the resources necessary to manipulate our self-images. It provides us with cyber stages on which to perform new roles and shed old skin.
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Social media prophet Brian Solis on what post-digital people want - BRW

Social media prophet Brian Solis on what post-digital people want - BRW | Digital Marketing & Social Media for Fitness, Health Clubs, Spa | Scoop.it
Social media prophet Brian Solis on what post-digital people want
BRW
Then we have the “Post-Digital Lifestyle” group. This group comprises most of the world's population - Generation Y and everyone born after this generation.
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Social media for medical professionals – how to counter the ill effects of Dr Google

Social media for medical professionals – how to counter the ill effects of Dr Google | Digital Marketing & Social Media for Fitness, Health Clubs, Spa | Scoop.it
The events created a social media firestorm and heralded a completely new era of medical communication.

It also marked a line in the sand - by broadcasting in social media, doctors, nurses and associated medical practitioners expose themselves to possibly greater risk than any other group, because their profession demands the highest standard of conduct.

An Australian nurse used a fake account to set up a Facebook page under a pseudonym attacking a colleague whom she considered to be lazy and incompetent. The nurse sent a legal letter both to her colleague and the hospital she worked for, which was referenced on the social network. The offender was subsequently sacked but not before creating considerable damage to her colleague’s reputation. The case is ongoing.

This and many other cases mean that hospitals now include compliance with a Social Media Policy in their employee contracts.  But that’s not the worst of it.

Social media and search engines are also awash with people providing misleading medical information. This includes everyone from well-meaning Facebook friends to the manipulations of multilevel marketers, who promote the “proven health benefits" of everything from the acai berry to ganoderma.

What can a medical professional do to counter all this rubbish?  Social media coach Leila Henderson believes "you simply cannot stop patients consulting Dr Google, but wouldn’t it be better if the information presented was evidence based, useful, and actionable?"

Social media can be used in different ways by medical professionals, each imposing different risks and restrictions:

Doctor-to-public:  relatively common as a means of marketing a medical practice or directly communicating issues surrounding a practice or community, this tends to be website-based or included in a Facebook page that does not allow public posts.

Doctor-to-patient: rare due to concerns about privacy and liability, as well as the difficulty in documenting interactions. While patients would love to embrace this type of interaction, they forget or are unaware of the restrictions under which doctors must operate.

Doctor-to-doctor:  doctors may set up “private groups” but these would used only to share general information.  Discussion of patient information in any public network is obviously out of bounds.

So, on the upside, medical practitioners can use social media to:

positively influence the health debatepositively influence the health of patientseducate themselves on misinformation

But on the downside, any medical professional who participates online has to beware of three major pitfalls:

Potential for accusations of unethical behaviourPotential to infringe professional doctor-patient dividePotential to infringe colleague-to-colleague privacy

Ms Henderson says that while the Australian Medical Association provides professional guidelines, most behaviour boils down to common sense:

You should set up separate accounts for your practice, for yourself personally and for communication with colleaguesSay nothing and publish nothing you would not want to see plastered on a billboard on the Sydney Harbour BridgeDon’t talk about patients at all – it is then impossible to violate their privacy

"On balance, I think medical blogs, whitepapers, slideshows and surveys are useful tools to educate, listen, coach and mentor people where they are currently looking for information," Ms Henderson says. “When doctors share their knowledge and experience online, everyone can benefit.”

 


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Kilian Fisher's insight:

This highlights need for Fitness, Health Clubs, Leisure Sports, Spa, Aquatics to have a Social Media Policy as I ahve advocated at all our Seminars and other Speaking engagements Internationally. 

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