Digital & Social Media Marketing
1.4K views | +0 today
Digital & Social Media Marketing
The Best and Worst of Digital & Social Media Marketing
Your new post is loading...
Your new post is loading...
Rescooped by David Sohrabian from Content Strategy |Brand Development |Organic SEO
Scoop.it!

Marketers Focus on Brand Identity for Digital Marketing Success

Marketers Focus on Brand Identity for Digital Marketing Success | Digital & Social Media Marketing | Scoop.it
"Brands that offer a larger vision of the world create a kind of ‘ideological glue’ that invites customers and prospects to express their solidarity by identifying and engaging with the brand. The ...

Via Level343
more...
Level343's curator insight, June 20, 2013 5:27 PM

To create an  Identity for your Brand on Digital Channels it is important to create a framework that will help understand the dimensions that the brand operates in and create a unique way of interacting with the Brand Community.

Rescooped by David Sohrabian from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Gartner Introduces the Digital Marketing Transit Map Presenting a Comprehensive Landscape of Marketing Technologies

Gartner Introduces the Digital Marketing Transit Map Presenting a Comprehensive Landscape of Marketing Technologies | Digital & Social Media Marketing | Scoop.it

The rise of digital marketing is producing a fragmented and confusing landscape of terminology, providers and technologies, according to Gartner, Inc. In response to this, Gartner has created a digital marketing transit map to aid organizations in the creation of a digital marketing solutions strategy and to improve operations and plan initiatives..


Via Bonnie Hohhof
more...
Adrian Leu's curator insight, November 22, 2013 9:53 AM

More difficult to navigate than the London Underground!

Rescooped by David Sohrabian from visualizing social media
Scoop.it!

The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Digital & Social Media Marketing | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss
more...
Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/