Digital & Social Media Marketing
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Digital & Social Media Marketing
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Five great social media campaigns and their metrics

Five great social media campaigns and their metrics | Digital & Social Media Marketing | Scoop.it
For the last month we've been bringing you some exciting campaigns and creative, shortlisted for The Digitals 2013.
David Sohrabian's insight:

You may have heard of "the Digitals" a new award which aims at "celebrating, recognising and awarding excellence in digital marketing and ecommerce.

Here are 5 campaigns that have been shortlisted and I must say that they are genuinely good ! So take a few minutes to go through these, inspiring experiences guaranteed!

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The 60 minutes Social Media Drink - AllTwitter

The 60 minutes Social Media Drink   - AllTwitter | Digital & Social Media Marketing | Scoop.it

Via malek
David Sohrabian's insight:

60 minutes is all you need to get your daily dosage of social media !

Personally, I'm above ;-)

 

Cheers !

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20 noteworthy campaigns guaranteed to inspire your own digital marketing

20 noteworthy campaigns guaranteed to inspire your own digital marketing | Digital & Social Media Marketing | Scoop.it
Which campaigns have you seen recently that are defining the digital marketing landscape?
David Sohrabian's insight:

With the massive volume of advices and best practices available on the web, it proves sometimes challenging to recall them all and understand what this ultimately means when it comes to putting a campaign together. So here are 20 campaigns to illustrate what good digital marketing means and see how the others did it.

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6 Brands That Are Mastering Vine

6 Brands That Are Mastering Vine | Digital & Social Media Marketing | Scoop.it

Vine means business, Vine has seen impressive growth since its January launch.  Take Oreo, for example. After their Superbowl social stunt, there was a lot of positive buzz surrounding the brand. They started off strong on Vine (and gained some “brownie points” when they showed me how to make Oreo sprinkles), but soon lost their way. After two A+ Vine posts, they went on to post 10 videos over the span of just one day, then dropped off completely over the past month.


Via malek
David Sohrabian's insight:

Never easy to understand the opportunities and risks of a new communication channel. Somehow the good ol' "try n' fail" methodology remains the best approach. Here are 6 examples of those who managed to get Vine right

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malek's curator insight, June 22, 2013 12:01 PM

It's the unique quality of Vine videos that matter. Instagram video with its whistles, is a new kid in the block.

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Google Billion Dollar Adword Auction Secrets Revealed

Google Billion Dollar Adword Auction Secrets Revealed | Digital & Social Media Marketing | Scoop.it

Infographic on Google Adword Secrets on registering and starting a campaign with Promotional PPC keywords and descriptions to rank Page one on Google Search


Via malek
David Sohrabian's insight:

For those of us who never really understood the mechanism behind Google Adword, a rather long yet comprehensive infographic to get you back on track !

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Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider | Digital & Social Media Marketing | Scoop.it

A front-end framework is a great approach to rapidly deploying a responsive design website. If you decide to use a framework, ensure you have a plan in place. Here are five pitfalls to consider before pushing the framework approach.

David Sohrabian's insight:

responsive design is now back on everyone's lips as google pushes for it.

But what is it and what are the trends ? this short article will provide you with all the answers you're looking for !

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Employees Are Your Best Brand Advocates | Social Media Today

Employees Are Your Best Brand Advocates | Social Media Today | Digital & Social Media Marketing | Scoop.it
One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks.
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5 Examples Of How To Put Your Email Call To Action To Work

5 Examples Of How To Put Your Email Call To Action To Work | Digital & Social Media Marketing | Scoop.it

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns — is a must if you want to engage and convert your customers.


Via Kamal Bennani
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Peg Corwin's curator insight, June 21, 2013 10:17 AM

Key advice:


  • Images can cost sales because users turn off images, can't see buttons
  • Focus on value and direction - personalise.  "Continue" works well
  • Repeat your CTA
  • Use urgency
  • Test unique formats - sometimes single CTAs work best, sometimes repetition is better.
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The Evolution of Digital Advertising [INFOGRAPHIC]

The Evolution of Digital Advertising [INFOGRAPHIC] | Digital & Social Media Marketing | Scoop.it
Infographic shows the evolution and history of digital advertising.

 

With computers and the Internet came digital advertising. PointRoll, a digital marketing company, decided to take a stroll down memory lane, revisiting the history of digital ads.

 

Their history goes as far back as 1987, when Apple introduced the Macintosh which featured HyperCard, widely considered the first multimedia tool. Over time, digital ads have evolved from static images to interactive designs with the help of universally used tools as Quicktime, Adobe Photoshop and Illustrator, and Flash.

 

The birth of social media and gadgets like the iPhone and the iPad created new opportunities for multimedia, location-based ads that span across platforms, making digital advertising as rich a field as it’s ever been.

 

Check out the infographic above to see the evolution of digital advertising.

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Consumers Prefer Brands Associated With Good Causes

Consumers Prefer Brands Associated With Good Causes | Digital & Social Media Marketing | Scoop.it

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.


Via Kamal Bennani
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Don't Let Paper Paradigms Drive Your Digital Strategy

Don't Let Paper Paradigms Drive Your Digital Strategy | Digital & Social Media Marketing | Scoop.it

The web isn't print.

The way we publish on the web — our process and workflow — is mostly derived from what we know about putting ink on paper. Which makes sense, because for most of human history, print was all we had. In a world of connected devices, we need to publish digital content onto all kinds of different devices, screen sizes, and form factors. Right now, our challenge is dealing with PCs, smartphones, and tablets. Tomorrow, who knows where our content will need to go? As we adapt to a world of connected devices, the way we think about our content publishing process and workflow must adapt too.

 


Via Kamal Bennani
David Sohrabian's insight:

Don't waste your time and money with "more of the same" ! The adoption of social and interactive media goes far beyond a broad "one-to-many" exposure of your brand or product. Every single piece of content you create is an asset which should serve to develop your vibility, brand intimacy & engagement, SEO strategy and call-to-action. It is therefore critical to leverage each piece of content generated as a marketing opportunity and to include it in your overaching integrated marketing strategy.

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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Digital & Social Media Marketing | Scoop.it
David Sohrabian's insight:

All you need to know about digital marketing in an infographic ! Enjoy !

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Hans Börjesson's curator insight, September 27, 2013 9:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 10:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 2014 12:24 PM

Digital Marketing Infographic

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B2B Influence Marketing

B2B Influence Marketing | Digital & Social Media Marketing | Scoop.it

Influence Marketing is an investment in your brand's future that allows you to build your digital community of brand advocates.


Via Kamal Bennani
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5 Social Media Metrics That Won’t Slow You Down | Visual.ly

5 Social Media Metrics That Won’t Slow You Down | Visual.ly | Digital & Social Media Marketing | Scoop.it
To be social media savvy, businesses need to define their social media goals, know their online audience and realize that social media is a marathon, (RT @Visually: 5 Social Media Metrics That Won’t Slow You Down: To be social media savvy,...
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The Best Of The Best Brand Work: See All The Grand Prix Winners From Cannes 2013

The Best Of The Best Brand Work: See All The Grand Prix Winners From Cannes 2013 | Digital & Social Media Marketing | Scoop.it
An animated film about avoidable death, an emotional experiment in women’s self-image, and a well-crafted social film loomed large at the 60th Cannes Lions, winning nine of the available 17 Grand Prix awards across a blooming number of...
David Sohrabian's insight:

Cannes 2013 has been all about social media ! from viral videos to online campaigns, here are some of the best pieces of work selected by FastCompany.com

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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | Digital & Social Media Marketing | Scoop.it

Via Lauren Moss, malek
David Sohrabian's insight:

How did mobile really impacted our day-to-day life ? here are some interesting facts...

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Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 7:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Katie Muirhead's curator insight, August 20, 2014 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

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Fortune 500 Social Media Statistics 2013 – an infographic /@BerriePelser

Fortune 500 Social Media Statistics 2013 – an infographic /@BerriePelser | Digital & Social Media Marketing | Scoop.it
Fortune 500 Social Media Statistics 2013 – an infographic Social media has become a great

Via WordPress SEO & Social Media
David Sohrabian's insight:

Always good to have a feel or the industry's temperature ;-)

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WordPress SEO & Social Media's curator insight, June 19, 2013 3:06 AM

Fortune 500 Social Media Statistics 2013 – an infographic /@BerriePelser

Panovus's curator insight, June 19, 2013 4:08 AM

People want to connect with each other using social media. Are you ignoring that?To see how we do it at Panovus http://goo.gl/krpHx ;

Panovus's comment, June 26, 2013 5:28 AM
It's true...Nice to see some analytics:-)
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The Media Companies Using Tumblr Right, According to Tumblr's Departing Media Evangelist | Ad Age

The Media Companies Using Tumblr Right, According to Tumblr's Departing Media Evangelist | Ad Age | Digital & Social Media Marketing | Scoop.it

What media companies are using tumblr right? we asked mark coatney, tumblr's departing media evangelist.

 

...When he left Newsweek to join Tumblr itself as its media evangelist in 2010, becoming just its 12th employee, Mr. Coatney took on introducing all kinds of companies to the fledgling platform and teaching them how to use it to better connect with their readers. By the time he decided to leave, Mr. Coatney had helped launch 650 Tumblrs for brands -- including nearly all of Conde Nast's Tumblrs -- as well as nonprofits, government organizations and individuals (like Beyonce).

 

This week, Mr. Coatney told readers of his personal Tumblr page that he was leaving, making him the second early employee to depart since Yahoo struck its $1.1 billion deal for the company...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 2013 8:40 PM

Coatney cites these Tumblr media leaders: "BlackBook had a really good and interesting Tumblr and a series of good people doing it. Early on, the Conan O'Brien show -- in 2010 when his TBS show was starting -- did a Team Coco Tumblr that was really good and innovative. IBM Smarter Planet, which was up and running even before I started, is really cool. NPR and "Fresh Air" got it pretty early on. Rolling Stone was really great. Sesame Street was very, very good...."


Great read for SM, content, PR pros.

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Innovative on Instagram: Nike Spotlight

Innovative on Instagram: Nike Spotlight | Digital & Social Media Marketing | Scoop.it
David Sohrabian's insight:

Nike has - since the very first begining of digital & social media - been leading the way in the transformation of its marketing approach, seeking to challenge the old habits and looking for new ways of gainning exposure and further engaging with its fans and brand advocates. They are definitely amongst the most digitally savvy companies around and have still a lot to teach us ! Building on this entrepreneurial spirit, they explored new paths and developed a unique collaboration with Instagram. Nike iD created “NIKE PHOTOiD,” enabling consumers to propose their own shoe designs based off of their own pictures.

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28 Stimulating Digital and Social Media Marketing Quotes

28 Stimulating Digital and Social Media Marketing Quotes | Digital & Social Media Marketing | Scoop.it
28 Stimulating Digital and Social Media Marketing Quotes http://t.co/eoupidkCdq

Via Dr. Susan Bainbridge
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Sharla Shults's curator insight, May 26, 2013 7:36 PM
It's all about inspiration: Write something memorable that stands out and provides inspiration to others.
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Google Experiment Brings Advertising Legends Into the Digital Age

Google Experiment Brings Advertising Legends Into the Digital Age | Digital & Social Media Marketing | Scoop.it
Google teams with the legends of advertising to launch a digital branding experiment called Project Re:Brief.

 

"Project Re:Brief took several legends of the advertising business from the '60s and '70s and gave them the opportunity to re-imagine their classic campaigns from years past using the digital tools of today. The participants include the advertising minds behind classic campaigns for Coca-Cola (Harvey Gabor), Volvo (Amil Gargano), Avis (Paula Green), and Alka-Seltzer (Howie Cohen and Bob Pasqualina)."


Via k3hamilton
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5 Ogilvyisms That Still Apply to Digital Media

5 Ogilvyisms That Still Apply to Digital Media | Digital & Social Media Marketing | Scoop.it

Even in the digital age with the pressures of real-time marketing, David Ogilvy's sayings from advertising's heyday are still applicable today.

David Sohrabian's insight:

I've always been a great fan of David Ogilvy (who isn't ?) and even though I don't like the Don Draper analogy in this article, it still shows how a visionary man remains relevant throughout time. 

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7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] - Bit Rebels

7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] - Bit Rebels | Digital & Social Media Marketing | Scoop.it
This humorous infographic breaks down the seven different types of digital marketers. It highlights how modern marketing is unique and creative today.
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Jennifer Beever's curator insight, May 12, 2013 6:43 PM

I think I'm mostly Social Media Master with a little Snarky Marketer rolled in, because I do get on my soapbox and rail against the injustice of SEO and website compabnies charging lots for outdated sites and tactics.

Umesh Choori's curator insight, May 16, 2013 9:11 AM

Marketing is more complex now - needs both left and right brain.  Funny infograph

Jennifer Beever's comment, June 8, 2013 6:07 PM
Yeah, the old school advertiser. Those mad men and women who are holding on....
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8 Landing Page Remedies to Boost Conversion Rates

8 Landing Page Remedies to Boost Conversion Rates | Digital & Social Media Marketing | Scoop.it
After clicking an intriguing link to your startup's website, the first thing a customer sees is your landing page. It's the prime opportunity to introduce your business, collect...

Via Kamal Bennani
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Brad Johnson's curator insight, June 17, 2013 2:20 PM

Time after time, I found that business just think they can publish one landing page and be good for the next 12 months. They are totally wrong! You have to be able to update, optimize, and improve your landing page to help increase conversion! 

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The Most Effective Ways to Make It Right When You Screw Up

The Most Effective Ways to Make It Right When You Screw Up | Digital & Social Media Marketing | Scoop.it

Focus on the recipient's perspective, not yours.


Via Kamal Bennani
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