Digital & Social Media Marketing
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Digital & Social Media Marketing
The Best and Worst of Digital & Social Media Marketing
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5 Lessons from Coca Cola’s New Content and Social Media Marketing Strategy

5 Lessons from Coca Cola’s New Content and Social Media Marketing Strategy | Digital & Social Media Marketing | Scoop.it

Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors.

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Measuring Up: How Content Marketing Grows Your Bottom Line

Measuring Up: How Content Marketing Grows Your Bottom Line | Digital & Social Media Marketing | Scoop.it
Brandpoint’s new infographic, How Do You Measure Content Marketing, shows the complete conversion funnel in action and outlines techniques
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Lexus: Instafilm

Lexus: Instafilm | Digital & Social Media Marketing | Scoop.it
TeamOne and Lexus created the first ad film ever made entirely out of Instagram photos. The stop motion film was directed by Jacob Rosenberg out of Bandito Brot
David Sohrabian's insight:

Great example of how brands can use various pictures, videos, social platforms and any other new media at hand to get some content go viral !

This is trully what Digital Marketing is about: a new way of conversing and engaging with customers rather than simply applying a print strategy on the web.

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Content marketing: welcome to the world of Fast-Moving Consumer Content (FMCC)

Content marketing: welcome to the world of Fast-Moving Consumer Content (FMCC) | Digital & Social Media Marketing | Scoop.it
As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an effective tool to engage and embrace with their customers, we are now living in a world of Fast Moving...
David Sohrabian's insight:

Content Marketing has become pivotal in any digital strategy. Brands and Company use it and abuse it, which reinforces the need to make it always more relevant but also to find ways to stand out of the crowd. In this context, the article from econsultancy makes a very relevant point.

Content and Consumer Goods are generated, marketed and consumed in similar ways. Interestingly enough, FMCG and FMCC (Fast-Moving Consumer Content) are much closer then you thought !

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9 Key Elements Missing From Your Social Strategy

9 Key Elements Missing From Your Social Strategy | Digital & Social Media Marketing | Scoop.it
We asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans -- and how to fix them.
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10 Surprising social media statistics that might make you rethink your social strategy

10 Surprising social media statistics that might make you rethink your social strategy | Digital & Social Media Marketing | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
David Sohrabian's insight:

Did you know that:

- The fastest growing demographic on Twitter is the 55–64 year age bracket

- 189 million of Facebook’s users are ‘mobile only’

- YouTube reaches more U.S. adults aged 18–34 than any cable network

- Social Media has overtaken porn as the #1 activity on the web

 

Here’s a list of 10 fascinating facts on how the digital world keeps on evolving….

 

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Honda Responds to Customer Tweets With Real-Time Vine Videos

Honda Responds to Customer Tweets With Real-Time Vine Videos | Digital & Social Media Marketing | Scoop.it
Honda plans to respond to tweets with real-time videos as part of a new marketing campaign announced Monday.
David Sohrabian's insight:

here’s an example of how brands have started using videos for adaptive marketing purposes. In their latest campaign, Honda encourages twitter users to swap their old cars for a new Honda by filming real-time customized videos to reply to each user’s feedback.

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The Inbound Marketing Funnel Framework

The Inbound Marketing Funnel Framework | Digital & Social Media Marketing | Scoop.it
David Sohrabian's insight:

Following the well-known "aida" (Awarness, Interest, Desire, Action) concept; here's a very simple yet powerful infographic introducing each step of the purchasing funnel along with commonly used KPIs for each of these, from Attracting New Visitors Through Branded Content down to Customer Loyalty and Advocacy.

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Generating Traffic with Paid and Earned Media

Generating Traffic with Paid and Earned Media | Digital & Social Media Marketing | Scoop.it
How should paid media and earned media be working for you?
David Sohrabian's insight:

Have you ever heard of "Paid, Owned and Earned Media" (aka PEOM) ? If not, take a minute to quickly go through this article which explains you what POEM is but more importantly how you can leverage and integrate Paid and Earned Media to generate more traffic.

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50 Percent Of Companies Struggling With SEO Aren't Integrating Social Media [Survey]

50 Percent Of Companies Struggling With SEO Aren't Integrating Social Media [Survey] | Digital & Social Media Marketing | Scoop.it
What’s one key difference between companies that are successful with SEO and those that aren’t?
David Sohrabian's insight:

Beyond the positive correlation between Social Media Marketing (SMM) and Search Engine Optimization (SEO) this article hightlights the fact that digital marketing strategies are only successful if they are 360° (Website, mobile, social media, SEO, eCommerce,...). It is therefore critical to consider digital as a company effort and to dedicate the required amount of time, effort and resources to address it in a consistent and efficient way.

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Building your brand with content marketing

Building your brand with content marketing | Digital & Social Media Marketing | Scoop.it
Today’s changing digital landscape is forcing organisations to re-evaluate their media strategy as the lines between paid, earned, and owned media become blurred.
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New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | Digital & Social Media Marketing | Scoop.it

 

 


Via Robin Good, Baba-Yaga | réenchantement digital, Manish Dhane
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Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...

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Why Businesses invest in Social Media

Why Businesses invest in Social Media | Digital & Social Media Marketing | Scoop.it
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The 10 Biggest Facebook Marketing Blunders in 2013

The 10 Biggest Facebook Marketing Blunders in 2013 | Digital & Social Media Marketing | Scoop.it
Facebook marketing is one of the best forms of social media marketing in 2013. This might be so because of the sheer number of users that engage and interact wi

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, July 28, 2013 7:27 PM

Are you committing these Facebook Marketing sins? I suggest you check this post and make sure you're not because too many businesses sure are! Don't get caught in the dark!

Fabianna Alexander's curator insight, August 4, 2013 7:29 PM

This article is a must read for all brands who use Facebook. Ensure that you are not guilty of these blunders to make the best of your marketing efforts. 

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Time to Tune Up Your Calls-to-Action?

Time to Tune Up Your Calls-to-Action? | Digital & Social Media Marketing | Scoop.it

Calls-to-action are an extremely valuable tool for websites, extending offers to your visitors to convert them into customers. Outdated or unremarkable calls-to-action will struggle to convert visitors and essentially become invisible to a trained Internet-browsing eye. These poor CTA’s are similar to roadside billboards, shouting at visitors “Buy This!” or “Click Here NOW!” Site visitors won’t be as trusting or encouraged by these CTAs and are far less likely to convert. When done properly, your CTAs will appeal to your visitor’s eye, display value, provide options, and guide the visitor through the conversion process. Compiled here are strategies for creating a call-to-action that will delight and convert your visitors.


Via Gary Hitching
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Get The Basics Right: Digital Marketing VS Social Media

Get The Basics Right: Digital Marketing VS Social Media | Digital & Social Media Marketing | Scoop.it
The difference between digital marketing and social media is simply that social media is part of digital marketing.
David Sohrabian's insight:

Before going into sophisticated strategies, it's important to get a good understanding of the digital landscape. Here's a short and very clear article explaining the main differences between digital and social media marketing

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Twitter's five tips for agile marketing in the moment

Twitter's five tips for agile marketing in the moment | Digital & Social Media Marketing | Scoop.it
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.
David Sohrabian's insight:

Very Good Article - with the video of Twitter’s Bruce Daisley embeded - explaining how brands can "seize the moment" to create consumer engagement.

These rules can easily be applicable to other social networks, specifically facebook:

1) plan for everyday marketing moments

2) Create a content calendar i.e.leverage seasonal events

3) Plan for the best scenario i.e. create brand advocacy

4) Prepare the worst moment i.e. crisis communication, with the right tonality !

5) Speed can make the difference i.e. be the first one in the social chain.

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Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust

Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust | Digital & Social Media Marketing | Scoop.it
Learn how to adjust traditional marketing tactics to work for millennials.
David Sohrabian's insight:

The millennials, the always connected Generation, has obviously become one of the key target of Digital Marketers. Now, as the media has evolved the strategy should too. Here's a great post to tell you how.

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How to Make Your Content Go Viral

How to Make Your Content Go Viral | Digital & Social Media Marketing | Scoop.it
No one can guarantee 10 million pageviews, but most of the time, the content people share isn't random. Jonah Berger explains the science of virality.
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How To Help Your Content Rise Above The Noise [Infographic] — socialmouths

How To Help Your Content Rise Above The Noise [Infographic] — socialmouths | Digital & Social Media Marketing | Scoop.it
Your mission is to cut through the noise to get the attention of your audience. Here are a few tips you can implement in your content marketing strategy today
David Sohrabian's insight:

In today’s information saturated world, it is more important than ever to know how to connect with your audience.

I already referred to “content marketing” as a strategy but it won’t lead you anywhere if what you create doesn’t get read !

Socialmouth has recently commented on this infographic from LookBook and highlighted some fundamentals when it comes to content creation:

1)      Use videos and pictures

2)      show rather than tell (people skim through, they don’t read…)

3)      manage the information for your audience and tell them what to do !

4)      be remembered by telling a story

5)      package it in a coherent manner to make sure it’s heard !

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The Effect Of Social Media On Commerce [Infographic] — socialmouths

The Effect Of Social Media On Commerce [Infographic] — socialmouths | Digital & Social Media Marketing | Scoop.it
Social Media Marketing means absolutely nothing if it doesn’t affect commerce, here are some stats you should consider to adapt your online and mobile strategy
David Sohrabian's insight:

Key facts to keep in mind when talking about social media !

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10 brilliant digital marketing campaigns from McDonald's

10 brilliant digital marketing campaigns from McDonald's | Digital & Social Media Marketing | Scoop.it
As the largest restaurant chain in the world, McDonald's is no stranger to the effects that digital has had on consumers.
David Sohrabian's insight:

McDonald has always excel at Marketing. From its Happy Meal to attract kids to its salad shakers to offer healthier food they always adapted to our constently evolving society. Digital is another area where they knew how to take advantage of new opportunities to further reinforce their brand presence & awareness and customers loyalty. Here are 10 example selected by econsultancy.com which illustrate their latest work.

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How Salesforce And Deloitte Tackle Employee Engagement With Gamification

How Salesforce And Deloitte Tackle Employee Engagement With Gamification | Digital & Social Media Marketing | Scoop.it
With less than 30 percent of workers today committed to and satisfied with their work, leaders need to find ways to change their employees’ attitudes and habits. Gamification can help.
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How to Make Your Keywords Fit Your Marketing Messaging

How to Make Your Keywords Fit Your Marketing Messaging | Digital & Social Media Marketing | Scoop.it
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.

Via Manish Dhane
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Social Media And Content Marketing Generate More Leads For Brands [INFOGRAPHIC]

Social Media And Content Marketing Generate More Leads For Brands [INFOGRAPHIC] | Digital & Social Media Marketing | Scoop.it
Social media and content marketing has a large influence on the way consumers interact with brands and companies. (Believe It Or Not: #Social Media + #Content Marketing Generate More #Leads For Brands #INFOGRAPHIC.
David Sohrabian's insight:

We all know that Content is the corner stone of successful digital & social media marketing.

To further highlight this fact, Wishpond (a company specialized is creating contests on social media) used some salesforce data and came up with this infographic.

The figures stated here are simply stunning reemphasizing that adage “content is king” and “relevancy is queen”.

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Holly Knowles's curator insight, May 16, 2014 1:38 AM

This infographic showed how important using social media is as well as how blogs can prove useful to organsations as well