Marketers and publishers will keep a close eye on the Times' foray into the native-ad space, where the Times' entrance serves as a tacit endorsement of the emerging and controversial practice. Times CEO Mark Thompson has also said native advertising will be a salvo in the company's fight to restore growth to its limping digital ad revenue.
As the program takes flight and the Times works out the bugs in its redesign, here are five details you may not know about the latest entrant in the native-ad space.
Times staff pitched story ideas to Dell. One of Dell's first paid posts delves into the topic of millennials in the workplace. The author is a freelancer that the Times contracted, according to Ms. Losee. The millennial generation is among four topics Dell customers are interested in learning more about, she said. A Times editor -- not from its newsroom, but instead part of an internal "content studio" -- pitched ideas to Dell around these topics that weren't related to Dell products. Dell approved the story ideas, which the Times farmed out to freelancers....
Via Jeff Domansky