Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.
In this comprehensive study, we took a look at the world’s top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy....
Speculation remains on what a “fan” is worth to a business. In light of that, it's important for marketers to revisit the difference between volume and intensity when thinking through the value of a 'fan'.
The UK’s innovation agency, NESTA, predicts the UK crowdfunding industry to raise £14bn in 2016. That’s a big number considering the global market was expected to reach $6bn in 2013, up from $2.7bn in 2012.
Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s, I thought it would be interesting to take a similar look at one of the world’s biggest sport brands.
People are increasingly using mobile devices like tablets and smartphones to browse the Web. The variety of screen sizes, resolutions, and platforms people use to access webpages has given birth to the rise of responsive Web design, where developers create one single site to function properly across all devices instead of producing multiple dedicated site designs to work with particular screen sizes and platforms.
While responsive Web design can be a great way for developers to ensure that their site is compatible with all devices, implementing it instead of targeted Web designs also comes with certain drawbacks. Here is an overview of the changing climate of Web devices, followed by tips for evaluating whether or not you should implement a responsive design.
Making CRM more social media-friendly Fortune With all its success, the CRM market now finds itself at an important juncture due to the constantly growing—in significance and size—role of social media.
The Pew Research Center and Social Media Research Foundation have released a whopper of a report showing how Twitter creates different network structures, which could have significant implications for the future of political messaging and news distribution. The report identifies six crowd archetypes — the "polarized crowd," the "tight...
Marketers and publishers will keep a close eye on the Times' foray into the native-ad space, where the Times' entrance serves as a tacit endorsement of the emerging and controversial practice. Times CEO Mark Thompson has also said native advertising will be a salvo in the company's fight to restore growth to its limping digital ad revenue.
As the program takes flight and the Times works out the bugs in its redesign, here are five details you may not know about the latest entrant in the native-ad space.
Times staff pitched story ideas to Dell. One of Dell's first paid posts delves into the topic of millennials in the workplace. The author is a freelancer that the Times contracted, according to Ms. Losee. The millennial generation is among four topics Dell customers are interested in learning more about, she said. A Times editor -- not from its newsroom, but instead part of an internal "content studio" -- pitched ideas to Dell around these topics that weren't related to Dell products. Dell approved the story ideas, which the Times farmed out to freelancers....
Marketing has changed and is constantly changing. It’s because the marketplace continues to evolve. Some tactics that worked a treat only a few years ago just don’t cut it anymore. Social media marketing has become widely accepted as a necessary marketing strategy.
However I see businesses every day using old school marketing tactics on social media. If you want to get it right, there are 4 things your social media marketing strategy needs to succeed.
When deciding on your content, remember that the purpose of the content should be to help your audience solve a problem, entertain them, and provide valuable insights.
Now that your content has achieved the desired result the conversation begins. This is where it starts to get social. When you get a response to a post, have a chat. Get to know your audience and let them get to know you and your brand.
Relationships are everything in social media. When you really get to know your audience, clients, prospects and peers you will become part of the community. If you really get it right you’ll even start your own.
Not everyone you are trying to reach through social media is a customer. Of course connecting with new and existing clients is important. However some of the most important connections you will make are influential people in your social circles. More often than not the new clients will find your content through a social media interaction with one of your influential connections.