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Digital & Social Media Marketing
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Rescooped by David Sohrabian from Public Relations & Social Media Insight
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[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013 | Simply Measured

[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013 | Simply Measured | Digital & Social Media Marketing | Scoop.it

Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.

 

In this comprehensive study, we took a look at the world’s top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 21, 2014 10:07 AM

Valuable social marketing and brand insight from this research study.

Rescooped by David Sohrabian from Digital Marketing & Social Media Management
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Brands Are Built On Intensity, Not Volume

Brands Are Built On Intensity, Not Volume | Digital & Social Media Marketing | Scoop.it
Speculation remains on what a “fan” is worth to a business. In light of that, it's important for marketers to revisit the difference between volume and intensity when thinking through the value of a 'fan'.

Via Tatiana Guerzoni
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