Digital Marketing & Small Business
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Digital Marketing & Small Business
Ways small business can play like the big brands using smart digital marketing online.
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Using Email Marketing to Grow Referral Business

Having a steady flow of referrals is an important aspect for most businesses.  It’s a great way to generate leads that are already warmed up to who you are and what you can do.  That’s because the person who referred them to you already gave them a hint about the results you can achieve.  Maybe they even gave a glowing testimonial along the way.  So how does email fit into this exactly? Educate and Inform When you send out emails to your list, you’re doing more than just informing your audience about your latest products and services.  This is an opportunity to provide a little education.  You can share tips and valuable insider information about your industry and business.  People love to see your unique personality shine through, but more importantly this is your chance to show them who makes a great referral for you.  By sharing case studies, and recent wins you are actually giving a detailed sketch of who you like to work with.  Your reader will see this and may thi
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Setting Priorities in a Way that Works: Proactive or Reactive

Back in my cubicle days, I was introduced to the Franklin Covey planning system.  As I tried to embrace this system of time management and setting priorities, I read The Seven Habits of Highly Effective People.  In it Stephen Covey identifies two types of tasks – proactive and reactive. The difference between these types of tasks, he says, is crucial to how we set priorities. In order to run a business or organization smoothly, you need a mix of proactive and reactive tasks in your daily list of things to do. Over ten years later, I still try to set my tasks in terms of  priority.  It isn t always easy to balance out proactive and reactive tasks, but it is important to be sure to make progress for long term success.  I m still mastering this idea for my own business and it made so much sense, I had to share it with you. Proactive Tasks Proactive tasks are those that relate to your bigger goals. These are things that don t bring immediate results but rather long-term benefits f
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Does Your Online Reputation Have a Pulse?

Photo credit: Prawny from morguefile.com Checking the pulse of your online reputation on a regular basis is a necessary part of protecting it.   This is all about tracking and monitoring what content exists on the internet that is directly connected to your name and your brand. The first step is doing an assessment of what already exists. Make no mistake about it.  Your online reputation is critical to your future success.  Without maintenance, your online reputation can easily slide downhill without your knowledge and it may be a disaster before you find out.  To take control is to be aware.  While you cannot control what others will say, you can provide balance.  You know how every product on Amazon has at least one bad review?  Does that stop people from buying?  Not at all.  Well, if there are 100 good reviews to every 5 bad ones. Same with your reputation.  You can count on some negative content, but if there is more positive content out there to counter it, then you
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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 


Via Guillaume Decugis
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SENAME Interactive's curator insight, May 8, 2015 1:38 AM

Excellent slideshare on content curation. Worth viewing it. 

Marta Torán's curator insight, June 13, 2015 3:10 PM

Una excelente presentación sobre Curación de Contenidos

ignis ideas+innovación transmedia's curator insight, August 7, 2015 9:35 AM

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 

 

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 

 

My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 

 

The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

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Increase Website Traffic & Attract Customers with Business Blogging

You ve seen it in every online magazine and in so many workshops and webinars.  Companies that blog get up to 55% more visitors to their websites or website traffic than businesses who do not. Regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C), blogging can greatly increase the amount of leads you gather every month by an average of almost 70%. However, even with the overwhelming statistics, many of you still ask, Will it really work for ME? Well, let s look at why What Exactly is Business Blogging? At its base, business blogging is a marketing tactic. It gives your business more visibility on the Internet. A blog is a part of a website where you post short form content, or articles that your customers may want to read, and blogging is the act of creating that content. It is important to remember when you are business blogging that your posts contain subject matter that relates to your business. For example; if you are in the pet food busi
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Attract Targeted Traffic to Your Website to Create More Sales

If you re able to attract targeted traffic via the content on your website, articles on third party sites, online directories, social media and other avenues it is more than likely you ll make more sales than you would if you did not work toward receiving targeted traffic. Targeted traffic means that people who want what you offer come to your website. Perhaps you offer to fill a need or solve a problem via your business. Online or offline, your website is an excellent way to get new clients. To get more targeted traffic you need to: Optimize Your Site – Make sure you are consistently posting content and ensure that your meta tags and image tags have good keywords in them. Although this is not as important as in the past, it is still a good idea to include them.  Use good practices on all pages of your site in terms of the title and description of the website and its pages. Link to other pages within your website on every single page and under every single article or blog post. Eve
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Permission Email Marketing: Spam vs. Permission

Permission Email Marketing: Spam vs. Permission | Digital Marketing & Small Business | Scoop.it
Done correctly, email marketing is a powerful way to communicate. Following the rules of email etiquette and anti-spam guidelines is the only way to go. (Permission Email Marketing: Spam vs. Permissio...
rosiemedia's insight:

I'm a big fan of email marketing and there's a big difference between being a spammer and marketing with email.  One of the biggest differences is building a quality list with permission.  I get asked all the time how can businesses build lists and my answer is always, by inviting people to join your list using all sorts of tactics. That isn't a popular response and lots of times it's followed with "Where can I just buy a list?"  You can, but you shouldn't.  With a little creativity you can build a nice list over a few months of engage people who WANT to hear from you.  No buying needed.  There are no shortcuts to marketing and building a community of fans and brand advocates.

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6 Reasons Why Sharing Other People's Content Makes You an Irresistible Job Candidate

6 Reasons Why Sharing Other People's Content Makes You an Irresistible Job Candidate | Digital Marketing & Small Business | Scoop.it

Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit list.


Via Guillaume Decugis
rosiemedia's insight:

Totally agree that in a world where knowledge is truly power, it is important to demonstrate your ability to filter out quality information from outside sources.  One of the reasons I jumped on Scoop.it since the beginning.  Having a library of curated topics helps keeps me sharp and gives something back to my own community.  

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Elizabeth Hutchinson's comment, December 3, 2013 4:10 PM
Glad to read that what I am doing could be useful!
Elizabeth Hutchinson's curator insight, December 3, 2013 4:12 PM

Content curation is good for you and others. Glad to hear that I might be doing something right :)

Halina Ostańkowicz-Bazan's curator insight, December 4, 2013 4:07 AM

Becoming a go-to curator can also earn you a spot ...

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Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement

Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement | Digital Marketing & Small Business | Scoop.it
Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago.
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It isn't about just getting in front of people, it's about saying something relevant enough for them to listen and act.

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Facebook Is Testing a New Way to Reach Audiences Organically

Facebook Is Testing a New Way to Reach Audiences Organically | Digital Marketing & Small Business | Scoop.it
The social network's latest test might help Facebook Pages reach new audiences — including those who aren't yet fans — without paying for ads.
rosiemedia's insight:

Facebook's algorithm is notorious for not having a large enough reach. Seems like these recent tests are a way to answer that and in some ways to see how tolerant people are about getting outside content into their news feeds. I guess it's still a 'wait and see' issue.

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10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing | Jeffbullas's Blog

10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing | Jeffbullas's Blog | Digital Marketing & Small Business | Scoop.it
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
rosiemedia's insight:

This is a great article about WHY content is so powerful for marketing. It's about the easy distribution. Contagious content is a mark of excellence, but I think small business owners can get deterred by the thought that everything they produce needs to be viral. Don't make that goal. Just create relevant and useful content with some insight.  The need to share will follow.  Being aware of 'liquid content' is important, but I can just see the blank stares as biz owners think of the trick to making something viral.  Just be yourself, unique and stand in the authority of your expertise.  It's better to be genuine than some contrived gimmick that you think will get shares.

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5 Reasons Your Inbound Marketing Strategy Will Fail

5 Reasons Your Inbound Marketing Strategy Will Fail | Digital Marketing & Small Business | Scoop.it

Fat fingered is one of the best terms to come out of the culture of smart phones. It’s used to describe the phenomenon where you’re typing way too fast on mobile technology, and end up hitting 3-4 keys at the same time.


Via Riaz Khan
rosiemedia's insight:

Some great tips here especially the one about taking shortcuts. 

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7 Social Media Tools Salespeople Should Keep in Their Back Pockets

7 Social Media Tools Salespeople Should Keep in Their Back Pockets | Digital Marketing & Small Business | Scoop.it
Learn how to use social media tools and features to improve your sales performance.
rosiemedia's insight:

Since many small business owners wear the hat of "salesperson" this post is a keeper to do social "right".

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I Knowledge Factory's curator insight, March 1, 2013 12:44 AM

Now a days Social Media is a growing trend here are some helping tips to improve your social media presence. 

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Procrastinating? Let’s Break This Down & Get Unstuck

Procrastinating is familiar to most people.  I ve struggled with it all my life.  Along the way I convinced myself that I needed the last minute pressure to produce good work.  As a business owner, it is a sure way to lackluster performance and lots of guilt when you can t deliver. Maybe our lizard brain figures if we lay low and it will magically disappear somehow.  Truth is that we all have reasons to procrastinate, but giving in to it leaves us stuck in a big way. So how do you get unstuck?  Let s break this down and get on with the work we need to do.  Here s a few things I ve learned: Turn The Hulk into David Banner Would you ever try to reason with The Incredible Hulk?  He isn t listening at all.  He s thinking, Hulk SMASH!  Well, if you focus on the BIG project, then all you re going to see is how difficult, massive  and out of control everything feels. Now let s try this with David Banner.  He s logical, calm and reasonable.  You can approach him with your plan an
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Increase Website Traffic with 10 Simple Ways

This entire article appears in this month s Internet Marketing Guide, a free magazine only available to our email subscribers.  As a business owner, there is no doubt that you will be proud of your product or service and extremely passionate about the business you are in. However, you can offer the best product or service in the world but it nobody sees it you won’t have an online business for very long. When it comes down to it, you need to get customers on your website in order to make a profit. We see this problem time and time again: The number-one challenge faced by local business owners taking the business online is a lack of traffic. If this is the situation you find yourself in, these tips will help. So even if your site is getting little or no traffic right now you can start putting some of these tips into action immediately and it won’t be long until you see results. 1. Provide exclusive content on your site. The most effective means for increasing traffic to your websi
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Social Media Day Miami 2014 Presentation: When Social Media Attacks!

I had a great time presenting for an enthusiastic crowd at Social Media Day 2014!  It was even better meeting new people and seeing familiar faces!  The Arscht Center is a beautiful venue and it was a fun day! If you missed it, here s the slide deck: When social media attacks! for Social Media Day Miami 2014 from Rosie Taylor The post Social Media Day Miami 2014 Presentation: When Social Media Attacks! appeared first on Rosiemedia.
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The First Minutes Count Most – How You Start Your Day Matters

What is the first thing you do everyday when you sit down at your desk and get your workday started?  One thing I try to avoid first thing is getting into my email inbox. It been said that it matters because it sets the whole tone of your day. Most productivity experts, freelancers, online entrepreneurs and other solo workers who need to make each minute count agree with that idea. Among them, it s a bit of common wisdom.  For me personally, I ve always found this to be true!  If I spend my first minutes burying myself in email and other people priorities, the rest of the day feels like I m putting out fires. This is something you should consider because by thinking about it, you can take control of it. What is the right way to get started? It can differ from one person to another, but here are some ideas gathered from the experts. Communicating Time Many decide to start the day by checking email. They make the first few minutes at their desk communication time. This can useful be
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Unique Value Proposition: Does Yours Resonate?

Identifying and Meeting the Emotional Needs of Your Customers No, we re not getting all touchy-feely.  This is about understanding what your customer needs from you.  Knowing how to meet the emotional needs of your customers should be a priority.  People don t always make buying decisions in a logical way.  Many times, it s how the red sports car makes them feel, not the MPG rating.  Seth Godin once said, “Don t find customers for your products, find products for your customers.” Knowing your customers well is one of the most important success factors in your business. It’s the foundation for growth. Although an understanding of your customers is important in all aspects of your business, it s particularly essential in crafting your Unique Value Proposition or Core Differentiator. To create a winning UVP or Core Differentiator, here is what you need to know about your customers: Who They Are You should know as much demographic information as possible, including things like
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Tech won't solve the social media conundrum - The Guardian

Tech won't solve the social media conundrum - The Guardian | Digital Marketing & Small Business | Scoop.it
The Guardian
Tech won't solve the social media conundrum
The Guardian
... solve the social media conundrum.
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How Your Social Media Efforts Connect With Your Ranking

How Your Social Media Efforts Connect With Your Ranking | Digital Marketing & Small Business | Scoop.it
An overview of how social media can effect your site ranking (We Blog Better: How Your #SocialMedia Efforts Connect With Your #Ranking http://t.co/LPz054qmMx)...
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Social media is becoming more relevant to organic SEO all the time.  Pay attention as you think of ways to integrate and amplify your efforts.

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Setting Goals (Not Tools) as the Foundation of Your Marketing - Whiteboard Friday

Setting Goals (Not Tools) as the Foundation of Your Marketing - Whiteboard Friday | Digital Marketing & Small Business | Scoop.it
Posted by MackenzieFogelson
With new tools introduced so regularly, it's easy for marketers to spend an inordinate amount of time trying to figure out which ones are most effective for their own work.
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Does Every Consultant Need To Write a Book

Does Every Consultant Need To Write a Book | Digital Marketing & Small Business | Scoop.it
Marketing podcast with Guy Kawasaki [caption id=attachment_12649 align=alignleft width=240] photo credit: Patrick Gage via photopin cc[/caption] I asked the question contained in the title of this post in a community I moderate on Google+...

Via John Jantsch
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John Jantsch's curator insight, March 17, 2013 1:35 PM

interview with Guy Kawasaki

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Don't Bother with Marketing Analytics Unless It Helps with Better Decisions

Don't Bother with Marketing Analytics Unless It Helps with Better Decisions | Digital Marketing & Small Business | Scoop.it
An article discussing the topic of marketing analytics; David Edelman's opinion? Don't bother unless it helps with better decisions.
rosiemedia's insight:

Most people don't bother with analytics and others obsess over the numbers. The real benefit is whether you're using the data to guide your decisions. I'm no fan of math, but I do enjoy trends and that's the real power of analytics. Watching trends and reactions are more important than whether a stat changed 1%. Unless that 1% was a jump that has been steadily climbing from the prior months, it's just a number.

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6 WordPress Security Tips for Small Business - SnappyGeek

6 WordPress Security Tips for Small Business - SnappyGeek | Digital Marketing & Small Business | Scoop.it
Your small business relies on your website every day. Take these basic WordPress security steps to ensure that your site doesn't fall prey to hackers.
rosiemedia's insight:

Wordpress is a great platform for small biz websites. My favorite, in fact.  But it is Open Source which means it can be a favorite target for hackers. The smart thing to do is secure your site before something bad happens. My fave tip from Snappy Geek is the one about getting themes and plug-ins from reputable places.  Paying $50 for a theme is nothing when you know it is not corrupted or vulnerable. Plug-ins should be deleted if you're no longer using them and look for recent updates before installing.  If something hasn't been updated in months, it could just pose a performance issue ... or worse.  Ask around and see what other people use. My favorite themes and plug-ins come from the Studiopress community.  It is well supported and there are lots of smart people who have your back.

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Key Questions & Answers About Content Marketing in 2013 - Business 2 Community

Key Questions & Answers About Content Marketing in 2013 - Business 2 Community | Digital Marketing & Small Business | Scoop.it
Business 2 Community Key Questions & Answers About Content Marketing in 2013 Business 2 Community Key Questions & Answers About Content Marketing in 2013 image content marketing keys for 20131 I'm always on the lookout for ways of boiling down the...
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Content Marketing is not something to throw out there like a giant inflatable gorilla on top of your store.  It should be done with planning and thought since you're creating content for your prospects and customers that carries value.  It isn't about advertising.  It's about education and giving people the information they need to make a decision or carry out an action.

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