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Digital Marketing, Search Engine Optimization, Social Media & Web Development
Search Engine Optimization, Social Media and Digital Marketing & Web Development - SEO, SEM, PPC, SMM
Curated by Jannette Pazer
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News Feed FYI: Click-baiting | Facebook Newsroom

News Feed FYI: Click-baiting | Facebook Newsroom | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Today we're announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant.
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4 Crucial LinkedIn Features Every Business Should Have

4 Crucial LinkedIn Features Every Business Should Have | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it

One surefire way to get the most out of LinkedIn is to optimize your business page. Here are 4 crucial LinkedIn features every business should have.

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Assessing Hummingbird's Impact On Search -- 10 Months Later

Assessing Hummingbird's Impact On Search -- 10 Months Later | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel […]
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A Step-By-Step Guide To Link Building For Boring Industries Or Products

Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO […]
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Twitter Brings Tweets To Life Through The New Support Of Animated GIFs

Twitter Brings Tweets To Life Through The New Support Of Animated GIFs | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion. This is a tad surprising since Twitter also owns Vine, the 6-second video social network. While […]
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Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google

Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
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SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI

SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search […]
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Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO

Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning  and Site Auditing. However, the tips — at least as far as I could tell — did not number the exact “25” described […]
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SMX Advanced 2014 - Seattle - White.net

SMX Advanced 2014 - Seattle - White.net | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
What a great week this has been! Why you may ask? Well this week I attended SMX Advanced over in Seattle, one of the most talked about and recommended search marketing conferences in the world. The week started off with a trip to the Moz office for a look around, followed by the SMX Advanced …
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Facebook Again Explains Why Organic Page Reach Is Falling, But Will That Satisfy Marketers?

Facebook Again Explains Why Organic Page Reach Is Falling, But Will That Satisfy Marketers? | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Stop me if you’ve heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to percentage per fan reach in the mid-teens are seeing low single digits. Facebook gets it. So today Brian Boland, Facebook’s vice president of ads product marketing, posted a detailed explanation of why reach is […]
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New Twitter Test Allows Users To Embed Tweets In Their Tweets

New Twitter Test Allows Users To Embed Tweets In Their Tweets | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
No longer will users have to hop around from Tweet to Tweet when looking to find the context of a linked Tweet. A new test available to some users  in the Twitter app allows users to paste a link to a previous Tweet, and when it is pushed live, it will become an embedded Tweet. […]
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Screen Shot Of Google's New Rejection Notices For Reconsideration Requests

Screen Shot Of Google's New Rejection Notices For Reconsideration Requests | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
At SMX Advanced last week, Google’s head of search quality, Matt Cutts, announced that they will be revising their reconsideration requests rejection notices with more detailed responses in some cases. We’ve now located an example of the new rejection notices, as shared by @johnedwarddoyle with me on Twitter. The new notice has a new section […]
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Google Quietly Removes Author Stats From Google Webmaster Tools Labs

Google Quietly Removes Author Stats From Google Webmaster Tools Labs | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
In December 2011, Google launched author stats within Google Webmaster Tools, giving those who used authorship across sites, statistics on how well their content did. Author stats were unique in that it would show you how many impressions and clicks your content received not on a site by site basis but rather across all sites […]
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Facebook Save -- A New Read-It-Later Option For Facebook Posts & Pages

Facebook Save -- A New Read-It-Later Option For Facebook Posts & Pages | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people […]
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How to Improve Your Website’s Content, Analytics & Audience; SCORE Workshop Part 2 | DragonSearch Digital Marketing

How to Improve Your Website’s Content, Analytics & Audience; SCORE Workshop Part 2 | DragonSearch Digital Marketing | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Your website has many interacting elements. In Part 2 of our series we elaborate on more items you can fix or incorporate that impact both SEO & userbility.
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Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%

SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The study shows that for all searches, 85% of them […]
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Google Knowledge Graph Adds Phone Numbers With Hangout Integration

Google Knowledge Graph Adds Phone Numbers With Hangout Integration | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to make […]
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100+ Questions You Must Ask When Developing A Web Site

100+ Questions You Must Ask When Developing A Web Site | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent […]
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Using Campaign Tracking to Measure Link Building Success

Using Campaign Tracking to Measure Link Building Success | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content marketing” or “online PR.” Marketers know to log, track and report on […]
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What Should I Spend More Time On — Technical SEO or Content Marketing?

What Should I Spend More Time On — Technical SEO or Content Marketing? | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Time is the SEO’s perennial dilemma. There are so many things you could do, but so few things you actually have time to do.
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You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?)

You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?) | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
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3 Fool-Proof Email List-Building Strategies With Facebook

3 Fool-Proof Email List-Building Strategies With Facebook | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from “fan” to “subscriber” is an important conversion point for many online business — but it’s often not done with much […]
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Why Facebook's Organic Reach Throttle May Be Better for Brands Than They Think

Why Facebook's Organic Reach Throttle May Be Better for Brands Than They Think | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook’s throttling of reach is indeed an attempt to make more money, it’s not in the way you think. But to get there, we must […]
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For Major Brands "Engagement Has Plummeted" On Facebook

For Major Brands "Engagement Has Plummeted" On Facebook | Digital Marketing, Search Engine Optimization, Social Media & Web Development | Scoop.it
A new report from Facebook analytics provider Simply Measured finds consumer engagement with Facebook posts from a number of the top Interbrand companies is down dramatically year over year. The firm says that monthly engagement is off an average of more than 40 percent since May 2013. Two brands on the list, MTV and Harley […]
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