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Rescooped by Ann Ehnert from The MarTech Digest
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Keyword Methodology: How to Jumpstart Your SEO Strategy - Profs

Keyword Methodology: How to Jumpstart Your SEO Strategy - Profs | Digital Marketing :: SEO | Scoop.it

Search Engine Marketing - You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide...

 

Condensed...

 

If the thought of SEO makes your head hurt, here's a tried and tested step-by-step guide on how to create and execute a killer SEO keyword strategy.


Methodology to Find New Keywords

Using Google's Keyword Tool, you can experiment with finding keywords in two ways:

Keywords that are relevant to your product offering or serviceKeywords used to find direct and indirect competitors of yours


Determining Your Target Keywords

Once you feel satisfied with your master list, go through it and narrow it down. Choose keywords with the best search volume, relevancy to your product and branding, and minimal competitiveness; also ensure that you don't choose keywords that are too similar to each other.


The Process of Placing Specific Keywords on Website Pages

When your keyword list is finalized, the next step is to place the new keywords into your website pages.

Create an Excel document where you can track which keywords you want to place on each page. Ensure that the top ranking keywords are placed on the most visited pages (as determined by Google Analytics) or on pages that will drive conversions; this is the most logical way to drive up your SEO. You should also make sure that the keywords are logically matched with the website page.


Via marketingIO
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marketingIO's curator insight, June 14, 2013 6:17 AM

Our summary does not do this post justice. You really need to click through and read the details to fully understand and follow each step. A wonderful guide to help you in your SEO Keyword identification process.


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Rescooped by Ann Ehnert from SEO Tips, Advice, Help
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Google Makes Non-Desktop SEO an Absolute Necessity

Google Makes Non-Desktop SEO an Absolute Necessity | Digital Marketing :: SEO | Scoop.it
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.

Via Bonnie Burns
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Bonnie Burns's curator insight, June 18, 2013 12:00 PM

Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.

PebeJot's curator insight, June 19, 2013 4:57 AM

bigbrather looking

Patrick Ciriello's curator insight, June 19, 2013 10:54 AM

Our development system automatically compensates for mobile devices.  

Rescooped by Ann Ehnert from SEO Tips, Advice, Help
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Facebook #Hashtags And How To Use Them

Facebook #Hashtags And How To Use Them | Digital Marketing :: SEO | Scoop.it
#Hashtags on Facebook create new opportunities for business to create conversations and be found.

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Pamela Hall's curator insight, June 19, 2013 5:07 PM

I'm an advocate for consistency across multiple platforms for the sake of a quick learning curve.

Alice Stevert's comment, June 20, 2013 2:45 AM
This would be a great tool for marketing!!
unspy's comment, June 20, 2013 3:20 PM
yes, it takes "networking" to the next level
Rescooped by Ann Ehnert from Public Relations & Social Media Insight
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Common SEO Mistakes to Avoid in 2013

Common SEO Mistakes to Avoid in 2013 | Digital Marketing :: SEO | Scoop.it

Do one SEO tactic incorrectly, or too frequently, and you could be facing Google punishments that remove your website from their search results. This is not a gamble that most businesses can afford, as most consumers initially find a business online.

 

In fact, Inc.com ran a survey and found that 7 out of 10 consumers said they are more likely to use a local business if they have a social media presence and another 78% said ratings and reviews are important when deciding what to buy. Google has made some significant changes in the last couple of years when it comes to ranking your website in search results. Google Panda and Google Penguin are the two major updates you may have heard about, and many more are coming.

 

Here are some of the major abuse tactics that were employed by SEO’s and some workarounds that you should be implementing in their place....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 21, 2013 1:14 PM

Here's a very actionable list of SEO tactics and mistakes to avoid Google penalties.

James Johnston's curator insight, May 27, 2013 11:50 AM

One major mistake in SEO is to over optimize your on-page SEO. Sometimes it might be on accident and for others its on purpose. With the new rules the recent Google Penguin update in place, this could hurt your search engine results.

 

Check out this great article and other common SEO mistakes that can hurt your search engine results.