Search Engine Marketing - You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide...
If the thought of SEO makes your head hurt, here's a tried and tested step-by-step guide on how to create and execute a killer SEO keyword strategy.
Methodology to Find New Keywords
Using Google's Keyword Tool, you can experiment with finding keywords in two ways:Keywords that are relevant to your product offering or serviceKeywords used to find direct and indirect competitors of yours
Determining Your Target Keywords
Once you feel satisfied with your master list, go through it and narrow it down. Choose keywords with the best search volume, relevancy to your product and branding, and minimal competitiveness; also ensure that you don't choose keywords that are too similar to each other.
The Process of Placing Specific Keywords on Website Pages
When your keyword list is finalized, the next step is to place the new keywords into your website pages.
Create an Excel document where you can track which keywords you want to place on each page. Ensure that the top ranking keywords are placed on the most visited pages (as determined by Google Analytics) or on pages that will drive conversions; this is the most logical way to drive up your SEO. You should also make sure that the keywords are logically matched with the website page.