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How the Perfect Checkout Page Can Deter Cart Abandonment

How the Perfect Checkout Page Can Deter Cart Abandonment | Digital Marketing Scoop | Scoop.it
Shopping cart abandonment is a major concern in the ecommerce world. To help manage the problem, check out this infographic from Monetate for several tips on avoiding lost sales.
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Digital Marketing - Digital Doughnut are a talented bunch of digital leaders, building an amazing community for digital marketers. Digital Doughnut is a portal jam packed with useful information for marketers and business leaders. The community is brought together through great content, regular networking and sell out events in amazing venues. www.digitaldoughnut.com
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Twitter's five tips for agile marketing in the moment

Twitter's five tips for agile marketing in the moment | Digital Marketing Scoop | Scoop.it
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

Via Alex Butler
DanielDoherty's insight:

I love the real time nature of twitter

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Sunil Malhotra's curator insight, June 18, 2013 2:15 AM

Twitter is great for short-term promotion.

Bill Brown's curator insight, June 18, 2013 7:09 AM

Twitter is an essential for Marketers

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The Shape of the B2B Marketing Department

The Shape of the B2B Marketing Department | Digital Marketing Scoop | Scoop.it
DanielDoherty's insight:

Really nice guy with a lot of marketing knowledge @brandjoe is a good guy to follow

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5 Tips On Finding Your Next Customer

5 Tips On Finding Your Next Customer | Digital Marketing Scoop | Scoop.it
According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers.
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Is It Better To Be A Generalist Or A Specialist In Digital Marketing?

Is It Better To Be A Generalist Or A Specialist In Digital Marketing? | Digital Marketing Scoop | Scoop.it
When I first started out, I was an SEO.
That was what I did and that was what I was. It became my area of expertise.
Completely self-taught I researched the subject and learnt along the way. But that was as far as it went.
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How the Perfect Checkout Page Can Deter Cart Abandonment

How the Perfect Checkout Page Can Deter Cart Abandonment | Digital Marketing Scoop | Scoop.it
Shopping cart abandonment is a major concern in the ecommerce world. To help manage the problem, check out this infographic from Monetate for several tips on avoiding lost sales.
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The 7 Breeds Of Digital Marketers [INFOGRAPHIC]

The 7 Breeds Of Digital Marketers [INFOGRAPHIC] | Digital Marketing Scoop | Scoop.it
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Joselyn Alvarado Cicilia's curator insight, May 6, 2013 2:28 PM

Which type of digital marketer are you?

gillkelley's curator insight, May 7, 2013 4:19 AM

Hmmm - e-artiste or marketing megaphone???  Which one are you?

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How To Come Up With Killer Content Ideas

How To Come Up With Killer Content Ideas | Digital Marketing Scoop | Scoop.it
Digital Marketing Agency
RocketMill
Creating great ideas is hard. Really hard.
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9 Negotiation Tactics From Famous CEOs

9 Negotiation Tactics From Famous CEOs | Digital Marketing Scoop | Scoop.it

A negotiation master class from 9 top CEOs
SUMMARYNegotiating effectively is at the core of successful leadership, and the nine CEOs profiled here knew that better than most. Steve Jobs was a master at winning competitive negotiations with decisive, highball offers; Donald Trump has his staffers warn people to expect a curmudgeon, then turns on the charm when he arrives; and Warren Buffett uses his personal brand to secure favorable deals from those who want to be associated with him. 

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SEO landing page tips: 10 tips for intent to content

SEO landing page tips: 10 tips for intent to content | Digital Marketing Scoop | Scoop.it
Search Engine Watch has posted an article with seo landing page tips by Grant Simmons. According to the article, keywords are not that important: it’s all about aligning the content on a landing page to the intent of the visitor.
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Google Analytics Premium comes to Europe

Google Analytics Premium comes to Europe | Digital Marketing Scoop | Scoop.it
Google Analytics Premium will be making its way to Europe. The first countries where Google Analytics premium will be available from authorized resellers are France, Germany and Spain.
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10 top data visualisation resources

10 top data visualisation resources | Digital Marketing Scoop | Scoop.it

Where can you find great examples of infographics and data visualisation to inspire your own projects? Here are 10 places to start...

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5 Ways to Ensure that Your Email Marketing Campaign Doesn't Look Like Spam

5 Ways to Ensure that Your Email Marketing Campaign Doesn't Look Like Spam | Digital Marketing Scoop | Scoop.it
Avoid the agitation of having your email be considered spam by following these simple tips
Email marketing is an important aspect of any comprehensive marketing campaign.
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How To Get Out Of A Google Penalty [VIDEO]

How To Get Out Of A Google Penalty [VIDEO] | Digital Marketing Scoop | Scoop.it
With the many updates Google has released recently and in the past couple of years, there are a lot of webmasters who have been hit with Manual Penalties.
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The Edelman Trust Barometer on CBC’s Under the Influence

The Edelman Trust Barometer on CBC’s Under the Influence | Digital Marketing Scoop | Scoop.it
Each week, CBC Radio’s Terry O’Reilly considers the many facets of marketing and advertising on Under the Influence. In the latest episode, he explored the power of trust and its ability to persuade or dissuade potential consumers.
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7 critical success factors for managing social media in 2013 - Smart Insights Digital Marketing Advice

7 critical success factors for managing social media in 2013 - Smart Insights Digital Marketing Advice | Digital Marketing Scoop | Scoop.it

Do your social media plans allow for the latest trends?This is a very useful SlideShare presentation from We Are Social. Useful before you step into your n. Marketing topic(s):Social media strategy. Advice by Danyl Bosomworth.

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Reaching the Customer through Personalization

Reaching the Customer through Personalization | Digital Marketing Scoop | Scoop.it
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails.
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Data vs Personas for Content Planning, DistilledLive video discussion

Data vs Personas for Content Planning, DistilledLive video discussion | Digital Marketing Scoop | Scoop.it
The last DistilledLive video came from our London team and talked you through some positive ways to give feedback to your designers when it comes to producing content.
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Introductory link building plan for a small client

Introductory link building plan for a small client | Digital Marketing Scoop | Scoop.it
Digital Marketing Agency
RocketMill
There is nothing quite like receiving a new client, an SEO’rs Christmas come early, a brand new untouched toy which no one else has got their hands on yet, except quite possibly the web design team.
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Digital Marketing Scoop | Scoop.it

Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.

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Callum Wood's curator insight, August 18, 2013 11:41 PM

This article represents a specific component of branding which is color. It not only describes the importance of color in branding and the large effects of color on consumers, but points out that a lot of companies logos who’s colors we thought to just be random and have no meaning behind them, have actually been carefully thought out and developed to create a strong brand and to create consumer response. This aspect of color for branding points out that such little things can affect sub conscious thoughts towards brands, so it is very important to consider every single aspect of everything that represents your brand when branding effectively.

Abby Sy Roldan's comment, August 20, 2013 7:30 AM
@Callum. What a very interesting article. Using colour is a marketing tool to make brands more easily identifiable to consumers. Colour creates a sense of feeling. It changes the way we think about a brand. In the article, the colour blue triggers emotions such as credibility, calming, clean, focused, medical, professional, judicial, power, business like. With Facebook, using the colour blue it was trying to trigger a specific type of emotion. In the article blue means Trust, Dependable and Strength. The use of colour plays a major role in how we analyse brands and companies such as Facebook use it well to create a sense of positive emotion towards the brand.
Matt West's comment, August 21, 2013 5:17 AM
Great articles and points raised here Callum. I agree with all of them and find it interesting to know that most of the colours of brands we see today are not just random. Very interesting how the colours of brand can effect our sub conscious thoughts for the positive or negative.
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6 mobile ads that people loved

6 mobile ads that people loved | Digital Marketing Scoop | Scoop.it

HTML5 is changing the game in mobile. Check out these rich media ads that increased both conversions and brand loyalty.

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Hanson Zandi's comment, May 8, 2013 7:43 AM
HTML5 mobile rich-media ad executions increased from 28 percent to 51 percent, while the number of standard and expandable banner executions diminished. They are playful, interactive and addictive. Have a look see..
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Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest

Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest | Digital Marketing Scoop | Scoop.it
LinkedIn Adds Rich Media Capability to Profiles
LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format.
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A Content Marketing Manifesto

A Content Marketing Manifesto | Digital Marketing Scoop | Scoop.it
Content Marketing is a powerful tool, and it’s set to soar. 
At Byte9 we’ve developed seven steps to optimise your strategy.read more
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44 Creative and Innovative Link Building Experts and Their Strategies

With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago.
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5 Biggest Mistakes Businesses Make With Content Marketing

5 Biggest Mistakes Businesses Make With Content Marketing | Digital Marketing Scoop | Scoop.it
As content marketing continues to become a larger part of the world of internet marketing, companies are trying harder to come up with effective strategies to boost their business and increase rankings.
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