Digital Marketing Ramblings

With the major news about Yahoo's purchase of Tumblr for $1.1 billion, I guess now is as good a time as any to explore just what Marissa and company are purchasing...

Here is a fun and useful infographic that runs down some of the basics of post optimization. It includes 18 tips for setting your content up for the best chance of engagement and ultimately news feed exposure.

Lately, there has been a lot of focus by brands and app makers on apps aimed at making a parent's life a bit easier. Here are two of the most notable parent-focused apps to be released recently.

The latest Perk is a partnership with American Airlines that Klout announced earlier today on their blog. Starting today, anyone with a Klout score of 55 or higher has access to American Airlines' Admirals Clubs.

Vine for Android is coming soon. Soon, us oppressed Android owners will be able to snap 6 second videos of our dogs and cats too.

A key to cutting through all the news feed cutter is to know your Facebook audience, understand when they are most likely to be online and target your posts to ensure maximum exposure to your community.

It seems like the hardware they are developing for iPads these days is even cooler than the apps the devices run. Check out these awesome iPad docks and holders.

Here we go again, with another "By the Numbers" post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

It appears that multi-device media consumption is becoming more and more mainstream these days. Here is an interesting infographic that contains some staggering multi-screen adoption numbers.

In my latest "By the Numbers" post, I dug up a bunch of interesting (and random) Twitter stats for your blog reading pleasure.

McDonald's has created a mobile app that combines augmented reality with GPS and time/date to give customers a better idea of what goes in to the food they are eating.

This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year.

Tonight's "By the Numbers" installment focuses on facts and stats related to the social network Reddit.

Today we spend a little time looking at some of the coolest and geekiest iPhone cases out there...

All to often, great content is produced for a business, internally or externally, and never gets posted- not because of the content quality, but because the business' decision makers were too busy to look it over and by the time they did, it was no...

This may be one of my most ambitious stats posts yet. Today, we look at all things Google.

Apple has truly revolutionized the world of digital marketing through its innovative hardware and software solutions, so I thought it would be fun to take a look at just how gigantic their global reach is.

Here is a nice little infographic that lays out 6 key elements that marketers need to focus on when building, and then engaging with, a robust social media community.

So how do you geek out your digital agency? Of course, everyone has their own style, but here are a few staples that will look good in any digital marketing workspace.

I know how hard you all fought for your advertising budgets. You deserve an agency that will help you get the most out of those precious ad dollars. With a little due diligence up front, you should be able to find the right partner.

Always the April Fools pranksters (remember last year's self-driven NASCAR car announcement?), Google is once again partaking in the age-old practice of trying to dupe people on April 1 into believing the unbelievable.

Mobile news reader Flipboard announced today that they have added the handmade goods virtual marketplace Etsy to their ever-growing portfolio of content sources.

Social media community managers wear a number of hats. They are part customer service, part ad content writer, part public relations, part marketing analyst and part brand manager.