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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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5 Key Reasons Why Your Inbound Marketing is Failing

5 Key Reasons Why Your Inbound Marketing is Failing | Digital Marketing Power | Scoop.it
You may not be doing the mechanics of inbound marketing, but what about your inbound marketing strategy? Could that be the problem?
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There’s Really No Such Thing As Mobile Marketing

There’s Really No Such Thing As Mobile Marketing | Digital Marketing Power | Scoop.it
John Jantsch explains why mobile marketing is just regular marketing in a world that’s turned increasingly social and mobile.
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Qualcomm: Augmented Reality glasses a long way off - Pocket-lint

Qualcomm: Augmented Reality glasses a long way off - Pocket-lint | Digital Marketing Power | Scoop.it
When it comes to mobile Augmented Reality technology, Qualcomm is the top dog.
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Augmented Reality – Adding Layers, Immersion and Interactivity to Your Stories

Augmented Reality – Adding Layers, Immersion and Interactivity to Your Stories | Digital Marketing Power | Scoop.it
This is the third post in a series of guest posts from Ingrid Kopp, the U.S. Director of Shooting People.
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BBC News - The promise of augmented reality: Gaga in a living room

BBC News - The promise of augmented reality: Gaga in a living room | Digital Marketing Power | Scoop.it
Augmented reality has been touted as the "next big thing" for a while, yet mainstream success has proved elusive. So what can be done to turn it from a gimmick into a commercial necessity?
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Gemalto | Gemalto telecom blog | Top 10 Mobile Marketing trends for 2011 revisited

Gemalto | Gemalto telecom blog | Top 10 Mobile Marketing trends for 2011 revisited | Digital Marketing Power | Scoop.it
Gemalto's telecoms blog home, conversations around mobile marketing, NFC, digital life management and more.
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Use content curation to keep your team on the same page

Use content curation to keep your team on the same page | Digital Marketing Power | Scoop.it
Web content curation is nothing new. What is new, however, is that there are a growing number of tools that allow you to do your own curation for your own purposes. How can curation help keep your remote team on the same page?
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Tips to Promote RSS Feeds

Tips to Promote RSS Feeds | Digital Marketing Power | Scoop.it
RSS Feeds are great way to promote and distribute your content. You need to put some effort to promote them properly. How to promote RSS feeds successfully?
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Going Mobile? Know Your Mobile Marketing Lingo

Going Mobile?  Know Your Mobile Marketing Lingo | Digital Marketing Power | Scoop.it
There are many different mobile marketing solutions being thrown around these days. Here is a quick Q and A to help get you up to speed.
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New Augmented Reality Marketing Tools Coming Fast | Brandtailers

New Augmented Reality Marketing Tools Coming Fast | Brandtailers | Digital Marketing Power | Scoop.it
A few months ago we got our hands on a new Augmented Reality (AR) marketing tool for smart phones that could prove useful for our commercial real estate...
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Mobile advertising drives sales | News | M&M

Mobile advertising drives sales | News | M&M | Digital Marketing Power | Scoop.it
Mobile is the glue that binds diverse advertising channels and drives sales, according to new research from Microsoft Advertising, in conjunction with ROI Research.
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Renault connects Facebook to the AutoRAI with RFID.

Sharing your offline experience directly with your online friends. Renault made it possible. By bringing the world of Facebook into the real world of the Aut...
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LinkedIn: how to up your game

LinkedIn: how to up your game | Digital Marketing Power | Scoop.it
In the wake of the LinkedIn IPO, Alex Wilhelm wrote a feature to get you started on the professional social network. In this post, I want to enable you to step up your game and become ...
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Should You Use Facebook to Talk to Copy Writing Clients?

Should You Use Facebook to Talk to Copy Writing Clients? | Digital Marketing Power | Scoop.it
Facebook has opened up a bright new online community of socially conscious people who are using this website as a platform for sharing information, making new acquaintances and marketing businesses...
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Location-Based Marketing: The Convergence of Social and Mobile | ClickZ

Location-Based Marketing: The Convergence of Social and Mobile | ClickZ | Digital Marketing Power | Scoop.it
There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles.
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How To Automate Your Ego Searches For Ninja-Like Online Awareness | Lifehacker Australia

How To Automate Your Ego Searches For Ninja-Like Online Awareness | Lifehacker Australia | Digital Marketing Power | Scoop.it
There's no shame in admitting that you occasionally Google yourself; it's worth keeping an eye on what the internet has to say about you. But if you'r...
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AR Showcase — Augmented Reality Examples & Inspiration

AR Showcase — Augmented Reality Examples & Inspiration | Digital Marketing Power | Scoop.it
Augmented reality example.Using the technology shown in this video, consumers can print the specialized symbol for potential purchases and with the help of augmented reality and...
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6 Things You Need To Know About RSS Feeds - Martin Dale Marketing | Martin Dale Marketing

6 Things You Need To Know About RSS Feeds - Martin Dale Marketing | Martin Dale Marketing | Digital Marketing Power | Scoop.it
You Need To Know About RSS Feeds..What are RSS Feeds, and How Do they work..RSS Feeds made easy..Understand RSS Feeds.How RSS Feeds Work...
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How to find the RSS feed for any Twitter user

How to find the RSS feed for any Twitter user | Digital Marketing Power | Scoop.it
Last month, without warning, Facebook and Twitter killed-off access to RSS feeds. With the launch of the new Twitter interface, you could only access RSS feeds on Twitter if you were ...
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Augmented Reality: on iPad seen via Vuzix glasses in Moscow | Beyond The Beyond

Augmented Reality: on iPad seen via Vuzix glasses in Moscow | Beyond The Beyond | Digital Marketing Power | Scoop.it
*I'm not a major believer in head-mounted displays, but I like to see these Moscow ARDOOR lab people kept busy.
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Mobile Marketing For Art Show Comes to iPhone, Android & Blackberry

Mobile Marketing For Art Show Comes to iPhone, Android & Blackberry | Digital Marketing Power | Scoop.it
MobileMarketingMax.com and LIFESPAN Arts Join Up to Create Charlotte, NC Area First Mobile Enhanced Art Show.
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Augmented Reality Cinema

Augmented Reality Cinema, app coming soon, for more information visit www.augmentedrealitycinema.com This video shows a selection of films you could see in L...
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Augmented Reality Cures Cockroach Fears | Bit Rebels

Augmented Reality Cures Cockroach Fears | Bit Rebels | Digital Marketing Power | Scoop.it
We've all read articles about augmented reality and it's many uses; however, this is the first time I've learned anything about it being used in psychological...
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TechRadar: Tottenham Hotspur's new kit gets augmented reality treatment

TechRadar: Tottenham Hotspur's new kit gets augmented reality treatment | Digital Marketing Power | Scoop.it
Tottenham Hotspur has announced that its new shirts will come brandishing some augmented reality love, thanks to sponsor Autonomy.
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