Digital Marketing Power
2.3K views | +0 today
Follow
Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
Your new post is loading...
Your new post is loading...
Scooped by Gary Hitching
Scoop.it!

Power Up Your Website with These Content Creation Strategies

Power Up Your Website with These Content Creation Strategies | Digital Marketing Power | Scoop.it
Your website is the central arena to market your business online. The content created on your website, especially within your blog has become the best way to market your business within the online ecosystem. Whether you are a small business, or a large corporation, or even if your blog IS your business, the content you create is the most effective way to meet your company's inbound marketing goals. If you want to increase traffic to your website, you are going to need good content.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How to Use QR Codes in Your Marketing Campaign

How to Use QR Codes in Your Marketing Campaign | Digital Marketing Power | Scoop.it
Used correctly, QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimized advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

8 Ways to Make Your Business Emails More Effective

8 Ways to Make Your Business Emails More Effective | Digital Marketing Power | Scoop.it
If you’re a business owner, then you’re also a writer—whether you realize it or not. You may outsource your business blogging and you may have an employee who formulates proposals for you, but, if nothing else, you write emails every day—to potential clients, to current customers, to partners and associates, and to members of your team. But have you ever paused to think about the craft and strategy of business email writing? When you approach your emails intelligently, you can maximize their impact—in other words, you can boost the odds that those emails will have the effect you intend them to have. Here are a few tips for doing just that.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Augmented Reality: Studying Can Be Fun

Augmented Reality: Studying Can Be Fun | Digital Marketing Power | Scoop.it
Would you like to spend a day or two, or maybe a semester in Hogwarts, a fictional school of magic? To study or teach in rooms where paintings and pictures are alive and interactive. Augmented Reality allows you to do that by adding layers of digital information on top of the physical world with the help of mobile devices. Professional educators can not agree more that learning is not just listening and reading, but also creating and interacting. Anatomy 4D by Daqri is one of the great examples of AR products for educational purposes. The app offers to explore and understand a human body with unique ease and depth. Another great app from Daqri as well, called Elements 4D, allows to interact/experience augmented reality and learn about real-life chemistry.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Four Quick Tips to Creating Content that Isn’t a Blog Post

Four Quick Tips to Creating Content that Isn’t a Blog Post | Digital Marketing Power | Scoop.it
There is always lots of advice out there about writing and marketing your blog now that blogs have become a necessity for every small business. They’re fairly simple to put together and the turnaround for blog posts is usually pretty quick, not to mention the benefits are great. When you think about all those things together, it makes sense why blogging is so popular. However, just because a blog post might seem more convenient doesn’t mean it’s the only form of content you should be creating.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

11 Ways to Combine Email & Social Media Marketing to Get More Customers

11 Ways to Combine Email & Social Media Marketing to Get More Customers | Digital Marketing Power | Scoop.it
There are mysterious forces at work in the world of small business marketing. Techniques that once stood alone are coming together to form powerful alliances. Although some “gurus” still proclaim that one has mastery over the other, the most savvy small businesses are seeking to harness the power of email marketing and social media marketing at the same time. Here are 11 simple things you can do to maximise your marketing efforts using email and social media together to get more customers.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

4 Creative Ways to Generate More Qualified Leads

4 Creative Ways to Generate More Qualified Leads | Digital Marketing Power | Scoop.it
You feel good about the basics of inbound marketing. Your website traffic has been increasing each month. You’ve finally got a regular stream of new prospects filling out your forms. Your sales reps are closing a few more deals and starting to notice your hard work. It’s all coming together. You’ve seen inbound marketing work, and you’re hungry for more. But you’re not sure what to do next.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Comment on 10 Mistakes We’ve All Made on Social Media (And How To Fix Them)

Comment on 10 Mistakes We’ve All Made on Social Media (And How To Fix Them) | Digital Marketing Power | Scoop.it
Mistakes happen to even the best of us – we know first-hand from the helpful comments informing us whenever there’s grammatical error. But, that’s just human nature. And we all make mistakes. However, you can at least make the effort to be as flawless as possible. Especially when it comes to social media
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Comment on How to Optimize Your Business Linkedin Page in 8 Easy Steps

Comment on How to Optimize Your Business Linkedin Page in 8 Easy Steps | Digital Marketing Power | Scoop.it
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy | Digital Marketing Power | Scoop.it
It’s no secret, social media marketing isn’t as straightforward as it used to be and consumers are getting more socially savvy by the moment. Today’s consumer no longer just hopes, but expects their favorite brands to continue to offer them new and innovative ways to engage socially. Here are six unique brands that are doing an exceptional job with social media. Discover why their social media marketing strategy and tactics work.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities

Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities | Digital Marketing Power | Scoop.it
Athletes who train using the same program and training techniques over a prolonged period often hit a "training plateau." A common response is to train harder and more often. Unfortunately, this is more likely to end in injury than any noticeable improvement in performance. This is a useful analogy for most SEO campaigns. If you follow best practices using standard SEO techniques, you're likely to see steady improvements – up to a point. After anything from a few months to a few years, most SEO initiatives will hit a plateau.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Social Selling to Generate Sales Leads

Social Selling to Generate Sales Leads | Digital Marketing Power | Scoop.it

Social selling has replaced outbound selling as the go-to sales tactic in the modern buying process. If you use a systematic social media marketing process to educate your target audience and identify sales opportunities, you will be rewarded with business growth.

Gary Hitching's insight:

I don't personally agree with the author that social selling has replaced outbound selling.  I view social selling as another tool (albeit a very significant one) in the toolbox.  Highly targeted, intelligent outbound activity will always have a part to play in the overall marketing mix.  The scatter-gun approach to see what sticks however, is certainly not the way to go unless you want to alienate your prospects.  Businesses that use a combination of inbound and outbound tactics tend to maximise opportunities.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How to Select the Perfect Image for Your Next Blog Post

How to Select the Perfect Image for Your Next Blog Post | Digital Marketing Power | Scoop.it
By now, you've probably heard about the importance of visual content. Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. It's not surprising -- our eyes naturally gravitate toward images, and content is much easier to consume when it's broken up by visual components.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

The Truth About Inbound Marketing Benefits

The Truth About Inbound Marketing Benefits | Digital Marketing Power | Scoop.it
Do you understand where Inbound Marketing can add value to your business? Inbound Marketing Agencies are great at pitching the nirvana of their inbound marketing strategies; but do you know how much of it is real? How it applies to your company? We examine 4 common claims by inbound marketing agencies and the truth behind them.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes

Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes | Digital Marketing Power | Scoop.it
In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But there are certain mistakes you might be making that are keeping people from signing up.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

5 Steps to Set Up a Stellar SEO Strategy

5 Steps to Set Up a Stellar SEO Strategy | Digital Marketing Power | Scoop.it
Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is critical when crafting a sustainable plan of attack. Take the right steps from the start to gain the most helpful insights to guide your way.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

The 5 pillars of effective content marketing etiquette

The 5 pillars of effective content marketing etiquette | Digital Marketing Power | Scoop.it
Companies have been telling stories in the name of selling products for decades (the old radio soap operas sponsored by laundry detergent companies are an early example). But nowadays, the rapid growth in content marketing has further blurred the lines between content and commerce. Brands can now create and publish “sponsored content” or “sponsored stories” everywhere from Huffington Post to TheAtlantic.com, sometimes sparking controversy in the process. While this new paradigm is likely to evolve, we don’t expect to see it disappear anytime soon. With that in mind, here’s a look at strategies for creating ethical content without misleading, disappointing, or otherwise frustrating readers.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How to Identify Successful Content & Increase Your Content Marketing ROI

How to Identify Successful Content & Increase Your Content Marketing ROI | Digital Marketing Power | Scoop.it
Content marketing has become such an important part of online marketing strategies, but many companies are still finding challenges as they attempt to incorporate it into their marketing effort.
more...
No comment yet.
Suggested by Richard Boss
Scoop.it!

10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Digital Marketing Power | Scoop.it
Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Is mobile marketing a waste of time?

Is mobile marketing a waste of time? | Digital Marketing Power | Scoop.it
As consumer smartphone and tablet penetration continues to grow, marketers are seeking new and innovative ways to target mobile users. But is it worth the extra effort? Up until now, the majority of consumers are only using mobile devices to conduct research about products, but not to make purchases. The main deterrent to mobile purchasing is the difficulty found in carrying out the transaction on a mobile device, according to Marketing Land. However, recent statistics have found consumers are starting to make purchases through their mobile devices, which means a fresh opportunity for content marketing.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Social Media Versus Social Networking as a Content Marketing Strategy

Social Media Versus Social Networking as a Content Marketing Strategy | Digital Marketing Power | Scoop.it
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network marketing is pushing around your friends, family, and the hundreds of other people you do NOT know, but have befriended so it looks like you know a lot of people.
more...
No comment yet.
Suggested by Stuart Walker
Scoop.it!

Discover 34 Ways To Increase Your Blogs Email List

Discover 34 Ways To Increase Your Blogs Email List | Digital Marketing Power | Scoop.it
Building an email list is one of the single most effective ways to connect and build a relationship with your blog audience, promote blog posts, and increases the chances of your blog being a success. Here are 34 ways to get more subscribers for your blog's email list…
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Promoting Brands in Real Time With Social Media

Promoting Brands in Real Time With Social Media | Digital Marketing Power | Scoop.it
The usual formula goes something like this: Marketers and advertisers spend huge budgets to craft their campaigns, then refine them over weeks or months until they find just the message that will reach their target audience. Now some companies are trying to squeeze all of that work into mere minutes. These advertisers are watching Twitter and other social networks to see what topics are getting the most attention, and putting together short blog posts, tweets and videos that match those themes—in hopes that the online audience will become more aware of the brand and see it as relevant to their interests and needs. Then, if one topic isn't getting attention anymore, the companies can drop it without much fuss, and switch gears quickly to follow the next hot discussion.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Moneyball Inbound Marketing

Moneyball Inbound Marketing | Digital Marketing Power | Scoop.it
The truth is, Moneyball strategies are real. And they’re not going away. Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing. Moneyball, the bestselling novel by Michael Lewis and popular film exposes how the general manager of the Oakland A’s ascended his low budget and unproven team to success by adapting popular data and analytics in new ways to player drafting and game time decision making, something the traditionalists frowned upon repeatedly.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How to Integrate Email Campaigns With the Rest of Your Marketing

How to Integrate Email Campaigns With the Rest of Your Marketing | Digital Marketing Power | Scoop.it
Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen, email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore.
more...
No comment yet.