Digital Marketing...
Follow
Find
2.0K views | +2 today
Scooped by Gary Hitching
onto Digital Marketing Power
Scoop.it!

What is the Yin-Yang of Social Media Marketing?

What is the Yin-Yang of Social Media Marketing? | Digital Marketing Power | Scoop.it

Social Media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads and sales.

Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each other as they interrelate to one another. The interaction between Yin and Yang establishes harmony and gives birth to things.

Mastering Social Media marketing depends very greatly on your ability to understand and capitalize on the power of these two forces in all that you do. Certain components lend themselves to one or the other but without each one working in tandem, your Social marketing will fail, one way or the other.

 

more...
No comment yet.
Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
Your new post is loading...
Your new post is loading...
Scooped by Gary Hitching
Scoop.it!

How to Set up Google Analytics

How to Set up Google Analytics | Digital Marketing Power | Scoop.it
Google Analytics is the go to website statistics website that will generate website reports on your traffic, and traffic sources and measures conversions and sales. This product is aimed specifically at marketeers rather than webmasters.
more...
No comment yet.
Suggested by Sanjana Singh
Scoop.it!

How Can Social Media be Used as a Lead Generation Channel?

How Can Social Media be Used as a Lead Generation Channel? | Digital Marketing Power | Scoop.it
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.Yes, it’s increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

An Augmented Reality Mirror Lets You Test Makeup Without Putting It On

An Augmented Reality Mirror Lets You Test Makeup Without Putting It On | Digital Marketing Power | Scoop.it
Thanks to this slick augmented reality mirror, if you happen to find yourself in Sephora’s makeup store while visiting Milan, Italy, you’ll have the rare opportunity to try on almost every shade of eyeshadow the company sells, without ever putting any of it on your face.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

5 Measurements for PR ROI

5 Measurements for PR ROI | Digital Marketing Power | Scoop.it
In today's socially connected world, public relations is more important than ever before. Today, a single tweet from the right Kardashian could be worth more than your entire advertising budget.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

5 Bad Inbound Marketing Habits (and How to Break Them)

5 Bad Inbound Marketing Habits (and How to Break Them) | Digital Marketing Power | Scoop.it
Looking to succeed with Inbound? Then don't fall victim to these common Inbound Marketing habits!
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Inbound Marketing Myths: My Website Doesn't Need a Blog or Social

Inbound Marketing Myths: My Website Doesn't Need a Blog or Social | Digital Marketing Power | Scoop.it
You need a website to keep relevant in the ever evolving and expanding digital age. Your website is more than a brochure of what you do- it’s a sales tool, a marketing tool, and it helps support your business goals and growth. Not to mention it will make you look awesome in comparison to the competition when done well. There is no cut and dry layout for a website that will be successful across industries. No navigation bar or footer is created equal.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Small Business Mobile Marketing Tips

Small Business Mobile Marketing Tips | Digital Marketing Power | Scoop.it
The mobile channel has seen explosive growth year on year, providing businesses with the opportunity for more powerful customer relationships and additional revenue streams. Small businesses may feel they lack the expertise to launch an effective mobile marketing campaign. How can they compete with bigger companies and stay current with the fast-changing world of mobile technology?
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How Effective is Content Marketing, Really?

How Effective is Content Marketing, Really? | Digital Marketing Power | Scoop.it
Content marketing is the process of creating and sharing engaging and informative content freely so that your company can attract prospects and turn them into long lasting customers. The idea behind content marketing is that by distributing content in the form of blog posts, news releases, e-mails, white papers, case studies, e-books, infographics, and video, you come to be known by your prospects as the go-to expert in your sector. Your prospects also come to know and trust you (hence helping them become life-long customers). But does content marketing really work? Read below for some statistics about the effectiveness of content marketing.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Comment on Freelancing 101: A Starter Guide to Acquiring, Managing, and Maintaining SEO Clients by Zain Shah

Comment on Freelancing 101: A Starter Guide to Acquiring, Managing, and Maintaining SEO Clients by Zain Shah | Digital Marketing Power | Scoop.it
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

3 Ways to Maintain Consistent Branding for Inbound Marketing

3 Ways to Maintain Consistent Branding for Inbound Marketing | Digital Marketing Power | Scoop.it
The concepts of branding and inbound marketing may seem to be at odds most of the time. After all, branding is how the world sees you; inbound marketing is how the world finds you. You’ll spend thousands of dollars and valuable hours developing a brand—an identity—by which you’ll be identified. This brand may be available to and recognized by a large number of people…the whole world, if you’re lucky. Those people, amazing as they are, won’t all be potential customers, and that’s where your inbound marketing comes into play.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

3 Overlooked Factors that Impact the Way People Engage with Your Emails on Mobile

3 Overlooked Factors that Impact the Way People Engage with Your Emails on Mobile | Digital Marketing Power | Scoop.it
You know that it’s important for your email newsletters and announcements to look great on mobile. But did you also know that there are things you can do to make it easier for smartphone users to connect with your business? You can make it intuitive for them to call you, find you, and keep track of your events. These are simple things that may not seem like a huge benefit at first glance, but could be the difference between someone just reading and deleting your email, or someone reading your email and taking the next step to reach out to you in person or over the phone. Here are three simple things you should know to better engage with your readers on their smart phones
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Power Up Your Website with These Content Creation Strategies

Power Up Your Website with These Content Creation Strategies | Digital Marketing Power | Scoop.it
Your website is the central arena to market your business online. The content created on your website, especially within your blog has become the best way to market your business within the online ecosystem. Whether you are a small business, or a large corporation, or even if your blog IS your business, the content you create is the most effective way to meet your company's inbound marketing goals. If you want to increase traffic to your website, you are going to need good content.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How to Use QR Codes in Your Marketing Campaign

How to Use QR Codes in Your Marketing Campaign | Digital Marketing Power | Scoop.it
Used correctly, QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimized advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Social Selling: Is This The Right Way to Sell on LinkedIn?

Social Selling: Is This The Right Way to Sell on LinkedIn? | Digital Marketing Power | Scoop.it
While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up
more...
No comment yet.
Suggested by sophiedesc
Scoop.it!

Mobile Marketing: 6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways

Mobile Marketing: 6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways | Digital Marketing Power | Scoop.it
INFOGRAPHIC - 6 essential tips to run successful Instant Win Sweepstakes on Mobile: collect leads and consumer data, promote your brand, increase visibility
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

What is My Email Marketing Missing? Getting Back to Basics

What is My Email Marketing Missing? Getting Back to Basics | Digital Marketing Power | Scoop.it
From personalized subject lines to custom content videos, emails are getting flashier. After all, marketers are continually looking to improve results with an edge over the competition. There’s always a new tactic, technology or theory that promises to drive more opens, clicks and conversions. The problem is that in our zeal to find “the next big thing,” we often lose sight of what really matters: putting together the right foundational elements that will drive sales consistently and predictably.Here are four basics every successful email marketing strategy should include. By getting back to these basics, you can rest assured that you’ve built a strong foundation to support all that flashy content.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Comment on 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve

Comment on 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve | Digital Marketing Power | Scoop.it
A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Is Your Inbound Strategy Failing? Try Going Agile

Is Your Inbound Strategy Failing? Try Going Agile | Digital Marketing Power | Scoop.it
Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs. Agile marketing’s potential, however, extends well beyond marketing start-ups and in many ways goes hand-in-hand with inbound marketing.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

5 Eye-Poppingly Gorgeous Homepage Designs

5 Eye-Poppingly Gorgeous Homepage Designs | Digital Marketing Power | Scoop.it
Your business’s homepage is undoubtedly one of the most important pages on your entire website. It’s your virtual front door and your face to the world! When it’s done wrong, it’s like giving your customer a limp handshake – you make a weak first impression. But when it’s done right, it’s magic.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How Content Curation May Boost Your Influence

How Content Curation May Boost Your Influence | Digital Marketing Power | Scoop.it
Everyone has wrapped their brains around the idea of content creation, and knows they should create amazing content to engage with their target audience. And that’s how content curation, the less known brother of content creation, gets left out in the cold. It is definitely a power that can be harnessed, and it doesn’t just mean collecting but also sharing and commenting. It’s a good way to interact with your visitors and offer them interesting content but also “helps” content creators with a mention.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

6 Powerful Ways to Improve Your Social Mobile Marketing

6 Powerful Ways to Improve Your Social Mobile Marketing | Digital Marketing Power | Scoop.it
Discover the six most engaging mobile apps to integrate with your social media marketing and leverage your mobile presence.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How to Write a Super-Compelling Sales Email

How to Write a Super-Compelling Sales Email | Digital Marketing Power | Scoop.it
Writing compelling emails has gotten more and more difficult in today's world. As marketers around the world have exploited the creation of content and technology has bombarded our lives with too much information, the real question is how you get your sales message across. Technology has increased people's access to information from anywhere in the world, and the volume of email we receive on a daily basis has increased even faster. Your content has to stand out, or it will just wind up being another unwanted message headed for a spam folder.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How Inbound Marketing Can Drive Up Sell and Cross Sell Opportunities

How Inbound Marketing Can Drive Up Sell and Cross Sell Opportunities | Digital Marketing Power | Scoop.it
Don’t ignore your existing client base on the hunt for new leads – or you could risk losing out on genuine business opportunities for growth. A marketer’s focus is inherently on creating new leads and customers – but your biggest mistake could be forgetting about the customers you already have. Think about it; your existing customers have already bought into your product or services. If they’re already picking up what you’re putting down, then the hard part is over. Your existing customer base offers huge potential for up and cross-selling. To develop an effective cross/up-selling strategy, read the following article.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

4 Smart Ways to Make Time for Your Inbound Marketing

4 Smart Ways to Make Time for Your Inbound Marketing | Digital Marketing Power | Scoop.it
Are you now tasked with the seemingly impossible? Yes, in addition to your current job duties, you now have your company’s inbound marketing on your plate. You’re already stretched thin. So, how do you make the time? We all have the same 24 hours each day. The key is how you are using those hours, and how you can use them to your advantage.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

The Truth About Inbound Marketing Benefits

The Truth About Inbound Marketing Benefits | Digital Marketing Power | Scoop.it
Do you understand where Inbound Marketing can add value to your business? Inbound Marketing Agencies are great at pitching the nirvana of their inbound marketing strategies; but do you know how much of it is real? How it applies to your company? We examine 4 common claims by inbound marketing agencies and the truth behind them.
more...
No comment yet.