So, you’ve created your business accounts on Twitter, Facebook, Pinterest, Google Plus and LinkedIn, but you aren’t getting the feedback you had anticipated. You’re wondering what you’re doing wrong. “Why aren’t we hitting our follower goals?” “Why aren’t we getting leads?” “Why aren’t we getting more interaction from our followers?” The questions continue to pile up in your mind.
If you’re publishing educational content, both your own and curated, on multiple social media platforms, posting entertaining photos and creative graphics on your visual-centric channels and responding to your followers when they contact you via social media, you may think you’re doing all you can to be successful. But what about your timing? If you’re using all social media best practices but posting during low traffic times, you may be wasting your efforts.