Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of sophistication.
Do you ever wonder where your program ranks compared to others? Need helping mapping out where to go from where you are?
The crawl, walk, run metaphor and PR can resonate with many marketers. Many times after finishing a race, you will hear a runner say, “I’m never doing that again!” But after just a few days, the runner is already planning her/his next race.
Getting to the finish is hard, and at times may not seem worth it; but in the end, you can recognize your achievements and realize you can push yourself to be better, both as a runner and as an email marketer.