Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Predicting the Future with Social Media

Predicting the Future with Social Media | Digital Marketing Power | Scoop.it

Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals, government web sites, financial databases, and more. Recorded Future sees ahead “By applying temporal analytics to what is written about the future, and by algorithmically crowd-sourcing the resulting temporal information, we can draw conclusions and gain insight.” Now even small businesses can tap into the trove of rich data and forward-looking insights.

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Another roller-coaster year ahead in digital technology?

Another roller-coaster year ahead in digital technology? | Digital Marketing Power | Scoop.it

Wow: it’s 2012. Now thoughts naturally turn to the future. What might this year hold for the world of Digital Marketing? Of course none of us knows for sure. The rapid pace of change and the accompanying opportunities and threats facing players in the digital/tech space are, in large part, what makes it all so exciting. And hard to predict. But it’s always fun to guess.  Mike Berry, writing for Smart Insights, gives us his predictions for 2012.

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