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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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The Best Digital Marketing Humour

The Best Digital Marketing Humour | Digital Marketing Power | Scoop.it

 

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”

There are three kinds of marketing data analysts: those who can count and those who can’t. If a book about failures doesn’t sell, is it a success? I once saw a subliminal advertising executive, but only for a second.

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Treat digital like a traditional marketing channel

Treat digital like a traditional marketing channel | Digital Marketing Power | Scoop.it

Social media is no longer a reminder or subsidiary medium. To understand and invest in this medium, marketer need to have a strategy in place, risk appetite in case of failure and a measurement system which is in sync with the brand objective.

 

Dos and don’ts of social media have been chalked out quite a lot of times. However, experts express that to make the medium a permanent part of the media mix without risking RoI, there are a few business rules that they can keep in mind.

 

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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Digital Marketing Power | Scoop.it

If there’s one thing that no small business can live without, it’s an effective marketing strategy. Your customers aren’t going to find you without one, and without customers, you don’t have a business.

Contrary to popular belief, small business marketing doesn’t need to be an incredibly complicated affair. There’s no shortage of proven marketing strategies out there and there’s very little reward for trying to reinvent the wheel.

Here are eight simple tips for getting your companies name out there. How many are you currently utilizing?

Gary Hitching's insight:

Not strictly digital marketing but there are some digital elements in here. This post is a good round-up of tactics that you should be implementing for your business. I went to a recent business event where two successful business owners spoke and both said their umber one focus was to market, market market...

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gringoadepto's curator insight, March 7, 9:00 PM

Yeah, do that !

Abdul Torah's curator insight, March 24, 8:46 AM

Top Eight Small Business Marketing Tips

KoneXiones Panamá's curator insight, June 8, 1:39 PM

Great tips for any Small Business!

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How to Increase Sales with Marketing: 5 Surefire Strategies

How to Increase Sales with Marketing: 5 Surefire Strategies | Digital Marketing Power | Scoop.it

Online marketing is great for boosting brand awareness and for helping a company to maintain visibility—but what many business owners want to know is this: Can online marketing actually have a direct, positive impact on sales? For those wondering how to increase sales with marketing, there is no magic formula, no secret blueprint, and no mystic incantations that will bring about success. It is simply a matter of businesses applying themselves to the basic, tried-and-true methodologies of digital marketing.

There are five particular habits, tips, and strategies that we might recommend to any business owner wondering how to increase sales with marketing. They are outlined in the list below.

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10 Pieces of Marketing Jargon That Need To Die Yesterday

10 Pieces of Marketing Jargon That Need To Die Yesterday | Digital Marketing Power | Scoop.it

Your guru called, and he thinks you need to produce linkbait for reputation management purposes. Can I get an “ugh” up in here? I know I’m not alone in thinking that some of the latest marketing jargon is about as appealing as cold french fries. To be fair, we’d be lying if we said that we weren’t huge fans of some of the marketing jargon out there. Is there any better way to describe SMarketing content that’s mapped to the sales funnel than TOFu, MOFu and BOFu? A quickly-changing inbound marketing landscape requires new words that might not be recognized by Webster’s. However, that doesn’t mean they need to be super irritating.

Gary Hitching's insight:

Oh yes, we've all heard these corkers and probably used them ourselves.  It's just like traditional marketing and business language that's become over-used and cliched.  When was the last time you were about to use 'synergy' and just managed to pull out in time?

 

 

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Keep Tabs on Social Media Trends in the New Year

Keep Tabs on Social Media Trends in the New Year | Digital Marketing Power | Scoop.it

As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies.  Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.

 

CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.

 

So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”

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Five things small businesses do to undermine online marketing efforts

Five things small businesses do to undermine online marketing efforts | Digital Marketing Power | Scoop.it

Each year, small businesses spend considerable time and effort marketing their products and services online. But are you making the most of the time you spend marketing on the web? To help you find out, we offers the following list of five things small businesses do to undermine their online marketing efforts.

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What is emotional branding?

What is emotional branding? | Digital Marketing Power | Scoop.it

Every marketer knows that branding is incredibly important – it enables customers familiar with your brand to distinguish it amongst a sea of competitors. The success of all these brands is about much more than the logo, it’s about forming an emotional connection with their customers. With this much emotion involved in decision making, it’s easy to see how creating an emotional bond with customers makes a direct contribution to building profitability.

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Born to Be Measured

Born to Be Measured | Digital Marketing Power | Scoop.it

[VIDEO] We’ve always lamented the fact that the Internet was never built to be measured for marketers. Andrew Edwards discusses the ways in which advertising is going muti-screen and measurable at the same time, with a focus on TV/interactive tie-ins and self-measuring conversion modules.

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Why Your Social Media Marketing Stinks

Why Your Social Media Marketing Stinks | Digital Marketing Power | Scoop.it

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. And as the channels grow like weeds in a field, they become harder and harder to control, maintain and nurture.

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A Guide to the Digital Advertising Industry That's Watching Your Every Click

A Guide to the Digital Advertising Industry That's Watching Your Every Click | Digital Marketing Power | Scoop.it

At the start of the 21st century, the advertising industry is guiding one of history's most massive stealth efforts in social profiling. At this point you may hardly notice the results of this trend. You may find you're getting better or worse discounts on products than your friends. You may notice that some ads seem to follow you around the internet. Every once in a while a website may ask you if you like a particular ad you just received. Or perhaps your cell phone has told you that you will be rewarded if you eat in a nearby restaurant where, by the way, two of your friends are hanging out this very minute.  Are you being watched?

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2012: When social marketing will become marketing

2012: When social marketing will become marketing | Digital Marketing Power | Scoop.it

Big brands like Samsung which are the forerunners in the race have proven for themselves the ROI from investing in digital in the past. 2012 will only see a surge in this investment; and concerted efforts by both the brand and their advertising partner to prudently utilise the various digital channels to the best of their capacities.

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What Is Your Company’s Digital Marketing IQ?

What Is Your Company’s Digital Marketing IQ? | Digital Marketing Power | Scoop.it

There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business.

The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash.

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Gary Hitching's comment, January 16, 2012 11:14 AM
Thanks Lisa for your interest in this article and my site. I would love to have you as a follower if that's of interest to you.
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How to Make Your Keywords Fit Your Marketing Message

How to Make Your Keywords Fit Your Marketing Message | Digital Marketing Power | Scoop.it
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
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5 Ways to Move Marketing Automation Beyond Email Marketing

5 Ways to Move Marketing Automation Beyond Email Marketing | Digital Marketing Power | Scoop.it

Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with the right content at the right time in the buying cycle—on any channel. To achieve this, you have to move beyond mass email campaigns and, instead, shift focus to personalized, content-focused lead nurturing.

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How to bring structure to your B2B social media marketing

How to bring structure to your B2B social media marketing | Digital Marketing Power | Scoop.it

 

Nowadays ‘social media startup’ kits are pretty redundant as most B2B companies have tried their hand at social media marketing.

According to Eloqua’s B2B social media infographic, 64% of companies use social media.  So with the vast majority being socially active - how do you ensure you have the right strategy in place and make it worthwhile?

This article looks at three common goals:

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Digital Marketing Power - My Curation Topic

Digital Marketing Power - My Curation Topic | Digital Marketing Power | Scoop.it

I've been fascinated with digital marketing and its possibilities ever since the term was coined. I guess that's because I've been professionally involved in sales and marketing for over 20 years now, way before the invention of the internet. I remember trying to think of a suitable title to encapsulate what digital marketing means to me and I realised that the word POWER had to be in there. When you think about it, when has there ever been a time in the history of commercial marketing and PR where a one man band or small business could compete with a multinational or global business. Digital marketing (when executed correctly) can level the playing field. My objective with 'Digital Marketing Power' is to select the best content from the best content producers around the world based on the following 3 key principles; 1) Education - provide hot tips and advice which you can use in your business immediately to make a difference 2) well written and nicely presented content for your enhanced experience and 3) evergreen content - so you can go back and reference this material regularly if you so choose. This is not a news site. Finally, I wanted to take this opportunity to mention my business, Gary Hitching Associates. I'm a business development consultant and specialise in lead generation, sales and customer retention for mainly SME businesses. Digital marketing and social media marketing are very significant components of my business development toolkit. Please feel free to visit my website and download a free copy of my 'Marketing Audit Checklist' www.garyhitching.com

Gary Hitching's insight:

It would be great if you want to follow this topic.  I would really welcome your feedback on this curation site including any suggestions for improving your experience.  Please feel free to share the content - there are plenty of ways you can do this. May the digital marketing force be with you!

 

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How to Construct Today's Winning Marketing Department

How to Construct Today's Winning Marketing Department | Digital Marketing Power | Scoop.it

Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.

Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.

 

Gary Hitching's insight:

My view is that SOME outbound marketing can still be effective and co-exist with inbound marketing. I continue to get good results for my clients from well targeted outbound telephone calls especially if I've done my research prior to my call. What do you think?

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Aurélie IZAMBERT's curator insight, March 19, 7:18 AM

Le marketing de demain ne prendra toute sa puissance qu'au prix de la mise en place de mode de travail collaboratif

Jorge Saraiva's curator insight, April 21, 3:09 PM

How to get success in Marketing Department

sonia leo's curator insight, April 23, 10:24 AM

by: Sonia Rosa Jódar Robles

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Does Social Media Fit into the Traditional Marketing Mix (4Ps)?

Does Social Media Fit into the Traditional Marketing Mix (4Ps)? | Digital Marketing Power | Scoop.it

The 4Ps of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question is, does social media fit into the 4Ps and, if so, where?

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Don't Believe ALL the Hype: Where Inbound Marketing Falls Short

Don't Believe ALL the Hype: Where Inbound Marketing Falls Short | Digital Marketing Power | Scoop.it

Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are outlined in this excellent post.

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Basic Principles of Online Marketing

Basic Principles of Online Marketing | Digital Marketing Power | Scoop.it

This is the first post in a series that outlines the basic principles of online marketing and proceeds to deep-dive into each concept. The first concept that should be understood is that online marketing offers options and possibilities as broad extensive and varied as offline marketing.

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Nike's new marketing mojo

Nike's new marketing mojo | Digital Marketing Power | Scoop.it

How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.

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8 Predictions for Location-Based Marketing in 2012

8 Predictions for Location-Based Marketing in 2012 | Digital Marketing Power | Scoop.it

2011 was a major stepping stone for location-based services. For starters, more than 15 million people are now using Foursquare—double the number from a year ago—and millions more are using location-based services on Facebook and Twitter. 2012 will be another critical year for location-based marketing, as check-ins continue to cross over into the mainstream. Here are eight predictions for location-based marketing in 2012.

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Digital Marketing: 7 Tips for Generating Fresh Ideas

Digital Marketing: 7 Tips for Generating Fresh Ideas | Digital Marketing Power | Scoop.it

We’ve all been there: You’ve had a raucous weekend, and now it’s Monday morning, time to drag yourself into work. If you have a certain kind of job, it’s no big deal. You can coast a bit, maybe surf the web and take a few extra trips to the water cooler until you feel up to reallyworking.But if your job requires you to be creative — and perhaps you’re getting paid a decent amount to come up with ideas — then you don’t have that option. In that case, you have to start coming up with ideas even though you’d rather be lying on your couch eating Cheez Doodles. What to do? Mashable checked in with some digital innovators and a few professors who study creativity to get some tips on how to get the upper hand on the muse. Below are seven suggestions.

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3 Ways To Take Your Social Media Marketing Offline

3 Ways To Take Your Social Media Marketing Offline | Digital Marketing Power | Scoop.it

Can brands bridge the physical and digital divide and establish deeper connections with their social media fans and followers? This post suggests a few ways it can be done.

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