One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”
There are three kinds of marketing data analysts: those who can count and those who can’t. If a book about failures doesn’t sell, is it a success? I once saw a subliminal advertising executive, but only for a second.