Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
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How to Create an Infographic for Your Business

How to Create an Infographic for Your Business | Digital Marketing Power | Scoop.it

Unless you’ve been living under a rock, you’ve likely noticed that lots of businesses are using infographics as a way to share content.

And there are a few good reasons why – infographics are highly sharable, they really stand out on sites like Pinterest because they’re longer than regular images, and they can be a really simple, effective way of sharing content in a way that plain written content cannot.

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Infographics: A Powerful Visual Marketing Tool

Infographics: A Powerful Visual Marketing Tool | Digital Marketing Power | Scoop.it

Information graphics, or infographics, are graphic visual representations of information, data, or knowledge. Infographics have become a powerful, revolutionary marketing tool—a single infographic has the potential to reach up to 15 million people. As opposed to traditional posts, infographic posts perform better on Twitter, Linkedin, and Stumbleupon (as measured by tweets, shares, and pageviews). Google ranks trends from 0-100 giving a number to a keyword based on how often it is searched compared to other keywords. Based on this measure, the top six countries in the world for the keyword “infographic” consist of the following: the Philippines (60), South Africa (56), New Zealand (50), Netherlands (41), India (38), and the U.S. (38). The top six cities include Singapore, Bangalore, San Francisco, Sydney, Chicago, and Melbourne.

Some popular infographics on the Internet today include “How Much Can You Trust a Bearded Man?” and “Should I Text Him?” If you’re into dating bearded men, these infographics just might appeal to you. If you want to learn about why startups fail, how you can better handle your headaches, and the evolution of the geek, there are some excellent infographics available. Among the most popular infographic themes include business, economy, health, social media, and technology. The first infographic was published in 1626, but they have really only become truly popular since 2009. The overall popularity of infographics has skyrocketed since 2009, 2012 was the most successful year for infographics thus far.

 

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10 Tools and Resources for Creating Quality Infographics and Presentations

10 Tools and Resources for Creating Quality Infographics and Presentations | Digital Marketing Power | Scoop.it

In a recent article published on AllTwitter, it was revealed that content that contains infographics is 832% more likely to be shared than content that contains just images and text. In other words, infographics can be very powerful for getting more social media shares and exposure.

One thing is without doubt, though; not all infographics are created equal. Whether your infographics become successful or not depends to a large extent on how it is created and here are 10 tools to help with your infographics creation:

 

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