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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Competitive Research Using Content Curation Tools

Competitive Research Using Content Curation Tools | Digital Marketing Power | Scoop.it

Do you keep up with your competitors and industry trends as often as you should?  As a small to medium size business, you know that keeping track of your competition is important for your future growth.  Maybe you commissioned a study, or have a paper file of competitors or a summer intern did a bunch of research on the web.  When it was created it was very eye-opening, but how do you keep your information up to date?  Does your executive team have time to keep up with all of the articles out there on your competitors and industry?

 
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Social As We See It: Digital Trends For 2012

Social As We See It: Digital Trends For 2012 | Digital Marketing Power | Scoop.it

In the marketing world, getting in on the ground floor of the latest digital trend can pay huge dividends for users, particularly if they’re brands. But it’s difficult to know exactly which emerging site or app to dive into with both feet. Not every idea pans out, regardless of how much VC funding is acquired. True success depends on widespread adoption of the masses, or at least a dedicated community who simply can’t do without that service. So for marketers planning for 2012 (maybe a bit late), where should they start?

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