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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
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8 Disgusting Words to Avoid in Your Content Marketing Strategy

8 Disgusting Words to Avoid in Your Content Marketing Strategy | Digital Marketing Power | Scoop.it

Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound of the word itself is displeasing. What can explain this phenomenon? Jason Riggle, a professor of linguistics at University of Chicago, believes it’s part instinct, part cultural exposure. There are some words that just make us uncomfortable, because they conjure unpleasant associations. Sickness, bodily functions, sexual activity, etc. For others, they see how strongly others react to a word and adopt those reactions themselves. 

What this means for marketers is that there’s a collection of words that should not pop up in your content, unless you absolutely have to use them, or unless you’re using them correctly. This latter point is important, because besides turned off by certain words, some readers may also feel annoyed at seeing a word misused—even if the mistake is a common one.

See if any of the following raises your ire:

Gary Hitching's insight:

My wife hates Number one with a passion. I quite like it. What do you think?

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10 Ways to Write Damn Good Copy

10 Ways to Write Damn Good Copy | Digital Marketing Power | Scoop.it

Writing effective copy is both an art and a science.

It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking.

Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working.

In bad copy, one (or both) of these elements are missing. In good copy, they are both abundant.

Read on, in the next few minutes we’ll explore ten examples of good copy living (and selling) out in the wild …

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Does SEO Copywriting Limit Creativity?

Does SEO Copywriting Limit Creativity? | Digital Marketing Power | Scoop.it

SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want. This means understanding as much as possible about the human audience.

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Nine conversion techniques from the 1920s to try today

Nine conversion techniques from the 1920s to try today | Digital Marketing Power | Scoop.it

Although digital marketing is considered to be a relatively new industry, many of the theories underlying it have been around for almost 90 years and are still generating sales for some of the web’s biggest brands.

In 1923, Claude C Hopkins wrote Scientific Advertising, one of the most valued resources in the advertising industry. Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing can increase both traffic and conversions. This article will give you some great insight and practicle ideas which you can put into practice straight away. Enjoy...

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