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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Inbound Marketing Buzzwords that are Worth Your Time

Inbound Marketing Buzzwords that are Worth Your Time | Digital Marketing Power | Scoop.it

Inbound marketing is a fast paced field that is always changing and birthing new concepts. It's no wonder buzzwords spark up every second. How you use those buzzwords makes a difference.

Instead of using buzzwords in extreme ways, obsessively with your other marketer friends, or never uttering their name due to pure repulsion, try using them in a way that will benefit your company.

 

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How to Use Inbound Marketing for App Store Optimization

How to Use Inbound Marketing for App Store Optimization | Digital Marketing Power | Scoop.it

 

You may or may not have heard this recently, but SEO seems to have introduced a new sibling into the online marketing family: ASO (or App Store Optimization) is the online marketing of mobile apps through items like their descriptions, keywords, titles, and more. Because apps are marketed somewhat similarly, but not the same way as traditional web content, the industry has dubbed this area of optimization accordingly by giving it the name ASO, and thus identifying the “store” as the means through which one attempts to market their app successfully.

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How to Create an Infographic for Your Business

How to Create an Infographic for Your Business | Digital Marketing Power | Scoop.it

Unless you’ve been living under a rock, you’ve likely noticed that lots of businesses are using infographics as a way to share content.

And there are a few good reasons why – infographics are highly sharable, they really stand out on sites like Pinterest because they’re longer than regular images, and they can be a really simple, effective way of sharing content in a way that plain written content cannot.

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4 Ways to Build Instant Trust Through Inbound Marketing

4 Ways to Build Instant Trust Through Inbound Marketing | Digital Marketing Power | Scoop.it

The world of professional services is relationship based.  It always has been and it always will be.  Clients work with firms that they know well and that they trust, and this is precisely why cold calling has such a low percentage success rate.

The challenge with this notion is that you are limited to your network.  Firms that rely on referral leads can only grow so quickly because one can only develop so many personal relationships.  Fortunately, because of the Internet, there is another way to meet new prospects and build trust.

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How to be an Inbound Marketing Man of Steel

How to be an Inbound Marketing Man of Steel | Digital Marketing Power | Scoop.it

Serious inbound marketers are known for their near superhuman abilities to generate leads. But these supermen and women aren’t from another planet, and they don’t have a secret identity. Instead, they utilize modern marketing tools, dig through data and adjust their tactics on a regular basis.

So how can you, too, be an inbound marketing man (or woman) of steel? Well, here are five things that make a super inbound marketer:

 

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26 Ways to Create Social Media Engagement With Content Marketing

26 Ways to Create Social Media Engagement With Content Marketing | Digital Marketing Power | Scoop.it

Are you looking to create content that engages your audience and compells them to take action?

Does your content connect with people and encourage them to engage?

In this article, you'll learn 26 ways to make content that engages people, in an A-Z guide of tips that you can apply to your business.

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8 Disgusting Words to Avoid in Your Content Marketing Strategy

8 Disgusting Words to Avoid in Your Content Marketing Strategy | Digital Marketing Power | Scoop.it

Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound of the word itself is displeasing. What can explain this phenomenon? Jason Riggle, a professor of linguistics at University of Chicago, believes it’s part instinct, part cultural exposure. There are some words that just make us uncomfortable, because they conjure unpleasant associations. Sickness, bodily functions, sexual activity, etc. For others, they see how strongly others react to a word and adopt those reactions themselves. 

What this means for marketers is that there’s a collection of words that should not pop up in your content, unless you absolutely have to use them, or unless you’re using them correctly. This latter point is important, because besides turned off by certain words, some readers may also feel annoyed at seeing a word misused—even if the mistake is a common one.

See if any of the following raises your ire:

Gary Hitching's insight:

My wife hates Number one with a passion. I quite like it. What do you think?

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10 Tools and Resources for Creating Quality Infographics and Presentations

10 Tools and Resources for Creating Quality Infographics and Presentations | Digital Marketing Power | Scoop.it

In a recent article published on AllTwitter, it was revealed that content that contains infographics is 832% more likely to be shared than content that contains just images and text. In other words, infographics can be very powerful for getting more social media shares and exposure.

One thing is without doubt, though; not all infographics are created equal. Whether your infographics become successful or not depends to a large extent on how it is created and here are 10 tools to help with your infographics creation:

 

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11 Actionable Blogging Tips to Make Content Findable

11 Actionable Blogging Tips to Make Content Findable | Digital Marketing Power | Scoop.it

Is your blog an Easter egg hunt?Specifically, do you make your target audience work hard to find your blog content?

Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.

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How to Make Your Blog Mobile-Friendly

How to Make Your Blog Mobile-Friendly | Digital Marketing Power | Scoop.it

Do you want more mobile subscribers and readers? Is your blog suitable for a mobile device?

In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.

In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.

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SEO & Content Marketing: Two Sides of the Same Coin

SEO & Content Marketing: Two Sides of the Same Coin | Digital Marketing Power | Scoop.it

Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence.

You share quality content with the groups, circles, or people you're connected with on various social media platforms. If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI).

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How to Construct Today's Winning Marketing Department

How to Construct Today's Winning Marketing Department | Digital Marketing Power | Scoop.it

Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.

Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.

 

Gary Hitching's insight:

My view is that SOME outbound marketing can still be effective and co-exist with inbound marketing. I continue to get good results for my clients from well targeted outbound telephone calls especially if I've done my research prior to my call. What do you think?

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Aurélie IZAMBERT's curator insight, March 19, 2014 10:18 AM

Le marketing de demain ne prendra toute sa puissance qu'au prix de la mise en place de mode de travail collaboratif

Jorge Saraiva's curator insight, April 21, 2014 6:09 PM

How to get success in Marketing Department

sonia leo's curator insight, April 23, 2014 1:24 PM

by: Sonia Rosa Jódar Robles

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Generating Content for SEO: Get Over Writer's Block

Generating Content for SEO: Get Over Writer's Block | Digital Marketing Power | Scoop.it

Let’s face it, blogging is not easy. The hardest part can be thinking of good things to write about. There are only so many different ways that you can talk about the Super Bowl Ads and when you’ve exhausted all options, you’re just left with writer’s block.

When it comes to SEO, without good content you can’t grow your rankings. You may find yourself searching for ideas on how to generate fresh content. Here are some great tips from a recent SEOmoz webinar called 'how to blog like you mean it', which should help the next time you find yourself staring at the wall.

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24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC]

24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] | Digital Marketing Power | Scoop.it

Did you know that studies have shown that more than one in three (34 percent) of marketers have generated leads through Twitter? Or that brands that have 1,000 or more Likes on their Facebook Page experience a traffic increase of 185 percent?

What if I told you that 57 percent of companies have acquired a customer via their blog, or that one in five spend at least one hour each week engaging with marketing emails?

 

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How To Reuse Your Content Marketing

How To Reuse Your Content Marketing | Digital Marketing Power | Scoop.it

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content creating multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues without appearing as duplicate content to the search engines.

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5 Inbound Marketing Predictions you Should Prepare for

5 Inbound Marketing Predictions you Should Prepare for | Digital Marketing Power | Scoop.it
In any conversation about the inbound marketing space, forecasting or predicting the future is usually at the forefront. This is largely due to the fact that as inbound marketers we can’t afford to guess. Our marketing campaigns rely on our ability to see what’s around the corner so we can ensure more effective marketing campaigns. Beyond that, forecasting the future of inbound marketing impacts users and customers just as much as the marketer. Savvy customers and users should understand just this is changing and how that affects them. Whether you view yourself as a doomsday marketing prophet, or an eager inbound marketer, here are five major predictions for inbound marketing that you can use to educate both your organization and your future site visitors.
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How Does A Brand Transition To Inbound Marketing?

How Does A Brand Transition To Inbound Marketing? | Digital Marketing Power | Scoop.it

In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free?

Technology has changed the way we access information, including how we respond to advertising and marketing. We can record our favorite TV shows and skip through commercials. We can install pop-up blockers to keep pesky ads from annoying us while we’re online. And many people can’t even recall a time when they answered a “land line” and took a survey about their product preferences.

Unlike the leather-bound reference books of yore, marketing departments are still relevant. But in order to be successful, they need to learn how to transition to inbound marketing.

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Abd Torah's curator insight, March 24, 2014 6:37 AM

How Does A Brand Transition To Inbound Marketing in your business ?

Abd Torah's curator insight, March 24, 2014 11:46 AM

How Does A Brand Transition To Inbound Marketing?

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Is Inbound Marketing Trashing My Outbound Marketing?

Is Inbound Marketing Trashing My Outbound Marketing? | Digital Marketing Power | Scoop.it

 

Inbound marketing is all the rage. Social media has us consumed.  B2B Marketers are creating more content than ever before.  We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce themselves.

For many of us, it’s working!  Visitors are showing up at rates we’ve never seen before. Some are just stopping by to see what we’re offering, some clicking around the site to check us out and of course those that decide to take the bait, oops, I mean fill out the lead form.

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Erica Thayer's curator insight, March 3, 2014 10:43 AM

This article discusses the ways the inbound, social media, marketing can effect your outbound, traditional, marketing efforts.  As companies are beginning to understand that their customers are constantly online and that social media websites are an effective, inexpensive way to communicate with them, budgets are going up.  Businesses are allocating more money to social media marketing.  When thinking of the flaws in social media marketing, this one is not something I had previously thought of and I find it very interesting: Companies are having their customers fill out information such as names, email addresses, birth dates, etc. through social media webpages.  They are then using this information to determine target markets and necessary traditional media that should be used.  Many customers, though, are not comfortable giving out their personal information over the internet, and are giving these companies false information.  This false information can effect the success of any traditional campaign, and something needs to be done to avoid this.  The article gives a few suggestions, such as requiring valid email confirmation, that I now understand and believe should be done.  When measuring the success of your traditional media, it is important to measure the success of any social media efforts used to fuel the traditional.  This is something to keep in mind while measuring. 

Abd Torah's curator insight, March 24, 2014 11:47 AM

Is Inbound Marketing Trashing My Outbound Marketing?

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Common Content Marketing Misconceptions

Common Content Marketing Misconceptions | Digital Marketing Power | Scoop.it

Content marketing has been around for well over a hundred years, but is becoming one of the most used tactics to do everything for businesses; from getting more customers, to improving their search engine rankings. Still, many misconceptions about it exist. Susanna Gebauer recently broke down some common content marketing misconceptions. We’ve highlighted the most popular ones have been outlined in this artice.

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How Will Inbound Marketing Change the Way My Sales Team Works?

How Will Inbound Marketing Change the Way My Sales Team Works? | Digital Marketing Power | Scoop.it

Better…stronger…faster. No, it won’t turn them all into the Six Million Dollar Man but as the character Oscar Goldman said, “We have the technology. We have the capability to make him (or her!) better than he was before.” Inbound Marketing won’t give your sales team bionics but it may seem like it.

We define Inbound Marketing as a strategy and associated tools and processes focused on buyer search behavior, content creation, and social media, engineered to drive awareness and attraction of your business and feed your sales funnel with the best prospects. Those best, most qualified prospects will become the focus of your sales team, ultimately eliminating much of the time they’re currently spending on prospecting, cold calls, educating, guessing and starting over.

How? By simply providing your sales team with better inputs to do their jobs.

 

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26 Essentials for Blogging Success, What You Need to Know

26 Essentials for Blogging Success, What You Need to Know | Digital Marketing Power | Scoop.it

Do you want to be a more successful blogger?

Are you keeping up with the newest developments in blogging?

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

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Marilyn Moran's curator insight, January 30, 2014 10:09 PM

They totally left off adding an SEO plugin for your blog such as Yoast SEO for Wordpress, All in One SEO Pack or Squirrly SEO. 

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10 Best Practices for Better Social Media Writing

10 Best Practices for Better Social Media Writing | Digital Marketing Power | Scoop.it

Businesses today are all aware of the importance of the social media so they are all getting involved engaging with their audience in this manner, but unfortunately not all companies out there know how to properly write for this media and that’s the reason why many of them don’t see the social networking success that everyone talks about.

Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation. People use social media websites because they like to be social, to hang out.

These are great platforms businesses can use to push out more information to their followings, find out more about their audience i.e. potential or actual customers, and showcase their business on a more personal level. If you want to help your organization to get the message out using these channels, while at the same time maintaining the good reputation it was so hard to build, here are few tips you can use:

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21 Social Media & Content Marketing Tips Tailored For Small Businesses

21 Social Media & Content Marketing Tips Tailored For Small Businesses | Digital Marketing Power | Scoop.it

Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scarce resources.

Most important among these is time, especially the owner’s or solopreneur’s time since there’s always something else that needs to get done that will yield an easily measureable return.

As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track

Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results.

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Make Marketing Easy - 3 Tips To Help Sell Your Digital Content

Make Marketing Easy - 3 Tips To Help Sell Your Digital Content | Digital Marketing Power | Scoop.it

Most of us who are content creators love to write.  And we are pretty good at organizing and layout out content in ways that are useful and helpful to our customers.

But as good as we may be at creating digital content, many of us are weak when it comes to marketing what we’ve created.  It’s just not what we like to do. We create our stuff, we say a little prayer, and hope that the sales roll in.

Need I say that weakness in marketing is a problem if you want to create income from your digital content?  One of my first coaches, Ali Brown, set me straight by saying early on “if you refuse to become just as great at marketing as you are at your craft, your business will fail.  Learn to love it.”  That strong statement made me blink back then.

I’m a good student, and in the years since then I’ve come to realize that half the battle of marketing is building into your product certain components that actually help you to market.  Here are 3 ways to make your marketing easy when you’re ready to launch your digital content into the world:



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7 Ways to Get More Organic Search Clicks

7 Ways to Get More Organic Search Clicks | Digital Marketing Power | Scoop.it

After offsite engagement for awareness, the next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO.

First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when targets fall short.

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