Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Restaurants use digital signage to expand brand messaging

Restaurants use digital signage to expand brand messaging | Digital Marketing Power | Scoop.it

Full-service restaurant operators are aware that societal and technological changes are affecting the way people communicate and interact. We’ve become more visual than we have ever been before, helped along by sites like Instagram, Pinterest and Facebook.  That’s why deploying digital signage (DS) to help evolve your restaurant’s brand and tell a visual story about who you are and how and what you serve makes sense. It’s not only a smart move; it brings you closer to the way people communicate with each other today.

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Marketing Myth-Busting: Kodak Was First to Digital

Marketing Myth-Busting: Kodak Was First to Digital | Digital Marketing Power | Scoop.it

In 1996, Interbrand ranked Kodak the fourth most-valuable brand in the world, just behind Disney, Coca-Cola and McDonald's. Today on the stock market, Disney is worth $70 billion, Coca-Cola is worth $154 billion, McDonald's is worth $104 billion and Kodak is bankrupt. How could the fourth most-valuable brand in the world have fallen so low? This post explains why.

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What is emotional branding?

What is emotional branding? | Digital Marketing Power | Scoop.it

Every marketer knows that branding is incredibly important – it enables customers familiar with your brand to distinguish it amongst a sea of competitors. The success of all these brands is about much more than the logo, it’s about forming an emotional connection with their customers. With this much emotion involved in decision making, it’s easy to see how creating an emotional bond with customers makes a direct contribution to building profitability.

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