Digital Marketing...
Follow
Find tag "blogs"
2.2K views | +0 today
Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
Your new post is loading...
Your new post is loading...
Scooped by Gary Hitching
Scoop.it!

Whether To Use Pop Up Or Not ?

Whether To Use Pop Up Or Not ? | Digital Marketing Power | Scoop.it

As we know that having a newsletter is essential to engage with your potential customers and subscribers. And it is essential to get them to actually sign up up for your newsletter. That can sometimes be challenging. But a simple way to improve your opt-ins is to use a popup form on your blog or website. 

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Digital Marketing Power | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.39 Tools and Resourves for blogging and social media marketing Social media used to be what teenagers and students did after dinner. Blogging was an online personal diary where you kept pictures of your dog, cat and travels. If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right tools, resources and advice to guide you. The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that you may find helpful with blogging and social media marketing.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

6 SEO Sins That'll Put You on Google's Naughty List - Boost Blog Traffic

6 SEO Sins That'll Put You on Google's Naughty List - Boost Blog Traffic | Digital Marketing Power | Scoop.it

Did you know Google can make your blog disappear from its search results?

One day, you’re getting a nice little trickle of traffic to a few of your posts. No, it’s nothing major, but it grows with every new post you publish, and you can see Google becoming a major source of traffic for you in the future.

But then it stops.

Poof, every single post and page of your blog disappears from Google. No warning, no alarm bells, nothing. You’re just gone, like you never even existed.

And the worst part?

You don’t even know why. It just feels like the biggest, baddest bully on the Internet decided to knock the crap out of you, leaving you whimpering and bleeding, wondering what on earth you did wrong.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

10 Best Practices for Better Social Media Writing

10 Best Practices for Better Social Media Writing | Digital Marketing Power | Scoop.it

Businesses today are all aware of the importance of the social media so they are all getting involved engaging with their audience in this manner, but unfortunately not all companies out there know how to properly write for this media and that’s the reason why many of them don’t see the social networking success that everyone talks about.

Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation. People use social media websites because they like to be social, to hang out.

These are great platforms businesses can use to push out more information to their followings, find out more about their audience i.e. potential or actual customers, and showcase their business on a more personal level. If you want to help your organization to get the message out using these channels, while at the same time maintaining the good reputation it was so hard to build, here are few tips you can use:

.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

3 Creative Ways To Market Your Business Blog without Social Media

3 Creative Ways To Market Your Business Blog without Social Media | Digital Marketing Power | Scoop.it

Once you’ve created and are maintaining your business blog, it’s important that you market it to your audience. While the most common way of doing this is through social media, it’s in your best interest to diversify your marketing efforts.

Social media is an excellent place to start, and has more than likely been a significant contributor to the visitors you’ve had thus far. However, in a saturated online world, you may not always get through the every customer using that method. Everyone’s inboxes and media feeds are over-flowing with another marketing pitch or new blog post.

To reach your broadest audience, you must utilize a variety of tools:

Gary Hitching's insight:

It's important to market your business offline as well as online. For example, giving out business cards with a URL to your site at networking events and trade shows is simple yet effective. The other very effective tactic is using a direct mail two-step approach to drive traffic to your blog or website. This is where your letter or post card has a compelling call to action with a URL. Don't forget that people sold stuff long before the invention of the Internet. Sometimes high-touch is better than high-tech.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

27 Business Blogging Lessons to Explode Your ROI

27 Business Blogging Lessons to Explode Your ROI | Digital Marketing Power | Scoop.it

Planning on creating content in the coming year? Research indicates you're not alone. 91% of B2B marketers will be creating custom content in 2013, and 2/3 cite being able to write enough as their biggest challenge. If you're scraping for ideas to fill your content calendar in coming weeks, we've developed a list of ideas to boost your creativity back to full throttle

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond | Digital Marketing Power | Scoop.it

You may be asking yourself what ‘Transparent Marketing’ actually is, and so that’s exactly what is covered in this article. Specifically, this article focuses on blogging and the subjects you can address in your company’s content marketing efforts to not only completely stand out from the crowd, but also generate more leads and sales than you’ve ever done before.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

3 Tools For Managing a Killer Multi-Author Blog

3 Tools For Managing a Killer Multi-Author Blog | Digital Marketing Power | Scoop.it

You need to get a process down that turns your blog into a content marketing machine. Once you become comfortable with a process, a blog with multiple contributors provides a wealth of benefits.

There are three core ingredients in the special sauce that is a multi author blog: contributors, content, and editing. This post covers the tools that will allow you to manage these important blog elements.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Creating Traffic Driving Blog Posts

Creating Traffic Driving Blog Posts | Digital Marketing Power | Scoop.it

 

There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."

Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Social Media: 23 Ways To Promote Your Blog

Social Media: 23 Ways To Promote Your Blog | Digital Marketing Power | Scoop.it
You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan.

This may sound like heresy to bloggers who spend hours pouring their heart and soul into each blog post. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.

To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

26 Essentials for Blogging Success, What You Need to Know

26 Essentials for Blogging Success, What You Need to Know | Digital Marketing Power | Scoop.it

Do you want to be a more successful blogger?

Are you keeping up with the newest developments in blogging?

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

more...
Marilyn Moran's curator insight, January 30, 2014 10:09 PM

They totally left off adding an SEO plugin for your blog such as Yoast SEO for Wordpress, All in One SEO Pack or Squirrly SEO. 

Scooped by Gary Hitching
Scoop.it!

How to Make Your Blog Mobile-Friendly

How to Make Your Blog Mobile-Friendly | Digital Marketing Power | Scoop.it

Do you want more mobile subscribers and readers? Is your blog suitable for a mobile device?

In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.

In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.

.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

Inbound Marketing Tips: Link Building with Influential Bloggers

Inbound Marketing Tips: Link Building with Influential Bloggers | Digital Marketing Power | Scoop.it

We know that social signals like a recommendation or mention by someone a customer knows holds more weight than a Google search result.  So, why is link building is important? Getting your business’s name out there among influencers (people who are able to influence purchase decisions of other people) not only will mean benefiting from word of mouth, but if you are able to get links from these influencers, it will help with your inbound marketing and SEO as well.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How to Upset People ... And Make Them Love You For It!

How to Upset People ... And Make Them Love You For It! | Digital Marketing Power | Scoop.it

Making people angry is an art form. Do it right and you not only incite a great conversation but you might initiate change as well. Do it wrong and end up on the wrong end of a flame war. It’s a tricky line to walk but one that I have found to be extremely effective. Here are a few tips this author utlizes on a daily basis or when he's feeling like inciting conversation.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

How a Blogger can Build a Global Audience from Zero

How a Blogger can Build a Global Audience from Zero | Digital Marketing Power | Scoop.it

If you are a entrepreneur or a blogger then there is a question you will need to ask yourself. “If you had to start from scratch, what are the steps that you would take to build a Global engaged audience?”

200 years ago when you built a business it was about starting local. Today with the world wide web and easy to use social networks that have global reach and real time communication, building a global audience from scratch is within your reach and budget that was not feasible even 5 years ago.

So where do you start? What tactics do you use? What tools are available that work?

These are some of the questions you will need to find the answers for to reach your goals. This article should give you some of the answers.

more...
No comment yet.
Scooped by Gary Hitching
Scoop.it!

10 Amazing Blogs About Blogging to Start Reading NOW

10 Amazing Blogs About Blogging to Start Reading NOW | Digital Marketing Power | Scoop.it

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You know you need to blog, and whether you find it easy and fun or a difficult fact of life as a marketer, any valuable information you can get to make that job easier is certainly welcome.
Discover the 10 best lead generation blogs out there that every marketer should be reading lovingly curated by HubSpot.

more...
No comment yet.