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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Whether To Use Pop Up Or Not ?

Whether To Use Pop Up Or Not ? | Digital Marketing Power | Scoop.it

As we know that having a newsletter is essential to engage with your potential customers and subscribers. And it is essential to get them to actually sign up up for your newsletter. That can sometimes be challenging. But a simple way to improve your opt-ins is to use a popup form on your blog or website. 

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39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Digital Marketing Power | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.39 Tools and Resourves for blogging and social media marketing Social media used to be what teenagers and students did after dinner. Blogging was an online personal diary where you kept pictures of your dog, cat and travels. If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right tools, resources and advice to guide you. The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that you may find helpful with blogging and social media marketing.
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6 SEO Sins That'll Put You on Google's Naughty List - Boost Blog Traffic

6 SEO Sins That'll Put You on Google's Naughty List - Boost Blog Traffic | Digital Marketing Power | Scoop.it

Did you know Google can make your blog disappear from its search results?

One day, you’re getting a nice little trickle of traffic to a few of your posts. No, it’s nothing major, but it grows with every new post you publish, and you can see Google becoming a major source of traffic for you in the future.

But then it stops.

Poof, every single post and page of your blog disappears from Google. No warning, no alarm bells, nothing. You’re just gone, like you never even existed.

And the worst part?

You don’t even know why. It just feels like the biggest, baddest bully on the Internet decided to knock the crap out of you, leaving you whimpering and bleeding, wondering what on earth you did wrong.

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26 Essentials for Blogging Success, What You Need to Know

26 Essentials for Blogging Success, What You Need to Know | Digital Marketing Power | Scoop.it

Do you want to be a more successful blogger?

Are you keeping up with the newest developments in blogging?

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

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Marilyn Moran's curator insight, January 30, 10:09 PM

They totally left off adding an SEO plugin for your blog such as Yoast SEO for Wordpress, All in One SEO Pack or Squirrly SEO. 

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10 Best Practices for Better Social Media Writing

10 Best Practices for Better Social Media Writing | Digital Marketing Power | Scoop.it

Businesses today are all aware of the importance of the social media so they are all getting involved engaging with their audience in this manner, but unfortunately not all companies out there know how to properly write for this media and that’s the reason why many of them don’t see the social networking success that everyone talks about.

Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation. People use social media websites because they like to be social, to hang out.

These are great platforms businesses can use to push out more information to their followings, find out more about their audience i.e. potential or actual customers, and showcase their business on a more personal level. If you want to help your organization to get the message out using these channels, while at the same time maintaining the good reputation it was so hard to build, here are few tips you can use:

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Inbound Marketing Tips: Link Building with Influential Bloggers

Inbound Marketing Tips: Link Building with Influential Bloggers | Digital Marketing Power | Scoop.it

We know that social signals like a recommendation or mention by someone a customer knows holds more weight than a Google search result.  So, why is link building is important? Getting your business’s name out there among influencers (people who are able to influence purchase decisions of other people) not only will mean benefiting from word of mouth, but if you are able to get links from these influencers, it will help with your inbound marketing and SEO as well.

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Digital Marketing Power - My Curation Topic

Digital Marketing Power - My Curation Topic | Digital Marketing Power | Scoop.it

I've been fascinated with digital marketing and its possibilities ever since the term was coined. I guess that's because I've been professionally involved in sales and marketing for over 20 years now, way before the invention of the internet. I remember trying to think of a suitable title to encapsulate what digital marketing means to me and I realised that the word POWER had to be in there. When you think about it, when has there ever been a time in the history of commercial marketing and PR where a one man band or small business could compete with a multinational or global business. Digital marketing (when executed correctly) can level the playing field. My objective with 'Digital Marketing Power' is to select the best content from the best content producers around the world based on the following 3 key principles; 1) Education - provide hot tips and advice which you can use in your business immediately to make a difference 2) well written and nicely presented content for your enhanced experience and 3) evergreen content - so you can go back and reference this material regularly if you so choose. This is not a news site. Finally, I wanted to take this opportunity to mention my business, Gary Hitching Associates. I'm a business development consultant and specialise in lead generation, sales and customer retention for mainly SME businesses. Digital marketing and social media marketing are very significant components of my business development toolkit. Please feel free to visit my website and download a free copy of my 'Marketing Audit Checklist' www.garyhitching.com

Gary Hitching's insight:

It would be great if you want to follow this topic.  I would really welcome your feedback on this curation site including any suggestions for improving your experience.  Please feel free to share the content - there are plenty of ways you can do this. May the digital marketing force be with you!

 

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27 Business Blogging Lessons to Explode Your ROI

27 Business Blogging Lessons to Explode Your ROI | Digital Marketing Power | Scoop.it

Planning on creating content in the coming year? Research indicates you're not alone. 91% of B2B marketers will be creating custom content in 2013, and 2/3 cite being able to write enough as their biggest challenge. If you're scraping for ideas to fill your content calendar in coming weeks, we've developed a list of ideas to boost your creativity back to full throttle

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The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond | Digital Marketing Power | Scoop.it

You may be asking yourself what ‘Transparent Marketing’ actually is, and so that’s exactly what is covered in this article. Specifically, this article focuses on blogging and the subjects you can address in your company’s content marketing efforts to not only completely stand out from the crowd, but also generate more leads and sales than you’ve ever done before.

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How a Blogger can Build a Global Audience from Zero

How a Blogger can Build a Global Audience from Zero | Digital Marketing Power | Scoop.it

If you are a entrepreneur or a blogger then there is a question you will need to ask yourself. “If you had to start from scratch, what are the steps that you would take to build a Global engaged audience?”

200 years ago when you built a business it was about starting local. Today with the world wide web and easy to use social networks that have global reach and real time communication, building a global audience from scratch is within your reach and budget that was not feasible even 5 years ago.

So where do you start? What tactics do you use? What tools are available that work?

These are some of the questions you will need to find the answers for to reach your goals. This article should give you some of the answers.

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3 Tools For Managing a Killer Multi-Author Blog

3 Tools For Managing a Killer Multi-Author Blog | Digital Marketing Power | Scoop.it

You need to get a process down that turns your blog into a content marketing machine. Once you become comfortable with a process, a blog with multiple contributors provides a wealth of benefits.

There are three core ingredients in the special sauce that is a multi author blog: contributors, content, and editing. This post covers the tools that will allow you to manage these important blog elements.

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The Top 50 SEO Blogs to Watch in 2012

The Top 50 SEO Blogs to Watch in 2012 | Digital Marketing Power | Scoop.it

The world of search has changed dramatically over the past year. Google introduced its Panda update which killed off a lot of websites. Social signals are playing a more important role in your rankings and how fast your website loads is also becoming more important. What’s going to happen in 2012? Here are the top 50 experts who will tell you want you need to know! If you are concerned about where your website ranks then you should definitely add these bloggers to your must-read list. Enjoy!

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Creating Traffic Driving Blog Posts

Creating Traffic Driving Blog Posts | Digital Marketing Power | Scoop.it

 

There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."

Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

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Social Media: 23 Ways To Promote Your Blog

Social Media: 23 Ways To Promote Your Blog | Digital Marketing Power | Scoop.it
You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan.

This may sound like heresy to bloggers who spend hours pouring their heart and soul into each blog post. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.

To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
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Quick Ways to Improve the SEO on Your Blog

Quick Ways to Improve the SEO on Your Blog | Digital Marketing Power | Scoop.it

SEO can take hours, days, months, and years to utilize on your blog, but that doesn’t mean there aren’t ‘quick fixes’ as well. The main idea of SEO is that you keep doing it in order to keep getting results, but if you don’t have a lot of time on your hands, here are a couple of quick tips for improving SEO on your blog that you can likely look into during your lunch break. None of these options will take longer than fifteen minutes (unless you take your time) so you can check them off of your to-do list whenever you have a spare minute or two.

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11 Actionable Blogging Tips to Make Content Findable

11 Actionable Blogging Tips to Make Content Findable | Digital Marketing Power | Scoop.it

Is your blog an Easter egg hunt?Specifically, do you make your target audience work hard to find your blog content?

Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.

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How to Make Your Blog Mobile-Friendly

How to Make Your Blog Mobile-Friendly | Digital Marketing Power | Scoop.it

Do you want more mobile subscribers and readers? Is your blog suitable for a mobile device?

In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.

In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.

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11 killer tips for a successful Tumblr blog

11 killer tips for a successful Tumblr blog | Digital Marketing Power | Scoop.it

Tumblr provides a simple and highly effective platform to share ideas, inspirational concepts and to showcase awesome work to a thriving design community. But with the number of Tumblr blogs approaching the 100 million mark, how can you ensure your blog stands out from the pack?

 

It may seem an overwhelming task, but there are things you can do. For instance, Tumblr showcases interesting blogs in its prestigious Spotlight categories and your blog posts can get featured by 'tag editors' to appear in popular feeds, such as 'Design' or 'Illustration'.

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Generating Content for SEO: Get Over Writer's Block

Generating Content for SEO: Get Over Writer's Block | Digital Marketing Power | Scoop.it

Let’s face it, blogging is not easy. The hardest part can be thinking of good things to write about. There are only so many different ways that you can talk about the Super Bowl Ads and when you’ve exhausted all options, you’re just left with writer’s block.

When it comes to SEO, without good content you can’t grow your rankings. You may find yourself searching for ideas on how to generate fresh content. Here are some great tips from a recent SEOmoz webinar called 'how to blog like you mean it', which should help the next time you find yourself staring at the wall.

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How I boosted a simple blog post onto the first page of Google

How I boosted a simple blog post onto the first page of Google | Digital Marketing Power | Scoop.it

I’m no SEO expert, but I think I’ve developed a bit of a knack for getting some decent organic search results from blog posts. All I’ve done is utilised a few basic SEO practices, so I thought I’d share them in the hope that it inspires others to make similar changes.

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10 tips for developing a successful blog

10 tips for developing a successful blog | Digital Marketing Power | Scoop.it

Today’s blogosphere counts several millionsactive blogs offering a great variety of topics and content. The wonderful aspect of a blog creation is that anyone who has a particular hobby, knowledge, passion or a business to promote, can easily do it. The danger, though, is to start a blog without a specific plan, target group and more importantly knowledge of content creation. Good content is the most important factor of your blog since not only it is the key to attract readers and turn them to loyal followers but also to increase your internet exposure via the Search Engines. With the following blog writing tips and a little practice, you will certainly become an active part of the blogosphere.

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7 Fatal Business Blogging Mistakes (And Easy Fixes!)

7 Fatal Business Blogging Mistakes (And Easy Fixes!) | Digital Marketing Power | Scoop.it

Read about 7 of the most damaging mistakes you can make on your business blog, plus learn how you can easily fix them.

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10 Amazing Blogs About Blogging to Start Reading NOW

10 Amazing Blogs About Blogging to Start Reading NOW | Digital Marketing Power | Scoop.it

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You know you need to blog, and whether you find it easy and fun or a difficult fact of life as a marketer, any valuable information you can get to make that job easier is certainly welcome.
Discover the 10 best lead generation blogs out there that every marketer should be reading lovingly curated by HubSpot.

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4 Blogger Tools for Breaking Your Writing Block

4 Blogger Tools for Breaking Your Writing Block | Digital Marketing Power | Scoop.it

Blogs can be powerful marketing tools.  Blogging can also be a highly demanding endeavor.  Even the most prolific writers can find themselves with a serious case of blogger’s block.  When blogger’s block strikes, some basic keyword research can provide a fresh batch of blog post ideas.

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