Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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How to Use Hashtags to Benefit Your Business

How to Use Hashtags to Benefit Your Business | Digital Marketing Power | Scoop.it

Hashtags can be a powerful communication tool for businesses. Rupert Staines, European MD at RadiumOne offers seven best practice tips on getting them right.

The social media boom showed no signs of relenting last year and with that exponential growth came the wider use of hashtags by businesses and consumers. In fact the American Dialect Society crowned ‘hashtag’ as the word of the year and the French government’s General Commission for Terminology and Neology have issued a recommendation that French social media users should shun the term in favour of a French alternative due to how widely used it has become in the country. Whichever way you look at it, the hashtag revolution is certainly causing quite a stir globally and has become one of the most popular and recognisable phrases – with one couple even naming their child Hashtag. Although I wouldn’t recommend this, hashtags are clearly worth keeping on top of, so here are some tips to help marketers effectively use them to benefit their business

 

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Are You Listening? Six Tips for More Effective Social Media Marketing

Are You Listening? Six Tips for More Effective Social Media Marketing | Digital Marketing Power | Scoop.it

Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening.

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Our 35 Reasons To Love Twitter

Our 35 Reasons To Love Twitter | Digital Marketing Power | Scoop.it

Social media is part of our everyday life and we enjoy the conversation and the friendships that we develop everyday. You can find people blogging or sharing songs, pictures and links on Facebook and Google plus but you will find them sharing more on Twitter.

Even though the site has been in existence for over 5 years now, there are a lot of people who still don’t understand those who are addicted to the microblogging platform. Here are some reasons to love Twitter...

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Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'

Marketers Are From Mars: Their Digital Behaviors Differ From Consumers' | Digital Marketing Power | Scoop.it

.Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget.

Below, additional findings from ExactTarget's new "Subscribers, Fans, and Followers" study titled "Marketers From Mars," which polled online consumers and marketers about their use of digital media.

  
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3 Ways To Take Your Social Media Marketing Offline

3 Ways To Take Your Social Media Marketing Offline | Digital Marketing Power | Scoop.it

Can brands bridge the physical and digital divide and establish deeper connections with their social media fans and followers? This post suggests a few ways it can be done.

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How Much Does a Twitter Follower Cost?

How Much Does a Twitter Follower Cost? | Digital Marketing Power | Scoop.it

An email from Twitter sales to prospective advertisers recently revealed what brands have been paying for followers on the platform. The memo included cost-per-follower (CPF) rates for Promoted Accounts and cost-per-engagement (CPE) for Promoted Tweets. You may well be surprised by the cost, which is revealed in this article..tweet, tweet!

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Getting the Most Out of Twitter for SEO

Getting the Most Out of Twitter for SEO | Digital Marketing Power | Scoop.it

Small business on a tight budget looking to promote their business in 2013 might want to consider making this the year they start tweeting.

eMarketer projects Twitter to expand to 36.3 million monthly U.S. users in 2013, up from 31.8 million in 2012.

Twitter can be a great way to drive traffic to your website. Twitter is free to use and if done properly, tweeting can be a powerful tool in helping your site get found while raising your rankings on search engine results pages.

One of the quickest and easiest viral campaigns you can start right away that can increase your SEO rankings is to start a Twitter petition.

 

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48 Tweetable Stats To Make You An Online Marketing SmartyPants

48 Tweetable Stats To Make You An Online Marketing SmartyPants | Digital Marketing Power | Scoop.it

Here are 48 online marketing stats - each one with a bite-sized Tweetable link. Share them easily on Twitter and look like an online marketing smartypants.

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The Savviest Tips for Twitter: 6 Ways to Integrate Your Website

The Savviest Tips for Twitter: 6 Ways to Integrate Your Website | Digital Marketing Power | Scoop.it

So, you added social buttons to the header of your website, next to your other contact information. Now you think you’re socially integrated. We hate to break it to you, but that’s not integration. There’s no appeal to your visitors to click those buttons. You have to encourage your visitors to interact with you socially and make social media part of the user experience of your website. Twitter has created several simple and quick ways to integrate with your website and enrich user experience, and each method has a proven track record of success.

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7 Celebrities on Twitter We Could Actually Learn From

7 Celebrities on Twitter We Could Actually Learn From | Digital Marketing Power | Scoop.it

You might be like me. Sure, I follow a couple of my favorite comedians or musicians on Twitter, but overall, I don’t really care about the tweets of the rich and famous, or that Blue Ivy isn’t a Batman villain. However, in my never-ending quest for social media knowledge, I figured there was a thing or two (or seven) I could learn from the celebrities that inhabit the Twitterverse with me. Heck, a few of them might even be worth following.

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The Bridge Building Twitter Marketing Strategy

The Bridge Building Twitter Marketing Strategy | Digital Marketing Power | Scoop.it

Anyone who’s anyone in online media and marketing will communicate the utmost importance of developing your online relationships once they’ve been established. And if you’ve even dipped your toes into the sometimes Fail Whale-infested waters of social media, I’m sure you’ll agree that it’s no easy feat to build that special kind of trust with your friends, followers, and subscribers.

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