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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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QR codes: the good, the bad and the ugly

QR codes: the good, the bad and the ugly | Digital Marketing Power | Scoop.it

Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers. 

QR codes can be a useful tactic for marketers, however when used badly they're utterly pointless. 

Here is a selection of those....

 

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UBank in world first NFC social media campaign for Midsumma Festival

UBank in world first NFC social media campaign for Midsumma Festival | Digital Marketing Power | Scoop.it

UBank will use Near Field Communications (NFC) technology in a social media campaign, in what it claims is a world first for a banking institution.

The bank, an arm of NAB, will use NFC chipped wristbands that create posts to participants’ Facebook accounts each time they touch on at designated points around Melbourne’s upcoming Midsumma Festival.

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Researchers create on/off switch for credit cards to prevent RFID theft

Researchers create on/off switch for credit cards to prevent RFID theft | Digital Marketing Power | Scoop.it

Researchers are working on an on/off switch for the next generation of credit cards. No, not to stop you from spending money you shouldn’t, but to help protect you from theft and fraud. Credit cards are moving away from magnetic strips to more modern, no-contact technology. Now, with radio frequency identification (RFID) chips or near-field communication (NFC) cards, you can just wave your credit card in front of a reader to quickly pay for a cup of joe.

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RFID Shoes - a Brilliant Brand Design Experiment

RFID Shoes - a Brilliant Brand Design Experiment | Digital Marketing Power | Scoop.it

Love This Use of Technology with Huge Brand Experience Potential
Students at the Hyper Island School have been working on a project they call KarmaTech – adding RFID technology (typically used by the likes of DHL for for tracking courier parcels) to sneakers to create an interface with huge social and interactive potential (check the clip after the jump):

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Introducing "LikeBelt" With NFC Based Sharing

Introducing "LikeBelt" With NFC Based Sharing | Digital Marketing Power | Scoop.it

If you've ever wished you could start hitting the "Like" button for things in the real world, well here you go! This is an interesting example of combined RFID and NFC technology working together. Not quite sure about the strange thrusting movements though - a wristband would do the job!

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