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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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How Your Pinterest Descriptions Can Attract Customers

How Your Pinterest Descriptions Can Attract Customers | Digital Marketing Power | Scoop.it
In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account. One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write -- and follow these guidelines for making your descriptions count:
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18 Tips for Optimizing Your Pinterest Images to Improve SEO

18 Tips for Optimizing Your Pinterest Images to Improve SEO | Digital Marketing Power | Scoop.it
Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images.

The image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards. It has been one of the fastest-growing consumer Web properties — according to comScore, it ranked 28th among U.S. Internet users in January, with about 30 million unique visitors.

 

Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. If you believe that Pinterest is a viable social media marketing platform for your business and your initial attempt at using it hasn’t yielded the positive results you were looking for, it’s time to optimize your presence — starting with the images you post.

 
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Pinterest & Marketing: Good or Bad? The Survey Results Are In!

Pinterest & Marketing: Good or Bad? The Survey Results Are In! | Digital Marketing Power | Scoop.it

Pinterest is the current darling of social media. It landed in the top 10 social media properties in November according to Experian Hitwise with 31 million total visits, notably beating out Google+. It grew an amazing 4,000 percent in six months as of December 2011 (Hitwise, Cnet). Do you have an account yet?

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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Digital Marketing Power | Scoop.it

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.

It kind of makes you wonder why small businesses aren’t moving faster to adopt the popular image sharing site.

Another study showed that while small businesses are focusing on Facebook and Twitter, adoption of Pinterest has been slower.

Here’s our admittedly tongue in cheek list of reasons small businesses might not be adopting Pinterest, just for fun.

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Nick Peperell's curator insight, May 8, 2013 4:21 AM

Is anyone using Pinterest to publsih content as an SME? 

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Pinterest, I didn't get it.

Pinterest, I didn't get it. | Digital Marketing Power | Scoop.it

I'm always looking for the next angle on internet marketing and ways to make inbound marketing better. While I'm rarely the first person to find a hot, new idea, I can always count on my wife and kids to beat me over the head with the latest and greatest developments. That's how it was with Pinterest. Suddenly the entire family - you'll guess age range and genders in a moment - is raving about this or that cool product that so-and-so likes... and pinning it. They show me. I didn't get it.

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3 Ways to Use Pinterest For Marketing Research

3 Ways to Use Pinterest For Marketing Research | Digital Marketing Power | Scoop.it

Use these three tips to see what users are sharing on Pinterest from your web site, how to capture it and use it to guide your marketing.

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