Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Top Apps for Marketing Your Business Locally

Top Apps for Marketing Your Business Locally | Digital Marketing Power | Scoop.it

Nowadays, a mobile phone is more than a social communication device meant for calling, texting, watching YouTube videos, and searching the web. No, today’s smart phones are the marketing department for small businesses, non-profits, and start up entrepreneurs. Mobile marketing via smart phone apps, currently offers prime opportunity for businesses to connect with consumers 24-7 in their local community—putting a face to local businesses that they might otherwise never find. The following 8 smart phone apps are helping consumers put a face to local businesses.

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8 Predictions for Location-Based Marketing in 2012

8 Predictions for Location-Based Marketing in 2012 | Digital Marketing Power | Scoop.it

2011 was a major stepping stone for location-based services. For starters, more than 15 million people are now using Foursquare—double the number from a year ago—and millions more are using location-based services on Facebook and Twitter. 2012 will be another critical year for location-based marketing, as check-ins continue to cross over into the mainstream. Here are eight predictions for location-based marketing in 2012.

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McDonald’s Using Geotargeted Mobile Ads

McDonald’s Using Geotargeted Mobile Ads | Digital Marketing Power | Scoop.it

McDonald’s is using a new geotargeted mobile ad campaign to promote its hot beverages and grow McCafe sales.

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