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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Facebook Fans, Pay Attention!

Facebook Fans, Pay Attention! | Digital Marketing Power | Scoop.it

 

Dammit. It’s happened again. In fact, it’s happened ever since you created your Facebook Fan Page – and you’re mighty tired of it, aren’t you? Tired of wasting your precious time carefully crafting status updates that don’t get read. Tired of eagerly anticipating all the likes and comments your latest post is going to get only to be met with a whole lotta nothing.

And the funny cat memes you steal from Google Images to go with your updates? No one is liking those either – and everyone likes cat memes.

So what the hell is going on?

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7 “Boring” B2B Brands With Amazing Facebook Content

7 “Boring” B2B Brands With Amazing Facebook Content | Digital Marketing Power | Scoop.it

Would you rather look at pictures of delicious cupcakes, or power cords? It’s an unfortunate reality that some brands have a built-in disadvantage when it comes to producing engaging social media content. No matter how artfully you’ve presented a picture of your brand’s car parts, it lacks the mass appeal of food, or fashion. However, that doesn’t mean that you can’t develop an engaged following, or serious social media promoters. It just means you need to work a little harder to achieve the attention you deserve. To inspire your pinning, posting, and Tweets, we’ve curated a list of “boring” brands you can’t help but love:

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Are You Listening? Six Tips for More Effective Social Media Marketing

Are You Listening? Six Tips for More Effective Social Media Marketing | Digital Marketing Power | Scoop.it

Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening.

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6 Things to Do Before You Delete Your Facebook Account

6 Things to Do Before You Delete Your Facebook Account | Digital Marketing Power | Scoop.it

You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update.

If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button.

Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others.

If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else.

If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.

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Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'

Marketers Are From Mars: Their Digital Behaviors Differ From Consumers' | Digital Marketing Power | Scoop.it

.Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget.

Below, additional findings from ExactTarget's new "Subscribers, Fans, and Followers" study titled "Marketers From Mars," which polled online consumers and marketers about their use of digital media.

  
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Facebook eyes mobile ad market

Facebook eyes mobile ad market | Digital Marketing Power | Scoop.it

For Facebook it must look like a no-brainer - exploit its huge consumer loyalty and half a billion mobile phone users as a way of opening up the mobile market to blue chip advertisers. Trouble is, there are reasons for the limited success so far of mobile advertising and none of them have completely gone away. Even if Facebook succeeds, others eyeing this potentially massive market may still struggle to cash in. Earlier this week, Facebook announced new ways for businesses to advertise to its users, including on mobile for the first time, by having marketing messages appear in its members' news feeds -- partly an effort to establish regular revenue streams as it gears up for an initial public offering.

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28 Essential Facebook Timeline Resources

28 Essential Facebook Timeline Resources | Digital Marketing Power | Scoop.it

Facebook announced on its blog recently that all users will have Timeline within the next few weeks, bringing a close to the gradual rollout process that began September 2011. Timeline changes the old Facebook profile from a list of your recent updates to a summary of your life since birth. Among its new features is a cover photo at the top of your profile and a timeline to which you can add life events not previously captured by Facebook. The new profile is thought to be one of Facebook’s most extreme redesigns so far, redefining what a social networking profile can do. Whether you’ve already switched to the new feature or you’re baffled by the new look, here are 28 resources to help you with the transition.

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Gary Hitching's comment, January 25, 2012 3:43 PM
Thanks Anise for rescooping this post :)
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The Latest 15 Facts and Figures on Facebook - Plus Infographic

The Latest 15 Facts and Figures on Facebook - Plus Infographic | Digital Marketing Power | Scoop.it

Facebook changed the game in 2004 (no one knew it at the time) with the development and launch of its social network after overwhelming the trail blazers Friendster and MySpace. Social networks were initially seen as a fad for teenagers (some marketers and CEO’s still think it is) and Google continued to increase its domination of the Internet. Today it has surpassed Google in time spent on its platform (that occurred in 2010) and Google is playing catchup with the launch of its Google+ social network a few months ago. This infographic will highlight some incredible statistics around the phenomenon that is Facebook.

 

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4 Facebook Poll Tools for Your Social Media Strategy

4 Facebook Poll Tools for Your Social Media Strategy | Digital Marketing Power | Scoop.it
If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base. 4 Poll Tools for your social media strategy An effective social media strategy should include different ways to interact with your customers and prospects. But here’s a question for you – are you utilizing your social media presence to its fullest potential? Well, chances are you’re missing the mark by underutilizing at least one tool at your disposal – Facebook polls. But you may be wondering why should you bother spending time doing all the work that comes along with polling your audience?
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5 Things You Should Never Do on Facebook

5 Things You Should Never Do on Facebook | Digital Marketing Power | Scoop.it

Facebook has become an indispensable tool for business. Why? Yes, because there are a billion people interacting there. Also because your friends, relatives, and most importantly, your competition, are interacting--creating great relationships and building trust--in this global community.

Did you know that Facebook is primarily a consumer-driven community? And most of them are savvy enough to smell (and block) a disingenuous marketer a mile away. We asked author and speaker Brian Basilico for his top five Facebook "don'ts" for your business. What are your pet peeves? Go ahead, add to our list!

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5 Tips to Make Facebook Marketing Mobile-Friendly

5 Tips to Make Facebook Marketing Mobile-Friendly | Digital Marketing Power | Scoop.it

Do you know how your audience accesses Facebook?

Do your Facebook fans see your updates on their mobile devices?

According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.

It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.

Here are five things you can do until Facebook fine-tunes its mobile experience:

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ComScore: Facebook Is Now the Most Used Mobile App in US

ComScore: Facebook Is Now the Most Used Mobile App in US | Digital Marketing Power | Scoop.it

Facebook is the most popular mobile app in the U.S. in terms of unique users — at least for now.

The signature Facebook app passed Google Maps in October of last year to become the most used mobile app in the U.S. and held onto the top spot through the end of the year, according to data released Wednesday by comScore Mobile Metrix.

Facebook's app enjoyed strong growth in 2012 with 85.5 million monthly unique users in the U.S. in December across iOS, Android and RIM's mobile platforms, up from just under 65 million in March, when comScore first started tracking mobile app data. (In October, Facebook reported 604 million monthly mobile users worldwide.) Google Maps, on the other hand, saw its active user numbers dip from about 80 million in August and September to a little more than 70 million in October after it was removed as a default app on iOS 6.

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4 Ways to Build Your Email List With Facebook Timeline

4 Ways to Build Your Email List With Facebook Timeline | Digital Marketing Power | Scoop.it

Your brand’s Facebook page is changing tomorrow. On March 30th, Facebook will switch all brand pages to its Timeline layout. This might create some unique challenges for your current list building strategy. Don’t worry – you can still use our Facebook web form app like you always have. But Timeline does not allow brand pages to set a custom landing page. That means it’s time to get creative in drawing attention to your email sign up form. We’ve got a few ideas to help you prepare for the switch.

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Is Facebook Killing Off Email Marketing?

Is Facebook Killing Off Email Marketing? | Digital Marketing Power | Scoop.it

The rise of Facebook, Twitter and other social networking platforms are challenging the traditional methods of messaging with Facebook announcing a "Modern New Messaging System" and even major brands such as Ben&Jerry announcing that they will will no longer be emailing but “Facebooking” updates to their Facebook news feed instead.

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Facebook Brand Pages Best Practices

Facebook Brand Pages Best Practices | Digital Marketing Power | Scoop.it

As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to target consumers. Facebook brand pages can offer businesses, both large and small, an excellent opportunity to create a presence and a brand experience, but only if this experience is well planned and executed. In this post I’ll look at some examples of companies that I think have created a great experience on Facebook that fits their brand well. I hope these “best practices” give some ideas of improvements that could work for your Facebook presence.

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