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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
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What You Need to Know Before You Develop an App

What You Need to Know Before You Develop an App | Digital Marketing Power | Scoop.it

 

Moms spend 37% of their daily media time on their smartphones and 97% of moms made a purchase on their tablet in 2012. There’s a huge opportunity for brands to provide value to customers through apps, especially to moms. However developing an app, particularly for the first time, is not a simple task. Rather, you need a well thought-out mobile strategy. App development requires a large budget, skilled engineers, dedicated marketers, and time. Here are several key topics to keep in mind while you consider if an app is the right choice for your brand.

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The latest app download statistics

The latest app download statistics | Digital Marketing Power | Scoop.it

As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck speApps are a truly global phenomenon, with mass consumer appeal. Apple’s App store has now reached 25 billion downloads, tracking at 1 billion downloads a month, a figure nine times greater than McDonald’s sells burgers. Apps have made a healthy contribution to Apple’s revenues, generating an estimated $6 billion, comprising the 30% Apple takes in the cost of App downloads, charges from in-App payments, and revenue from iAd, its in-App advertising business that is still finding its feet.ed. 

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3 New Apps to Manage Your Social Networks

3 New Apps to Manage Your Social Networks | Digital Marketing Power | Scoop.it

Are you looking for a better way to manage all of your social accounts?With the growing number of social networks, it can be a pain to keep on top of them all.

This post features three tools to help you manage your various social networking accounts from one neat dashboard.

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5 Reasons Fashion Needs Mobile Shopping Apps

5 Reasons Fashion Needs Mobile Shopping Apps | Digital Marketing Power | Scoop.it

The holiday shopping season is in full swing, and this year’s buzzwords are mobile shopping. Mobile commerce has reached levels that are shocking to brands. Over Thanksgiving weekend, PayPal Mobile reported a 552% year-over-year increase in global mobile payment volume for Cyber Monday activity. eBay mobile also reported record high Thanksgiving Day shopping in the U.S. with the amount shoppers spent via eBay Mobile more than doubling over last year. Analysts anticipate mobile commerce will remain strong throughout the holiday season and will become an increasingly important sales channel for brands over the next several years. These numbers signal that customer demand for a mobile connection to retailers and particularly fashion brands has room to grow. This very nice article highlights 5 reasons fashion brands need mobile shopping apps.

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Why 99% of mobile apps are dead?

Why 99% of mobile apps are dead? | Digital Marketing Power | Scoop.it
In 2012 smartphone users downloaded about 45 billion apps, which doubled compared to the previous year. There are more than 7 billion people on Earth, which makes on average 6,4 app downloads per person. This is a fast growing business with no doubt. By 2016 the number of app downloads is predicted to grow up to 300 billion or at least 10x the amount of 2011 year downloads. At the same time the demand for paid apps has decreased by one %.
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Top Apps for Marketing Your Business Locally

Top Apps for Marketing Your Business Locally | Digital Marketing Power | Scoop.it

Nowadays, a mobile phone is more than a social communication device meant for calling, texting, watching YouTube videos, and searching the web. No, today’s smart phones are the marketing department for small businesses, non-profits, and start up entrepreneurs. Mobile marketing via smart phone apps, currently offers prime opportunity for businesses to connect with consumers 24-7 in their local community—putting a face to local businesses that they might otherwise never find. The following 8 smart phone apps are helping consumers put a face to local businesses.

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Even teenagers don’t care about AR apps and QR codes

Even teenagers don’t care about AR apps and QR codes | Digital Marketing Power | Scoop.it

Last year, it looked like augmented reality apps were on the cusp of becoming mainstream as numerous ad campaigns and mobile apps started to use the technology. The same goes for QR codes. For the most part though, neither has been able to go beyond being a gimmick yet and, according to a new study by youth marketing and research firm Ypulse, even the members of the tech-savvy Millennial generation either have no idea what QR codes and augmented reality apps are or don’t see any value in these technologies.

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