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Facebook wants to steal your soul

Facebook wants to steal your soul | Digital Marketing Platforms | Scoop.it
Mark Zuckerberg's master plan: Transforming your smartphone into his mobile advertising billboard
Vince Cavasin's insight:
I'm posting this to Digital Marketing Platforms because let's face it, Facebook is becoming more of one every day. And I have no problem with that--actually it will be very interesting to see if FB evolves into some sort of hybrid enterprise DMP/public social community over the next few years. maybe that's where this is headed. i do agree with the author that FB should be more transparent about their motives. Zuckerberg still projects this Man Of The People persona, this "we don't innovate to make money, we make money to innovate" idea that i believe was stated in their IPO prospectus. He can't possibly, honestly still believe that, and I for one would have way more respect for him if he just came clean. Also, do the kids these days really want FB to own their phone homescreen? really? if so i guess i need to start being more depressed about the state of our society.
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Yahoo Buys Coolness From Teenager for $30M | Wired Business | Wired.com

Yahoo Buys Coolness From Teenager for $30M | Wired Business | Wired.com | Digital Marketing Platforms | Scoop.it
Yahoo spent a reported $30 million on Summly, a staggering sum for a teenager's 5-month-old app. But Summly could help Yahoo seem relevant again.
Vince Cavasin's insight:

Ok, this kid might now be worth $30M, but he can no longer work from home!

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Business must embrace this digital revolution - Telegraph

Business must embrace this digital revolution - Telegraph | Digital Marketing Platforms | Scoop.it
Although the digital revolution has only been going for about 20 years, internet and mobile advertising spending already amounts to about 20pc of global advertising spending.
Vince Cavasin's insight:

This is an amazing look inside the head of the head of the biggest ad agency in the world, with great insights into:

- the imbalances between marketer attention on various channels and where people actually focus their attention

- the shift in the marketing agency landscape to encompass both new media channels and technology companies

- the resulting need for agencies to expand their notion of the customer to include CIOs, CTOs, and CFOs in addition to the CMO--especially interesting to me since i've been talking so much lately about the need for CMO/CIO collaboration within organizations--and since this is a top of mind issue for most of our  digital marketing clients.

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Infosys Edge will deliver a unified platform for driving projects and campaigns across geographies

Infosys Edge will deliver a unified platform for driving projects and campaigns across geographies | Digital Marketing Platforms | Scoop.it
Vince Cavasin's insight:

This could be a game changer for Dentsu (and Infosys:^). They will be our first Edge client to use the platform to deliver campaigns for their clients. Doing so will allow them to significantly streamline operations and deliver their services to their clients more efficiently and for lower cost.

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Infosys - Digital Marketing Best Practices Survey | Digital Governance

Infosys - Digital Marketing Best Practices Survey | Digital Governance | Digital Marketing Platforms | Scoop.it
Infosys & EBG share key findings of report “Unlocking Business Value from Digital Marketing” in France, which says that digital marketing is using a more sophisticated approach.
Vince Cavasin's insight:

Tons of good data here. To me the most interesting section is the one on organization structure:

- not surprised to see the dominance of matrix structures which, having worked in several, to me are a sign of immaturity--although frankly the way they are presented here is confusing

- also not surprised to see the dominance of the "integrated digital" model, which imo for most companies is ultimately less optimal than independent digital but again it's a maturity issue

will be interesting to see how both of these change in future iterations of this; i would like to see a trend away from matrixed toward a "glocal" marketing model at least for larger firms, and toward digital standing on its own organizationally...or attaining dominance over other channels, which it already is in some companies.

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These 10 Companies Control Basically Everything You Consume [GRAPHIC]

These 10 Companies Control Basically Everything You Consume [GRAPHIC] | Digital Marketing Platforms | Scoop.it
It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company in Nestlé?
Vince Cavasin's insight:

If you don't follow the CPG (Consumer Packaged Goods) industry, some of this will probably come as a surprise. Even for those of us who do, it's fascinating to see how many brands--not to mention their diversity--are controlled by must a handful of companies.

 

When you multiply so many brands by the number of countries (often dozens) in which they are each marketed--each with their own messaging, regulatory, and agency nuances--you start to see how challenging global brand management has become, and why platforms like Infosys BrandEdge (http://www.infosys.com/brandedge/pages/index.aspx) are becoming more and more necessary to optimize global brand management operations.

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Creating a Long-Term Social Media Strategy at Luxottica

Vince Cavasin's insight:

Another one that ought to be good...

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Follow the Money Trail in Digital Marketing

Follow the Money Trail in Digital Marketing | Digital Marketing Platforms | Scoop.it
RT @KierstenRaynor: #Gartner 2013 digital mktg budgets, on mktg analytics, & specifically on the msrment methods for digital mktg http://t.co/OcahiWo6uM
Vince Cavasin's insight:

On measurement: measuring ROMI is hard work and, like every other ROI measurement exercise, full of assumptions and imprecision. What we tell clients in this area is they have to either bite the bullet, do the hard work, and accept the imprecision--or trust their guts.

 

On funding: I want to believe that digital marketing is a tool that increases the pie. if you do the ROI calculation well enough, it should be relatively easy to justify new $$ to spend--or to re-allocate $$ from another channel that are not yielding as great a return. again, hard work and hard decisions--but the pioneers and most successful adopters of any technology are seldom the companies that are risk-averse.

 

the Gartner graphic is awesome and well worth some study, btw.

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Brand marketing overtakes digital as 'most-prized skill', claims survey - Marketing news - Marketing magazine

Brand marketing overtakes digital as 'most-prized skill', claims survey - Marketing news - Marketing magazine | Digital Marketing Platforms | Scoop.it
Brand marketing overtakes digital as 'most-prized skill', claims survey marketing news. Read Brand marketing overtakes digital as 'most-prized skill', claims survey and other marketing news online.

Via Kevin Lloyd
Vince Cavasin's insight:

um, duh. if you don't have a brand what good is digital marketing?

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Campbell’s CIO Uses IT To Soup Up Sales

Campbell’s CIO Uses IT To Soup Up Sales | Digital Marketing Platforms | Scoop.it
Campbell Soup Co. CIO Joseph Spagnoletti is using cloud applications and working with the company's marketing team to boost sales for the consumer packaged goods company.
Vince Cavasin's insight:

Some great real-world examples of how the CIO's office is evolving to be more of a business partner and bottom-line influencer. This is a trend we are seeing in many of our clients, especially the more evolved CPG companies, and especially in the digital marketing area.

 

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Crovitz: Why 'Big Data' Is a Big Deal

Crovitz: Why 'Big Data' Is a Big Deal | Digital Marketing Platforms | Scoop.it
In The Wall Street Journal, Information Age columnist Gordon Crovitz writes that analysis showed that prematurely born infants with unusually stable vital signs correlates with serious fevers 24 hours later—enabling physicians to take preventive...
Vince Cavasin's insight:

Google beats the CDC at identifying flu outbreaks...Walmart sells more pop tarts before a storm...and "society will need to shed some of its obsession for causality in exchange for simple correlations: not knowing why but only what..."

 

Definitely one to add to the long, long to-read list.

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Advertising Analytics 2.0 - Harvard Business Review

Advertising Analytics 2.0 - Harvard Business Review | Digital Marketing Platforms | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Vince Cavasin's insight:

Fascinating look at exactly how game-changing big data analytics can be, especially in the multi-channel marketer's world. Lots of interesting stats and case studies.

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Forrester Research

Vince Cavasin's insight:

If you have access to Forrester and are struggling with CIO/CMO collaboration as many of our clients are, this is a great read. It includes an insightful analysis of why, in most companies, the two offices don't work together well and why marketers often look outside the company to get their technology projects done, creating headaches from a maintenance perspective down the road for the technology guys. It goes on to give some good advice on how the CIO's office can and should take the lead when it comes to the marketing group's outsourcing decisions.

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Oreo’s ‘Overnight Success’ In Social Media Was 100 Years In The Making

Oreo’s ‘Overnight Success’ In Social Media Was 100 Years In The Making | Digital Marketing Platforms | Scoop.it
Vince Cavasin's insight:

Great inside insight on the deliberate journey Oreo has taken to become the social media powerhouse that it is. I, along with a small group of digital marketing executives, had the good fortune of getting an inside look at  Mondelez International's digital marketing ecosystem from Markell Bridges, their IS Director of Global Marketing, at a recent executive roundtable sponsored by Infosys in NYC. I'll be sharing more of the learnings from that event in the coming weeks.

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BiteSize webinar download: Establishing a World-Wide Social Media Centre of Excellence

Infosys BrandEdge: http://www.infosys.com/brandedge/Pages/index.aspx

 

Vince Cavasin's insight:

Excellent #socialmedia #coe webinar w @rodstrother from #lenovo rec'd last week now avail for free download--check it out! | #infosys

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Infosys - Business Journal | Business & Management Consulting

Infosys - Business Journal | Business & Management Consulting | Digital Marketing Platforms | Scoop.it
Infosys Business Journals on business challenges and opportunities faced by clients today and how imagination, creativity and freedom of exploration can transform businesses.
Vince Cavasin's insight:

Did I mention we put out a little publication late last year? Check it out! Lots of great customer experience and digital marketing content!

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Setting up a World Wide Centre of Excellence for Managing your Social Media Initiatives Effectively

Vince Cavasin's insight:

I just had a preview of this this morning and it is packed with great insights. I'll be moderating so it's a great opportunity to judge my enunciation skills--something my wife currently has a monopoly on! :^) Please join us, the content is definitely worthwhile if you work in the social media space.

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The Digital Marketing Platform: The Future of CXM

The Digital Marketing Platform: The Future of CXM | Digital Marketing Platforms | Scoop.it
2011 was dominated by the trend of convergence; more than one WCM platform began the transition from digital content management tool to customer engagement and marketing platform by improving the analytic and personalization capabilities of its...
Vince Cavasin's insight:

Certainly a trend we have seen at Infosys for some time; it's part of our motivation for building BrandEdge (http://www.infosys.com/brandedge/Pages/index.aspx), the first comprehensive cloud-based platform that simplifies the end-to-end processes involved in Digital Marketing.

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71% of businesses plan to spend more on digital marketing technology in 2013

71% of businesses plan to spend more on digital marketing technology in 2013 | Digital Marketing Platforms | Scoop.it
Just over two-thirds (71%) of businesses are planning to increase their spend on digital marketing technology this year, down marginally from 74% in 2012.
Vince Cavasin's insight:

Haven't dug into the data yet, but at first glance, no real surprises  here. the bar chart on technology spend breakdown is interesting and confirms what we are generally seeing with our clients--most companies are more interested in point solutions (analytics, crm, cms) than end-to-end solutions (marketing automation, MRM). As companies' digital marketing operations mature, we expect the spending trend to move more toward platforms and away from point solutions. Call me biased, but i like this one: http://www.infosys.com/brandedge/Pages/index.aspx :^)

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