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Pfizer: How Facebook can ‘unblind’ a clinical trial

Pfizer: How Facebook can ‘unblind’ a clinical trial | Digital marketing pharma | Scoop.it
Clinical trial patients who share their experiences on social media may “unblind” clinical trials, Pfizer’s head of Clinical Innovation for Worldwide R&D has said.
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Laurent FLOURET's curator insight, June 12, 2014 11:10 AM

Oups: "The genie cannot be put back in the bottle"

Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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2016 State of Social

2016 State of Social | Digital marketing pharma | Scoop.it
Our annual State of Social Report is designed to help you understand the current state of social media marketing, discover the latest trends, and to get insights from other best-in-class social marketers. Get ready to revive your social media strategy so you can finish 2016 strong.

Download the State of Social Marketing Report to learn:

How social media fits into today's digital landscape
New channel specific trends for 2016
How to tackle the biggest social media challenges
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Mobile Technology Increases Patient Engagement - PharmaVOICE

Mobile Technology Increases Patient Engagement - PharmaVOICE | Digital marketing pharma | Scoop.it
More than 60% of smartphone users used their mobile device to search for information about a health condition, according to Pew Research Center. The analysts at eMarketer have forecast that pharma digital ad spending will rise to $2.55 billion by 2019.
This growing evolution in digital applications to monitor and improve health sets the foundation for new strategies in pharma marketing. Both physicians and patients are heavy users of mobile, and a new challenge arises when the industry shifts its focus to messaging targeting patients. Marketers now need to learn how to create a meaningful digital experience for patient-consumers.
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Google misfires as it aims to turn science fiction into reality

Google misfires as it aims to turn science fiction into reality | Digital marketing pharma | Scoop.it
Three signature projects being pursued by Verily, Google's life sciences startup, are plagued by serious scientific challenges, STAT has found.
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This App Can Help Lung Cancer Patients Live Longer

This App Can Help Lung Cancer Patients Live Longer | Digital marketing pharma | Scoop.it
In a clinical trial, lung cancer patients who used an app developed by an Israel-based company lived seven months longer than patients who only received standard care. How does this app boost survival?
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Just a SmidgION: Oxford Nanopore announce iPhone-powered sequencing

Just a SmidgION: Oxford Nanopore announce iPhone-powered sequencing | Digital marketing pharma | Scoop.it
CTO Clive Brown announces new Oxford Nanopore sequencing and library prep devices during his keynote address to the company's user group conference
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Telehealth: Improving the customer experience but still an unknown for pharma

Telehealth: Improving the customer experience but still an unknown for pharma | Digital marketing pharma | Scoop.it
Telehealth's potential to transform and enhance healthcare delivery reads something like a top-ten list of no-brainers: convenience, timeliness, and cost s
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Oncology Companies Can Improve the Customer Experience | ZS Associates

Oncology Companies Can Improve the Customer Experience | ZS Associates | Digital marketing pharma | Scoop.it
The oncology customer experience typically is negative and lags behind the experience that many other industries create for their customers.
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Developing a mobile health app? Find out which US Federal law to follow through #FTC interactive tool 

Developing a mobile health app? Find out which US Federal law to follow through #FTC interactive tool  | Digital marketing pharma | Scoop.it
Does your mobile app collect, create, or share consumer information? Does it diagnose or treat a disease or health condition? Then this tool will help you figure out which – and it may be more than one – federal laws apply. It’s not meant to be legal advice about all of your compliance obligations, but it will give you a snapshot of a few important laws and regulations from three federal agencies.
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Avoid the pitfalls of early solution-bias in health innovation

Avoid the pitfalls of early solution-bias in health innovation | Digital marketing pharma | Scoop.it
The mindset that dominates approaches to innovation in health is solution-biased. Solution-bias is where companies begin the innovation task with a health technology or idea in mind (a type of device, a diagnostic asset, a drug molecule, some monitoring software, an app, etc.) without first fully understanding a) the nature and degree of the problem it is designed to address, b) if a strong clinical or commercial case can be made for it and c) whether patients or practitioners will even want it and use it. Solution-bias can lead to companies stumbling along the health innovation path, frequent u-turns, delays to market and worst of all, innovation failure.  
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US Physicians Want #Pharma Info, But would favour Email 

US Physicians Want #Pharma Info, But would favour Email  | Digital marketing pharma | Scoop.it

In mms’ 2016 Physician Pharmaceutical Survey, doctors were asked specifically about their opinions and behaviors related to pharmaceutical marketing activities.


Via Pharma Guy
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Sean McGrath's curator insight, May 18, 3:21 AM
It would be interesting to see what kind of physicians these are. I suspect the more specialist, the more interested they are in reading the information. Some countries cannot send unsolicited emails therefore excluding the physician's first choice of communication. Not very customers focused!
Alexandre Gultzgoff's curator insight, May 19, 8:12 AM
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Physicians Overloaded with Big Data, Yet Feel Uninformed

Can MACRA transform the role of big data in patient care? CMS Administrator Andy Slavitt discusses the burdens of big data on physician practices.
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Fitbit CEO hints at expanding healthcare strategy, FDA-cleared devices

Fitbit CEO hints at expanding healthcare strategy, FDA-cleared devices | Digital marketing pharma | Scoop.it
On yesterday’s Q1 earnings call, Fitbit CEO James Park spoke quite a bit about his product’s potential for a wider role in healthcare.
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Causes Digital Marketing's Failure? Restricted Budgets & Inability to Measure ROI

Causes Digital Marketing's Failure? Restricted Budgets & Inability to Measure ROI | Digital marketing pharma | Scoop.it

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing, per a recent report [download page] from Econsultancy and Oracle Marketing Cloud. But beyond that primary hindrance, staff constraints, company culture and an inability to measure ROI are all cited as factors, and the report wonders if the “culture of ROI is stifling innovation.”
Indeed, as the analysts note, “without the ability to measure channels, ROI cannot be proved to management, and without proof, decision makers are unlikely to increase budgets.”

So which digital channels do marketers feel most confident in measuring? The survey of almost 500 client-side marketers and agency respondents, primarily from the UK (55%) and other European countries (18%) provides some insights.

As it turns out, there’s only one channel in which at least half of the company respondents feel “good” about their ability to measure ROI: paid search (50% rating as “good”). Email marketing for acquisition (48%) and for engagement/retention (45%) come close in ROI confidence, though only a minority of company respondents rate their ROI measurement capabilities as “good” in these areas.


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What is predictive analytics in healthcare? | Centric Digital

What is predictive analytics in healthcare? | Centric Digital | Digital marketing pharma | Scoop.it
Even the most capable physician has trouble keeping up with the latest research. Fortunately, predictive analytics (PA) applied to healthcare ha
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Klick Health - new report Social Best Practices 2016 Pharma

Klick Health - new report Social Best Practices 2016 Pharma | Digital marketing pharma | Scoop.it
Klick & DHC present the Social Media Best Practices for Pharma for 2016. If you are a digital marketer working for a pharma company, this report is fo
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How Big IT and Big Pharma are Partnering for Wearables Success

How Big IT and Big Pharma are Partnering for Wearables Success

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This App Can Help Lung Cancer Patients Live Longer

This App Can Help Lung Cancer Patients Live Longer | Digital marketing pharma | Scoop.it
In a clinical trial, lung cancer patients who used an app developed by an Israel-based company lived seven months longer than patients who only received standard care. How does this app boost survival?
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Code of Conduct on privacy for mHealth apps has been finalised

Code of Conduct on privacy for mHealth apps has been finalised | Digital marketing pharma | Scoop.it
The Code of Conduct on privacy for mobile health apps has now been formally submitted for comments to the Art 29 Data Protection Working Party. Once approved by this independent EU advisory group, the Code will be applied in practice: App developers will be able to voluntarily commit to follow its rules, which are based on EU data protection legislation.
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Mary Meeker's 2016 internet trends report: All the slides, plus analysis

Mary Meeker's 2016 internet trends report: All the slides, plus analysis | Digital marketing pharma | Scoop.it

1) The internet itself is seeing slowing growth. In the past two decades, the internet economy was affected by macroeconomic trends, but it was external issues like the housing crisis and the financial crisis that were driving the slowdown. Now it is global internet growth itself that is slowing down.


 2) Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech.


 3) The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction.

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Developing a Framework for Evaluating the Patient Engagement, Quality, and Safety of Mobile Health Applications

Developing a Framework for Evaluating the Patient Engagement, Quality, and Safety of Mobile Health Applications | Digital marketing pharma | Scoop.it
This issue brief describes criteria for evaluating mobile apps for high-need, high-cost populations based on their potential to improve patient engagement and on their quality and safety, as well as results of their efforts to test and refine those...
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The validity of using smartphone sensors to measure clinical outcomes

The validity of using smartphone sensors to measure clinical outcomes | Digital marketing pharma | Scoop.it
Due to the increasing miniaturization of sensors and circuitry, smartphones have been able to leverage multiple inbuilt sensors to enhance user experience and provide other features.  For example,
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Digital Health Tools Report : 59% of digital health users have a chronic condition. Only 7% of them use a disease management device/app

Digital Health Tools Report : 59% of digital health users have a chronic condition. Only 7% of them use a disease management device/app | Digital marketing pharma | Scoop.it
The HealthMine Digital Health Report The objective of the HealthMine Digital Health Report is to give health plan sponsors (payers and employers) insight into the adoption and impact of digital health tools. Using digital health tools in primary care could save the US healthcare system $10 billion annually. As the aging population and prevalence of chronic disease in America grows, internet-connected health devices and applications can help support primary and specialty healthcare and lower healthcare costs for consumers. To get the full report, complete the form below. HealthMine Digital Health Report HealthMine Digital Health Report
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Leveraging Social Media to Promote Cancer Awareness via Twitter

Leveraging Social Media to Promote Cancer Awareness via Twitter | Digital marketing pharma | Scoop.it

Background: As social media becomes increasingly popular online venues for engaging in communication about public health issues, it is important to understand how users promote knowledge and awareness about specific topics.

Objective: The aim of this study is to examine the frequency of discussion and differences by race and ethnicity of cancer-related topics among unique users via Twitter.

Methods: Tweets were collected from April 1, 2014 through January 21, 2015 using the Twitter public streaming Application Programming Interface (API) to collect 1% of public tweets. Twitter users were classified into racial and ethnic groups using a new text mining approach applied to English-only tweets. Each ethnic group was then analyzed for frequency in cancer-related terms within user timelines, investigated for changes over time and across groups, and measured for statistical significance.

Results: Observable usage patterns of the terms "cancer", "breast cancer", "prostate cancer", and "lung cancer" between Caucasian and African American groups were evident across the study period. We observed some variation in the frequency of term usage during months known to be labeled as cancer awareness months, particularly September, October, and November. Interestingly, we found that of the terms studied, "colorectal cancer" received the least Twitter attention.

Conclusions: The findings of the study provide evidence that social media can serve as a very powerful and important tool in implementing and disseminating critical prevention, screening, and treatment messages to the community in real-time. The study also introduced and tested a new methodology of identifying race and ethnicity among users of the social media. Study findings highlight the potential benefits of social media as a tool in reducing racial and ethnic disparities.


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Pharma Guy's curator insight, May 15, 8:09 AM

Also read: "#BCSM Twitter Chat is an Effective Tool for Breast Cancer Patient Education & Support"; sco.lt/8gZy1B

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How pharma companies can better understand patients | McKinsey & Company

How pharma companies can better understand patients | McKinsey & Company | Digital marketing pharma | Scoop.it
Consumers have access to more healthcare information than ever. Here’s how pharmaceutical companies can better understand the way people make decisions about their care.
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The 5 Cs of Digital Marketing

The 5 Cs of Digital Marketing | Digital marketing pharma | Scoop.it
"Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance
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