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Research Finds Health Care Content Marketing Lags Two Years Behind

Research Finds Health Care Content Marketing Lags Two Years Behind | Digital marketing pharma | Scoop.it
Recent research finds that health care content marketing lags two years behind trends in overall content marketing, pointing up great opportunities for growth.
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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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Got a Minute? How Our Use of Communication Apps Changes by the Hour

Got a Minute? How Our Use of Communication Apps Changes by the Hour | Digital marketing pharma | Scoop.it
79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.
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The Rise of the Digital Caregiver - Edelman

The Rise of the Digital Caregiver - Edelman | Digital marketing pharma | Scoop.it
With the surge of consumers scouring the Internet for health information, why are many companies forgetting about the caregiver?
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Mobile diabetes intervention reduced HbA1c 2 percentage points more than standard of care

Mobile diabetes intervention reduced HbA1c 2 percentage points more than standard of care | Digital marketing pharma | Scoop.it
In late 2014, MobiHealthNews reported that Atlanta-based diabetes management company Rimidi was piloting its software in a 129-patient RCT with Desert Oasis Healthcare, part of Heritage California ACO, a pioneer ACO.
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Health Consumers Happy With Doctor Visits, But Want More Technology Options

Health Consumers Happy With Doctor Visits, But Want More Technology Options | Digital marketing pharma | Scoop.it
Health Populi covers the intersection of health, economics, technology and people – focusing on the growing role of patients, consumers and caregivers in the health/care ecosystem
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Learn How People Use Your App - An App Analytics Tools Round-Up

Learn How People Use Your App - An App Analytics Tools Round-Up | Digital marketing pharma | Scoop.it
It's not all about downloads: You need to learn how, when, where and by what kind of audience your app is used. Here are app analytics tools to help you.
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FDA outlines cybersecurity recommendations for medical device manufacturers

FDA outlines cybersecurity recommendations for medical device manufacturers | Digital marketing pharma | Scoop.it
The U.S. Food and Drug Administration today issued a draft guidance outlining important steps medical device manufacturers should take to continually address cybersecurity risks to keep patients safe and better protect the public health. The draft guidance details the agency’s recommendations for monitoring, identifying and addressing cybersecurity vulnerabilities in medical devices once they have entered the market. The draft guidance is part of the FDA’s ongoing efforts to ensure the safety and effectiveness of medical devices, at all stages in their lifecycle, in the face of potential cyber threats.
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Security Report says 86% of health apps fail security tests

Security Report says 86% of health apps fail security tests | Digital marketing pharma | Scoop.it

According to a report from Arxan Technologies, a leading provider in application protection solutions, The majority of mobile health and finance apps contain critical security vulnerabilities. 90 percent of the mobile health and finance apps tested had at least two of the Open Web Application Security Project (OWASP) Mobile Top 10 Risks. More than 80 percent of the health apps tested that were approved by the US Food and Drug Administration (FDA) or the UK National Health Service (NHS) were also found to have at least two of the OWASP Mobile Top 10 Risks.

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Beyond Fitness Trackers At CES: Tiny Wearable Biosensor Continuously Monitors Your Body Chemistry

Beyond Fitness Trackers At CES: Tiny Wearable Biosensor Continuously Monitors Your Body Chemistry | Digital marketing pharma | Scoop.it

Imagine, throughout your day, you could know exactly what your body chemistry was up to. More specifically, imagine if the information from your body could instantly go to your doctor and he could make a diagnosis of what your body was doing or what was wrong.

It’s nearly here. Today at CES 2016, a company called Profusa demonstrated a wearable biointegrated sensor,Lumee, that allows for long-term continuous monitoring of your body chemistry. This wearable smart tech device provides actionable data on your body’s key chemistry in one continuous data stream which changes the way we will monitor our health.

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The digital revolution: eight technologies that will change health and care

The digital revolution: eight technologies that will change health and care | Digital marketing pharma | Scoop.it

The past decade has seen rapid development and adoption of technologies that change the way we live. But which technologies will have a similarly transformative impact on health and care?

The King’s Fund has looked at some examples of innovative technology-enabled care that are already being deployed in the NHS and internationally to transform care. Now, we examine the technologies most likely to change health and care over the next few years.


Via eMedToday
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Your Patient Engagement Team's curator insight, January 5, 11:44 AM

A good look at the crossroads of digital technology and healthcare applications that we will see in the coming years. 

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Why 2016 Will Be The Year Of Mass Wearables Adoption

Why 2016 Will Be The Year Of Mass Wearables Adoption | Digital marketing pharma | Scoop.it

In the last 12 months, wearables have been a constant topic of conversation. The reaction has been mixed with some early adopters smugly telling anyone who listens that they were right and others—even the biggest fanboys—hedging their bets. According to Forrester Research, one in five U.S. adults either owns or has used a wearable and the market is poised to be one of the big tech earners of 2016.In 2014, only 10% of American adults admitted to having a wearable device. The Apple Watch was still a in production (announced in September 2014) and Fitbit was the poster child for a new wearable generation, but wearables were being hyped as the device that would break out in a big way in 2015.


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Denise Silber's curator insight, December 12, 2015 6:14 PM
Wearables will continue to grow...They will continue to be left behind as well for all the reasons we know...although the net result will be up. Let's watch and see.
C. CHAMBET-FALQUET's curator insight, December 18, 2015 10:32 AM

This kind of article should be stored and reviewed in 2021.

Reading these lines, It seems that customer engagement is evident. After the fist wave of adoption, the key driver will be : what's my personal benefit compared to the drawbacks of wearing this wearable all day (and even night) long.

It will be the right moment to note that virtual data benefits does not fit the physical convenience drawbacks.

And then we will talk some more about customer engagement !

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Potentially appropriate for Pharma marketers : Facebook allows Pages to set estimated response time

Potentially appropriate for Pharma marketers : Facebook allows Pages to set estimated response time | Digital marketing pharma | Scoop.it

A new feature rolled out by Facebook this month is a boon for healthcare marketers who can't always reply to messages immediately: Response Time Display. Pages have an automatic response time display already, but now marketers can change the promise they want to make to their audiences. 

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Pharma largely absent from MIT spinoffs list of best health tools

Pharma largely absent from MIT spinoffs list of best health tools | Digital marketing pharma | Scoop.it
An initial list of consumer health tech deemed essential by MIT and Harvard doctors is short on pharma-backed apps.
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MD Anderson Using Apple Watch to Integrate Behavioral Health Data into Cancer Care

MD Anderson Using Apple Watch to Integrate Behavioral Health Data into Cancer Care | Digital marketing pharma | Scoop.it

As the director of behavioral medicine at Camden, N.J.-based MD Anderson Cancer Center at Cooper, Cori McMahon is familiar with the physical symptoms of cancer treatment, but perhaps even more intimately familiar with the emotional symptoms, such as feelings of depression and anxiety. A new pilot study of breast cancer patients at MD Anderson Cancer Center at Cooper is leveraging wearable technology to address some of these facets of the patient experience, with the ultimate goal of improving patients’ quality of life during treatment.“We’re hoping to improve the sense of control that patients feel during treatment. What often happens when you are diagnosed with cancer is that you feel as if you have lost control of a great deal, if not most, of your life,” McMahon says, referring to the nine-month pilot study that involves 30 breast cancer patients. McMahon, who, along with her team, provides psychology support to the oncology patients at Cooper, is aware of the impact of integrating behavioral health into cancer care. “Through this project, I’m hoping that it moves the patient from being a passive recipient of their medical care to being an active participant in their medical care,” she says.


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Debunking common myths about healthcare consumerism | McKinsey on Healthcare

Debunking common myths about healthcare consumerism | McKinsey on Healthcare | Digital marketing pharma | Scoop.it

Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market.

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Patient engagement in a digital environment

Patient engagement in a digital environment | Digital marketing pharma | Scoop.it
In a shifting health care landscape, nontraditional players are trying to frame patient engagement strategies that are focused on providing patients solutions that are coordinated, convenient, customized, and accessible.
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European Commission forms group to create guidelines for health app data quality

European Commission forms group to create guidelines for health app data quality | Digital marketing pharma | Scoop.it
The European Commission has formed a working group that will create guidelines to evaluate the accuracy and reliability of health app data. The group’s first meeting will be in March.
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Big Pharma's bet on Big Data creates opportunities and risks | Reuters

Big Pharma's bet on Big Data creates opportunities and risks | Reuters | Digital marketing pharma | Scoop.it
Novartis wants every puff of its emphysema drug Onbrez to go into the cloud.
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MHealth - FDA: Why Apple dumbs down your smartphone

MHealth - FDA: Why Apple dumbs down your smartphone | Digital marketing pharma | Scoop.it
The FDA's regulatory policies are hindering the innovation of useful medical smartphone apps.
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6 months controlled study results show no clinical or economic benefit from digital health monitoring

6 months controlled study results show no clinical or economic benefit from digital health monitoring | Digital marketing pharma | Scoop.it
The results are in for the Scripps Translational Science Institute’s Wired For Health study, and there’s no sugar-coating it: they’re disappointing for those working in digital health.
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Why are only 8-9% of pharma brands monitoring social media?

Why are only 8-9% of pharma brands monitoring social media? | Digital marketing pharma | Scoop.it

Via COUCH Medcomms
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Lack of expertise limits pharma's Facebook use

Lack of expertise limits pharma's Facebook use | Digital marketing pharma | Scoop.it

The reasons are not necessarily the ones you'd expect. “I rarely hear concerns over the regulatory environment [anymore],” says Trish Nettleship, global director multichannel marketing, director social media and influence, UCB. Indeed, she cites a lack of expertise and resources and the inability to track ROI as far greater hurdles. “Attracting strong social-media talent is a struggle across many industries, but we are now competing with the likes of Google, Apple and start-ups.” 

 
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2016 Trends impacting design, business, government and society

Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and bus…
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research2guidance report - mHealth App Economics 2015

research2guidance report - mHealth App  Economics 2015 | Digital marketing pharma | Scoop.it

The mHealth App Developer Economics 2015, which has been conducted for the fifth time this year is the largest global study on mHealth app publishing. It is focused on the current status of mHealth app market and outlook of market trends in the next five years. This year more than 5,000 mHealth app developers, healthcare professionals have participated sharing their experiences and views on the market.

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PwC report : Top health industry trends and issues 2016

PwC report : Top health industry trends and issues 2016 | Digital marketing pharma | Scoop.it
Every year, PwC’s Health Research Institute names the top issues that will shape the US health industry in the year to come.
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