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Research Finds Health Care Content Marketing Lags Two Years Behind

Research Finds Health Care Content Marketing Lags Two Years Behind | Digital marketing pharma | Scoop.it
Recent research finds that health care content marketing lags two years behind trends in overall content marketing, pointing up great opportunities for growth.
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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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Assessment of Web-Based Consumer Reviews as a Resource for Drug Performance

Assessment of Web-Based Consumer Reviews as a Resource for Drug Performance | Digital marketing pharma | Scoop.it

Some health websites provide a public forum for consumers to post ratings and reviews on drugs. Drug reviews are easily accessible and comprehensible, unlike clinical trials and published literature. Because the public increasingly uses the Internet as a source of medical information, it is important to know whether such information is reliable.

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Health Coaching for Patients With Chronic Illness

Health Coaching for Patients With Chronic Illness | Digital marketing pharma | Scoop.it
The article describes health coaching, which is an approach to providing patients and families with the skills to help themselves in partnership with their physician. The article includes examples of health coaching to demonstrate to primary care physicians how to initiate coaching models in their practices.

Via Giovanna Marsico, Lionel Reichardt / le Pharmageek, Adrian Adewunmi Ph.D
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This Device Diagnoses Hundreds of Diseases Using a Single Drop of Blood

This Device Diagnoses Hundreds of Diseases Using a Single Drop of Blood | Digital marketing pharma | Scoop.it
Med tech incubator DMI just won the Nokia Sensing XChallenge with a sensor that can accurately diagnose hundreds of diseases from a single drop of blood.
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Study: Exercise app use decreases BMI and shows causation beyond correlation

Study: Exercise app use decreases BMI and shows causation beyond correlation | Digital marketing pharma | Scoop.it
The results presented in this study suggest that apps, as intervention delivery systems, have the potential to significantly improve population exercise levels and may thus have a significant impact on future public health outcomes,” the researchers wrote.
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Gaming and wearables: The behaviour behind rewards and motivations

Gaming and wearables: The behaviour behind rewards and motivations | Digital marketing pharma | Scoop.it
ou may think of wearable tech as just a fitness band and an app to accompany it. But many elements that make up your overall experience with a wearable; like badges, points, showing your progress and providing support, are all also key ingredients in what makes a good game. The question is, are these game mechanics actually being used to create compelling experiences? Or are we throwing meaningless badges out into the ether in the misguided hope someone will be motivated to run a 10k in exchange for one?
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Does mobile health technology help the heart?

Does mobile health technology help the heart? | Digital marketing pharma | Scoop.it
Wearable health trackers and Smartphone apps have taken the world by storm in recent years. Around 20% of Smartphone users have one or more health apps on their device, and a 2014 report by Nielsen found 1 in 6 of us use wearable technology - such as fitness trackers - on a daily basis.

According to the authors of the American Heart Association (AHA) statement - including Lora E. Burke of the University of Pittsburgh, PA - the most popular self-monitoring devices and apps are those that track physical activity or heart rate. But do such technologies have a direct impact on heart health?

For their study, Burke and colleagues reviewed a number of meta-analyses and randomized clinical trials of mobile health technologies that had been conducted over the past 10 years.

They investigated how such technologies influenced improvement in risk factors for heart health, as determined by the AHA's Life's Simple 7: eating healthily, increasing physical activity, weight management, avoidance of tobacco smoke, reducing blood sugar, cholesterol control and blood pressure control.

Via Alex Butler
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Is Pharma Keeping up with the Kardashians? | Klick Health

Is Pharma Keeping up with the Kardashians? | Klick Health | Digital marketing pharma | Scoop.it

On July 19th, Kim Kardashian posted a photo of herself to her Instagram feed holding a bottle of DICLEGIS®, an FDA approved treatment for morning sickness.  What ensued was a virtual firestorm of controversy over celebrity endorsements of drugs and the regulatory questions surrounding a branded post on a platform that has limited characters for disclosing endorsements and providing fair balance

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Rescooped by Olivier Delannoy from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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In US, UK, and Germany, top 10 pharma apps make up 66 percent of downloads

In US, UK, and Germany, top 10 pharma apps make up 66 percent of downloads | Digital marketing pharma | Scoop.it
Sixty-six percent of all pharma app downloads in the United States, the United Kingdom, and Germany, were downloads of the top 10 apps according to an infographic recently released by German app company SmartPatient (not to be confused with Roni Zeiger-founded online patient community SmartPatients).

Via Philippe Marchal/Pharma Hub, eMedToday
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Strategy, not technology, drives digital transformation - Deloitte

Strategy, not technology, drives digital transformation - Deloitte | Digital marketing pharma | Scoop.it

What’s the most important driver of organizational digital maturity—social, mobile, analytics, or cloud? None of the above, according to the latest MIT Sloan Management Review and Deloitte digital business study. Research infographic and podcast


Via Bonnie Hohhof
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Laura Luckman Kelber's curator insight, August 7, 10:22 AM

Strategy always pays off

Jean-Guy Frenette's curator insight, August 10, 11:39 AM

PDGPlan

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Harvard researchers tested 23 online ‘symptom c...

Harvard researchers tested 23 online ‘symptom c... | Digital marketing pharma | Scoop.it
Ever asked the Internet what your symptoms mean and gotten a response that seemed wacky or totally off base?
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FDA expands Proteus Digital Health’s clearance to include measuring medication adherence

FDA expands Proteus Digital Health’s clearance to include measuring medication adherence | Digital marketing pharma | Scoop.it
Proteus Digital Health has received an update to its FDA 510(k) clearance for its digital medicine platform, adding a new indication to the clearance.
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Goodbye vanity URLs | implication for pharma ads and branded websites

Goodbye vanity URLs | implication for pharma ads and branded websites | Digital marketing pharma | Scoop.it
On April 1st, 2008 Google policy was updated and required that all ads display URLs must match its destination URL. However, in the pharmaceutical world...
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Educational needs and channel preferences of EU cardiologists

Educational needs and channel preferences of  EU cardiologists | Digital marketing pharma | Scoop.it
“Helping European cardiologists keep up to date. How they choose to do that is changing fast, however, as digital channels create new options for learning, as opportunities to attend conferences are affected by transparency in the...”
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Fundamentals for patient adherence apps : the Hook model

How to Drive Growth by Making Your Product More Addictive - Marketing & Growth Hacking - Medium

How do you improve retention? Well, you need to keep bringing users back. The problem is, users don’t do this by themselves. Human behaviour is incredibly hard to change, and we need to rewire brains. We need to create habits.

In the following post, I’ll show you how to build habits around your product by critiquing a real-life startup. On the way, I’ll introduce you to a proven habits model and reveal a handful of tactics that can be applied to any product.

Olivier Delannoy's insight:

Although the article describes how the Hook model applies to consumer apps, there is no doubt the same approach should be considered for any marketers willing to build a patient adherence app.

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Pillpack App Could Finally Get People to Take Their Medicine

Pillpack App Could Finally Get People to Take Their Medicine | Digital marketing pharma | Scoop.it
About half of Americans fail to take medication as prescribed, and 20 to 30 percent of them never even fill the prescription.
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Cátia Santos's curator insight, August 24, 7:18 PM

Simplify is the way to go, don't you think?

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AHA statement on mobile health released (summary) - iMedicalApps

AHA statement on mobile health released (summary) - iMedicalApps | Digital marketing pharma | Scoop.it
The American Heart Association has released a comprehensive scientific statement reviewing the use of mobile health technology in heart disease prevention.
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2015 Healthcare IT Vision: Top 5 eHealth Trends

Read about the five key Health IT trends and innovations shaping the business landscape in 2015 and beyond according to Accenture’s Healthcare Technology Visio…
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Intel launches a network to enable personalized cancer treatments

Intel launches a network to enable personalized cancer treatments | Digital marketing pharma | Scoop.it
The Collaborative Cancer Cloud is a precision medicine analytics platform that allows institutions to securely share patient genomic, imaging, and clinical data for potentially lifesaving discoveries. It will enable large amounts of data from sites all around the world to be analyzed in a distributed way, while preserving the privacy and security of that patient data at each site.
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Accenture: 51 percent of digital health startups fail within two years

Accenture: 51 percent of digital health startups fail within two years | Digital marketing pharma | Scoop.it
About half of all US digital health startups fail within two years of launching, according to an Accenture report that analyzed 900 healthcare IT start-ups. For comparison, a Bureau of Labor Statistics report shows that between 1994 and 2009, at the two year mark, between 20 percent and 26 percent of startups across all fields failed.
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Engaging patients with rare diseases in online community research

Engaging patients with rare diseases in online community research | Digital marketing pharma | Scoop.it
Flexing your approach to online market research to engage patients who are be better connected both in the offline and digital world than expected.There’s a common misconception that the prospect of joining an online research community, for patients suffering with rare diseases, will be a unique enticing and exclusive opportunity for them.  One assumes that they will be isolated and very eager to share their stories and to connect with individuals who’ve had similar experiences to them. We’ve of
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Stéphanie Chevrel's curator insight, August 12, 4:04 AM

In creating a community for patients with a rare condition, these individuals may already be very well connected both in the offline and digital world.

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Health Vlogs as Social Support for Chronic Illness Management

Health Vlogs as Social Support for Chronic Illness Management | Digital marketing pharma | Scoop.it
Studies have shown positive impact of video blogs (vlogs) on patient education. However, we know little on how patient-initiated vlogs shape the relationships among vloggers and viewers. We qualitatively analyzed 72 vlogs on YouTube by users diagnosed ...

Via Marie Ennis-O'Connor
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Ipsos Healthcare | Digital Doctor Report 2015

Ipsos Healthcare | Digital Doctor Report 2015 | Digital marketing pharma | Scoop.it
Ipsos Healthcare’s research into how Doctors feel about digital health, and how they see its role developing in the future.
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Laurent FLOURET's curator insight, August 4, 9:05 AM

"I do not trust an app developed by pharma" - 40% of Doctors... Clearly need to build credibility here...

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AstraZeneca and Vida Health launch new app for heart attack recovery

AstraZeneca and Vida Health launch new app for heart attack recovery | Digital marketing pharma | Scoop.it
The live digital coaching program is designed to take patients from bedside to treadmill.
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How digital health apps can become a change agent for healthcare - Thoughts from the Centre

How digital health apps can become a change agent for healthcare - Thoughts from the Centre | Digital marketing pharma | Scoop.it
In our report Connected Health: How digital technology is transforming health and social care we highlighted the increasing pervasiveness of health apps and an urgent need to help patients and clinicians understand the efficacy and effectiveness of individual apps. We noted that, depending on definition, there are more than 100,000...
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Social surpasses print for news: Oxford’s Reuters Institute

Social surpasses print for news: Oxford’s Reuters Institute | Digital marketing pharma | Scoop.it
Some of the highlights of the report:
46% access news on their smartphone weekly or more often. This news is usually viewed in a mobile browser rather than an app – a finding that fits with the finding of social discovery.
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