If diabetes is a social disease then surely the cure can be a social one too? But not really, because Web and phone based contacts, relating to diabetes life management had a very little effect on haemoglobin A1c (HbA1c). And neither did the hi-tech interventions really influence, in any significant way the multiple facets of diabetes management. Traditional treatment continues to be the best way forward for diabetes sufferers.
Recently, Inspire passed a milestone: five million posts written by the patients and caregivers in our online health community.
The sheer volume of activity in the community—about three New York Times’s—worth of words written around the clock each day—makes it just about impossible to read every word, but we see certain themes stand out. Here they are:
Conclusions There is an extensive body of literature examining the use of social media in patient and caregiver populations. Much of this work is descriptive; however, with such widespread use, evaluations of effectiveness are required. In studies that have examined effectiveness, positive conclusions are often reported, despite non-significant findings.
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.
Olivier Delannoy's insight:
What can this new insight and teens campaign from a leading company like Coca-cola learn to healthcare marketers ? Mobile engaging/social customer experience first [for teens at least]
Despite 75 percent owning personal smartphones, only a quarter of nurses at acute care hospitals have a smartphone available to support their nursing work, according to a survey by Voalte, which markets a smartphone-based secure hospital...
NEW YORK (Reuters Health) - The importance of health literacy hit home for Lisa Gualtieri when a Cambodian refugee diagnosed with cancer asked her to act as a patient advocate.She played the role of a (Health sites too complex, full of cliches: study...
Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using...
A recent survey by Deloitte found that 43 percent of doctors use smartphones or tablets for clinical purposes, which the firm suggested included EHR access, e-prescribing, and physician-to-physician communication.
Multichannel Marketing in Healthcare: Industry Perspectives. This free report is intended to support understanding of how multichannel marketing is evolving within the healthcare industry, including trends, advances and obstacles.
Physicians and managers should consider assessing the quality and effectiveness of their existing patient communication skills. The last time most physicians focused on their patient communication skills was back in medical school.