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Scooped by Olivier Delannoy onto Digital marketing pharma |
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What if you build a great online eDetailing portal and then nobody shows up? That is the quagmire awaiting most drug companies as they shift money into digital marketing. At the heart of this shift...
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If diabetes is a social disease then surely the cure can be a social one too? But not really, because Web and phone based contacts, relating to diabetes life management had a very little effect on haemoglobin A1c (HbA1c). And neither did the hi-tech interventions really influence, in any significant way the multiple facets of diabetes management. Traditional treatment continues to be the best way forward for diabetes sufferers. Delete the scoop?
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Recently, Inspire passed a milestone: five million posts written by the patients and caregivers in our online health community. The sheer volume of activity in the community—about three New York Times’s—worth of words written around the clock each day—makes it just about impossible to read every word, but we see certain themes stand out. Here they are: 
hugh mcclung's curator insight,
May 22, 9:17 PM
Take away for Pharma
"Patients are less cynical about pharma companies than you’d think. Patients want the medical system to work for them. They want pharma companies to make the drugs that help them and their loved ones. When we started Inspire, we were warned that patients would be overwhelmingly negative about pharma companies. This is simply not what we see. What we do see is a lot of discussion about how to optimize treatment, and a genuine interest among patients to best to benefit from their treatments." Delete the scoop?
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New Digital Influencers: The Coming Youthquake by @briansolis: http://t.co/Adqh4OA9C2
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Conclusions There is an extensive body of literature examining the use of social media in patient and caregiver populations. Much of this work is descriptive; however, with such widespread use, evaluations of effectiveness are required. In studies that have examined effectiveness, positive conclusions are often reported, despite non-significant findings. Delete the scoop?
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As the drug industry gets ready to invest more money into digital marketing to cut costs and increase efficiencies they have a lot of tactic available to them. Digital marketing, today, isn't just...
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hugh mcclung's curator insight,
May 19, 2:23 AM
This is an interesting overview of the New Pharma strategic model. As related to e detailing
Summary:
Edetailing is also a program of promotion that is often not rightly understood in its potential. That will lead to detailing on tablet(computers) in the same manner as on carbon paper, not using its potential to intensify engagement and relationship. Without the right understanding and design of this instrument, one will throw away investments. It might even lead to objected use on the part of physicians, leading to closed doors whereas the opposite was a “promise.” Delete the scoop?
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The lead researcher of a study says apps have potential for improving pain management, but stricter oversight is needed. The FDA is considering some regulations.
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Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent. Delete the scoop?
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There is a lot of data on the numbers of people who search for online health information but what seems to be missing is a clearer picture of how many websites people go to for health information a...
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How can the number health portal make itself relevant to advertisers again ? That seems to be the question as the CEO of Web MD is stepping down among the drop in pharma online advertising which w...
Olivier Delannoy's insight:
Some good insights on pharma - 3rd party healthcare popular platforms relationships Delete the scoop?
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Via Ricard Robledo 
Ricard Robledo's curator insight,
May 6, 5:18 PM
Pharma Digital transformation is needed to embrace this new commercial model
hugh mcclung's curator insight,
May 7, 8:24 PM
Great report. Pharma need to move beyound selling pills to selling services with a focus on chronic diseases and adherence stratetgy. Digital can materially assist in this objectve. Delete the scoop?
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Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.
Olivier Delannoy's insight:
What can this new insight and teens campaign from a leading company like Coca-cola learn to healthcare marketers ? Mobile engaging/social customer experience first [for teens at least]
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Despite 75 percent owning personal smartphones, only a quarter of nurses at acute care hospitals have a smartphone available to support their nursing work, according to a survey by Voalte, which markets a smartphone-based secure hospital...
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NEW YORK (Reuters Health) - The importance of health literacy hit home for Lisa Gualtieri when a Cambodian refugee diagnosed with cancer asked her to act as a patient advocate.She played the role of a (Health sites too complex, full of cliches: study...
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Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using...
Mat Beca's curator insight,
May 17, 4:04 PM
Comment générer de l'engagement pour la pharma? La réponse n'est pas ici mais c'est vrai qu'il y a une opportunité à saisir...
hugh mcclung's curator insight,
May 17, 8:07 PM
Summary statement
"For Novartis, the message is highly controlled. If in the past, pharma communication was a one-way dialogue via glossy brochures with little opportunity for stakeholders to respond, the digital age of healthcare engagement appears to have bypassed Novartis, at least as far as its corporate communications activities go"
Pharma need to enter the patient engagement. One recent quote
" Patient Engagement is the Bigest BlockBuster Drug of the Century" Delete the scoop?
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Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.
hugh mcclung's curator insight,
May 17, 8:13 PM
Summary:
"Nearly three out of four respondents (74%) said they'd been conservative in their use of social media to date. Asked about the appropriateness of using different channels, respondents were most comfortable with YouTube (68% called it acceptable, followed by LinkedIn (62%) and Facebook (60%, even though many after comments were mandated). Respondents were twitchy about text messaging (49%), Twitter (42%) and Flickr (32%)" The future of internet rests with mobile and really mobile video. Pharmas need to address the use of video for patient engagement as the key platform. TV DTC is dead 
Jose Francisco Martinez Rocha's curator insight,
May 19, 4:56 PM
Entre los canales de medios sociales, los ejecutivos de la salud se sienten más cómodos con YouTube y menos cómodo con Twitter, un estudio sugiere. Delete the scoop?
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A recent survey by Deloitte found that 43 percent of doctors use smartphones or tablets for clinical purposes, which the firm suggested included EHR access, e-prescribing, and physician-to-physician communication.
Antoine POIGNANT, MD's curator insight,
May 16, 12:04 PM
Presque un médecin sur deux... Budget digital moyen < 10 % au maximum !!! Un bel avenir pour http://www.meditailing.com ;-)
hugh mcclung's curator insight,
May 16, 8:54 PM
And 63% of doctor use mobile for medical reference. The conclusion is that Pharma's need to interact with doctor via mobile devices Delete the scoop?
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Brand marketers have to recognize that we're dealing with groups of empowered consumers that have the ability to ignore our brand messages, content is king
hugh mcclung's curator insight,
May 16, 9:15 PM
For Pharma's a branded web site remains a high priorty. However, most Pharma web sites are outdated with too technical terms.
The key
For marketers, Magnetic Content is any kind of content we create on behalf of our brand—whether in the form of an advertisement, a YouTube video, an online game, a Facebook page, a Twitter promotion, or a mobile app—that has the effect of attracting consumers toward your brand and leads to increasingly higher levels of brand engagement Delete the scoop?
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While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on TwitterIt is quite an obvious fact that Twitter has become a very important tool for pharmac...
Jose Francisco Martinez Rocha's curator insight,
May 19, 5:01 PM
Aunque Pfizer es líder en seguidores, Sanofi EE.UU. a la cabeza # de tweets y Novartis es líder en participación en TwitterIt es todo un hecho evidente de que Twitter se ha convertido en una herramienta muy importante para pharmac Delete the scoop?
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hugh mcclung's curator insight,
May 13, 8:42 PM
Thei survey supports the conclusion that doctors are using smartphone in huge numbers. Over 75% of doctors in the US are using smartphone at work. What is surprising is the number of doctors using smartphones to make RX decisions from smartphone Delete the scoop?
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Health industry heavyweight Bayer HealthCare is keen to get closer to startups, with a just-announced incubator and new "Grants4Apps" scheme in Germany.
hugh mcclung's curator insight,
May 11, 9:23 PM
this is a brilliant way for Pharma to enter into the digital world. Technologies to fund include
Examples of areas Bayer’s interested in include: Patient complianceHealthcare professionals in clinical problem solvingDiagnosis of medical conditionsWomen’s healthPatient empowermentOver the counter productsOncology, gynaecology, cardiology, hematology, radiologyClinical trialsResearch laboratory workDelete the scoop?
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Multichannel Marketing in Healthcare: Industry Perspectives. This free report is intended to support understanding of how multichannel marketing is evolving within the healthcare industry, including trends, advances and obstacles. Delete the scoop?
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Physicians and managers should consider assessing the quality and effectiveness of their existing patient communication skills. The last time most physicians focused on their patient communication skills was back in medical school.
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This week comScore released some numbers from its new Media Metrix Multi-Platform product and they highlight the effect that mobile is having on popular health sites.
hugh mcclung's curator insight,
May 6, 8:41 PM
Why do you need to be in mobile in mhealth. Because that is where people go to find health information on their mobile. For example 56% of people visit webmd on their mobile
#31WebMD in world with 56% reach #41Everyday Healthy in world with 43%
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