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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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Roche Oncology Pursuit: ASCO 2015/Twitter Edition

Roche Oncology Pursuit: ASCO 2015/Twitter Edition | Digital marketing pharma | Scoop.it
Roche Oncology Pursuit is an online Twitter-based quiz designed to test users on their oncology knowledge and introduce them to new oncology-related material during the period of the ASCO15 Annual Meeting.
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Mobile Health and Data Safety: Convenience vs. Privacy

Mobile Health and Data Safety: Convenience vs. Privacy | Digital marketing pharma | Scoop.it
Technology may be revolutionizing the healthcare industry, but while mobile health applications and cloud-based management are convenient, many think they may be compromising the privacy of healthcare data.
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Harvard doctors argue the digital phenotype wil...

Harvard doctors argue the digital phenotype wil... | Digital marketing pharma | Scoop.it
Harvard doctors argue the digital phenotype will change healthcare | mobihealthnews on Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English) curated by Celine Sportisse...
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Apple ResearchKit: Three Reasons For Pharma To Be Optimistic

Apple ResearchKit: Three Reasons For Pharma To Be Optimistic | Digital marketing pharma | Scoop.it
At Apple’s much-anticipated Watch launch event in San Francisco yesterday they delivered what was largely a surprise announcement. For months there has been speculation about the Watch and its possible implications and applications for health. Recently these expectations had been diminished by leaked reports of greatly scaled back integrated sensor technology..

Via Alex Butler
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Study: 59% of women make healthcare decisions for others. But totally lack trust in pharma

Study: 59% of women make healthcare decisions for others. But totally lack trust in pharma | Digital marketing pharma | Scoop.it
The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes 
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Finally! Facebook topic insights

Finally! Facebook topic insights | Digital marketing pharma | Scoop.it
Data Privacy Now, before the Facebook Privacy conspiracy theorists get wound up, the data coming through DataSift’s API is: Anonymized with no personal data available Limited to adults 18+ Only available on topics with 100+ posts in any query Until...
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Limits to social media patients and caregivers listening

Limits to social media patients and caregivers listening | Digital marketing pharma | Scoop.it
is one of only a few ways to get insights into what patients and caregivers truly think. These are spontaneous conversations about topics that matter to these patients and which convey their real, unfettered feelings. Even so, there are limits to what social listening can tell us.
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Mobile first Google algorithm and how it resonates with pharma brand websites

Mobile first Google algorithm and how it resonates with pharma brand websites | Digital marketing pharma | Scoop.it

Google provided a tool to help content owners test their sites and see if they will he helped or harmed with the algorithm update. We used the top 100 prescribed drugs list from Medscape and tested the top 10 to see how many were mobile optimized. The results weren’t brilliant.

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New Harris Poll study shows patients want to engage digitally with their physicians

New Harris Poll study shows patients want to engage digitally with their physicians | Digital marketing pharma | Scoop.it
A study conducted in March 2015 by Harris Poll (commissioned by eClinicalWorks®) of 2,000 U.S.
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AstraZeneca and PatientsLikeMe team up on real-world data - PMLiVE

AstraZeneca and PatientsLikeMe team up on real-world data - PMLiVE | Digital marketing pharma | Scoop.it

PatientsLikeMe has recruited AstraZeneca as its latest big pharma client as the two sign a new five-year agreement. 

Under the terms of the deal, AstraZenecawill use patient-reported data from PatientsLikeMe to help future its medicine development and help improve outcomes, with an initial focus on respiratory disease, lupus, diabetes and oncology.

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The Digital Divide in pharma

The Digital Divide in pharma | Digital marketing pharma | Scoop.it
Across Health blog: the Digital Divide in pharma: HCPs’ needs exceed pharma’s digital offerings, particularly in the medical space. Want to learn more?
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A Tale of Satisfied and Unsatisfied Digital Pharma Managers

A Tale of Satisfied and Unsatisfied Digital Pharma Managers | Digital marketing pharma | Scoop.it
Across Health blog: How do satisfied and dissatisfied pharma managers compare when it comes to defining the right channel mix? Want to learn more?
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The Customer Journey to Online Purchase – Think with Google

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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Accenture Report : Patients ready to use additional therapeutic services offered by pharma....when they are aware of it.

Accenture Report : Patients ready to use additional therapeutic services offered by pharma....when they are aware of it. | Digital marketing pharma | Scoop.it
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new report from @DeloitteUK : Connected healt How digital technology is transforming health and social care

new report from @DeloitteUK : Connected healt How digital technology is transforming health and social care | Digital marketing pharma | Scoop.it
With more than 100,000 health apps, rapid growth in wearables and 70 per cent of the UK population now owning a smartphone, there is no doubt that digital technology is set to revolutionise the future of health and social care.
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Quantified Self and four months of data. Now what? | Blog | Razorfish Healthware

Quantified Self and four months of data. Now what? | Blog | Razorfish Healthware | Digital marketing pharma | Scoop.it
Just like many other aspects of my life, I am late in the adoption of self-tracking tools, after a well-fought battle against my resistance to changing my habits. But maybe it is not too late, when you think about it.
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How pharmaceutical companies engage nurses online

How pharmaceutical companies engage nurses online | Digital marketing pharma | Scoop.it
With nurses being among the most digitally engaged healthcare professionals on social media, pharmaceutical companies are planning ways in which to engage with them better online.
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Top 5 Groundbreaking Mobile Health Solutions As of Today

Top 5 Groundbreaking Mobile Health Solutions As of Today | Digital marketing pharma | Scoop.it
See what mobile health apps have the highest potential in the mass market in 2015
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Aetna’s iTriage user survey finds minority use Apple Health, Google Fit

Aetna’s iTriage user survey finds minority use Apple Health, Google Fit | Digital marketing pharma | Scoop.it

Via Richard Meyer
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Will twitter Direct message new feature influence the way Pharma is using this channel ?

Will twitter Direct message new feature influence the way Pharma is using this channel ? | Digital marketing pharma | Scoop.it
Twitter announced a feature that enables users to receive any private message—even from people they don't follow. Previously, users would only get direct messages from users that followed them.
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Seniors want digital health

Seniors want digital health | Digital marketing pharma | Scoop.it
When seniors go online, the survey also showed that the top reason to do so was to find health information.
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The Value of Digital Transformation for Life Sciences

The Value of Digital Transformation for Life Sciences | Digital marketing pharma | Scoop.it
Digital disruption could unlock over $100 billion of commercial value in the pharma industry US over five years. Prepare for digital transformation.

Via Parag Vora
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David Avitabile's curator insight, April 17, 11:06 AM

Outstanding animated infographic from Accenture. I now have infographic envy.

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How to Write Content That Engages Mobile Reader...

How to Write Content That Engages Mobile Reader... | Digital marketing pharma | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.
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Ayogo raises $2.5M for customizable patient engagement app

Ayogo raises $2.5M for customizable patient engagement app | Digital marketing pharma | Scoop.it
Vancouver-based Ayogo has raised $2.5 million from Merck Global Health Innovation Fund (GHI), Excel Venture Management, and 7Wire Ventures for it’s patient engagement offering, an app called Empower.
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Survey Finds Patients Want a Deeper Digital Connection with Their Doctors

Survey Finds Patients Want a Deeper Digital Connection with Their Doctors | Digital marketing pharma | Scoop.it
Harris Poll survey examines public attitudes towards advances in patient engagement tools. eClinicalWorks also conducted a separate study looking at p
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