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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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Harvard researchers tested 23 online ‘symptom c...

Harvard researchers tested 23 online ‘symptom c... | Digital marketing pharma | Scoop.it
Ever asked the Internet what your symptoms mean and gotten a response that seemed wacky or totally off base?
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FDA expands Proteus Digital Health’s clearance to include measuring medication adherence

FDA expands Proteus Digital Health’s clearance to include measuring medication adherence | Digital marketing pharma | Scoop.it
Proteus Digital Health has received an update to its FDA 510(k) clearance for its digital medicine platform, adding a new indication to the clearance.
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Goodbye vanity URLs | implication for pharma ads and branded websites

Goodbye vanity URLs | implication for pharma ads and branded websites | Digital marketing pharma | Scoop.it
On April 1st, 2008 Google policy was updated and required that all ads display URLs must match its destination URL. However, in the pharmaceutical world...
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Educational needs and channel preferences of EU cardiologists

Educational needs and channel preferences of  EU cardiologists | Digital marketing pharma | Scoop.it
“Helping European cardiologists keep up to date. How they choose to do that is changing fast, however, as digital channels create new options for learning, as opportunities to attend conferences are affected by transparency in the...”
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AstraZeneca wins Pharma Grand Prix at Cannes

AstraZeneca wins Pharma Grand Prix at Cannes | Digital marketing pharma | Scoop.it

AstraZeneca's “Take it from a Fish” integrated digital campaign, whose elements included a series of videos in which two talking fish carry on a conversation about triglycerides, won the category's top prize. Created by DigitasLBI New York, the campaign also won a Silver Lion for its “Take it from a Fish” direct and promo activation, and a Bronze Lion for its related film

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Disease specific hashtags for communication about cancer care

Patients deserve access to reliable health information. Doctors have an ethical obligation to make finding accurate information easier. Using hashtags to organ…
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Healthcare Regional Marketing : The 6 Ps of Reg...

Healthcare Regional Marketing : The 6 Ps of Reg... | Digital marketing pharma | Scoop.it
The 6 Ps of regional market variability are the variation in key drivers, payer, provider, population, prescriber, product, and place.
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Most health-related websites send data to third parties

Most health-related websites send data to third parties | Digital marketing pharma | Scoop.it
Asking “Dr. Google” about a medical problem isn’t just a questionable way to get good answers — it’s also a potential security risk, according to research by Tim Libert, a University of Pennsylvania doctoral student, who was recently featured on...
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Chloe Paltrow's comment, June 15, 3:35 AM
It is very rarely known that pharma marketing or Life Science marketing can also be digital marketing. B3NET Bio http://www.b3netbio.com/ is one of digital marketing agency to deal with Life Science digital marketing worldwide.
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Pharmaceutical Companies and Their Drugs on Social Media: A Content Analysis of Drug Information on Popular Social Media Sites

Pharmaceutical Companies and Their Drugs on Social Media: A Content Analysis of Drug Information on Popular Social Media Sites | Digital marketing pharma | Scoop.it
Pharmaceutical companies and drugs on social media: content analysis of drug information http://t.co/zgvyIxheVg #pharma #SoMe
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Alexandre Gultzgoff's curator insight, June 8, 8:18 AM

a very pecise study of pharma's risks when communicating using social media and their auto-linkage to other contents capacity. conclusion: can do it, but require intense monitoring and strong comm plan

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The challenge of helping patients with chronic illness with mobile health

The challenge of helping patients with chronic illness with mobile health | Digital marketing pharma | Scoop.it
We’re on our way to thinking about how to support folks with debilitating, symptomatic chronic illness.
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Google Tests ‘Study Kit’ Apps To Collect Health Data Before Wider Launch Of Baseline Study This Year

Google Tests ‘Study Kit’ Apps To Collect Health Data Before Wider Launch Of Baseline Study This Year | Digital marketing pharma | Scoop.it
In July 2014, Google announced Baseline Study, a Google[x] “moonshot” that involves collecting and analysing diagnostics from people to paint a picture of “what it means to be healthy.” While Baseline Study started as a limited pilot with Duke University and Stanford University in July 2014 with 175 participants, TechCrunch has learned that Google is now preparing for the next stage of the project: a bigger launch for later this year.

As part of that, the company has confirmed that it is testing something called the “Study Kit,” the first apps that are being used to collect data.

Study Kit comes in the form of iOS and Android apps as well as a Chrome extension — all of which are currently only open to a limited number of registered participants in the Baseline pilot.

Via Alex Butler
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A chip placed under the skin for more precise medicine

A chip placed under the skin for more precise medicine | Digital marketing pharma | Scoop.it

It’s only a centimetre long, it’s placed under your skin, it’s powered by a patch on the surface of your skin and it communicates with your mobile phone. The new biosensor chip developed at EPFL is capable of simultaneously monitoring the concentration of a number of molecules, such as glucose and cholesterol, and certain drugs.

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Infographic: How Mobile Health Use Is Changing | Hospital EMR and EHR

Infographic: How Mobile Health Use Is Changing | Hospital EMR and EHR | Digital marketing pharma | Scoop.it
Mobile health apps and hardware offer intriguing possibilities, though it's hard for providers to tell what models and methods of use are going to stand out.
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AstraZeneca and Vida Health launch new app for heart attack recovery

AstraZeneca and Vida Health launch new app for heart attack recovery | Digital marketing pharma | Scoop.it
The live digital coaching program is designed to take patients from bedside to treadmill.
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How digital health apps can become a change agent for healthcare - Thoughts from the Centre

How digital health apps can become a change agent for healthcare - Thoughts from the Centre | Digital marketing pharma | Scoop.it
In our report Connected Health: How digital technology is transforming health and social care we highlighted the increasing pervasiveness of health apps and an urgent need to help patients and clinicians understand the efficacy and effectiveness of individual apps. We noted that, depending on definition, there are more than 100,000...
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Social surpasses print for news: Oxford’s Reuters Institute

Social surpasses print for news: Oxford’s Reuters Institute | Digital marketing pharma | Scoop.it
Some of the highlights of the report:
46% access news on their smartphone weekly or more often. This news is usually viewed in a mobile browser rather than an app – a finding that fits with the finding of social discovery.
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Google to discontinue black box SEM ad format

Google to discontinue black box SEM ad format | Digital marketing pharma | Scoop.it
Google black box format Why the Change? With the changes to the URL structure that Google is rolling out next month (July 2015), this ad format will no longer be available because the ads will be unable to support ad copies with two URLs...
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UK study shows how healthcare professionals use social media

This month I'll be presenting some of Creation Healthcare's latest research on UK healthcare professionals' use of social media, at the King's Fund Digital Health and Care Congress. I greatly admire t...
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Merck Manuals health guides go digital, and free

Merck Manuals health guides go digital, and free http://t.co/KiOiNiP07M
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Rules for Pharma paid promotion on social channels : summary

Sponsored posts and ads on social channels can produce much higher click through rates than display ads, at least partially due to the rich targeting options available on the channel. However, the social platforms all have very different policies in place when dealing with pharmaceutical products.

We talk with all the social platforms throughout the year just to stay on top of technical changes, demographic updates, and ad policy shifts. Here is a summary of the current “state of the nation” in social ads for pharmaceutical companies.

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2015 Social Oncology Project : new report available

2015 Social Oncology Project : new report available | Digital marketing pharma | Scoop.it
The 3rd annual Social Oncology Project Report was published ahead of the American Society of Clinical Oncology’s annual meeting, quantifying the scope and nature of digital conversations about onco...
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Wearable devices : what will it take to be successful ?

Wearable devices : what will it take to be successful ? | Digital marketing pharma | Scoop.it
There are several layers of activity mixed up in conversations about the Internet of Things (see figure 1). The most visible layer, at the bottom—the connected sensors that dominate the discussion among technologists—involves some complex and important decisions by the organizations implementing it. However, that complexity pales in comparison to the upper layers. It is these upper layers of IoT activity that, if not done well, can cause most IoT initiatives or products to struggle or ultimately fail. The true value lies in what is done with IoT information and, as with most business challenges, execution is everything.
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Report : WHAT PATIENT ADVOCATES SEEK FROM PHARMACEUTICAL PARTNERS

Report : WHAT PATIENT ADVOCATES SEEK FROM PHARMACEUTICAL PARTNERS | Digital marketing pharma | Scoop.it

As patients and caregivers are confronted with a dramatically changing healthcare landscape, American patient advocacy organizations are evolving the work they do for these communities and would like to see their relationships with pharmaceutical companies also change to keep pace

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Pharma Digital Marketing - 5 future trends

Digital Marketing within the Pharma Industry: The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is …

Via eMedToday, Rémy TESTON
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Pascal Kerhervé's curator insight, June 5, 3:36 AM

Digital is not a nice to have anymore, Patients & HCPs expect and seek for services and information there!

Chloe Paltrow's comment, June 15, 3:55 AM
Nice slides. Good one. Would you like to know power of videos on Bio-pharma industry. You can check this infographic to get a clear vision http://www.b3netbio.com/the-power-of-videos-in-your-bio-pharma-industry/
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Scenario planning for engagement in pharmaceutical communication

Previously, we looked at the case for ‘agile approvals’ and considered how regulatory constraints provide us with a catalyst for innovation. In this article, we consider how to plan ahead and start preparing for engagement.
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