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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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Can Online Apps Change Real-Life Behavior and impact health ?

Can Online Apps Change Real-Life Behavior and impact health ? | Digital marketing pharma | Scoop.it

Weight gain happens pound by pound, over many years, and that’s how Dave Haynes found himself sixty pounds away from a healthy BMI. In his career, Dave was immersed in the startup world; he helped start Soundcloud, which allows anyone to share and produce music and has over 10 million users. So when he ultimately resolved to reverse this disturbing weight trend, he naturally looked to technology for the solution; he downloaded the popular fitness apps and bought an Internet-connected Withings scale. But could these online apps help him achieve real-life behavior change ?

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A Love-Hate Relationship: Digital and the Sales Force

A Love-Hate Relationship: Digital and the Sales Force | Digital marketing pharma | Scoop.it

Is the growth of digital channels a good thing for reps seeking to engage a physician audience—or is the Internet the driving force behind a trend for more physicians to say “goodbye” to the traditional rep relationship? Looking at recent data from Digital Insights Group (DIG) it seems the answer lies somewhere “in between” for most U.S. physicians today.

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Rescooped by Olivier Delannoy from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Study: How Patients Value Digital Services

Study: How Patients Value Digital Services | Digital marketing pharma | Scoop.it
Services such as online bill pay and appointment scheduling are becoming more important to patients when choosing healthcare providers.

Via COUCH. , Celine Sportisse
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FDA clarifies the line between wellness and regulated medical devices

FDA clarifies the line between wellness and regulated medical devices | Digital marketing pharma | Scoop.it
As promised in its FDASIA report, the FDA has published a draft guidance document that aims to help those creating wellness devices and apps to better understand when their product (or their marketing claims) crosses over into regulated medical...
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iHealth Align Glucometer Wins Best of Innovatio...

iHealth Align Glucometer Wins Best of Innovatio... | Digital marketing pharma | Scoop.it
iHealth Align, the world's smallest FDA-approved mobile blood glucose monitor, received a Best of Innovation Award at CES 2015.
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FDA Proposes Rule To Require Electronic Rx Drug Labeling - iHealthBeat

FDA Proposes Rule To Require Electronic Rx Drug Labeling - iHealthBeat | Digital marketing pharma | Scoop.it
A proposed rule from FDA seeks to have prescription drug manufacturers provide product labeling information to prescribers electronically rather than on paper. The proposed rule would require manufacturers to instruct prescribers to go online to receive up-to-date safety and effectiveness information on a drug. Bloomberg, CQ Roll Call's "Healthopolis."
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Rescooped by Olivier Delannoy from Mobile Health: How Mobile Phones Support Health Care
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Physician communities’ map: reaching doctors in the virtual world

Physician communities’ map: reaching doctors in the virtual world | Digital marketing pharma | Scoop.it

The social media landscape is constantly evolving. Given the strong interest and comments received from our members, we have published an updated version of the map.

The proliferation of small and large communities is the result ofphysicians’ increasing need to share ideas and discuss clinical cases with colleagues in every part of the world. 
The analysis highlights a very complex social landscape, with a very strong community presence in the US, but also a significant presence of more or less large local communities almost worldwide.

The more the number of communities grow, the greater the need to create stronger niche communities, increasingly unfolding the landascape of physician communities. Trying to find some differentiating features in theaggregation trend of physician communities, we have identified 3 main features:

SpecialtyLocationTrustworthy Provider


Specialized communities

“Specialized” communities tend to be a smaller group and represent the long tail of physician communities, with a small but very specialized number of subscribers. In this type of aggregation the common feature is the professional specialty and consequently a common specific area of interest. In the radiology field, for example, there are many examples of specialized communities like Radrounds.com or Radiopolis.com.

Location specific communities

Location specific communities usually represent an aggregation of physicians that come from thesame country or speak the same language.

These kinds of communities are generally larger than the specialized ones, since they tend to include all physician specialities.

Usually physicians turn to location specific communities for two main reasons. The first is language, especially in Europe, where due to the multitude of different European languages, localized communities are proliferating quickly. The second is related to local roles and rules shared by physicians coming from the same country with regard to their medical or practice management issues.

Examples of localized communities are DocCheck in Germany and Doctors.net.uk in UK that represent the top European physician communities.

What is also interesting is the presence of physician communities in emerging markets. In China for example the dxy.cn community has 1,7 million members, of which 50% are physicians.

Trustworthy Provider based communities

The last (but not least) aggregation factor depends on the community provider's trustworthyness. Many physicians prefer to join communities related to scientific societies they belong to or trusted professional websites that they already consider relevant or reliable information sources. This explains the proliferation of physician communities within professional websites such as BMJ (doc2doc community) or related to medical association websites, such as CardioSource from the American College of Cardiology.

Usually these kinds of communities have a significant number of subscribers, largely also due to their existing physician databases.

The physician community landscape is continuously changing, but there is a trend towards growth of smaller communities, which are able to aggregate and keep active specialist interest groups. The true benchmark for measuring the quality and health of a community in this fragmented scenario will be to measure its social life - in order to understand how active each member really is, communicating, playing and sharing information and knowledge to create collective intelligence.


Via Plus91, Lionel Reichardt / le Pharmageek, dbtmobile
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Alexandre Gultzgoff's curator insight, January 5, 5:44 AM

Physicians dedicated social networks raising up also in Europe....

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Eight things we learned about HealthKit from Duke, Oschner

Eight things we learned about HealthKit from Duke, Oschner | Digital marketing pharma | Scoop.it
Duke University and Oschner Health System in Louisiana are two of the first hospitals to integrate with Apple HealthKit via Epic. At the mHealth Summit in National Harbor, Maryland this week, Duke’s Dr.
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Rescooped by Olivier Delannoy from Pharma Hub
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A system for scoring health apps

A system for scoring health apps | Digital marketing pharma | Scoop.it
Analytical grading comes to health apps, with the aim of supplementing the physician-patient interaction.

Via Philippe Marchal/Pharma Hub
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Despite eroding access to Physicians, opportunities for digital reach is increasing | ZS associates

Despite eroding access to Physicians, opportunities for digital reach is increasing | ZS associates | Digital marketing pharma | Scoop.it
High-tech companies everywhere are scrambling to hire "data scientists"—but they struggle to find personnel who can crunch numbers and interpret the business implications.
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A Culture of Content | Altimeter Group

A Culture of Content | Altimeter Group | Digital marketing pharma | Scoop.it
In our latest research report, “A Culture of Content,” my colleague and co-author Rebecca Lieb and I present a framework
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Instagram Has The Highest Engagement Ratio Of All Major Social Networks

Instagram Has The Highest Engagement Ratio Of All Major Social Networks | Digital marketing pharma | Scoop.it
Forrester Research shows that Instagram has the highest ratio of interactions to followers of any major social network. Here are a few lesser-known, but highly effective Instagram tips to help you take advantage of the network's potential.
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Survey: 31 percent of MDs use mobile to communicate with patients

Survey: 31 percent of MDs use mobile to communicate with patients | Digital marketing pharma | Scoop.it
Half of physicians and extenders said virtual visits could replace more than 10 percent of in-office patient visits, thus giving them more time during the workday, according to a PricewaterhouseCoopers survey of 1,000 physicians, nurse...
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Digital Health Technologies and Digital Data: New Ways of Monitoring, Measuring and Commodifying Human Embodiment, Health and Illness

Frequent statements are now made in the medical and public health literature about an imminent revolution in health care, preventive medicine and public health
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Pfizer breaks new ground with its Get Old campaign

Pfizer breaks new ground with its Get Old campaign | Digital marketing pharma | Scoop.it
This month, Daniel Ghinn examines a 'ground-breaking' multichannel campaign from Pfizer, which puts engagement and trust-building ahead of pushing products and allows the company to push the boundaries to see what works.
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Pinterest vs. Instagram for healthcare marketers

Pinterest vs. Instagram for healthcare marketers | Digital marketing pharma | Scoop.it
Once regarded as just online photo collections of food, cats, hipsters, and photographer wannabes, Instagram and Pinterest are now the fastest growing social networks, growing 9% and 7% respectively over 2013.
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Alexandre Gultzgoff's curator insight, January 19, 9:13 AM

what's the current appropriate social network for pharmas to communicate towards patients/consumers...

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Which Pharma brands do Google+ well? - London Online Marketing Agency

Which Pharma brands do Google+ well? - London Online Marketing Agency | Digital marketing pharma | Scoop.it
Ok, ok, so it’s a bit of a trick question. No Pharma brand shines on Google+. In fact, it’s extremely difficult to find any Pharma companies with active Google+ accounts at all.
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Global survey finds 8 percent adoption of fitness wearables

Global survey finds 8 percent adoption of fitness wearables | Digital marketing pharma | Scoop.it
According to a recent survey of 24,000 consumers in 24 countries, about 8 percent now own wearable fitness monitors and 6 percent own a wearable health monitor. The Accenture survey was conducted online between October and November.
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Measuring the return from pharmaceutical innovation 2014

The fifth annual study of the pharmaceutical industry’s performance in generating a return from its significant investment in R&D. The report allows industry l…
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Update: In 2015, interesting digital health collaborations on tap for pharma

Update: In 2015, interesting digital health collaborations on tap for pharma | Digital marketing pharma | Scoop.it
Qualcomm LIfe General Manager Rick Valencia said we'll see a lot more collaboration between pharma companies next year as integrate digital health solutions.
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Rescooped by Olivier Delannoy from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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How Can Digital Health Startups Work With Health Insurers And Big Pharma? -

How Can Digital Health Startups Work With Health Insurers And Big Pharma? - | Digital marketing pharma | Scoop.it
Risk capital is fleeing or stagnant in most of health care. The exception is digital health.

Via eMedToday
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Andre Mouton's curator insight, January 8, 3:50 PM

Make sure you cover SEA and Africa in your planning.

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Social media for pharma – an expert’s view

Social media for pharma – an expert’s view | Digital marketing pharma | Scoop.it
Even with risks and regulations, pharma needs to engage with patients and learn more about them
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The behavioural science of adherence - PMLiVE

The behavioural science of adherence - PMLiVE | Digital marketing pharma | Scoop.it
The behavioural science of #adherence: http://t.co/Va57s1xJ9R #healthcare #behaviour
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Philippe Cherel's curator insight, December 8, 2014 6:05 AM

Adherence might be defined as Acceptance + Compliance + Persistence

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The challenge of poor adherence in type 2 diabetes - PMLiVE

The challenge of poor adherence in type 2 diabetes - PMLiVE | Digital marketing pharma | Scoop.it
Ateb has a solution to include the #pharmacist in the fight against poor #adherence in type 2 diabetic patients! http://t.co/seLjotrbMw
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