There are around 40,000 healthcare applications (apps) available for smartphones. Apps have been reviewed in many specialties. Breast cancer is the most common malignancy in females with almost 1.38 million new cases a year worldwide. Despite the high prevalence of breast disease, apps in this field have not been reviewed to date. We have evaluated apps relevant to breast disease with an emphasis on their evidence base (EB) and medical professional involvement (MPI).
A small number of 42 social patients across four disease states – Fibromyalgia, hemophilia, MS, and asthma were studied by the New Solutions Factory. Most questions were open-ended, which... [[ This is a content summary only.
Working with patients to gather insight aimed at transforming brand communications can be a delicate business (Patient centricity is fast becoming a core stratgy for Pharma Brands: http://t.co/wnx0SVwWjn)...
Sanofi US decided to make the centre of their social strategy their patients, not their products. "We're publishing content by the people, for the people," says Director of Patients Insights Laura Kolodjeski (@lkolodjeski).
Anyone with a Facebook page knows that the number of settings is fairly large, and seems to change all the time. This has led to some pharmaceutical companies (and others, one presumes) with corporate Facebook pages that have the Reviews option enabled, and some that do not.
by Matthew Arnold, Principal Analyst Eisai’s Belviq.com pipes payers through to Belviqmanagedmarkets.com via a tab atop the HCP page. As hospitals and health systems seek to control drug costs through...
This article by Ben Atkins co-lead of the digital practice at Chandler Chicco Companies offers advice on "someone" [inside pharma, I assume] should consider "if asked to edit a healthcare-related Wikipedia page."
The advice includes:
1. Monitor Wikipedia pages To start, monitor the pages relevant to your company, your products and to the diseases you treat.
2. Set parameters for engagement As part of your social media policy and governance, define and agree the parameters your company will follow to engage Wikipedia.
3. Work through the talk page, and avoid editing the page directly Wikipedia frowns upon any perceived conflict of interest. The safest approach is to recommend an edit, additional text, or a new section, by using the 'talk' page.
4. Stick to the facts and don't be promotional
5. Recommend edits and don't seek to rewrite entries Taking the extra step of providing a rewrite vs concisely correcting specific inaccuracies or by sharing a link to the PI as a potential new reference may be perceived as influencing content.
6. Use judgement Regulatory guidance remains to be clarified; this means there remains an element of uncertainty.
I think Atkins forgot one important piece if advice.
As it does every year, analyst firm Gartner updated its famous Hype Cycle for Emerging Technologies this summer and, according to the firm, “mobile health monitoring” is approaching the bottom of the so-called “trough of disillusionment”.
While mobile health is an increasingly popular topic in healthcare and technology circles, patients – the most important piece of the equation – are still perhaps unpersuaded, according to a report in the MIT Technology Review.
Behavioral design is a rapidly growing subdiscipline of interaction design with a great deal of untapped potential. Where to begin? Aspiring UX designer Dexter Zhuang summarizes contemporary research to help us get started.
Although one third of consumers who own wearable devices stop using them within six months, the rate of adoption of smart wearable technology has increased, according to a survey of 1,700 device owners from Cambridge, Massachusetts-based Endeavor...