“Helping European cardiologists keep up to date. How they choose to do that is changing fast, however, as digital channels create new options for learning, as opportunities to attend conferences are affected by transparency in the...”
AstraZeneca's “Take it from a Fish” integrated digital campaign, whose elements included a series of videos in which two talking fish carry on a conversation about triglycerides, won the category's top prize. Created by DigitasLBI New York, the campaign also won a Silver Lion for its “Take it from a Fish” direct and promo activation, and a Bronze Lion for its related film
Asking “Dr. Google” about a medical problem isn’t just a questionable way to get good answers — it’s also a potential security risk, according to research by Tim Libert, a University of Pennsylvania doctoral student, who was recently featured on...
In July 2014, Google announced Baseline Study, a Google[x] “moonshot” that involves collecting and analysing diagnostics from people to paint a picture of “what it means to be healthy.” While Baseline Study started as a limited pilot with Duke University and Stanford University in July 2014 with 175 participants, TechCrunch has learned that Google is now preparing for the next stage of the project: a bigger launch for later this year.
As part of that, the company has confirmed that it is testing something called the “Study Kit,” the first apps that are being used to collect data.
Study Kit comes in the form of iOS and Android apps as well as a Chrome extension — all of which are currently only open to a limited number of registered participants in the Baseline pilot.
It’s only a centimetre long, it’s placed under your skin, it’s powered by a patch on the surface of your skin and it communicates with your mobile phone. The new biosensor chip developed at EPFL is capable of simultaneously monitoring the concentration of a number of molecules, such as glucose and cholesterol, and certain drugs.
In our report Connected Health: How digital technology is transforming health and social care we highlighted the increasing pervasiveness of health apps and an urgent need to help patients and clinicians understand the efficacy and effectiveness of individual apps. We noted that, depending on definition, there are more than 100,000...
Some of the highlights of the report: 46% access news on their smartphone weekly or more often. This news is usually viewed in a mobile browser rather than an app – a finding that fits with the finding of social discovery.
Google black box format Why the Change? With the changes to the URL structure that Google is rolling out next month (July 2015), this ad format will no longer be available because the ads will be unable to support ad copies with two URLs...
This month I'll be presenting some of Creation Healthcare's latest research on UK healthcare professionals' use of social media, at the King's Fund Digital Health and Care Congress. I greatly admire t...
Sponsored posts and ads on social channels can produce much higher click through rates than display ads, at least partially due to the rich targeting options available on the channel. However, the social platforms all have very different policies in place when dealing with pharmaceutical products.
We talk with all the social platforms throughout the year just to stay on top of technical changes, demographic updates, and ad policy shifts. Here is a summary of the current “state of the nation” in social ads for pharmaceutical companies.
There are several layers of activity mixed up in conversations about the Internet of Things (see figure 1). The most visible layer, at the bottom—the connected sensors that dominate the discussion among technologists—involves some complex and important decisions by the organizations implementing it. However, that complexity pales in comparison to the upper layers. It is these upper layers of IoT activity that, if not done well, can cause most IoT initiatives or products to struggle or ultimately fail. The true value lies in what is done with IoT information and, as with most business challenges, execution is everything.
As patients and caregivers are confronted with a dramatically changing healthcare landscape, American patient advocacy organizations are evolving the work they do for these communities and would like to see their relationships with pharmaceutical companies also change to keep pace
Previously, we looked at the case for ‘agile approvals’ and considered how regulatory constraints provide us with a catalyst for innovation. In this article, we consider how to plan ahead and start preparing for engagement.
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