Weight gain happens pound by pound, over many years, and that’s how Dave Haynes found himself sixty pounds away from a healthy BMI. In his career, Dave was immersed in the startup world; he helped start Soundcloud, which allows anyone to share and produce music and has over 10 million users. So when he ultimately resolved to reverse this disturbing weight trend, he naturally looked to technology for the solution; he downloaded the popular fitness apps and bought an Internet-connected Withings scale. But could these online apps help him achieve real-life behavior change ?
Is the growth of digital channels a good thing for reps seeking to engage a physician audience—or is the Internet the driving force behind a trend for more physicians to say “goodbye” to the traditional rep relationship? Looking at recent data from Digital Insights Group (DIG) it seems the answer lies somewhere “in between” for most U.S. physicians today.
As promised in its FDASIA report, the FDA has published a draft guidance document that aims to help those creating wellness devices and apps to better understand when their product (or their marketing claims) crosses over into regulated medical...
A proposed rule from FDA seeks to have prescription drug manufacturers provide product labeling information to prescribers electronically rather than on paper. The proposed rule would require manufacturers to instruct prescribers to go online to receive up-to-date safety and effectiveness information on a drug. Bloomberg, CQ Roll Call's "Healthopolis."
The social media landscape is constantly evolving. Given the strong interest and comments received from our members, we have published an updated version of the map.
The proliferation of small and large communities is the result ofphysicians’ increasing need to share ideas and discuss clinical cases with colleagues in every part of the world. The analysis highlights a very complex social landscape, with a very strong community presence in the US, but also a significant presence of more or less large local communities almost worldwide.
The more the number of communities grow, the greater the need to create stronger niche communities, increasingly unfolding the landascape of physician communities. Trying to find some differentiating features in theaggregation trend of physician communities, we have identified 3 main features:
“Specialized” communities tend to be a smaller group and represent the long tail of physician communities, with a small but very specialized number of subscribers. In this type of aggregation the common feature is the professional specialty and consequently a common specific area of interest. In the radiology field, for example, there are many examples of specialized communities like Radrounds.com or Radiopolis.com.
Location specific communities
Location specific communities usually represent an aggregation of physicians that come from thesame country or speak the same language.
These kinds of communities are generally larger than the specialized ones, since they tend to include all physician specialities.
Usually physicians turn to location specific communities for two main reasons. The first is language, especially in Europe, where due to the multitude of different European languages, localized communities are proliferating quickly. The second is related to local roles and rules shared by physicians coming from the same country with regard to their medical or practice management issues.
Examples of localized communities are DocCheck in Germany and Doctors.net.uk in UK that represent the top European physician communities.
What is also interesting is the presence of physician communities in emerging markets. In China for example the dxy.cn community has 1,7 million members, of which 50% are physicians.
Trustworthy Provider based communities
The last (but not least) aggregation factor depends on the community provider's trustworthyness. Many physicians prefer to join communities related to scientific societies they belong to or trusted professional websites that they already consider relevant or reliable information sources. This explains the proliferation of physician communities within professional websites such as BMJ (doc2doc community) or related to medical association websites, such as CardioSource from the American College of Cardiology.
Usually these kinds of communities have a significant number of subscribers, largely also due to their existing physician databases.
The physician community landscape is continuously changing, but there is a trend towards growth of smaller communities, which are able to aggregate and keep active specialist interest groups. The true benchmark for measuring the quality and health of a community in this fragmented scenario will be to measure its social life - in order to understand how active each member really is, communicating, playing and sharing information and knowledge to create collective intelligence.
Duke University and Oschner Health System in Louisiana are two of the first hospitals to integrate with Apple HealthKit via Epic. At the mHealth Summit in National Harbor, Maryland this week, Duke’s Dr.
Forrester Research shows that Instagram has the highest ratio of interactions to followers of any major social network. Here are a few lesser-known, but highly effective Instagram tips to help you take advantage of the network's potential.
Half of physicians and extenders said virtual visits could replace more than 10 percent of in-office patient visits, thus giving them more time during the workday, according to a PricewaterhouseCoopers survey of 1,000 physicians, nurse...
This month, Daniel Ghinn examines a 'ground-breaking' multichannel campaign from Pfizer, which puts engagement and trust-building ahead of pushing products and allows the company to push the boundaries to see what works.
Once regarded as just online photo collections of food, cats, hipsters, and photographer wannabes, Instagram and Pinterest are now the fastest growing social networks, growing 9% and 7% respectively over 2013.
According to a recent survey of 24,000 consumers in 24 countries, about 8 percent now own wearable fitness monitors and 6 percent own a wearable health monitor. The Accenture survey was conducted online between October and November.