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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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Bayer’s Grants4Apps: An accelerator run by a pharma company

Bayer’s Grants4Apps: An accelerator run by a pharma company | Digital marketing pharma | Scoop.it
Bayer HealthCare, a German pharmaceutical company, has underscored pharma’s growing interest in mobile health by starting a new health accelerator.
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Smartphone breast applications - What's the evidence ?

Olivier Delannoy's insight:

There are around 40,000 healthcare applications (apps) available for smartphones. Apps have been reviewed in many specialties. Breast cancer is the most common malignancy in females with almost 1.38 million new cases a year worldwide. Despite the high prevalence of breast disease, apps in this field have not been reviewed to date. We have evaluated apps relevant to breast disease with an emphasis on their evidence base (EB) and medical professional involvement (MPI).

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Seeing Is Believing: Infographics Revolutionizing The Patient Experience

Seeing Is Believing: Infographics Revolutionizing The Patient Experience | Digital marketing pharma | Scoop.it
By: Nicole Fisher and Ben Heubl Infographics and visualizations are hugely popular in all cultures, and there is unlimited opportunity to use them in a complex field like health care.
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Deirdre Bonnycastle's curator insight, August 27, 2:30 PM

What a great tool for patient health advocacy

kenza's curator insight, August 27, 4:16 PM

A picture is worth a thousand words .....:)

ChemaCepeda's curator insight, August 30, 4:32 AM

La infografía, un excelente aliado a la hora de hacer educación para la salud 

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New Uses for Pinterest by Pharma

New Uses for Pinterest by Pharma | Digital marketing pharma | Scoop.it
Intouch Solutions Jennifer Hague takes a look at new opportunities for pharma to use Pinterest.
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Who are the 3 types of social patients?

Who are the 3 types of social patients? | Digital marketing pharma | Scoop.it
A small number of 42 social patients across four disease states – Fibromyalgia, hemophilia, MS, and asthma were studied by the New Solutions Factory. Most questions were open-ended, which... [[ This is a content summary only.
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The 6 Critical Types of Social Media Comments You Must Plan For

The 6 Critical Types of Social Media Comments You Must Plan For | Digital marketing pharma | Scoop.it
Potential for damage in social media comes from the unknowable scenario, the wild card. What are the key types of social media comments you must plan for
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Representation of Health Conditions on Facebook: Content Analysis and Evaluation of User Engagement

Representation of Health Conditions on Facebook: Content Analysis and Evaluation of User Engagement
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Handle with care: patient-centric market research - PMLiVE

Handle with care: patient-centric market research - PMLiVE | Digital marketing pharma | Scoop.it
Working with patients to gather insight aimed at transforming brand communications can be a delicate business (Patient centricity is fast becoming a core stratgy for Pharma Brands: http://t.co/wnx0SVwWjn)...
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What happened when Sanofi US put patients, not ...

Sanofi US decided to make the centre of their social strategy their patients, not their products. "We're publishing content by the people, for the people," says Director of Patients Insights Laura Kolodjeski (@lkolodjeski).
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6 Ways YouTube Connects With Patients

Even providers with small marketing budgets can implement YouTube strategies that resonate with patients in meaningful ways.
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Patient Nonadherence – A Rational Reaction To Sub-Optimal Physician-Patient Communication

Patient Nonadherence – A Rational Reaction To Sub-Optimal Physician-Patient Communication | Digital marketing pharma | Scoop.it
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How to turn off Pharma Facebook Reviews

How to turn off Pharma Facebook Reviews | Digital marketing pharma | Scoop.it
Anyone with a Facebook page knows that the number of settings is fairly large, and seems to change all the time. This has led to some pharmaceutical companies (and others, one presumes) with corporate Facebook pages that have the Reviews option enabled, and some that do not.
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Are payer portals worth it for pharmas?

Are payer portals worth it for pharmas? | Digital marketing pharma | Scoop.it
by Matthew Arnold, Principal Analyst Eisai’s Belviq.com pipes payers through to Belviqmanagedmarkets.com via a tab atop the HCP page. As hospitals and health systems seek to control drug costs through...
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Pharma needs to make the most of Wikipedia - but not in an unstructured manner

Pharma needs to make the most of Wikipedia - but not in an unstructured manner | Digital marketing pharma | Scoop.it

This article by Ben Atkins co-lead of the digital practice at Chandler Chicco Companies offers advice on "someone" [inside pharma, I assume] should consider "if asked to edit a healthcare-related Wikipedia page." 

 

The advice includes:

 

1. Monitor Wikipedia pages
To start, monitor the pages relevant to your company, your products and to the diseases you treat.

 

2. Set parameters for engagement
As part of your social media policy and governance, define and agree the parameters your company will follow to engage Wikipedia.

 

3. Work through the talk page, and avoid editing the page directly
Wikipedia frowns upon any perceived conflict of interest. The safest approach is to recommend an edit, additional text, or a new section, by using the 'talk' page.

 

4. Stick to the facts and don't be promotional 

 

5. Recommend edits and don't seek to rewrite entries
Taking the extra step of providing a rewrite vs concisely correcting specific inaccuracies or by sharing a link to the PI as a potential new reference may be perceived as influencing content.

 

6. Use judgement
Regulatory guidance remains to be clarified; this means there remains an element of uncertainty.

 

I think Atkins forgot one important piece if advice.


Via Pharma Guy
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Pharma Guy's curator insight, August 28, 7:04 AM


The missing piece of advice is my friend, Dr. Bertalan Meskó (@Berci) wrote in an open letter to pharma back in June 2012 (here):


Dear Pharma Companies,

The place of Wikipedia in the dissemination of medical information online is indisputable now. If you want your customers to access information about your products from the quality perspective and in the simplest way, you have to deal with using Wikipedia.

Based on the pretty negative past encounters between pharma employees and Wikipedia editors (pharma employees trying to edit entries about their own products in a quite non-neutral way), we advise you to employ a Wikipedia editor if you want to make sure only evidence-based information is included in entries about your own products. Appointing someone from within your company as a “spokesperson” in Wikipedia who would perform all edits on behalf of the company is an excellent way to update those entries.

For more details, please see our open access social media guide
[see my review here].

But basically, we, Wikipedians, are more than open to starting a discussion about this with you.

I’m looking forward to working together.

Dr. Bertalan Mesko
Webicina.com


In other words, not just any pharma employee should willy-nilly take on the task of editing Wikipedia articles, but some FTE designated by upper management and adequately TRAINED should represent the entire company's response to correcting misinformation on wikipedia (and perhaps in other online sources of information).

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Gartner puts mobile health monitoring in the “trough of disillusionment”

Gartner puts mobile health monitoring in the “trough of disillusionment” | Digital marketing pharma | Scoop.it
As it does every year, analyst firm Gartner updated its famous Hype Cycle for Emerging Technologies this summer and, according to the firm, “mobile health monitoring” is approaching the bottom of the so-called “trough of disillusionment”.
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Despite promise, mobile health faces slow road ...

Despite promise, mobile health faces slow road ... | Digital marketing pharma | Scoop.it
While mobile health is an increasingly popular topic in healthcare and technology circles, patients – the most important piece of the equation – are still perhaps unpersuaded, according to a report in the MIT Technology Review.
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Philosys receives FDA clearance for iPhone-connected glucometer

Philosys receives FDA clearance for iPhone-connected glucometer | Digital marketing pharma | Scoop.it
New York City-based medical device maker Philosys received FDA 510(k) clearance this week for its smartphone-connected glucose meter, Gmate Smart.
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Designing for Behavioral Change in Health

Designing for Behavioral Change in Health | Digital marketing pharma | Scoop.it
Behavioral design is a rapidly growing subdiscipline of interaction design with a great deal of untapped potential. Where to begin? Aspiring UX designer Dexter Zhuang summarizes contemporary research to help us get started.
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Bettina Gifford's curator insight, August 20, 5:07 PM

Same strategy used in the design of www.hcpmeetings.com.au

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Guess what? Doctors don't care about your Fitbit data

In theory, health wearables could make a real difference by providing a way to monitor at-risk people, like diabetics. They might be a great way to monitor poorer people who often never touch the h...
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Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare

Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare | Digital marketing pharma | Scoop.it
Social media is a two-way conversation that requires you to listen more than you talk.
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Wearable device adoption is growing, but engagement still drops after six months

Wearable device adoption is growing, but engagement still drops after six months | Digital marketing pharma | Scoop.it
Although one third of consumers who own wearable devices stop using them within six months, the rate of adoption of smart wearable technology has increased, according to a survey of 1,700 device owners from Cambridge, Massachusetts-based Endeavor...
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The rise of the seemingly serious but “just for entertainment purposes” medical app

The rise of the seemingly serious but “just for entertainment purposes” medical app | Digital marketing pharma | Scoop.it
Last month iMedicalApps’ Dr. Iltifat Husain penned a great piece of reporting on a paid iPhone app that purported to a sense user’s blood pressure using just the phone’s camera.
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Apple adds spirometry data tracking to Health app

Apple adds spirometry data tracking to Health app | Digital marketing pharma | Scoop.it
In the latest update to the iOS 8 beta, Apple added a number of health-related features, according to various reports.
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Mobile savvy docs don’t want pharma rep visits - PMLiVE

But prescribers are still open to receiving industry information (Industry information yes, visits no: digital-savvy docs don’t want #pharma rep visits http://t.co/OcpsUcdhai)...
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Commenting or Liking UGC on your Facebook page makes you responsible: FDA warning letter

Commenting or Liking UGC on your Facebook page makes you responsible: FDA warning letter | Digital marketing pharma | Scoop.it

 This company’s Facebook page held comments that the company then “liked” and the FDA then held them responsible for that content.

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