How do you improve retention? Well, you need to keep bringing users back. The problem is, users don’t do this by themselves. Human behaviour is incredibly hard to change, and we need to rewire brains. We need to create habits.
In the following post, I’ll show you how to build habits around your product by critiquing a real-life startup. On the way, I’ll introduce you to a proven habits model and reveal a handful of tactics that can be applied to any product.
Olivier Delannoy's insight:
Although the article describes how the Hook model applies to consumer apps, there is no doubt the same approach should be considered for any marketers willing to build a patient adherence app.
The Collaborative Cancer Cloud is a precision medicine analytics platform that allows institutions to securely share patient genomic, imaging, and clinical data for potentially lifesaving discoveries. It will enable large amounts of data from sites all around the world to be analyzed in a distributed way, while preserving the privacy and security of that patient data at each site.
About half of all US digital health startups fail within two years of launching, according to an Accenture report that analyzed 900 healthcare IT start-ups. For comparison, a Bureau of Labor Statistics report shows that between 1994 and 2009, at the two year mark, between 20 percent and 26 percent of startups across all fields failed.
Flexing your approach to online market research to engage patients who are be better connected both in the offline and digital world than expected.There’s a common misconception that the prospect of joining an online research community, for patients suffering with rare diseases, will be a unique enticing and exclusive opportunity for them. One assumes that they will be isolated and very eager to share their stories and to connect with individuals who’ve had similar experiences to them. We’ve of
Studies have shown positive impact of video blogs (vlogs) on patient education. However, we know little on how patient-initiated vlogs shape the relationships among vloggers and viewers. We qualitatively analyzed 72 vlogs on YouTube by users diagnosed ...
In our report Connected Health: How digital technology is transforming health and social care we highlighted the increasing pervasiveness of health apps and an urgent need to help patients and clinicians understand the efficacy and effectiveness of individual apps. We noted that, depending on definition, there are more than 100,000...
Some of the highlights of the report: 46% access news on their smartphone weekly or more often. This news is usually viewed in a mobile browser rather than an app – a finding that fits with the finding of social discovery.
Some health websites provide a public forum for consumers to post ratings and reviews on drugs. Drug reviews are easily accessible and comprehensible, unlike clinical trials and published literature. Because the public increasingly uses the Internet as a source of medical information, it is important to know whether such information is reliable.
The article describes health coaching, which is an approach to providing patients and families with the skills to help themselves in partnership with their physician. The article includes examples of health coaching to demonstrate to primary care physicians how to initiate coaching models in their practices.
The results presented in this study suggest that apps, as intervention delivery systems, have the potential to significantly improve population exercise levels and may thus have a significant impact on future public health outcomes,” the researchers wrote.
ou may think of wearable tech as just a fitness band and an app to accompany it. But many elements that make up your overall experience with a wearable; like badges, points, showing your progress and providing support, are all also key ingredients in what makes a good game. The question is, are these game mechanics actually being used to create compelling experiences? Or are we throwing meaningless badges out into the ether in the misguided hope someone will be motivated to run a 10k in exchange for one?
Wearable health trackers and Smartphone apps have taken the world by storm in recent years. Around 20% of Smartphone users have one or more health apps on their device, and a 2014 report by Nielsen found 1 in 6 of us use wearable technology - such as fitness trackers - on a daily basis.
According to the authors of the American Heart Association (AHA) statement - including Lora E. Burke of the University of Pittsburgh, PA - the most popular self-monitoring devices and apps are those that track physical activity or heart rate. But do such technologies have a direct impact on heart health?
For their study, Burke and colleagues reviewed a number of meta-analyses and randomized clinical trials of mobile health technologies that had been conducted over the past 10 years.
They investigated how such technologies influenced improvement in risk factors for heart health, as determined by the AHA's Life's Simple 7: eating healthily, increasing physical activity, weight management, avoidance of tobacco smoke, reducing blood sugar, cholesterol control and blood pressure control.
On July 19th, Kim Kardashian posted a photo of herself to her Instagram feed holding a bottle of DICLEGIS®, an FDA approved treatment for morning sickness. What ensued was a virtual firestorm of controversy over celebrity endorsements of drugs and the regulatory questions surrounding a branded post on a platform that has limited characters for disclosing endorsements and providing fair balance
Sixty-six percent of all pharma app downloads in the United States, the United Kingdom, and Germany, were downloads of the top 10 apps according to an infographic recently released by German app company SmartPatient (not to be confused with Roni Zeiger-founded online patient community SmartPatients).
What’s the most important driver of organizational digital maturity—social, mobile, analytics, or cloud? None of the above, according to the latest MIT Sloan Management Review and Deloitte digital business study. Research infographic and podcast
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