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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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New Pharma Digital Marketing Benchmarks Show th...

New Pharma Digital Marketing Benchmarks Show th... | Digital marketing pharma | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation...
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It's a multiple device world for doctors -

It's a multiple device world for doctors - | Digital marketing pharma | Scoop.it
It’s a multiple device word for doctors http://t.co/sYPGnM1IIk #hcsm #mHealth #epharma #hcmktg #HCLDR #pharmamktg #medsm #pharma
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Infographic – Connected Physician – Oncologist Q2 2014 | Digital Insights Group

Infographic – Connected Physician – Oncologist Q2 2014 | Digital Insights Group | Digital marketing pharma | Scoop.it

Infographic highlighting the use of digital, mobile, apps, and professional resources online by US oncologists

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Pharma's tough road to mobility | mHealthNews

The industry is lagging in terms of mobile apps and websites, and by moving slowly, companies might be missing numerous significant opportunities.

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
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Report : Taking Digital Health to the Next Level - The Commonwealth Fund

Report : Taking Digital Health to the Next Level - The Commonwealth Fund | Digital marketing pharma | Scoop.it
This report draws on the views and experiences of experts and innovators in the field of digital health technology to make recommendations for overcoming barriers to its adoption.
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Social media for patients, platform by platform...

Social media for patients, platform by platform: a visual guide on Patient curated by Andrew Spong (Social media for patients, platform by platform: a visual guide http://t.co/KNIwT2Igm4 | SHI #hcsmeu)...
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To Gather Drug Data, a Health Start-Up Turns to Consumers

To Gather Drug Data, a Health Start-Up Turns to Consumers | Digital marketing pharma | Scoop.it
Iodine has used online surveys to compile data on Americans’ experiences while taking prescription medications, intending to help other prospective users educate themselves.
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What Is The State Of Healthcare Content Marketi...

What Is The State Of Healthcare Content Marketi... | Digital marketing pharma | Scoop.it
80% of respondents to the Pew survey reported going online for answers to their health questions. 94% of patients say brand reputations is crucial in selecting… ([Slideshare] What Is The State Of Healthcare Content Marketing?
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Art Jones's curator insight, September 28, 7:51 PM

The empowered patient is driving the groundswell of change that will drive the future of healthcare.

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Pharma mis-steps when engaging digitally with d...

Pharma mis-steps when engaging digitally with d... | Digital marketing pharma | Scoop.it
The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.
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Is the healthcare Industry digitally fit ? Survey from cap gemini

Is the healthcare Industry digitally fit ? Survey from cap gemini | Digital marketing pharma | Scoop.it
This paper is a PoV on the state of digital readiness of the healthcare industry globally.
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Roche is drawn to science for YouTube campaign - PMLiVE

Roche is drawn to science for YouTube campaign - PMLiVE | Digital marketing pharma | Scoop.it
Therapeutic antibodies, stem cells and Zebrafish tackled in series of fun videos (Roche is drawn to science for YouTube campaign http://t.co/w7McyKZLc0 via @pmlivecom)...
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Bayer’s Grants4Apps: An accelerator run by a pharma company

Bayer’s Grants4Apps: An accelerator run by a pharma company | Digital marketing pharma | Scoop.it
Bayer HealthCare, a German pharmaceutical company, has underscored pharma’s growing interest in mobile health by starting a new health accelerator.
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Smartphone breast applications - What's the evidence ?

Olivier Delannoy's insight:

There are around 40,000 healthcare applications (apps) available for smartphones. Apps have been reviewed in many specialties. Breast cancer is the most common malignancy in females with almost 1.38 million new cases a year worldwide. Despite the high prevalence of breast disease, apps in this field have not been reviewed to date. We have evaluated apps relevant to breast disease with an emphasis on their evidence base (EB) and medical professional involvement (MPI).

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"Meaningfully engaging patients and families as...

"Meaningfully engaging patients and families as... | Digital marketing pharma | Scoop.it
"Meaningfully engaging patients and families as true partners in their care remains the exception, not the rule
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Infographic – Connected Physician – Cardiologist Q2 2014 | Digital Insights Group

Infographic – Connected Physician – Cardiologist Q2 2014 | Digital Insights Group | Digital marketing pharma | Scoop.it

44% of US cardiologists are using patient education in the exam room, of which 43% are using tablets to share patient education material with patients

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Trends in Wearable Technology & Preventative Healthcare

Trends in Wearable Technology & Preventative Healthcare | Digital marketing pharma | Scoop.it
We surveyed over 900 U.S. adults to determine the size of the wearable fitness market, and how the healthcare industry can encourage personal tracking.
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NW1er's curator insight, October 19, 7:32 AM

Originally scooped by @Olivier Delannoy

 

Interesting US data - insurance impact as a potential driver of adoption clearly isn't an explicit UK factor, although we have seen general concern over "the privatised world" accessing data during care.data discussions. 

 

I actually think a 25% user base is high, especially when you think about the 1-10-89 rules for digital adoption.

 

What's most interesting to me here is the concept of patient profiles (or public profiles) and how that applies to e-health at both the preventative and disease management end. How far should we segment health behaviours and offer different types of e-health pathways? The data in the article showing higher adoption of wearable tech for health if 'prescribed' by the doctor is interesting - could a GP in a six minute consultation assess a person's e-health profile and then provide a matched technology? And how much time would it take to develop, test and demonstrate value for a plethora of solutions?

Jurjen Söhne's curator insight, October 20, 3:12 AM

In the full report explores the wearable fitness tracking market, and what strategies the healthcare industry can use to encourage adoption of such technology. This includes analysis of healthcare providers and health insurance companies. 


Download the full, 18-page report from our research library to learn more.

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For digital health investors, which segments carry the greatest risk?

For digital health investors, which segments carry the greatest risk? | Digital marketing pharma | Scoop.it
What three healthcare investments represent the biggest risk for digital health investors? An AARP report highlights them.
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Pharma Marketing Blog: Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show

Pharma Marketing Blog: Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show | Digital marketing pharma | Scoop.it
Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show http://t.co/5p25GDl5sK #AdPromoFDLI
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Connected moments: capturing patient experience - PMLiVE

Connected moments: capturing patient experience - PMLiVE | Digital marketing pharma | Scoop.it
Connected moments: capturing #patientexperience http://t.co/0QauUi9ZqW #healthcare #technology #PtExp #patex #pex
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Healthcare : Terms of use and social listening

Healthcare : Terms of use and social listening | Digital marketing pharma | Scoop.it
I was talking with the folks over at Liquid Grids recently and they brought up an interesting point. They remove the user details from all forum posts because they are concerned that the terms of use and expectations of users on these public forums might not include having their material highlighted to the makers of therapeutic drugs.
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McCann Complete Medical - How is social media impacting publication planning? - PMLiVE

How is social media impacting publication planning?
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Digital health: A way for pharma companies to be more relevant in healthcare

Digital health: A way for pharma companies to be more relevant in healthcare | Digital marketing pharma | Scoop.it
Digital health technology can help pharma companies deliver a better experience for patients, improve clinical outcomes, and reduce the total cost of care.
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10 Strategies To Build Social Media Confidence In Pharma

Pharmaceutical companies have been left behind.
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Pharma needs to make the most of Wikipedia - but not in an unstructured manner

Pharma needs to make the most of Wikipedia - but not in an unstructured manner | Digital marketing pharma | Scoop.it

This article by Ben Atkins co-lead of the digital practice at Chandler Chicco Companies offers advice on "someone" [inside pharma, I assume] should consider "if asked to edit a healthcare-related Wikipedia page." 

 

The advice includes:

 

1. Monitor Wikipedia pages
To start, monitor the pages relevant to your company, your products and to the diseases you treat.

 

2. Set parameters for engagement
As part of your social media policy and governance, define and agree the parameters your company will follow to engage Wikipedia.

 

3. Work through the talk page, and avoid editing the page directly
Wikipedia frowns upon any perceived conflict of interest. The safest approach is to recommend an edit, additional text, or a new section, by using the 'talk' page.

 

4. Stick to the facts and don't be promotional 

 

5. Recommend edits and don't seek to rewrite entries
Taking the extra step of providing a rewrite vs concisely correcting specific inaccuracies or by sharing a link to the PI as a potential new reference may be perceived as influencing content.

 

6. Use judgement
Regulatory guidance remains to be clarified; this means there remains an element of uncertainty.

 

I think Atkins forgot one important piece if advice.


Via Pharma Guy
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Pharma Guy's curator insight, August 28, 7:04 AM


The missing piece of advice is my friend, Dr. Bertalan Meskó (@Berci) wrote in an open letter to pharma back in June 2012 (here):


Dear Pharma Companies,

The place of Wikipedia in the dissemination of medical information online is indisputable now. If you want your customers to access information about your products from the quality perspective and in the simplest way, you have to deal with using Wikipedia.

Based on the pretty negative past encounters between pharma employees and Wikipedia editors (pharma employees trying to edit entries about their own products in a quite non-neutral way), we advise you to employ a Wikipedia editor if you want to make sure only evidence-based information is included in entries about your own products. Appointing someone from within your company as a “spokesperson” in Wikipedia who would perform all edits on behalf of the company is an excellent way to update those entries.

For more details, please see our open access social media guide
[see my review here].

But basically, we, Wikipedians, are more than open to starting a discussion about this with you.

I’m looking forward to working together.

Dr. Bertalan Mesko
Webicina.com


In other words, not just any pharma employee should willy-nilly take on the task of editing Wikipedia articles, but some FTE designated by upper management and adequately TRAINED should represent the entire company's response to correcting misinformation on wikipedia (and perhaps in other online sources of information).