comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation...
Social media for patients, platform by platform: a visual guide on Patient curated by Andrew Spong (Social media for patients, platform by platform: a visual guide http://t.co/KNIwT2Igm4 | SHI #hcsmeu)...
80% of respondents to the Pew survey reported going online for answers to their health questions. 94% of patients say brand reputations is crucial in selecting… ([Slideshare] What Is The State Of Healthcare Content Marketing?
The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.
There are around 40,000 healthcare applications (apps) available for smartphones. Apps have been reviewed in many specialties. Breast cancer is the most common malignancy in females with almost 1.38 million new cases a year worldwide. Despite the high prevalence of breast disease, apps in this field have not been reviewed to date. We have evaluated apps relevant to breast disease with an emphasis on their evidence base (EB) and medical professional involvement (MPI).
This article by Ben Atkins co-lead of the digital practice at Chandler Chicco Companies offers advice on "someone" [inside pharma, I assume] should consider "if asked to edit a healthcare-related Wikipedia page."
The advice includes:
1. Monitor Wikipedia pages To start, monitor the pages relevant to your company, your products and to the diseases you treat.
2. Set parameters for engagement As part of your social media policy and governance, define and agree the parameters your company will follow to engage Wikipedia.
3. Work through the talk page, and avoid editing the page directly Wikipedia frowns upon any perceived conflict of interest. The safest approach is to recommend an edit, additional text, or a new section, by using the 'talk' page.
4. Stick to the facts and don't be promotional
5. Recommend edits and don't seek to rewrite entries Taking the extra step of providing a rewrite vs concisely correcting specific inaccuracies or by sharing a link to the PI as a potential new reference may be perceived as influencing content.
6. Use judgement Regulatory guidance remains to be clarified; this means there remains an element of uncertainty.
I think Atkins forgot one important piece if advice.