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Infographic: 41 percent of patients say social media affects hospital choice

Infographic: 41 percent of patients say social media affects hospital choice | Digital Marketing Pharma | Scoop.it
Infographic: 41 percent of patients say social media affects hospital choice

Via COUCH Medcomms
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2014 State Of Digital Marketing [INFOGRAPHIC] - AllTwitter

2014 State Of Digital Marketing [INFOGRAPHIC] - AllTwitter | Digital Marketing Pharma | Scoop.it
2014 State Of Digital Marketing [INFOGRAPHIC]

Via Thomas Faltin
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"The question of pharma's social ROI has gone the way of the question of the shape of the planet"

"The question of pharma's social ROI has gone the way of the question of the shape of the planet" | Digital Marketing Pharma | Scoop.it

Mark Senak writes in his Eye on FDA blog:

 

"The question of ROI [in pharma's use of social media] has gone the way of the question of the shape of the planet.

 

It may still be worth having the discussion if for no other reason than to actually get grounded in your goals and objectives.  But in fact, we have all moved on and we are not turning back.

 

It is probably as much good to ask what the ROI is on social media in the same way you might ask what the ROI was on your press releases, your web site, or the electronic socket in wall.

 

In the end, it may not be a question about the return on investment as much as the cost of not doing business."


Via Andrew Spong
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Andrew Spong's curator insight, April 14, 2014 11:15 AM

Nicely put.

José Manuel Taboada's curator insight, April 17, 2014 5:22 AM

So the cuestion may be to be or not to be in Social.

Rescooped by Deng Xumeng from Healthcare, Social Media, Digital Health & Innovations
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Which social media channel for my healthcare marketing activities? #hcsm

Which social media channel for my healthcare marketing activities? #hcsm | Digital Marketing Pharma | Scoop.it

If you want to include social media channels in your healthcare marketing activities. It is important to have an idea about thedemographic make up of those channels. Initially lets think about the age demographics that we are targeting. Our traditional Patients are 60 plus, but does that mean that this is the sole demographic we are targeting? Obviously not, the purchase of a hearing instrument is often a family led decision.


As we all know most often the Patient is encouraged by one or more of their family members. We also know that many people within the Patients inner circle are involved in the decision process. Hence the old admonition, not just support, but the right support. With this in mind we need to consider the targeting of not just the Patient demographic. But also the demographic of their children. Possibly their grandchildren as well. We need to ensure that our healthcare marketing targets many age demographics.


I think this should be forefront in our minds as we think about any of our healthcare marketing. No matter what channel we are planning to use. As for social media, lets look at the stats, these stats are from 2012 research undertaken by Edison Research and Arbitron. 

 One interesting stat was that the biggest growth in social media adoption year on year was in adults aged 45+.


When asked did they have a profile page on any social network?


55% of 45 to 54 year olds replied yes34% of 55 to 64 year olds replied yes23% of 65 year olds plus replied yes


When asked about what networks they had profile pages on the replies were


45 to 54 year olds

Facebook 50%Twitter 6%LinkedIn 17%


55 to 64 year olds

Facebook 32%Twitter 1%LinkedIn 10%


65 year olds plus

Facebook 23%Twitter 1%LinkedIn 3%


The data set as always in most research is American, however I think we can extrapolate a lot from it. It would appear that Facebook is an ideal channel for healthcare marketing that needs to touch the demographics we wish to. Particularly since the biggest year on year growth is in the demographics we wish to engage. It is early days for the profession in the utilization of this type of channel for healthcare marketing. The strategies that we may use have really not been considered past the basic use of a business profile.


There can be a lot more to Facebook advertising than just the use of a business page. Facebook advertising can be targeted to demographic, geography and interest. It can also leverage visuals heavily, basically though you are advertising your Facebook page. Again like your webpage, if you want them to not just like it but also engage with it, you better ensure it actually engages them.


Read at: http://justaudiologystuff.com/index.php/social-media-stats-that-matter-to-your-healthcare-marketing-decisions/ ;


Via Parag Vora
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